iiinova — where your digital self keeps evolving

Montse Cano @montsecano.bsky.social · 14h

I like this quote on best practices: "Let the best material be your starting material. Then, make it your own", by James Clear

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Montse Cano @montsecano.bsky.social · 28/09/2026

Call me you're looking to enhance your international speaker line up or are looking for teachers or trainers.

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Montse Cano @montsecano.bsky.social · 28/09/2026

If you're looking for a great webinar or podcast host, call David Bain. I love doing @majestic.com SEO in 202... series and webinars.

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Montse Cano @montsecano.bsky.social · 27/09/2026

When everybody wins, it feels great. I took part in a charity sports event today to end the week brilliantly.

A woman dressed in a blue top smiling at the camera surrounded by other people standing and dressed with the same top

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Montse Cano @montsecano.bsky.social · 26/09/2026

Great football match tonight. The English played well, which makes Spain's win even better

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Montse Cano @montsecano.bsky.social · 24/09/2026

Just read that some people are using MCPs for data analysis. MCPs are connectors, do not gather the data we may need to analyse.

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Montse Cano @montsecano.bsky.social · 23/09/2026

When you know something is happening, but you get hit hard when you receive the "confirmation" ...

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Montse Cano @montsecano.bsky.social · 21/09/2026

This is an interesting point. If you don't feed the system something new or updated, it gets dumber

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Page 2 Podcast | SEO Podcast @page2pod.com · 21/09/2026

New episode of Page 2 Podcast is live with Greg Gifford. He breaks down what actually proves local relevance to Google across sales, service, and parts departments, and why category selection matters more than most dealers think. What's the local SEO myth you hear most often?

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Montse Cano @montsecano.bsky.social · 15/09/2026

Watch and learn for a good cause

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Reposted by Montse Cano

Joe Hall ☕ @joehall22.bsky.social · 15/09/2026

This week's issue is out and is kinda spicy! Is Your "GEO" Just Another Name For Spam? >> ashla.ai/p/is-your-ge...

ashla.ai

Is Your "GEO" Just Another Name For Spam?

You might be making yourself a target for the next spam update!

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Montse Cano @montsecano.bsky.social · 10/09/2026

I am happy to be joining the UK Search Awards this year again. Deadline to show off your work is 17 September 2026. searchawards.co.uk/download-ent...

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Vale @vale.rocks · 08/09/2026

Sometimes you look at an old HTML document and see some weird tags and snippets from bygone eras. I've complied many legacy HTML bits I've noticed and documented what they were and why there were present. Many of them are rather obscure. Satisfy your curiosity: vale.rocks/posts/html-r...

vale.rocks

Antiquated HTML Snippets and Artefacts

Overviews of the very many snippets of code that were once commonly included on websites to address specific cases with certain technologies, browsers, operating systems, or extensions. Fragments dating back to the days of Internet Explorer and Netscape, to more modern bits that are nonetheless obsolete.

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Montse Cano @montsecano.bsky.social · 06/09/2026

Comfort cinema today: The Hunt for Red October

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Montse Cano @montsecano.bsky.social · 06/09/2026

Unsurprisingly, a big company like Nvidia is buying a smaller business like Hugging Face

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Montse Cano @montsecano.bsky.social · 06/09/2026

Sunday question to start off your Monday: what can you genuinely stop doing to simplify projects? Ie, meetings no one needs, automations that aren't checked, one single decision holding a whole project back. #projectdelivery #digitalstrategy

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Montse Cano @montsecano.bsky.social · 05/09/2026

It almost feels like the end of an era is coming, after filling the BrightonSEO survey today

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Montse Cano @montsecano.bsky.social · 03/09/2026

I didn't expect this heat! It feels like peak summer again

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Montse Cano @montsecano.bsky.social · 31/08/2026

The importance of understanding the fundamentals, as we now call the basics, is huge with AI. That's why @dias.social or Chris' writing and research is important

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Montse Cano @montsecano.bsky.social · 31/08/2026

Just got access to the new gen AI search report on the GSC. It is an interesting advancement

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Montse Cano @montsecano.bsky.social · 31/08/2026

ChatGPT is now regulated in the EU under the same DSA tier as Google Search. This matters for those working on AI visibility. Discovery happens across platforms operating under different rules and levels of accountability Search is changing. Regulation is catching up. ec.europa.eu/commission/p...

ec.europa.eu

Commission designates ChatGPT, Reddit, Roblox under Digital Services Act*

Today, the Commission has designated ChatGPT as a Very Large Online Search Engine (VLOSE), as well as Reddit and Roblox as Very Large Online Platforms (VLOPs), under the Digital Services Act (DSA).

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Montse Cano @montsecano.bsky.social · 31/08/2026

Enjoy the Bank Holiday Monday to all of my England and Wales-based contacts and friends. Hope you also enjoy the Notting Hill Carnival this year if you attend.

