iiinova — where your digital self keeps evolving

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Barry Schwartz @rustybrick.com · 09/09/2026

Almost 100% of Google's People also ask are answered by AI Overviews now www.seroundtable.com/ppa-ai-overv... via @alsoasked.com @thetafferboy.bsky.social and Saeed Khosravi of Allintitle #googleaioverviews #googlepeoplealsoask #google

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Mark Williams-Cook @markwilliamscook.com · 08/09/2026

⚠️ Massive change by Google: We are likely to see 100% AIOs within "People Also Ask" answers in the next few weeks 🤖 @alsoasked.com took a sample of 19.2M English language made in 2026, 97% of PAA answers in the first week of September are AIOs. Seems likely we are on track for 100% shortly.

Bar chart by AlsoAsked showing the percentage of PAA (People Also Ask) questions answered by AI Overviews rising from 22% in January 2026 to a peak of 97% in September 2026.

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Mark Williams-Cook @markwilliamscook.com · 03/09/2026

Thanks for the @alsoasked.com MCP shout out at Search Evolution Summit @gfiorelli1.bsky.social 🫶🏻

Gianluca showing AlsoAsked on stage at Search Evolution Summit

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AlsoAsked @alsoasked.com · 28/08/2026

Notice: Planned maintainence on Saturday 29th August 22:00 GMT+0 while we perform a database upgrade. You will not be able to access AlsoAsked during this time.

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Mark Williams-Cook @markwilliamscook.com · 19/08/2026

You can now connect @alsoasked.com directly to your AI assistant with our MCP Server. No copy-pasting exports, no half-remembered summaries of a research doc from three weeks ago: your assistant queries real People Also Ask data at the moment you need it. help.alsoasked.com/en/articles/...

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Mark Williams-Cook @markwilliamscook.com · 11/08/2026

LOVE seeing people using the new @alsoasked.com MCP in their workflows. Currently running the beta, will be live for all Pro users this month 💅

Screenshot of a LinkedIn post by Thomas Johnson discussing an SEO content gap analysis for a banana bread recipe using Firecrawl and AlsoAsked.

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Mark Williams-Cook @markwilliamscook.com · 08/06/2026

We have not forced any ✨AI features✨ on our users with @alsoasked.com. We have an API if you want to connect it to any such platforms, but I feel our job is to provide reliable data and not get caught on shiny thing hype.

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AlsoAsked @alsoasked.com · 27/05/2026

May 2026 Service Update: 1. Exports for everyone 2. Massive speed and stability upgrade 3. Copy-pasteable graphs 4. Meet IntentGaps: see what your content is missing 5. New insights and guides to level up your use of AlsoAsked 6. Upgrade path bug fix Full notes: mailchi.mp/alsoasked/se...

mailchi.mp

Service update May 2026 – new features and service improvements

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Mark Williams-Cook @markwilliamscook.com · 15/05/2026

After announcing @alsoasked.com now offers data exports on Free and Basic accounts.

An image featuring a four-panel meme based on a scene from Star Wars: Episode II – Attack of the Clones.

In the first panel, a young Anakin Skywalker looks off-camera with a serious expression, captioned: "THIS IS HUGE! WILL BE USING IT EVEN MORE NOW."

The second panel shows Padmé Amidala smiling brightly, captioned: "ON YOUR PAID BASIC ACCOUNT, RIGHT?"

The third panel is a close-up of Anakin, now looking directly at Padmé with a silent, slightly menacing smirk.

The final panel shows a close-up of Padmé's face, her smile gone and replaced by a concerned, questioning expression, captioned: "RIGHT?"

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Matt McGee @seosavvyagent.com · 07/05/2026

This is a great tool to help with content and SEO. 👇

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Mark Williams-Cook @markwilliamscook.com · 11/05/2026

Love this case study proving how effective @alsoasked.com was for Dreams. Understanding customer's questions, emotional positioning and intent is powerful 💪

Case study graphic showing AlsoAsked testimonial, 59% long‑tail keyword click increase, and a rising weekly organic traffic chart.

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AlsoAsked @alsoasked.com · 07/05/2026

🚨Upgrade! Free and Basic Plan AlsoAsked users now have access to CSV, Sheets and XLSX data exports of questions! Lite and Pro users get rich data including answers, URLs of ranking sites, Page Titles, AIO tracking, citations and more!

