iiinova — where your digital self keeps evolving

Candour @withcandour.co.uk · 24/09/2026

A big thank you to everyone who joined us today for the first ever SearchNorwichXL and to our brilliant speakers and sponsors for helping make the event such a success. We’ll be at Dead Wax Social until 10pm for drinks and a well-earned celebration! Photos by Dave Guttridge

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Candour @withcandour.co.uk · 24/09/2026

We've heard some fantastic insights from our morning speakers at #SNXL This afternoon is starting with our Future of Search panel, where industry experts discuss where SEO is heading over the next few years

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Candour @withcandour.co.uk · 24/09/2026

SNXL is all set up and we're ready to welcome you 🎉 Look out for our events team in pink 🩷 Thanks again to our headline sponsor WhitePress

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Candour @withcandour.co.uk · 24/09/2026

The Candour team are busy getting everything ready for SearchNorwichXL this morning 😍 Registration opening 9.30. Expect a packed speaker line-up and an expert panel discussing the future of search. You can find more details about each of the talks on our website: searchnorwich.org/schedule

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Mark Williams-Cook @markwilliamscook.com · 08/09/2026

⚠️ Massive change by Google: We are likely to see 100% AIOs within "People Also Ask" answers in the next few weeks 🤖 @alsoasked.com took a sample of 19.2M English language made in 2026, 97% of PAA answers in the first week of September are AIOs. Seems likely we are on track for 100% shortly.

Bar chart by AlsoAsked showing the percentage of PAA (People Also Ask) questions answered by AI Overviews rising from 22% in January 2026 to a peak of 97% in September 2026.

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Mark Williams-Cook @markwilliamscook.com · 03/09/2026

Thanks for the @alsoasked.com MCP shout out at Search Evolution Summit @gfiorelli1.bsky.social 🫶🏻

Gianluca showing AlsoAsked on stage at Search Evolution Summit

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Candour @withcandour.co.uk · 02/09/2026

How is it possible to use browser network data to glean search insights that can give you a competitive edge in both traditional and AI search? Be sure to catch @markwilliamscook.com’s @brightonseo.com talk on Friday 9 October at 9.30 to find out.

BrightonSEO United Kingdom event graphic featuring speaker Mark Williams-Cook from Candour & AlsoAsked, presenting "Wiretapping the SERP: Capturing Network Data to Reverse Engineer Search" on October 8 & 9, 2026.

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Candour @withcandour.co.uk · 28/08/2026

In less than 1 month, the brilliant @bngsrc.bsky.social will be speaking at the first-ever #SearchNorwichXL. Bengü's talks are always a conference highlight so you won't want to miss this! Use code BENGU for 20% off your tickets before they sell out. www.eventbrite.co.uk/e/searchnorw...

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Candour @withcandour.co.uk · 28/08/2026

Leaping out of a plane from 13K feet? That’s what this trio are doing in 2 days & they need your help. The skydive is to support our charity of the year, Leeway Domestic Violence & Abuse Services. Please donate if you’re able by hitting the link in our bio & share this post to spread the word 🪂

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Candour @withcandour.co.uk · 24/08/2026

1 month to go until SearchNorwichXL! Join 12 world-class speakers and 200 fellow marketers in the heart of the fine city of Norwich for an unforgettable conference. What are you looking forward to the most? Tell us in the comments!

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Candour @withcandour.co.uk · 24/08/2026

This is your last chance to come to SearchNorwichXL for just £125! Our ticket price increases tomorrow! There's just 1 month to go until SearchNorwichXL so get your ticket now.

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Candour @withcandour.co.uk · 23/08/2026

Our tick prices increase in less than 48 hours! Save £50 by buying your ticket before 25 August. Go to searchnorwich dot org or by searching on Eventbrite.

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Candour @withcandour.co.uk · 22/08/2026

Ticket prices increase in 3 days! Get your SearchNorwichXL ticket for just £125 if you buy it before 25 August. Go to searchnorwich.org/

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Candour @withcandour.co.uk · 21/08/2026

4 days until our ticket price increases! Save £50 by getting your ticket before 25 August. www.eventbrite.co.uk/e/searchnorw...

