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Arnout Hellemans

@hellemans.me
1.2K followers 1.2K following 334 posts

Dutchie from Amsterdam, Technical SEO and analytics consultant from Amsterdam. #oystertime #swimselfie #mycurrentview. Online since 1992

PostsRepliesMedia
Reposted by Arnout Hellemans
Ramon Eijkemans @eikhart.com · 29/09/2026
I *don’t* care how good your outreach is, how smart your agent can hook into posts i’ve written. If you email me without me asking, and especially if you keep doing that, i’ll block you out of principle and will surely never ever buy from you.
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Sitebulb @sitebulb.com · 29/09/2026
Are you doing ecommerce SEO? This course is for you: sitebulb.com/ecommerce-seo-... @nikkihalliwell.com, Ash Noad, Briony Cullin & @sagibson.co.uk deliver 4 training sessions, each one covering a different aspect of SEO auditing for online retailers. FREE & OPEN TO ALL! @womenintechseo.bsky.social
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Candour @withcandour.co.uk · 24/07/2026
Even when he's on holiday, @hellemans.me is still working hard on his #SearchNorwichXL talk! Use 'Arnout' to get 20% off your ticket prices, that's just £100 per ticket! www.eventbrite.co.uk/e/searchnorw...
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Sitebulb @sitebulb.com · 18/05/2026
Get the FIRST EDITION of While You Were Offline by Sitebulb x @not-a-robot.com THIS WEEK! Only the finest snarky SEO news... Sign up at bit.ly/seo-snark
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Dawn Anderson @dawnieando.bsky.social · 18/05/2026
SEO socials are so tiring. Same narcissists continuously sharing conflicting content (GEO is good then GEO is bad is just one example). Truth doesn’t matter as long as they’re ‘visible’. Incredibly fatiguing.
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Arnout Hellemans @hellemans.me · 19/05/2026
Seen similar, yet often they deny doing anything like that....
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eva (^_^)/ @eva.computer · 12/05/2026
you shouldn’t have to show your ID and verify your identity to have a conversation with an AI agent authoritarian overreach into private conversations fueled by mass hysteria
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Majestic @majestic.com · 05/05/2026
Arnout Hellemans (@hellemans.me) says you should always check both the raw HTML and the rendered version of your pages, because JavaScript frameworks can alter titles, headings, and schema between the two, severely impacting discoverability. maj.to/40pUjAb
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Dawn Anderson @dawnieando.bsky.social · 22/04/2026
Exciting. Pre-orders are now available for the book I have been commissioned to write. The AI SEO Playbook a.co/d/0b46vFFB
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Mark Williams-Cook @markwilliamscook.com · 03/04/2026
Lmao
A screenshot of a Tom's Hardware news article titled "Microsoft says Copilot is for entertainment purposes only, not serious use — firm pushing AI hard to consumers and businesses tells users not to rely on it for important advice." The subheader notes that these disclaimers seem to contradict the company's marketing.
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Mark Williams-Cook @markwilliamscook.com · 31/03/2026
This isn't SEO, it's stupidity. No value in, no value out. Publishing words at scale isn't a strategy, it makes you look like an idiot.
Screenshot of a message exchange where someone pitches an automated SEO blog post generator, and Mark Williams-Cook replies, "not interested because this isn't SEO, it's spam :)"
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Dr. Pete Meyers @dr-pete.bsky.social · 09/03/2026
I'm not saying correlation = causation, but I just want to point out that Google ranking volatility is well-correlated with crude-oil prices this month.
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Dare Obasanjo @carnage4life.bsky.social · 08/03/2026
The official statement from Caitlin Kalinowski, former head of robotics at OpenAI, about why she quit company. I think this is the most significant ethical discussion in tech of our lifetimes. Should a computer be able to kill people shouldn’t be framed as a tiff between Hegseth and Anthropic.
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Duane Forrester @duaneforrester.bsky.social · 01/03/2026
Technical SEO isn’t just pages anymore. Agents will need a source of record: policies, pricing rules, inventory behavior, constraints, with provenance. Build a Verified Source Pack. duaneforresterdecodes.substack.com/p/the-verifi...
duaneforresterdecodes.substack.com
The Verified Source Pack Agents Trust First
The practical guide to shipping a verified source pack that turns your policies and product truth into machine-consumable facts
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Arnout Hellemans @hellemans.me · 24/02/2026
Anything for expanding reach and spend....#tinfoilhat
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Gary Illyes @methode.bsky.social · 19/02/2026
Genius tech bro move: Inventing the paragraph, Calling it a chunk. #showerthoughts
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Sitebulb @sitebulb.com · 17/02/2026
Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/ #SitebulbWrapped #seo
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Mark Williams-Cook @markwilliamscook.com · 16/02/2026
This is pretty big: Pages that fully answer more PAA questions tend to rank higher. This is one of the conclusions of a brilliant independent study completed by @chris-green.net and published on the @alsoasked.com site today. alsoasked.com/insights/paa...
alsoasked.com
How answering People Also Ask questions correlates with organic rankings (Study) | AlsoAsked
Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions.
