Reposted by Arnout Hellemans Ramon Eijkemans @eikhart.com · 29/09/2026I *don’t* care how good your outreach is, how smart your agent can hook into posts i’ve written. If you email me without me asking, and especially if you keep doing that, i’ll block you out of principle and will surely never ever buy from you. 133
Reposted by Arnout Hellemans Sitebulb @sitebulb.com · 29/09/2026Are you doing ecommerce SEO? This course is for you: sitebulb.com/ecommerce-seo-... @nikkihalliwell.com, Ash Noad, Briony Cullin & @sagibson.co.uk deliver 4 training sessions, each one covering a different aspect of SEO auditing for online retailers. FREE & OPEN TO ALL! @womenintechseo.bsky.social 001
Reposted by Arnout Hellemans Candour @withcandour.co.uk · 24/07/2026Even when he's on holiday, @hellemans.me is still working hard on his #SearchNorwichXL talk! Use 'Arnout' to get 20% off your ticket prices, that's just £100 per ticket! www.eventbrite.co.uk/e/searchnorw... 011
Reposted by Arnout Hellemans Sitebulb @sitebulb.com · 18/05/2026Get the FIRST EDITION of While You Were Offline by Sitebulb x @not-a-robot.com THIS WEEK! Only the finest snarky SEO news... Sign up at bit.ly/seo-snark 193
Reposted by Arnout Hellemans Dawn Anderson @dawnieando.bsky.social · 18/05/2026SEO socials are so tiring. Same narcissists continuously sharing conflicting content (GEO is good then GEO is bad is just one example). Truth doesn’t matter as long as they’re ‘visible’. Incredibly fatiguing. 0121
Arnout Hellemans @hellemans.me · 19/05/2026Seen similar, yet often they deny doing anything like that.... 110
Reposted by Arnout Hellemans eva (^_^)/ @eva.computer · 12/05/2026you shouldn’t have to show your ID and verify your identity to have a conversation with an AI agent authoritarian overreach into private conversations fueled by mass hysteria 48022
Reposted by Arnout Hellemans Majestic @majestic.com · 05/05/2026Arnout Hellemans (@hellemans.me) says you should always check both the raw HTML and the rendered version of your pages, because JavaScript frameworks can alter titles, headings, and schema between the two, severely impacting discoverability. maj.to/40pUjAb 111
Reposted by Arnout Hellemans Dawn Anderson @dawnieando.bsky.social · 22/04/2026Exciting. Pre-orders are now available for the book I have been commissioned to write. The AI SEO Playbook a.co/d/0b46vFFB 1124
Reposted by Arnout Hellemans Mark Williams-Cook @markwilliamscook.com · 31/03/2026This isn't SEO, it's stupidity. No value in, no value out. Publishing words at scale isn't a strategy, it makes you look like an idiot. 3202
Reposted by Arnout Hellemans Dr. Pete Meyers @dr-pete.bsky.social · 09/03/2026I'm not saying correlation = causation, but I just want to point out that Google ranking volatility is well-correlated with crude-oil prices this month. 131
Reposted by Arnout Hellemans Dare Obasanjo @carnage4life.bsky.social · 08/03/2026The official statement from Caitlin Kalinowski, former head of robotics at OpenAI, about why she quit company. I think this is the most significant ethical discussion in tech of our lifetimes. Should a computer be able to kill people shouldn’t be framed as a tiff between Hegseth and Anthropic. 515440
Reposted by Arnout Hellemans Duane Forrester @duaneforrester.bsky.social · 01/03/2026Technical SEO isn’t just pages anymore. Agents will need a source of record: policies, pricing rules, inventory behavior, constraints, with provenance. Build a Verified Source Pack. duaneforresterdecodes.substack.com/p/the-verifi...duaneforresterdecodes.substack.comThe Verified Source Pack Agents Trust FirstThe practical guide to shipping a verified source pack that turns your policies and product truth into machine-consumable facts 211
Reposted by Arnout Hellemans Gary Illyes @methode.bsky.social · 19/02/2026Genius tech bro move: Inventing the paragraph, Calling it a chunk. #showerthoughts 53812
Reposted by Arnout Hellemans Sitebulb @sitebulb.com · 17/02/2026Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/ #SitebulbWrapped #seo 001
Reposted by Arnout Hellemans Mark Williams-Cook @markwilliamscook.com · 16/02/2026This is pretty big: Pages that fully answer more PAA questions tend to rank higher. This is one of the conclusions of a brilliant independent study completed by @chris-green.net and published on the @alsoasked.com site today. alsoasked.com/insights/paa...alsoasked.comHow answering People Also Ask questions correlates with organic rankings (Study) | AlsoAskedGet unparalleled insight into search intent with live, geo-specific “People Also Ask” questions. 0158