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Candour @withcandour.co.uk · 20/08/2026

The ticket price for SearchNorwichXL increases in 5 days! Get your ticket before 25 August to save £50! Go to searchnorwich dot org or find us on Eventbrite.

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Mark Williams-Cook @markwilliamscook.com · 19/08/2026

You can now connect @alsoasked.com directly to your AI assistant with our MCP Server. No copy-pasting exports, no half-remembered summaries of a research doc from three weeks ago: your assistant queries real People Also Ask data at the moment you need it. help.alsoasked.com/en/articles/...

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Candour @withcandour.co.uk · 19/08/2026

A big thank you to our headline sponsor - Whitepress WhitePress is a global platform supporting activities including SEO, link building or digital PR, as well as brand visibility in search engines, AI, and LLMs. www.whitepress.com/en/?utm_sour...

Promotional graphic announcing WhitePress as the headline sponsor for SearchNorwichXL.

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Candour @withcandour.co.uk · 18/08/2026

There's just 1 week left to get your SearchNorwichXL for just £125! The price will increase by £50 to £175 on 25 August so don't hesitate to get your ticket to Norwich's biggest and best SEO and AI search conference! Get your ticket at searchnorwich.org or find us on Eventbrite.

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Candour @withcandour.co.uk · 18/08/2026

There are less than 2 weeks until our brave trio Jessica Bettis, Lauren Catchpole & Hayley Hoggarth jump out of a plane for charity! Please donate, share this post and help us support Leeway, our charity of the year. www.justgiving.com/page/candour...

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Candour @withcandour.co.uk · 17/08/2026

Do your brand and SEO teams clash or work together in harmony? Mark Salisbury, our Design Lead, and Brendan Bennett, our Principal SEO Consultant, join Jack on Search with Candour this week to discuss the overlap of SEO, design and brand in the age of AI. www.youtube.com/watch?v=NoQz...

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Candour @withcandour.co.uk · 13/08/2026

If a recommendation from @anniemai.bsky.social isn't enough to convince you to come to SearchNorwichXL, we don't know what is! The founder of Girl Power Marketing will be joining us on 24 September to enjoy our snacks, drinks and speakers along with 200 other marketers right here in Norwich.

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Candour @withcandour.co.uk · 11/08/2026

Ticket price increases in 2 weeks so get your SearchNorwichXL tickets now and save £50! www.eventbrite.co.uk/e/searchnorw...

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Candour @withcandour.co.uk · 11/08/2026

We want to make SearchNorwichXL accessible to as many people as possible so we're opening applications for free scholarship tickets. These tickets are for people that would otherwise not have the means to attend, such as students, or those affected by recent redundancies. forms.gle/oWNCkNXGDuLY...

Promotional graphic with the header "Supporting local talent" above text reading "10 FREE scholarship tickets available." A bottom yellow banner reads, "If you need help with the cost of attending, register your interest."

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Sitebulb @sitebulb.com · 11/08/2026

LEARN HOW TO BE THE HERO IN ANY WEBSITE MIGRATION STORY! Our latest training series is now on-demand: sitebulb.com/website-migrat... 3 modules covering the tools & workflows you need to nail even the most nightmarish of migrations. Thanks to our expert trainers at @withcandour.co.uk 👏

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Majestic @majestic.com · 08/08/2026

Mark Williams-Cook (@markwilliamscook.com) explains that an AI determines answer grounding based on information stability, so stable information requires no grounding, while dynamic topics demand web searches. maj.to/4j9ycq7

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Candour @withcandour.co.uk · 07/08/2026

Are the 'SEO is dead' posts driving you mad? Are you worried about where SEO is heading? We have an all-star panel at SearchNorwichXL discussing 'The future of search', featuring our very own Brendan Bennett. Use code BRENDAN on Eventbrite to get 20% off your tickets, making them just £100!

