ALT: a buffalo with a ring around its nose is eating grass

Alt: a woman in a blue shirt is holding a bottle of water and asking is it hot in here

"You will own nothing and be happy." Once a phrase used by the World Economic Forum, pulled from an essay written by Danish politician Ida Auken, it is now the unofficial rallying cry for companies around the globe. As they saw consumers gravitating more and more towards the digital instead of the physical for convenience and space-saving benefits, these companies also saw dollar signs.