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David Bushell 🪿 @dbushell.com · 17/02/2026
what AI reveals is just how many people have given up, or never cared to begin with clock in, slop around, clock out
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Daniël Verlaan @daniel.verlaan.xyz · 17/02/2026
De nepmails van Infomedics zijn, in tegenstelling tot wat sommige media beweren, makkelijk te herkennen. > Verzender is niet rekening@infomedics.nl > Betaalverzoek gaat niet naar rekening.infomedics.nl Phishing herkennen is gewoon te leren, angst zaaien is alleen makkelijker.
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Arnout Hellemans @hellemans.me · 17/02/2026
I've had multiple cases like this, starting to really annoy me
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Arnout Hellemans @hellemans.me · 06/02/2026
Definitely worth it!
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Mark Williams-Cook @markwilliamscook.com · 30/01/2026
📅 SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world. Sign up for updates 💌 searchnorwich.org
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Arnout Hellemans @hellemans.me · 30/01/2026
Amen
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Thomas Fuchs 🫯 @thomasfuchs.at · 30/01/2026
2006: Less is more, don’t repeat yourself 2016: Beautiful code prevents technical debt 2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us
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Dave Davies @onlineinference.com · 29/01/2026
From @sengineland 👇 A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.  
f.mtr.cool
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
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HackerNoon @hackernoon.com · 29/01/2026
Manual prompt engineering is done. Discover meta-recursive prompting where LLMs optimize their own instructions for superior accuracy, depth, and 3x quality. #llmoptimization
hackernoon.com
Never Write a Prompt Again: Introducing Recursive Prompting
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Elizabeth Lopatto @lopatto.bsky.social · 23/01/2026
how good is Google's AI? well
For example, Google’s AI claimed last week that “US reverses foreign drone ban,” citing and linking to this PCMag story for the news. That’s not just false — PCMag took pains to explain that it’s false in the story that Google links to!
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Elizabeth Lopatto @lopatto.bsky.social · 23/01/2026
hey did you see a headline on google? turns out that headline might be an llm hallucination www.theverge.com/tech/865168/...
theverge.com
Google won’t stop replacing our news headlines with terrible AI
“This feature performs well for user satisfaction,” claims Google.
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Sitebulb @sitebulb.com · 22/01/2026
Look alive, Jes Scholz is joining us for our January webinar coming soon! Register now to avoid disappointment 👉https://sitebulb.com/resources/guides/webinar-brand-visibility-optimizing-for-ai-citations/ #seo #aisearch
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Glenn Gabe @glenngabe.bsky.social · 21/01/2026
Some interesting nuggets there. Also, check out the chart of urls Google knows of versus indexed. Yep, that's crazy and why OpenAI, Perplexity, and other AI companies would love to leverage Google's search results. :) www.seroundtable.com/google-searc...
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Montse Cano @montsecano.bsky.social · 10/01/2026
Beginning to roll out in the US, with partners such as Stripe, Etsy and Shopify www.seroundtable.com/microsoft-co...
seroundtable.com
Microsoft Introduces Copilot Checkout & Brand Agents
Microsoft announced its AI-agents agentic experiences under the names of Copilot Checkout and Brand Agents. Copilot Checkout lets you shop and checkout directly in the Copilot chat experience and Bran...
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Sitebulb @sitebulb.com · 08/01/2026
Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/ #SitebulbWrapped #seo
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Good Signals @goodsignals.com · 19/12/2025
It's a biggie on SEO Office Hours today! And the last one before the holidays🎄 Joining Jo Juliana Turnbull and Michael Chidzey at 9:30 am (GMT): ⭐️ Dixon Jones and ⭐️ Dawn Anderson #SEOOfficeHours with Good Signals.