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Candour @withcandour.co.uk · 05/08/2026

Beyond the query: how emotional brand signals influence clicks and conversions In this session, @sequinsnsearch.bsky.social discusses whether people’s nervous systems react differently to AI-generated versus human-created content. Let's answer whether AI can replace human creativity.

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Candour @withcandour.co.uk · 04/08/2026

@divingfor.fun is 'In search for a better web' at SearchNorwichXL. In our keynote, Martin looks at the web - not as a Googler, but as a user... Where are we headed? What are we doing? And what if we do things differently? www.eventbrite.co.uk/e/searchnorw...

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Candour @withcandour.co.uk · 03/08/2026

The brilliant @guaca.bsky.social brings Shopify advice to SearchNorwichXL! This talk reframes SEO from a reactive checklist into a system of automated SEO guardrails. Learn how to simulate Googlebot-like rendering to catch regressions & issues before it ships. www.eventbrite.co.uk/e/searchnorw...

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Darren Shaw @whitespark.ca · 30/07/2026

ChatGPT has a hidden field that tells you WHERE it searches for data before returning an answer. @markwilliamscook.com dug into what happens behind the scenes when ChatGPT searches the web, and he found this hidden label called "result_source."

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Candour @withcandour.co.uk · 30/07/2026

If you're a business owner in Norfolk or East Anglia and you want to learn about SEO, AI and marketing, there's no excuse not to come to SearchNorwichXL on 24 September 2026! #Norwich #norfolkbusiness #eastanglia

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Candour @withcandour.co.uk · 29/07/2026

Multimodal search insights from @myriam.dopamine.builders at SearchNorwichXL! Machines can see, read and hear your content. This talk provides best practices for multimodal optimisation so that your videos, images, and podcasts are cited in AI search results. www.eventbrite.co.uk/e/searchnorw...

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Candour @withcandour.co.uk · 24/07/2026

Even when he's on holiday, @hellemans.me is still working hard on his #SearchNorwichXL talk! Use 'Arnout' to get 20% off your ticket prices, that's just £100 per ticket! www.eventbrite.co.uk/e/searchnorw...

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Candour @withcandour.co.uk · 23/07/2026

In this talk, @hellemans.me will provide examples and a framework for analysing SERPs and understanding how to make a positive business impact with your SEO strategies. SERPs are more personalised than ever, and every results page is full of insights that most people aren’t paying attention to.

Promotional event graphic on a pink, red, black, and blue background announcing speaker Arnout Hellemans for SearchNorwichXL. It includes a black-and-white portrait of Arnout smiling next to large red graphic elements with his name. Below his picture, a black section displays the talk title: "The SERPs hold more insights than you think." A blue footer at the bottom reads: "24 Sep, 2026 | Maddermarket Theatre, Norwich."

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Candour @withcandour.co.uk · 22/07/2026

Three of the Candour team will be jumping out of a plane next month. Yes, seriously. To support Leeway, our charity of the year, Jessica Bettis, Hayley Hoggarth, and Lauren Catchpole will be taking the leap on 30th August! Donate to our JustGiving page: www.justgiving.com/page/candour...

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Sitebulb @sitebulb.com · 21/07/2026

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Candour @withcandour.co.uk · 14/07/2026

What are you doing on the 24th of September? Not only are @sequinsnsearch.bsky.social and Emma-Jane Stogdon coming to SearchNorwichXL, they're both speaking! Get your ticket now for just £125: searchnorwich.org

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Candour @withcandour.co.uk · 10/07/2026

The fantastic @screamingfrog.co.uk are our name badge sponsor for #SearchNorwichXL! Screaming Frog are a UK based SEO agency and creators of the famous website crawler, the SEO Spider. It’s the industry standard crawler used by SEOs and agencies worldwide to audit technical and onsite SEO.

