Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.

Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.

From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.

Complex queries now trigger Google’s most advanced model. It's now live in English globally.

Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.

Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.

Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.

Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.

Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.

Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.

This is also coming to Google Search in AI Mode soon, Google added.

AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.

Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice.

Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI visibility

Core Web Vitals don’t boost AI visibility — except when performance fails badly enough to hurt trust and engagement, this analysis shows.

Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026.

AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.

A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.

Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.

You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.