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Mark Williams-Cook @markwilliamscook.com · 27/04/2026

⚠️ Free tool: Find intent gaps in your content automatically! I've made an accessible, no API key, no login, no payment required demo of the content improvement workflow I wrote a guide for at intentgaps.com

intentgaps.com

IntentGaps.com: Automatically find the intent gaps in your content

Enter a URL, fetch the rendered page, and score how well it answers relevant People Also Ask questions.

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Mark Williams-Cook @markwilliamscook.com · 24/04/2026

Not sure how it’s possible to be able to run a marathon and yet get out of breath walking up the hill and talking. Anyway, come to our conference it’s the last day to get early bird tickets. SearchNorwich.org

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Mark Williams-Cook @markwilliamscook.com · 24/04/2026

I checked today, @alsoasked.com has over 115,000 registered users and has been trusted by brands such as Gymshark, Nerdwallet, IKEA, Lego, Tripadvisor, Deloitte, Indeed, KPMG, Intuit and Oracle 🤩

A mind map from AlsoAsked centered on "intent research." It branches into three main questions: "How do you determine search intent?", "What is search intent modeling?", and "What is keyword intent?" Each branch displays a cluster of related "People Also Asked" style questions exploring SEO concepts, definitions, and high-intent keywords.

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Mark Williams-Cook @markwilliamscook.com · 21/04/2026

I'm aware @alsoasked.com is a slow rn. Google is being very pearl clutchy 😂 We've invested in ripping out the guts and making a new approach with different infrastructure. It will be live next week and it is allowing us to drop some cool new features for our competitors to copy again 😁

Mind map from AlsoAsked showing search queries branching from "best star wars film." Four primary branches explore George Lucas's wealth, the most loved Star Wars movie, Mark Hamill’s opinion of The Last Jedi, and the greatest movie of all time, with each further branching into specific related questions.

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Search ‘n Stuff @searchnstuff.co.uk · 08/04/2026

22+ years in SEO teaches you one thing fast: Most tactics don’t last. The good ones do. @markwilliamscook.com (@withcandour.co.uk, @alsoasked.com) is joining Search ’n Stuff London 2026 with practical, battle-tested SEO thinking. 🎟️ Grab your ticket: searchnstuff.co.uk/search-n-stu...

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Mark Williams-Cook @markwilliamscook.com · 20/03/2026

Heard of "The Elliot Effect"? Dorron Shapow says modern marketers are too focused on optimising for algorithms and keywords rather than human psychology and has written an amazing guide on how to effectively use AlsoAsked data. alsoasked.com/guides/the-b...

alsoasked.com

The behavioral DNA hidden in AlsoAsked questions | AlsoAsked

Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions.

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Mark Williams-Cook @markwilliamscook.com · 19/03/2026

Big 🙌thank you🙌 to Katarina Dahlin for the on-stage @alsoasked.com shout out in Vilnius. It makes my entire day every time I see brilliant SEO professionals talk about how they are using the data 😍 📸 @dixonjones.bsky.social

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Chris Green SEO @chris-green.net · 05/03/2026

A while back, I went down a rabbit hole using the AlsoAsked API I was actually building an AI content workflow, but I had a feeling in the back of my head, “What if answering PAA questions drives better results?” 🧵 1/6

buff.ly

How answering People Also Ask questions correlates with organic rankings (Study) | AlsoAsked

Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions.

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Mark Williams-Cook @markwilliamscook.com · 26/02/2026

👏 @chris-green.net did an amazing study showing how answering more PAAs can correlate to better rankings, and goes into more depth about what these findings mean on video with @alsoasked.com . Interview: www.youtube.com/watch?v=_9df... Full study: alsoasked.com/insights/paa...

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Good Signals @goodsignals.com · 19/02/2026

TOMORROW LIVE! We’ve got ⭐️ Mark Williams-Cook (@markwilliamscook.com) and ⭐️ Robb Young for SEO Office Hours, alongside Jo Turnbull (@seojoblogs.bsky.social) and Micheal Chidzey, this Friday at 9:30 am (GMT). To join live, head over to our website. Everyone’s welcome ❤️

SEO Office Hours panel for Friday 20th February 2026: Mark Williams-Cook, Robb Young, Jo Turnbull, Michael Chidzey

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Mark Williams-Cook @markwilliamscook.com · 16/02/2026

This is pretty big: Pages that fully answer more PAA questions tend to rank higher. This is one of the conclusions of a brilliant independent study completed by @chris-green.net and published on the @alsoasked.com site today. alsoasked.com/insights/paa...

alsoasked.com

How answering People Also Ask questions correlates with organic rankings (Study) | AlsoAsked

Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions.