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Mark Williams-Cook @markwilliamscook.com · 10/07/2026

Happy to say @withcandour.co.uk is sponsoring Norwich Pride again this year, and supporting Norwich to be a city where everyone can feel safe and proud to be themselves. Great work by Mark Salisbury from our design team on the new tees 😎

A graphic poster with a black background featuring the word 'NORWICH' spelled out in large, colorful, stylized letters. It is accompanied by Pride-themed symbols like rainbows, hearts, and stars, with the text 'candour' and 'Proud to celebrate – always.'

A front view of a man smiling and wearing glasses, modeling a white t-shirt. The chest of the shirt features a small, colorful 'candour NORWICH Pride 26' graphic design against a solid warm background.

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Candour @withcandour.co.uk · 08/07/2026

Thank you to the SearchNorwichXL drinks sponsor - the brilliant Peec AI! Peec AI gives access to AI search analytics for marketing teams to track, analyse, and improve brand performance on AI search platforms through key metrics like visibility, position, and sentiment. peec.ai?utm_source=s...

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Sitebulb @sitebulb.com · 30/06/2026

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Candour @withcandour.co.uk · 24/06/2026

The countdown is officially ON! 🗓️ We are 3 months away from SearchNorwichXL 2026. The team is working hard to bring you an unforgettable experience, and we can't wait to reveal what we’ve been cooking up. If you haven’t secured your spot yet, this is your sign. www.eventbrite.co.uk/e/searchnorw...

Countdown graphic for SearchNorwichXL 2026 featuring a large black number "3" and the text "months to go" over a mint green shape on a light pink background.

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Candour @withcandour.co.uk · 23/06/2026

📅 Here's what your day at SearchNorwichXL looks like. Whether you're looking to plan your best networking opportunities or making sure you don't miss your most-anticipated talk, here is your official game plan for the day. We have a packed day covering everything from the cutting-edge insights to

A vertically oriented schedule graphic with a pink header containing the word "Schedule" in bold black text next to a red abstract shape. The main body features alternating light-teal rows detailing the event timeline:

09:30 – Registration starts
11:15 – Morning talks
13:45 – Lunch
15:00 – Panel – The future of search and SEO
16:15 – Afternoon talks
16:35 – Keynote – Martin Splitt
18:00 – After-party @ Dead Wax

The bottom of the image is anchored by a solid bright blue bar.

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Candour @withcandour.co.uk · 18/06/2026

A big thank you to @seranking.bsky.social for being our lanyard sponsor 🎉 SE Ranking is an all-in-one SEO toolkit that pulls signals from search, AI, and social into one dashboard. So, you can show what your visibility is worth, not just where it ranks. Get your tickets now: searchnorwich.org

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Search ‘n Stuff @searchnstuff.co.uk · 12/06/2026

Some sponsor announcements deserve a bit of candour. We’re very happy to welcome @withcandour.co.uk as a Silver Sponsor of Search ’n Stuff London 2026 🥈 A UK search agency bringing practical, no-fluff thinking to SEO, digital PR, design, build, and branding. searchnstuff.co.uk/search-n-stu...

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Candour @withcandour.co.uk · 17/06/2026

What do you need to know before investing digital PR? It’s easy to get overwhelmed by the options but success comes down to preparation. We’ve put together a guide to help you navigate the process, from choosing the right tactics to aligning your goals & budget. withcandour.co.uk/about/news/w...

Title card for the post that reads "What you need to know before investing in digital PR" with an arrow icon at the bottom right.

Slide titled "Start with research and planning," listing bullet points for commercial objectives, SEO objectives, audience needs, publisher gap and preferences, and top industry tactics.

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Candour @withcandour.co.uk · 11/06/2026

We're very excited to announce our headline sponsor, WhitePress! WhitePress is a global visibility building platform that helps brands strengthen their presence across search engines, AI systems & LLMs through publications, backlinks & contextual brand mentions. Whitepress: www.whitepress.com/en/

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Candour @withcandour.co.uk · 10/06/2026

Did we mention how phenomenal the line up for #SearchNorwichXL is?! We're bringing the best SEO speakers to the East, SearchNorwichXL really is where East meets best. Tickets are just £125 and here are our world-class speakers: www.eventbrite.co.uk/e/searchnorw...

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