iiinova — where your digital self keeps evolving

Carlos Manuel Sánchez Donate shares that while pursuing advanced strategies, you shouldn't overlook the sitemap, as it remains a fundamental element of effective SEO despite new technologies. maj.to/4zXsYGb

A photo of Carlos Manuel Sánchez Donate with the quote "Sometimes we try to focus on the more advanced things or the new things. Sometimes the basic things, the things that we learned some time ago, are still working nowadays. Despite you try to improve with the new things, don’t forget the sitemap. It will be the key thing."

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Majestic @majestic.com · 22h

Carlos Manuel Sánchez Donate explains that relying solely on traditional search engines for sitemap submission is outdated; as new AI platforms emerge, sitemaps must be explicitly shared across all channels. maj.to/4zXsYGb

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Majestic @majestic.com · 29/09/2026

Jon Mest recommends getting your customers to give you a testimonial you can use on your website to promote your brand, because it provides social proof that your brand is doing very well, from a real human customer who can attest to it. maj.to/4aipDVS

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Majestic @majestic.com · 29/09/2026

Jon Mest recommends asking AI tools where they source trusted reviews for brands like yours and focusing on those platforms (even the unexpected ones) to ensure your brand is authentically represented there. maj.to/4aipDVS

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Majestic @majestic.com · 28/09/2026

Chris Meabe believes that Reddit offers a fast path to ranking for difficult keywords, and its current SERP dominance provides an underappreciated opportunity to gain visibility without excessive effort. maj.to/4aplGiu

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Majestic @majestic.com · 28/09/2026

Chris Meabe explains that, just as with building a blog for SEO, you should aim to consistently contribute to relevant communities (even cross-posting from your accounts) to establish a presence. maj.to/4aplGiu

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Majestic @majestic.com · 26/09/2026

Richard George recommends analysing SERPs, competitors, and various data points to inform your SEO strategy and drive performance, rather than simply creating more content. maj.to/4r4krMN

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Majestic @majestic.com · 26/09/2026

Richard George explains why you should analyse your content's performance to identify what to keep, kill/redirect, or merge, so you can streamline your site and prioritise your high-value content. maj.to/4r4krMN

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Majestic @majestic.com · 25/09/2026

Andrew Stubbs explains that you should understand your audience’s questions and structure your website to directly address them. maj.to/4r31sSL

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Majestic @majestic.com · 25/09/2026

Andrew Stubbs recommends focusing on structuring content for AI citations and references, as users increasingly rely on AI engines (such as ChatGPT and Claude) for recommendations and information. maj.to/4r31sSL

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Majestic @majestic.com · 24/09/2026

Christopher Hofman Laursen recommends supplementing external insights with your own data and experimentation to determine what’s working for your specific situation. maj.to/4aeOBFF

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Majestic @majestic.com · 24/09/2026

Christopher Hofman Laursen wants you to focus on data-driven insights and avoid falling into the trap of interpreting everything through your own lens. maj.to/4aeOBFF

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Majestic @majestic.com · 23/09/2026

Are you using AI in the WRONG way? In this upcoming free webinar, David Bain will be joined by Rejoice Ojiaku, @sequinsnsearch.bsky.social, and Sante Achille to break down the biggest AI mistakes we see in SEO today, and share how you can avoid making them. maj.to/47aViHD

A promo image for a webinar about the WRONG way to use AI with photos of the host, David Bain, and the panel of experts, Rejoice Ojiaku, Giulia Panozzo, and Sante Achille.

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Majestic @majestic.com · 23/09/2026

Jenna Hannon explains that since AI models don't share keyword data, AEO relies on understanding customer buying processes and targeting solution-focused questions. maj.to/44iRsuI

A photo of Jenna Hannon with the quote "Unlike SEO, there’s no keyword data for AEO—AI models don’t release what questions are being asked. So you’re back at marketing 101: understand your customer and their buying process. Focus on questions where an AI would respond with a solution, not just informational answers."

