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Nikki Halliwell @nikkihalliwell.com · 27/04/2025

It's that time of the week again, when we release another Tech SEO Tips newsletter. The 163rd edition! In addition to explaining the different types of schema, we also have Luca Tagliaferro on the Future of SEO, @kevin-indig.bsky.social on How Answer Engine Optimisation is Different From SEO ...

Nikki Halliwell @nikkihalliwell.com · 20/04/2025

Happy Easter 🐣 This Sunday, I've published a bumper edition of the newsletter featuring Google's decision to move away from ccTLDs & my tips on how to use Pagination. There's also How to Be an Effective SEO Mentor by Miracle Inameti-Archibong, Key SEO Skills to Learn by Unlearn from James Congdon

Nikki Halliwell @nikkihalliwell.com · 15/04/2025

The rel= "next" and rel=" prev" pagination attributes are used to indicate the relationship between component URLs in a paginated series. They are not links in the traditional sense and should not be solely relied upon for the discovery of your paginated pages ...

Nikki Halliwell @nikkihalliwell.com · 13/04/2025

The 161st edition of Tech SEO Tips newsletter is out now. This week includes news from Google about Discover and Hreflang tags, plus confirmation that Google can index images loaded by JavaScript.

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Nikki Halliwell @nikkihalliwell.com · 05/04/2025

I'm excited to release the 160th edition of the Tech SEO Tips newsletter this week! We discuss the growth of AI Overviews, and you can also get access to over 200 technical SEO tips I have been posting over the last 4+ years.

Nikki Halliwell @nikkihalliwell.com · 02/04/2025

I've been posting Tech SEO Tips every Tuesday for over four years, and as you can imagine, I've accumulated quite a collection during this time. I've added all of them into this one post, and it's cool to see how it's grown. www.nikkihalliwell.com/blog/tech-se...

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Nikki Halliwell @nikkihalliwell.com · 30/03/2025

Unfortunately, the software/provider for my Tech SEO Tips newsletter is currently experiencing an issue which is preventing me from sending the newsletter to subscribers. I will publish it as soon as I am able to do so.

Montse Cano @montsecano.bsky.social · 26/03/2025

Reposted by Nikki Halliwell

Many businesses may now be looking to redo their site as part of their strategy. Make sure you know the risks and challenges, especially if the site is international or multilingual. #SEO

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Nikki Halliwell @nikkihalliwell.com · 26/03/2025

My Brighton SEO talk from October has recently been added to YouTube so if you missed it in person make sure to check it out youtu.be/gkKNN9dDdEw?...

youtu.be

How to overcome SEO challenges in website migrations - Nikki Halliwell - brightonSEO October 2024

YouTube video by brightonSEO

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Nikki Halliwell @nikkihalliwell.com · 25/03/2025

Anyone can make technical SEO complicated. The real skill is in making complex topics understandable & digestible to everyone in the room. No one will be impressed by your jargon and long, drawn-out explanations, but you will be remembered for keeping it simple & ensuring fixes get implemented.

Nikki Halliwell @nikkihalliwell.com · 23/03/2025

I've just published the latest version of the Tech SEO Tips newsletter and this week, I'm discussing the uses of AI in SEO and how it cannot replace humans in key workstreams. Check it out and make sure you subscribe. techseotips.co.uk

Mark Williams-Cook @markwilliamscook.com · 15/03/2025

Reposted by Nikki Halliwell

Nikki is is an excellent SEO, this is well worth reading. I just subscribed ⤵️

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Nikki Halliwell @nikkihalliwell.com · 09/03/2025

A new edition of TechSEOTips is out now, covering the benefits of analysing your SERPs. We also have Caitlin Hathaway on Using AI To Scale Content Marketing, Emina Demiri on SEO Shortcuts Gone Wrong, Ashley Liddell on Pinterest SEO and lots more, including the latest search engine news.

Nikki Halliwell @nikkihalliwell.com · 04/03/2025

Regularly analysing search results for key queries enables us to adapt to changing SERPs and user behaviour. It also helps us discover our target users' needs and expectations so we can more closely align our offerings and content. #SEO #TechnicalSEOTips #TechSEOTuesday

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Nikki Halliwell @nikkihalliwell.com · 02/03/2025

Head to your inboxes now for the latest edition of TechSEOTips newsletter. This week, we highlight the importance of personalisation of PLPs in eCommerce. Plus, you can get my deck from this week's TechSEO North networking event in Manchester!

