iiinova — where your digital self keeps evolving

Ramon Eijkemans @eikhart.com · 29/09/2026

I *don’t* care how good your outreach is, how smart your agent can hook into posts i’ve written. If you email me without me asking, and especially if you keep doing that, i’ll block you out of principle and will surely never ever buy from you.

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Ramon Eijkemans @eikhart.com · 27/09/2026

Maybe this is my mind being weird (coming from an academic history/philosophy) background and combining that with 20+ years in SEO, but i have no trouble at all accepting the probabilistic nature of LLM outputs. It depends

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Ramon Eijkemans @eikhart.com · 26/09/2026

Am preparing a talk and simply want to share one slide from it

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Ramon Eijkemans @eikhart.com · 26/09/2026

My son is celebrating his 7th birthday at an indoor playgarden (in Dutch called: ‘krijspaleis’ look it up) and I came prepared 💪🏻

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Ramon Eijkemans @eikhart.com · 13/08/2026

So LinkedIn has the reach, kinda, but its getting shittier every week. Increasingly, i like BlueSky better!

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Ramon Eijkemans @eikhart.com · 13/08/2026

So … when society collapses because of greed and stupidity, and knowledge about canonicals and hreflangs cease to be useful: what will be your next job?

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Ramon Eijkemans @eikhart.com · 26/07/2026

Been a huge LeBron fan since he moved back to Cleveland and really like his choice now. Just doing what he loves, competing

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Ramon Eijkemans @eikhart.com · 16/07/2026

Hey Big Brother. Give me the recipe of pumpkin pie, thnx, here’s my vat number

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Ramon Eijkemans @eikhart.com · 15/07/2026

Maybe the best techno intro ever: Maurizio meets Phillip Glass meets Aphex Twin: www.youtube.com/watch?v=NJeq...

youtube.com

Steve Rachmad - Emerging Mix 1998 [SOS 023]

YouTube video by sanelbestxxx

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Ramon Eijkemans @eikhart.com · 15/07/2026

Still the dirtiest, angriest, best techno-track ever made by a (then) 15-year old Johannes Heil. Not available on Spotify -> www.youtube.com/watch?v=ic3S...

youtube.com

Johannes Heil - Die Offenbarung

YouTube video by TacticDj

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Ramon Eijkemans @eikhart.com · 02/07/2026

Because it’s almost weekend and my daughter is celebrating her birthday tomorrow: here’s some noise: open.spotify.com/track/1lEU28...

open.spotify.com

The Way Of The Homeboy Pt.2 (The Winter Of Discontent)

Hellfish, The Producer · Constant Mutation (Mixed) · Song · 2000

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Ramon Eijkemans @eikhart.com · 28/06/2026

We’ve lost multiple good SEO people this year. Please folks stay alive & well

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Ramon Eijkemans @eikhart.com · 05/05/2026

Also, i just wanted to say that my room number in the Old Ship hotel in Brighton was 429, which i found funny #yesimageekandidontcarebecauseilikeit

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Ramon Eijkemans @eikhart.com · 05/05/2026

Mistral embeddings api is a joy to work with, fast, cheap, and especially suited for multilanguage stuff. Just saying

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Ramon Eijkemans @eikhart.com · 27/04/2026

Especially for the folks attending #BrightonSEO and who hang out in the chat of #SEOOfficeHours by @goodsignals.com -> it depends

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Ramon Eijkemans @eikhart.com · 17/04/2026

This month has been one of the best in my 20+ year freelance career 😎 After a year that simply SUCKED, it seems several hard choices i made are paying off. Hurray for strategy over comfort!

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Ramon Eijkemans @eikhart.com · 14/04/2026

Sometimes i’m just in the mood to basically say the opposite of what i mean with a straight face. All day long, to everyone i meet. Sorry :)

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Ramon Eijkemans @eikhart.com · 02/04/2026

Just hacked a bum party box at a work party that played awful ‘popular’ music. First chose Paris, then Aphex Twin. It wasn’t appreciated by the organization but my peers liked it. Hire me for out of the box solutions

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Ramon Eijkemans @eikhart.com · 01/04/2026

Nice! Signal now has a native backup function and I even like the paid functionality 💪🏼

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Ramon Eijkemans @eikhart.com · 30/03/2026

Am already looking forward to April! Spring, my 50th Birthday, a small holiday with the family in between, #BrightonSEO and just overall cool projects to work on 😍

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Ramon Eijkemans @eikhart.com · 28/03/2026

My wife just stated to me a philosophy and I wonder if you agree: People who invite you, they live some travel time (at least 1 hour, hey we live in #nl so that’s long for us) away, and then: You can stay between 14:00 and 17:00 … Are NOT friends. I agree. Change my mind.

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Ramon Eijkemans @eikhart.com · 26/03/2026

Nederlandse versie van een artikel aan het schrijven voor Frankwatching. Heb een afspraak met Claude dat iedere em-dash me 1 euro oplevert. Maar Claude begint eigenwijs te worden ...