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Majestic @majestic.com · 23/09/2026

Jenna Hannon explains that AI search, like SEO, prioritises conversions as the ultimate goal, and that metrics such as AI visibility and mentions should be used as leading indicators to gauge progress. maj.to/44iRsuI

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Majestic @majestic.com · 22/09/2026

Gianluca Fiorelli (@gfiorelli1.bsky.social) explains that to be visible, you must be visible along the entire customer and search journey, and have the most effective mentions and search snippets. maj.to/4ahV6Yn

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Majestic @majestic.com · 22/09/2026

Gianluca Fiorelli (@gfiorelli1.bsky.social) encourages you to target the entire customer journey with “micro-moments” (I want to go, buy, know) and cluster content around these specific needs & deliver preferred formats for better user signals & rankings. maj.to/4ahV6Yn

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Majestic @majestic.com · 21/09/2026

Becky Simms explains that you can stay ahead of search shifts by understanding user behaviour by focusing on evolving intent and where users are actually searching. maj.to/4bAJmm9

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Majestic @majestic.com · 21/09/2026

Becky Simms encourages you to think about the full marketing strategy and how important that is to the search journey and to being found wherever people are searching, because SEO is much bigger than Google. maj.to/4bAJmm9

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Majestic @majestic.com · 20/09/2026

João Pereira encourages you to think about your brand, think about the values of your brand, and mirror that – not only on your website, but everywhere where you have an online presence. maj.to/3LZ1hIK

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Majestic @majestic.com · 20/09/2026

João Pereira encourages you to leverage affordable insights from ads & social, as AdSense and social media campaigns can offer valuable audience data that's ideal for startups or those lacking robust analytics. maj.to/3LZ1hIK

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Majestic @majestic.com · 19/09/2026

Eli Schwartz explains that user research often reveals flawed assumptions, leading companies to misalign their marketing with actual customer priorities (such as valuing quality over price). maj.to/4bXvNNV

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Majestic @majestic.com · 19/09/2026

Eli Schwartz wants you to step outside the marketer’s mindset and become the customer to understand how they’d actually discover & purchase your product and map out their journey. maj.to/4bXvNNV

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Majestic @majestic.com · 18/09/2026

Will Slater believes the danger with AI tools is that everyone uses the same tools and similar prompts. Therefore, all the writing produced becomes increasingly bland and generic. maj.to/4aEqHDZ

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Majestic @majestic.com · 18/09/2026

Will Slater explains that AI lacks lived experience and it can’t replicate human nuance, originality, or factual accuracy. This makes authentic, experienced content crucial for brand distinction & trustworthiness (EEAT). maj.to/4aEqHDZ

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Majestic @majestic.com · 17/09/2026

Melissa Popp (@melissapopp.com) believes that if you can't answer the question, then you should not be writing that piece of content – whether the keywords tell you to or not. maj.to/3LUFvWJ

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Majestic @majestic.com · 17/09/2026

Melissa Popp (@melissapopp.com) explains that AI search dominates top-of-funnel awareness; middle-of-funnel builds consideration, and bottom-of-funnel drives action. maj.to/3LUFvWJ

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Majestic @majestic.com · 16/09/2026

Juliette van Rooyen recommends using a trusted dataset to clearly define your products, preventing AI confusion by providing unambiguous, verified references for your business content. maj.to/3TmUHPo

A photo of Juliette van Rooyen with the quote "Have a look at whether or not AI is confused about your website. It really helps to underpin how you talk about your products with a trusted dataset, so that AI doesn’t have to think about it – it just knows: I trust this dataset; I understand that this data point means X; these two things are the same."

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Majestic @majestic.com · 16/09/2026

Juliette van Rooyen encourages you to identify areas where AI shows confusion about your business, as these indicate the ideal places to begin testing its understanding. maj.to/3TmUHPo

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Majestic @majestic.com · 15/09/2026

Vince Nero wants you to design experiences that align with customer needs and preferences, explaining that this user-centric approach drives long-term company success. maj.to/3Mf4FiP

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Majestic @majestic.com · 15/09/2026

Vince Nero recommends focusing on customer needs and preferences when designing content and interactions, believing that slow, thoughtful implementation yields long-term success. maj.to/3Mf4FiP

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Majestic @majestic.com · 14/09/2026

Alun Lucas believes that you should prioritise custom, UX-focused forms when possible, but concedes that for quick lead generation, standardised tools like HubSpot or JotForm offer a relatively frictionless experience. maj.to/4qM36be

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Majestic @majestic.com · 14/09/2026

Alun Lucas explains that poorly implemented password requirements and masked inputs lead to account creation abandonment, and advocates for social logins to reduce this friction and improve conversion rates. maj.to/4qM36be

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Majestic @majestic.com · 13/09/2026