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Ryan Townsend @twnsnd.com · 13/12/2025
This is huge for CSS loading performance. Compression dictionaries are a little tricky to deploy today but totally worth the effort as the impact is enormous. #webperf
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Arnout Hellemans @hellemans.me · 11/12/2025
wrapped.uk.sitebulb.com?w=019ae9f117... Haha, am I really Arnout or disguised as Arnout. Love this geeky wrapped summary @sitebulb.com @jojofurnival.bsky.social
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Trish Carey @trishcarey.bsky.social · 09/12/2025
Judge limits Google's default search deals to one year
searchengineland.com
Judge limits Google's default search deals to one year
A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.
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Sitebulb @sitebulb.com · 09/12/2025
Why Product Feeds Deserve More Love (Beyond PPC) | Women in Tech SEO #seo
bit.ly
Why Product Feeds Deserve More Love (Beyond PPC) | Women in Tech SEO
A practical guide to why product feeds matter far beyond PPC. Learn how optimising titles, attributes, GTINs, images, and categories boosts both paid and organic visibility, strengthens Google Merchant Center performance, and bridges the gap between SE...
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HackerNoon @hackernoon.com · 09/12/2025
Super-apps like AliPay, WeChat, and Grab are quickly becoming the key to digital asset adoption across Asia and potentially the rest of the world. #startup
hackernoon.com
How Super-apps are Shaping Asia’s Adoption of Digital Assets and Digital Geopolitics
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Lily Ray 😏 @lilyray.nyc · 08/12/2025
I can’t wait for this dumb era of listicles to be over
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Anton Shulke @antonshulke.bsky.social · 02/12/2025
is Keyword still a thing? RAG to Riches: Keyword Research for the AI Era 2025-12-03 | 10:00 PT Live @markwilliamscook.com @shelleywalsh.bsky.social @ulrikaviberg.bsky.social @duda.co www.duda.co/webinars/rag...
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Callum Laing @callumlaing.bsky.social · 02/12/2025
Most customers buy to avoid risk, not to gain opportunity. Market accordingly.
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Glenn Gabe @glenngabe.bsky.social · 01/12/2025
Are you translating content and using hreflang? You should check out my latest post -> AI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?
gsqi.com
AI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?
Glenn Gabe covers how AI Search platforms handle translated content while searching in different languages. ChatGPT, Gemini, Claude, Copilot, and Perplexity were all tested.
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Dave Vetter @davidrvetter.bsky.social · 24/11/2025
Still reeling from the Stanford report on Brexit. Reduced GDP by up to 8% and investment by as much as 18%. The UK Treasury would have £40 billion more each year if Britain had remained in the EU. Devastating self-immolation.
siepr.stanford.edu
The Economic Impact of Brexit
Other
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Mark Williams-Cook @markwilliamscook.com · 27/11/2025
POV: SEOs explaining to clients how AI/AIOs are going to impact traffic/revenue over the next 24 months.
media.tenor.com
a man in a suit and tie is sitting at a table in front of a window with his arms outstretched .
Alt: a man in a suit and tie is sitting at a table in front of a window waving his arms around
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Majestic @majestic.com · 28/11/2025
FREE 4-Hour Virtual Event | Wednesday, December 10th To celebrate the official launch of #SEOin2026, David Bain will host a massive four-hour livestream event with 64 of the SEO experts from the book, all ready to share their tips, advice and experiences with you. maj.to/4p09tXr
A promo image for the SEOin2026 Book Launch Livestream on December 10th with a photo of David Bain on a blue background and the number 26, the date, time, and the Majestic logo.
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Sitebulb @sitebulb.com · 26/11/2025
Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win via @sejournal, @theshelleywalsh - brought to you by your handy #seo helpers @Sitebulb 😊
bit.ly
Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win via @sejournal, @theshelleywalsh
Ahrefs' Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Sti...
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Addy Osmani @addyosmani.bsky.social · 26/11/2025
"Critical thinking in the age of AI": addyo.substack.com/p/critical-t... ~ my latest write-up on the importance of retaining critical thinking skills during these times ✍️
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Arnout Hellemans @hellemans.me · 19/11/2025
Excellent report on JS SEO by @sitebulb.com sitebulb.com/javascript-s... I see so many misunderstandings about JS SEO and bots. I think this is one of the reasons I have seen @divingfor.fun doing a lot of amazing talks about this.
sitebulb.com
JavaScript SEO Report 2025: Understanding | Sitebulb
We asked our survey respondents some introductory questions to get a sense of their level of understanding about how Google crawls and renders JavaScript.
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Majestic @majestic.com · 20/11/2025
Technical SEO Learn how to strengthen your website’s foundations with technical SEO and user experience for optimal performance. with @jono.id, @iva-jovanovic.com, @hellemans.me, @seozen.com and Simone De Palma
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