Claude is getting a bit headstrong with me

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Ramon Eijkemans @eikhart.com · 26/03/2026

Even if you comment-spam better, more targeted, translated, whatever: you’re still a spammer and not someone to talk to. In fact, it would actually work better if you talk to me in person about your processes, ideas, etc But now i’ll just block. As much and as many as i can /> rant

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Ramon Eijkemans @eikhart.com · 25/03/2026

“Shadow reputation” is imho, the best metaphor for explaining what it actually is that LLMs do with your brand, that it is something not really you, but it sticks, and is kinda hazy / dark / ish. -> eikhart.com/possibly-use...

eikhart.com

What your shadow reputation in AI search is, and what to do about it

The AI-Version of Your Brand Was Built Without You. What your shadow reputation in AI search is, what to do about it, and why this turns the SEO game upside down.

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Ramon Eijkemans @eikhart.com · 24/03/2026

So effin’ what if AI referral traffic grew or didn’t grow in period x since period y. It’s not a traffic channel but a reputation and association channel.

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Ramon Eijkemans @eikhart.com · 20/03/2026

“Everybody has got it wrong but only awesome me really knows how this works” ~ wannabe thought leader Sigh

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Ramon Eijkemans @eikhart.com · 19/03/2026

I have said it before and I’ll say it again: it’s not an alt text, but an alt-attribute. #veryimportant #worldpeace

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Ramon Eijkemans @eikhart.com · 15/03/2026

Lente bijna, jeuj! Hooikoorts, nu ook, neuj :(

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Ramon Eijkemans @eikhart.com · 13/03/2026

Anyone looking for a #GEO specialist? I have 20+ years experience

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Ramon Eijkemans @eikhart.com · 10/03/2026

I wrote something for humans yesterday, and it’s about writing for machines. It has (a LOT of) examples. And a free tool to try for your conference / podcast / guespost bio. Article: eikhart.com/possibly-use... Tool: eikhart.com/bio-rewriter Let’s all keep learning!

eikhart.com

From Structured Data to Structured Language: how to write stuff LLMs actually use.

Your content can rank in Google, convert for humans, and at the same be totally ignored by AI. It's a good place to be in in many standards, but being ignored by AI ... doesn't feel comfortable now do...

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Ramon Eijkemans @eikhart.com · 05/03/2026

I need some digital detoxing for a while. Y’all let me know if something important happens right?

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Ramon Eijkemans @eikhart.com · 02/03/2026

Just vibe-coded a time machine, using some Python and the DataForSEO api. I’m not joking! The code was fine, but the data just wasn’t there unfortunately. But of course i learned something too, which seems to be a nice way of saying that i wasted time and money.

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Ramon Eijkemans @eikhart.com · 26/02/2026

Arrived a bit early at the Artevelde University in Gent, Belgium for the SEObrein meetup. Anyone else in the vicinity by any chance? :)

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Ramon Eijkemans @eikhart.com · 24/02/2026

The productivity boost i get from LLMs is awesome on one hand, and on the other it’s very difficult for a creative person like me to NOT dive into every rabbithole i see 😅

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Ramon Eijkemans @eikhart.com · 23/02/2026

I don’t like talking about SEO on BlueSky, usually. I do like to talk to SEO specialist like me though, because you’re good folk and have probably been hit by the same windmill as i am :)

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Ramon Eijkemans @eikhart.com · 13/02/2026

I actually like em—dashes. Although i still haven’t figured out how to … oh wait I just did — w00h00!

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Ramon Eijkemans @eikhart.com · 09/02/2026

If you dig intelligent techno (not just a dumb locomotive banging on your eardrums but actually good music), then this is a must-listen: open.spotify.com/album/3XKvUk...

open.spotify.com

Extra Welt Hits

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Ramon Eijkemans @eikhart.com · 05/02/2026

Having a nice headache because of the flu and then staying awake half the night also has some SEO advantages. Been brainstorming with Claude about entity gap analysis en semantic drift while discussing material by folks like @gfiorelli1.bsky.social @dejanseo.bsky.social Olaf Kopp Andrea Volpini 🤓

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Ramon Eijkemans @eikhart.com · 04/02/2026

The flu hit us here, so today’s menu is chicken soup. That’s it :)

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Ramon Eijkemans @eikhart.com · 28/01/2026

Oh and it’s not alt-text but an alt-attribute thank you very much

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Ramon Eijkemans @eikhart.com · 21/01/2026

Just wanted you folks to know that I’m officially very happy that my kids choose this song every morning to listen to at breakfast. No it’s definitely not kids music 😍 open.spotify.com/track/5rgIrW...

open.spotify.com

Soopertrack

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Ramon Eijkemans @eikhart.com · 19/01/2026

'Building mentions' is the WRONG route for 'optimizing for LLMs'. The only thing you'll achieve with this, is filling the pockets of link sellers who've found a new angle. Build trust instead. I wrote a piece about it. Choose your strategy wisely! eikhart.com/possibly-use...

eikhart.com

Why 'mention building' is not benefitting you, but link sellers in disguise

Why you shouldn't focus on 'mention building'. Link sellers will want you to believe this, but you shouldn't. Instead, focus on trust signals LLMs actually look at.

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Ramon Eijkemans @eikhart.com · 18/01/2026

I had never used em dashes before. Didn’t even know they existed. But now that I see so many folks bitching about them, I look at them and think: ‘they look better than normal dashes. I’m using them!’

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