iiinova — where your digital self keeps evolving

Sophie Gibson @sagibson.co.uk · 21/12/2024

Don't talk to me or my son ever again

Two capybara soft toys with turtle backpacks are nestled next to each other, the one on the left is larger than the one on the right

Sophie Gibson @sagibson.co.uk · 04/12/2024

I just joined the ballot for free #brightonSEO and #heroconf UK tickets. Want in too? Sign up at forms.gle/UNEnkmLPsLyC... by 12pm Friday 6 Dec and you could grab yourself a free single day ticket for April's conferences - essential for all search and digital marketers.

forms.gle

brightonSEO & Hero Conf UK, April 2025: Free Ticket Ballot

brightonSEO started out as a small meet up in a pub and now attracts 4500+ attendees from 50+ different countries in the UK and the US. In April 2025 we are bringing both brightonSEO and Hero Conf und...

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Charlie Whitworth @whitworthseo.bsky.social · 29/11/2024

🐝 𝐇𝐈𝐕𝐄 𝐌𝐂𝐑 '𝟐𝟓: 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 🐝 1st Wave: #HIVEMCR25 🐝 @aleyda.bsky.social 🐝 @sagibson.co.uk 🐝 @lou-loud.bsky.social 🐝 Beth Woodcock 🐝 @polemicdigital.com 🐝 @stephenkenwright.co.uk 🐝 James Hayward-Browne 📅 15 May 2025 📍 New Century Hall #MCR www.eventbrite.co.uk/e/hivemcr-25...

eventbrite.co.uk

HIVEMCR '25

HIVE MCR is not your usual SEO event. Hosted at New Century Hall in Manchester with the agenda being set by our attendees.

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Sophie Gibson @sagibson.co.uk · 28/11/2024

Bulmuri & Sleep Token at Manchester Co-op Live Couldn't see shit, but a great one!

Bulmuri on stage, with red spotlights and a red hue cast over everyone - a large crowd is in front

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Sophie Gibson @sagibson.co.uk · 27/11/2024

Mine is around (you guessed it) - placement in the <head> It matters! Read the article to find out why 👀

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Sophie Gibson @sagibson.co.uk · 24/11/2024

Found a stash of my old gig tickets from 2009ish - featuring a £27 ticket for The Prodigy, The Blackout + From First to Last for £11, Rolo Tomassi, and NIN for £29.50

8 gig ticket stubs are laid out, featuring bands such as The Prodigy, playing in 2009 for £27.89

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Jeremy Rivera @seoarcade.bsky.social · 20/11/2024

What's the process of reviewing the data for your product or service, looking at market size, volume of search, your conversion rates and potential revenue? Opportunity Sizing **And it's a criminally under-utilized aspect of keyword research seoarcade.com/opportunity-...

seoarcade.com

Opportunity Sizing In SEO

One of the missing facets of SEO skills is connecting the keyword data available into business terms that make sense […]

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Sophie Gibson @sagibson.co.uk · 15/11/2024

Blah blah algorithm find my people - SEO 📈 - Technical SEO - Web Perf - Roast Dinners - Craft Beer - Sour Beer - Metal 🤟 - Live Music - General Nerdery

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Matt Tutt @matttutt.me · 08/11/2023

Sorry to spam with my very first post here - but I've created a survey about climate change for SEOs: forms.gle/ZnQQXWniWvmS... You could win some cool prizes by participating 🏆 Thanks for any RT's (or whatever the BlueSky equivalent is?) 💚

forms.gle

SEO and Climate Change 🌍

Internet use accounts for 3.7% of global CO2 emissions, which is equivalent to all air travel. This is expected to double by 2025 [source]. The aim of this survey is to raise awareness of the carbon ...