Reposted by Arnout Hellemans David Bushell 🪿 @dbushell.com · 17/02/2026what AI reveals is just how many people have given up, or never cared to begin with clock in, slop around, clock out 1282
Reposted by Arnout Hellemans Daniël Verlaan @daniel.verlaan.xyz · 17/02/2026De nepmails van Infomedics zijn, in tegenstelling tot wat sommige media beweren, makkelijk te herkennen. > Verzender is niet rekening@infomedics.nl > Betaalverzoek gaat niet naar rekening.infomedics.nl Phishing herkennen is gewoon te leren, angst zaaien is alleen makkelijker. 48526
Arnout Hellemans @hellemans.me · 17/02/2026I've had multiple cases like this, starting to really annoy me 010
Reposted by Arnout Hellemans Mark Williams-Cook @markwilliamscook.com · 30/01/2026📅 SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world. Sign up for updates 💌 searchnorwich.org 1155
Reposted by Arnout Hellemans Thomas Fuchs @thomasfuchs.at · 30/01/20262006: Less is more, don’t repeat yourself 2016: Beautiful code prevents technical debt 2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us 212930
Reposted by Arnout Hellemans Dave Davies @onlineinference.com · 29/01/2026From @sengineland 👇 A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns. f.mtr.coolA quiet Google Ads setting could change your creativeA little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns. 001
Reposted by Arnout Hellemans HackerNoon @hackernoon.com · 29/01/2026Manual prompt engineering is done. Discover meta-recursive prompting where LLMs optimize their own instructions for superior accuracy, depth, and 3x quality. #llmoptimizationhackernoon.comNever Write a Prompt Again: Introducing Recursive Prompting 011
Reposted by Arnout Hellemans Elizabeth Lopatto @lopatto.bsky.social · 23/01/2026how good is Google's AI? well 215725
Reposted by Arnout Hellemans Elizabeth Lopatto @lopatto.bsky.social · 23/01/2026hey did you see a headline on google? turns out that headline might be an llm hallucination www.theverge.com/tech/865168/...theverge.comGoogle won’t stop replacing our news headlines with terrible AI“This feature performs well for user satisfaction,” claims Google. 4732262
Reposted by Arnout Hellemans Sitebulb @sitebulb.com · 22/01/2026Look alive, Jes Scholz is joining us for our January webinar coming soon! Register now to avoid disappointment 👉https://sitebulb.com/resources/guides/webinar-brand-visibility-optimizing-for-ai-citations/ #seo #aisearch 041
Reposted by Arnout Hellemans Glenn Gabe @glenngabe.bsky.social · 21/01/2026Some interesting nuggets there. Also, check out the chart of urls Google knows of versus indexed. Yep, that's crazy and why OpenAI, Perplexity, and other AI companies would love to leverage Google's search results. :) www.seroundtable.com/google-searc... 043
Reposted by Arnout Hellemans Montse Cano @montsecano.bsky.social · 10/01/2026Beginning to roll out in the US, with partners such as Stripe, Etsy and Shopify www.seroundtable.com/microsoft-co...seroundtable.comMicrosoft Introduces Copilot Checkout & Brand AgentsMicrosoft announced its AI-agents agentic experiences under the names of Copilot Checkout and Brand Agents. Copilot Checkout lets you shop and checkout directly in the Copilot chat experience and Bran... 001
Reposted by Arnout Hellemans Sitebulb @sitebulb.com · 08/01/2026Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/ #SitebulbWrapped #seo 041
Reposted by Arnout Hellemans Good Signals @goodsignals.com · 19/12/2025It's a biggie on SEO Office Hours today! And the last one before the holidays🎄 Joining Jo Juliana Turnbull and Michael Chidzey at 9:30 am (GMT): ⭐️ Dixon Jones and ⭐️ Dawn Anderson #SEOOfficeHours with Good Signals. 192
Reposted by Arnout Hellemans Ryan Townsend @twnsnd.com · 13/12/2025This is huge for CSS loading performance. Compression dictionaries are a little tricky to deploy today but totally worth the effort as the impact is enormous. #webperf 1236
Arnout Hellemans @hellemans.me · 11/12/2025wrapped.uk.sitebulb.com?w=019ae9f117... Haha, am I really Arnout or disguised as Arnout. Love this geeky wrapped summary @sitebulb.com @jojofurnival.bsky.social 032
Reposted by Arnout Hellemans Trish Carey @trishcarey.bsky.social · 09/12/2025Judge limits Google's default search deals to one yearsearchengineland.comJudge limits Google's default search deals to one yearA judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance. 001