Ebere Cecilia Jonathan believes that foundational SEO is very important, but it’s also important that you look beyond keywords and look at the person beyond the screen, optimise for them, prioritise them, and make them the focal point. maj.to/4amefZh

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Majestic @majestic.com · 13/09/2026

Ebere Cecilia Jonathan encourages SEOs to understand the underlying need behind a search to deliver truly valuable content and drive conversions beyond keyword targeting. maj.to/4amefZh

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Majestic @majestic.com · 12/09/2026

Sanja Markovic explains that nowadays, with all this noise about AI, we're forgetting that content is still king and that we still need to create content for real people, not search engines. maj.to/4ahZPJB

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Majestic @majestic.com · 12/09/2026

Sanja Markovic explains that SEO reveals what users search for, while UX research explains why they behave a certain way, and that integrating both provides you with a more informed and effective content strategy. maj.to/4ahZPJB

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Majestic @majestic.com · 11/09/2026

Ashley Segura wants you to stop building content for ranking purposes and start thinking about content as assets for every stage of the user journey. maj.to/4b7DL6G

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Majestic @majestic.com · 11/09/2026

Ashley Segura believes that you can optimise for LLMs by prioritising user trust & clarity, and that this can be achieved by establishing credibility through awards, thought leadership, and internal linking. maj.to/4b7DL6G

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Majestic @majestic.com · 10/09/2026

Ryan Jones (@ryanjonesseo.bsky.social) believes that you need to understand where your audience is, where they spend their time, which platforms they visit, how they communicate with others, and where you can show up to generate the maximum impact. maj.to/4pPGEwD

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Majestic @majestic.com · 10/09/2026

Ryan Jones (@ryanjonesseo.bsky.social) believes it's important to identify where your audience spends time, then deliver content tailored to their stage in the funnel (awareness, consideration, decision) on the appropriate platforms. maj.to/4pPGEwD

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Majestic @majestic.com · 09/09/2026

Irwin Hau shares that AI helps build trust by assisting you in quickly and clearly articulating your messaging, including who you are, the problems you solve, and the benefits you provide. maj.to/4wFQQve

A photo of Irwin Hau with the quote "AI can actually help with trust. A lot of people can't even articulate their message or their value quickly and clearly enough. AI can help you build messaging: who you are, the problem you solve, the solution you provide, and the result and benefit you give."

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Majestic @majestic.com · 09/09/2026

Irwin Hau explains that the convergence of SEO and UX relies on trust and clarity, where AI can help articulate the value proposition needed to satisfy both search engines and human buyers. maj.to/4wFQQve

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Majestic @majestic.com · 08/09/2026

Tejaswi Suresh explains that technical SEO for AI search engines still relies on core fundamentals such as providing easily crawlable formats for AI agents and using robust internal linking to map entity relationships between complementary products. maj.to/4cafLiO

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Majestic @majestic.com · 08/09/2026

Bengü Sarıca Dinçer explains that while AI and search engines may surface your content, brand recall is crucial for converting exposure into actual engagement and results. maj.to/4bu64MN

A photo of Bengü Sarıca Dinçer with the quote "AI summaries, search engines, and other platforms use your website as a content source, but if the end users don't recall what your solutions are/what you are doing, then it is not about discoverability."

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Majestic @majestic.com · 08/09/2026

Bengü Sarıca Dinçer explains that AI tools streamline research, but users still rely on multiple sources before conversion, so it's important to focus on delivering core value rather than just chasing AI attribution. maj.to/4bu64MN

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Majestic @majestic.com · 07/09/2026

Pam Aungst Cronin (@pamannmarketing.bsky.social) explains that Answer Engine Optimization hasn't replaced traditional SEO but reweighted it—elevating brand building, making machine-ready heading structures crucial, and prioritizing genuine human discussions across platforms. maj.to/4cafLiO

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Majestic @majestic.com · 07/09/2026

Izabela Janczak believes that you should recognise the importance of diverse platforms and tools and tailor content and targeting to specific generations, or strategically mix approaches to reach your audience effectively. maj.to/49uOoPG

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Majestic @majestic.com · 07/09/2026

Izabela Janczak recommends tailoring your content formats (blogs, videos, TikToks) to align with audience preferences on different platforms for maximum impact. maj.to/49uOoPG

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Majestic @majestic.com · 06/09/2026

Casie Gillette believes that the era of generic SEO content is over and the only way to really stand out is to understand what your customers want. maj.to/4pPGCov

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