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Mark Williams-Cook @markwilliamscook.com · 28/01/2026

This was one of my favourite sessions of putting the AI BS back in the box with @lilyray.nyc 📦 Loads of takeaways on: ⭐ The future of search ⭐ How Chrome data can be used ⭐ Browser wars ⭐ C-Suite comms ⭐ Community building ⭐ and more moz.com/blog/browser...

moz.com

Browser Wars Are Coming To AI Search: An AMA With Mark-Williams Cook

Worried about declining SEO traffic in the AI era? Mark Williams-Cook reveals 2026's key tactics for surviving SEO changes and mastering AI search shifts.

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Mark Williams-Cook @markwilliamscook.com · 21/01/2026

Where do you think we're going from here; up or down with AIOs in PAAs?📈 📉 New @alsoasked.com data analysing 26.07M English language PAA results shows that after a dip in November, the number of AIOs present are now similar to September levels at 36.3%.

A bar chart titled "Percentage of PAA questions answered by AI Overviews" spanning May to December 2025. The data shows a general upward trend, starting at 10.5% in May, peaking at 41.4% in October, and ending at 36.3% in December.

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Mark Williams-Cook @markwilliamscook.com · 09/12/2025

AIOs starting to trend down? Very interesting data from @alsoasked.com: An analysis of 24 million PAA questions shows a significant drop in AI-generated answers by Google in the last 4 weeks. Was this an experiment? Do users prefer real website answers over AIOs?

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Moz @mozseo.bsky.social · 01/11/2025

Are you worried about declining traffic? Join our live AMA with @lilyray.nyc and @markwilliamscook.com 📆 Monday, November 10, 2025 ⌚ 6pm GMT / 1pm EST / 10am PST Don’t miss this session if you’re planning your next big SEO move. moz.com/webinars/fut...

moz.com

The Practical Marketer Webinar - How to Prepare for the Future of Search in 2026

Join Chima Mmeje, Lily Ray, and Mark Williams-Cook for this episode of the Practical Marketer webinar series, where we'll talk about all the biggest search changes that happened in 2025 and the way fo...

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Yordan Dimitrov @yordan-dimitrov.com · 27/10/2025

Thank you for hosting us at the @alsoasked.com dinner and for your kind words. UNO reverse card is in full effect, @markwilliamscook.com 😊

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Mark Williams-Cook @markwilliamscook.com · 14/10/2025

📊 New data from @alsoasked.com shows Google is aggressively increasing the number of AIOs in People Also Asked questions, with it over doubling in three months from 18% to 38% of English queries 🤯

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Mark Williams-Cook @markwilliamscook.com · 02/10/2025

It's reporting time of the month.. So I know what website all you agency folks are on, so I put us there too 😉🤣 @alsoasked.com

AlsoAsked display ads all over https://percentagecalculator.net/

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Mark Williams-Cook @markwilliamscook.com · 01/10/2025

Love hearing how people are using AlsoAsked; especially with all the new AI platforms and mapping out likely conversations 💙 This one from John Sukowaty 📊

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Search ‘n Stuff @searchnstuff.co.uk · 22/09/2025

🤖 From RAG to Riches Catch @markwilliamscook.com unpack how this AI-powered approach (RAG) can affect the future of SEO, and what you can do to turn innovation into real results. 📍 See how digital marketing can turn RAGs into riches with Mark in Antalya: searchnstuff.co.uk/conferences/...

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Mark Williams-Cook @markwilliamscook.com · 22/09/2025

Cool to see @alsoasked.com making it around the world, cited as a great tool to help optimise for the Japanese market.

Kenichi Suzuki just gave Also Asked a shout out as a fantastic tool to use when optimizing for the Japanese market

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Mark Williams-Cook @markwilliamscook.com · 11/09/2025

Finally got to see Talia’s truth-hitting talk about customer conversions and how @alsoasked.com fits into it at Digital Olympus Amsterdam 👏

Talia onstage at Digital Olympus showing AlsoAsked

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Ryan Jones @ryanjonesseo.bsky.social · 15/08/2025

2️⃣ AlsoAsked Nobody "just" targets one keyword per piece of content anymore. So it's always worth running your target terms through AlsoAsked to see what people are also asking! Get it? AlsoAsked, also asking? Haha! :D But it's one of the best tools I have used, no doubt!