Reposted by Arnout Hellemans Sitebulb @sitebulb.com · 09/12/2025Why Product Feeds Deserve More Love (Beyond PPC) | Women in Tech SEO #seobit.lyWhy Product Feeds Deserve More Love (Beyond PPC) | Women in Tech SEOA practical guide to why product feeds matter far beyond PPC. Learn how optimising titles, attributes, GTINs, images, and categories boosts both paid and organic visibility, strengthens Google Merchant Center performance, and bridges the gap between SE... 001
Reposted by Arnout Hellemans HackerNoon @hackernoon.com · 09/12/2025Super-apps like AliPay, WeChat, and Grab are quickly becoming the key to digital asset adoption across Asia and potentially the rest of the world. #startuphackernoon.comHow Super-apps are Shaping Asia’s Adoption of Digital Assets and Digital Geopolitics 001
Reposted by Arnout Hellemans Lily Ray 😏 @lilyray.nyc · 08/12/2025I can’t wait for this dumb era of listicles to be over 2112
Reposted by Arnout Hellemans Anton Shulke @antonshulke.bsky.social · 02/12/2025is Keyword still a thing? RAG to Riches: Keyword Research for the AI Era 2025-12-03 | 10:00 PT Live @markwilliamscook.com @shelleywalsh.bsky.social @ulrikaviberg.bsky.social @duda.co www.duda.co/webinars/rag... 023
Reposted by Arnout Hellemans Callum Laing @callumlaing.bsky.social · 02/12/2025Most customers buy to avoid risk, not to gain opportunity. Market accordingly. 151
Reposted by Arnout Hellemans Glenn Gabe @glenngabe.bsky.social · 01/12/2025Are you translating content and using hreflang? You should check out my latest post -> AI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?gsqi.comAI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?Glenn Gabe covers how AI Search platforms handle translated content while searching in different languages. ChatGPT, Gemini, Claude, Copilot, and Perplexity were all tested. 142
Reposted by Arnout Hellemans Dave Vetter @davidrvetter.bsky.social · 24/11/2025Still reeling from the Stanford report on Brexit. Reduced GDP by up to 8% and investment by as much as 18%. The UK Treasury would have £40 billion more each year if Britain had remained in the EU. Devastating self-immolation.siepr.stanford.eduThe Economic Impact of BrexitOther 14538181712
Reposted by Arnout Hellemans Mark Williams-Cook @markwilliamscook.com · 27/11/2025POV: SEOs explaining to clients how AI/AIOs are going to impact traffic/revenue over the next 24 months.media.tenor.coma man in a suit and tie is sitting at a table in front of a window with his arms outstretched .Alt: a man in a suit and tie is sitting at a table in front of a window waving his arms around 1101
Reposted by Arnout Hellemans Majestic @majestic.com · 28/11/2025FREE 4-Hour Virtual Event | Wednesday, December 10th To celebrate the official launch of #SEOin2026, David Bain will host a massive four-hour livestream event with 64 of the SEO experts from the book, all ready to share their tips, advice and experiences with you. maj.to/4p09tXr 165
Reposted by Arnout Hellemans Sitebulb @sitebulb.com · 26/11/2025Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win via @sejournal, @theshelleywalsh - brought to you by your handy #seo helpers @Sitebulb 😊bit.lyGoogle Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win via @sejournal, @theshelleywalshAhrefs' Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Sti... 151
Reposted by Arnout Hellemans Addy Osmani @addyosmani.bsky.social · 26/11/2025"Critical thinking in the age of AI": addyo.substack.com/p/critical-t... ~ my latest write-up on the importance of retaining critical thinking skills during these times ✍️ 1414
Reposted by Arnout Hellemans Arnout Hellemans @hellemans.me · 19/11/2025Excellent report on JS SEO by @sitebulb.com sitebulb.com/javascript-s... I see so many misunderstandings about JS SEO and bots. I think this is one of the reasons I have seen @divingfor.fun doing a lot of amazing talks about this.sitebulb.comJavaScript SEO Report 2025: Understanding | SitebulbWe asked our survey respondents some introductory questions to get a sense of their level of understanding about how Google crawls and renders JavaScript. 1134
Reposted by Arnout Hellemans Majestic @majestic.com · 20/11/2025Technical SEO Learn how to strengthen your website’s foundations with technical SEO and user experience for optimal performance. with @jono.id, @iva-jovanovic.com, @hellemans.me, @seozen.com and Simone De Palma 111