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Shane Jones @shane.co.uk · 27/10/2023

New Blog Post! Here's how you can redirect an old domain and all of the pages to a new one, FOR FREE, using Google Sheets and Netlify. You don't need to keep an old server active just for redirects any more! #techseo #webdev shanejones.co.uk/blog/buildin...

shanejones.co.uk

Building a Free Redirect System with Netlify and Google Sheets - Shane Jones Blog

This post gives you a guide on how to create a completely free redirect system using Netlify and a little bit of JS / Node

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Majestic @majestic.com · 19/10/2023

Sophie Gibson (@sagibson.co.uk) joins us to share why adding comprehensive, structured data to your pages has become more important. In this interview, we cover structured data, which fields to include, how to identify which pages to improve, and how to measure your impact on them. maj.to/3YxatWr

maj.to

Ensure that you have comprehensive structured data added to pages - Majestic Additional Insights

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Sophie Gibson @sagibson.co.uk · 18/10/2023

I'm doing a webinar on 🧟‍♂️ Website Migration Horror Stories 🧟‍♂️ with Lumar 5pm UK Time 9am PDT 12pm EDT It's soon, in one hour - sign up now 👇 www.lumar.io/webinars-eve...

Website Migration webinar details - wed 18th at 5pm UK time

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more mr. nice guy @juniorhoncho.bsky.social · 06/10/2023

a pair of baby shoes with a ton of wear and tear on em tells a pretty sad story too. what could this baby have been running from

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Sophie Gibson @sagibson.co.uk · 02/10/2023

Thanks @aleyda.bsky.social for the SEOFOMO merch! If you're not already, do sign up to the best curated SEO news seofomo.co 🙌

Sophie is holding a seofomo mug while wearing a blue seofomo hoodie

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Sophie Gibson @sagibson.co.uk · 22/08/2023

Happy Google Core Update Day to all who celebrate 🥳🥂🎉✨ status.search.google.com/products/r…

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Sophie Gibson @sagibson.co.uk · 21/08/2023

There is an incredible Google Sheets formula that combines information in a range into one single column. =FLATTEN(A2:D) I used it to combine a bunch of custom extraction columns from Sitebulb into one big list for sorting and duplication! It's super useful 👌

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Danielle R @digital-danielle.com · 10/08/2023

If you are trying to determine the impact of FAQ removal, remember that the Search Appearance option in Search Console just indicates the result included an FAQ not that the click or impression was a result of it. #seo

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Sophie Gibson @sagibson.co.uk · 10/08/2023

It was a pleasure to contribute to the Wix blog! This is about the new Core Web Vitals metric, Interaction to Next Paint, which is replacing First Input Delay in March 2024 Find out my top tips and considerations for SEOs 👇 www.wix.com/seo/learn/resource/inte…

wix.com

Interaction to Next Paint: What SEOs need to know | George Nguyen | Wix SEO Hub

INP will replace FID as a Core Web Vital. Learn what the difference is, as well as how to check for INP, optimize for it, and communicate the change to stakeholders.

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Sophie Gibson @sagibson.co.uk · 04/08/2023

Periphery tickets are on sale for London Roundhouse in Feb ✨ www.roundhouse.org.uk/whats-on/peri… Don't make my mistake and go via Gigantic and pay almost 😱 £10 😱 in fees. Learn from my error and save yourself £3.50 🥹

roundhouse.org.uk

Periphery

Genre-shifting GRAMMY Award-nominated progressive metal quintet Periphery come to Roundhouse! For the band creating the ravenously awaited follow up to 20

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Sophie Gibson @sagibson.co.uk · 02/08/2023

When you're looking at Core Web Vitals / site speed improvements, understanding where your fix recommendations sit within a difficulty matrix is key for prioritising your tasks and actions. Split between: ▶️ Items under direct control ▶️ Reqs external / dev support ▶️ Refine by complexity

Difficulty Matrix

Direct Control
Low Time / High Complexity:
Requires your expert knowledge or a tool set-up - Larger scale / sitewide impact

Direct Control: Low Time / Low Complexity

- Client able to action
- Small scale/single page impact

Dev Support: High Time / High Complexity

- Needs multiple sprints
- More complex changes

Sitewide / large scale impact
Dev Support: High Time / Low Complexity

- Larger in scale
- Template level tweaks
- Single line code changes

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Sophie Gibson @sagibson.co.uk · 30/07/2023

👋 I'm hopefully gonna try to share a bit more work related stuff on here! Mostly about Technical SEO / Core Web Vitals / Data Studio / Reporting I'll be speaking at Sheffield DM on August 31st - it's soon! 🎟️👇 www.eventbrite.co.uk/e/sheffield-dm…

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