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Montse Cano @montsecano.bsky.social · 30/08/2026

Some of the most useful things I've learnt have come from conversations across and outside digital. Different perspectives challenge assumptions and introduce new ideas. That's what I value about communities and mentoring. Thank you to everyone who shares, advises or makes time for a conversation!

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Barry Schwartz @rustybrick.com · 28/08/2026

Google won't enforce manual actions over site reputation abuse within the European Economic Area (EEA) but it may treat that section of the site as its own site algorithmically www.seroundtable.com/google-site-...

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Montse Cano @montsecano.bsky.social · 25/08/2026

Is #TheOdyssey any good? Pondering going to the cinema tonight

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Montse Cano @montsecano.bsky.social · 25/08/2026

Two reasons this watermark issue might make people uncomfortable: it might explose a lack of writing skills, which is fine. That's why we have actual writers. It might also expose those whose ideas are taken from tools that rehash existing thinking.

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Montse Cano @montsecano.bsky.social · 22/08/2026

I can see more and more social media posts encouraging to use Proton instead of Google. I like that there's competition, but most of these posts even have the same wording

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Montse Cano @montsecano.bsky.social · 19/08/2026

Google starting the August spam update is a reminder not to panic yet. View it as a necessary product update. Then, review. In the mean time, keep working on your own product status.search.google.com/incidents/LE...

status.search.google.com

Incident details | Google Search Status Dashboard

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Montse Cano @montsecano.bsky.social · 17/08/2026

It used to be all about building custom GPTs, whereas now it is about AI skills.

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Montse Cano @montsecano.bsky.social · 16/08/2026

"Why are we doing this?"is the first question I ask at the start of any project to make defensible calls later. I used this while leading an ecommerce replatform with heavy dependencies and competing priorities. It's easy to lose sight of objectives Read my approach here

montserrat-cano.com

International Ecommerce Replatforming Case Study | Montserrat Cano

International ecommerce replatforming case study: leading a PrestaShop-to-Shopify migration with zero downtime while protecting search and Q4 trading.

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Montse Cano @montsecano.bsky.social · 15/08/2026

A mushroom in my lavender pot. Interesting given the warm weather

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Montse Cano @montsecano.bsky.social · 14/08/2026

Just seen a presentatio that reassured me that my own worflows for global content and accessibility and my article on how I made them are not that outdated. Use them, read it, and let me know if you have any comments. - montserrat-cano.com/resources/ - www.searchenginejournal.com/why-the-buil...

montserrat-cano.com

Resources - Montserrat Cano | International SEO & Digital Marketing

Explore insights, custom GPTs, books & other resources to help SEOs, marketers & businesses stay current, work smarter & stay relevant in AI times beyond hype

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Reposted by Montse Cano

Anton Shulke @antonshulke.bsky.social · 13/08/2026

We need sponsors! 100% of your sponsorship money will go to cat and dog shelters in Ukraine. Being on the sponsor list for #SEOcharity is a medal of honor and recognition for your brand. www.seocharity.com/upcoming-con...

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Montse Cano @montsecano.bsky.social · 13/08/2026

I am very surprised Google has indexed my new pages so quickly. Hope these case studies inspire people to persuade employers and clients into thinking "yes, it can be done however complex". More to come in due time.

montserrat-cano.com

Case Studies Portfolio - Montserrat Cano | International SEO & Digital Marketing

Case Studies

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Montse Cano @montsecano.bsky.social · 12/08/2026

It was magical, a once-in-a-lifetime event that proves we can still be amazed Photos by @nilovelez.com #beyondseo

A picture of the moon eating into the sun during an eclipse from the right towards the left. It looks like half sun

A picture of the moon eating into the sun during an eclipse. It is a dark picture and the sun shows as a thin yellow smile pointing towards the left hand side

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Montse Cano @montsecano.bsky.social · 07/08/2026

When you find the same fashionable expressions across LinkedIn posts, Instagram ads and posts. It's not only AI. It's also laziness. Cohort, It's kinda chic, etc.

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Olesia Korobka @fajela.bsky.social · 06/08/2026

How I use Knowledge Graphs for SEO on content websites: entity hubs that assemble themselves from tags, internal links both ways with clean anchors, and facts machines can verify. Step by step, mistakes included: fajela.com/semantic-sea...

fajela.com

Knowledge Graphs for SEO: How I Use Them on Content Sites – Fajela

Entity hubs outrank and outlive many articles. A step-by-step knowledge graph system for content sites, tested on my own projects. Build yours!

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Montse Cano @montsecano.bsky.social · 05/08/2026

I just don't think it is right to publish screen grabs of the GSC to illustrate success. I feel they are partly confidential, partly don't serve that purpose well. I've also despised that green line going up being shown at exec meetings for so long, why doing the same with the GSC?

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Montse Cano @montsecano.bsky.social · 03/08/2026

There's nothing quite like finishing a presentation and hearing, "great job!", from a prospect before you've even left the room.

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