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Bijutoha @bijutoha.bsky.social · 18/06/2025

I just stumbled upon alsoasked.com, which is extremely helpful for exploring what people are searching for. Great little tool for planning content or finding long-tail keywords. Worth a look if you’re into SEO. #SEO #ContentMarketing #KeywordResearch #AlsoAsked

alsoasked.com

AlsoAsked: People Also Ask keyword research tool

Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions.

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Yordan Dimitrov @yordan-dimitrov.com · 22/08/2025

Love how ahead of the curve @alsoasked.com is 💙 Great insight and tips from @brodieclark.bsky.social as always!

Brodie Clark on X:

SEO News: the integration of Ask anything in Al Mode represents a clear shift in Google's anticipation of user needs.

The Al Mode search suggestions unit first appeared earlier this month within product grids, now it's started to show more visibly in standard SERPs.

This is People Also Ask on steroids, where the questions are longer and more in-depth, appearing as search suggestions that trigger within Al Mode.

Technically, this feature is more similar to the People Also Search For unit, but the search queries are posed exclusively like questions, making it feel more PAA-like.

For those who like to use tools like Also Asked to help inform content creation by using PAA data, the new Ask anything in Al Mode dataset could end up being a highly useful dataset as an extension.

Comparison between people also ask and ask anything in ai mode

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Mark Williams-Cook @markwilliamscook.com · 04/08/2025

Super cool to see Talia with @danaditomaso.com explaining how @alsoasked.com can be used to understand the emotion we need to address behind searches! Full video: www.youtube.com/watch?v=8kXI... Thanks @clairecarlile.bsky.social for heads up!

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Mark Williams-Cook @markwilliamscook.com · 31/07/2025

This is very cool: I noticed today that @alsoasked.com has been cited in 17 academic research papers as the tool used for intent research 🤩

A screenshot of the 'Method' section of an online scientific paper titled, "Comparison of responses from different artificial intelligence-powered chatbots regarding the All-on-four dental implant concept." The text explains that the study used the website alsoasked.com, which is highlighted, to generate questions for the chatbots.

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Mark Williams-Cook @markwilliamscook.com · 18/07/2025

PAA is the most overlooked source of intent data. This is how fast PAAs update to show you what people are actually interested in. Data from @alsoasked.com

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AlsoAsked @alsoasked.com · 09/07/2025

We have fixed a bug for Safari 15 users with Web Workers for brosers that prevented them from moving/zooming the output graph. 🛠️ A free month was given to the bug reporter 🤓

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Mark Williams-Cook @markwilliamscook.com · 08/07/2025

Makes me SO happy getting random @alsoasked.com notifications on LinkedIn and seeing stories about how people have used the data to start winning traffic back 🤩

A LinkedIn post by Ljubcho Gjorgjioski, Head of Marketing, discussing a planned traffic drop after a Google update. He outlines several SEO-related website changes including content streamlining, improved link architecture, and redirects. He mentions using AlsoAsked for topic research and emphasizes the importance of solid SEO basics over shortcuts like fake backlinks. Ljubcho notes early AI citations from Google AIO and Perplexity and encourages discussion about the future of SEO. The post includes two graphs: one showing website traffic trends and another showing AI citations from platforms like Google AIO, Perplexity, ChatGPT, and Gemini.

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AlsoAsked @alsoasked.com · 07/07/2025

Do you understand what users are looking for in the moment? That's one of the things brilliant SEOs like @ilovechoclates.bsky.social are using AlsoAsked for; taking advantage of live intent data, with a feature that is updated as searches change! You can try it for free at alsoasked.com

Testimonial graphic featuring Preeti Gupta praising AlsoAsked for providing live search data and user intent insights.

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Mark Williams-Cook @markwilliamscook.com · 02/07/2025

We analysed 8,489,351 English PAA results with @alsoasked.com over the last few weeks and found a whopping 12.6% of answers in these boxes are now AI-generated by Google 😱 Will update monthly. Maybe represents opportunity where content answering “full” intent does not exist? 🤔

Pie chart showing that 12.6% of “People Also Ask” answers are AI-generated, while 87.4% are website-cited, based on over 8.4 million English queries analyzed in June 2025.

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Women in Tech SEO Community @womenintechseo.bsky.social · 23/06/2025

Thanks to WTSPartner, @alsoasked.com, you can now monitor how often you are cited in AIOs within PAAs! Their updated CSV exports feature includes: ✔️ Binary 1/0 if an AIO is detected in the PAA ✔️ Full text of AIO ✔️ All cited AIO sources ✔️ Page titles of all cited sources Live for Lite/Pro users!

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