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Nikki Halliwell @nikkihalliwell.com · 25/02/2025

Categories and PLPs are crucial for eCommerce, and one of the key ways we can stand out is through personalisation. Using browsing history, customer data, or previous purchases, store owners can suggest products customers are more likely to purchase. #SEO #TechnicalSEOTips #TechSEOTuesday

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Nikki Halliwell @nikkihalliwell.com · 22/02/2025

After a short break, I'm happy to be back with this week's TechSEOTips newsletter. Thank you to everyone who wished us well 💜💙 This edition has tips to ensure your PDPs are optimised and you are making the most of their opportunities.

Nikki Halliwell @nikkihalliwell.com · 18/02/2025

Optimise your PDPs for Better Conversions by: 💳 Using descriptive product titles 💳 Clearly show prices and discounts 💳 Show your return and shipping policies 💳 Support key products with strong internal links 💳 Allow for easy comparison and customisation

Nikki Halliwell @nikkihalliwell.com · 09/02/2025

Another weekly edition of TechSEOTips is out now, discussing the importance of improving the PLPs on your eCommerce store - this comes on the back of the @womenintechseo.bsky.social and @sitebulb.com webinar series, which started this week.

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Reposted by Nikki Halliwell

Sitebulb @sitebulb.com · 05/02/2025

When it comes to website auditing, size matters - as @nikkihalliwell.com pointed out in yday's Auditing & Optimizing PLPs & PDPs session. In partnership with @womenintechseo.bsky.social this series is open to all and includes 3 more live auditing sessions. sitebulb.com/ecommerce-seo-audit-training

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Nikki Halliwell @nikkihalliwell.com · 04/02/2025

Improve your PLPs for Better Performance using: 🛒 Optimised headers and banners 🛒 Urgency messaging 🛒 Personalised shopping experiences 🛒 Leveraging product attributes 🛒 Lifestyle and editorial content sitebulb.com/ecommerce-se...

sitebulb.com

Free Ecommerce Live SEO Auditing Sessions | Sitebulb

This free training, delivered by 4 expert members of the Women in Tech SEO community, will cover essential aspects of auditing ecommerce sites for SEO.

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Nikki Halliwell @nikkihalliwell.com · 04/02/2025

This was a lot of fun, thanks for having me!

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Nikki Halliwell @nikkihalliwell.com · 03/02/2025

Join TechSEO North for an Exclusive Webinar on the Google Exploit! We are hosting a webinar with @chrislever.bsky.social where we’ll be diving deep into @markwilliamscook.com's groundbreaking findings on-site quality and query classifications and exploring their practical implications for SEO.

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Reposted by Nikki Halliwell

Sitebulb @sitebulb.com · 31/01/2025

SESSION 1 of our ecommerce SEO live audit series is next week: bit.ly/3DOPPea @nikkihalliwell.com will cover how to audit & optimize PLPs/PDPs, including: -How to audit a massive ecom site -Prioritization & audit streamlining -Essential elements of PLPs/PDPs -Optimization techniques

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Nikki Halliwell @nikkihalliwell.com · 02/02/2025

This week's TechSEOTips newsletter explains the differences between links and buttons and when each should be used on a website. There's a lot in this newsletter, so check it out now and make sure you're subscribed.

Nikki Halliwell @nikkihalliwell.com · 28/01/2025

From a technical perspective, Google can see and follow links that follow web standards, e.g. using <a href=””>. If you just have a button, there is no link for the bots to follow. Even if you add an “onclick” event that opens the link once the button is clicked, Google still won’t see that link.

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Reposted by Nikki Halliwell

Women in Tech SEO Community @womenintechseo.bsky.social · 28/01/2025

With one week left until the first session in our latest live series, in collaboration with WTSPartner, @sitebulb.com Here is everything you need to know about it: Trainer: @nikkihalliwell.com Time: 4 Feb, 4pm GMT Topic: Auditing & Optimizing PLPs & PDPs sitebulb.com/ecommerce-se...

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Nikki Halliwell @nikkihalliwell.com · 25/01/2025

Don't forget to make the most of the techseoaudits.com discount for #TechSEOTips newsletter subscribers! This week's newsletter also includes advice on diversifying SEO skills and a video on my TikTok from the recent #SEOFOMO networking event.