Build an SEO content roadmap that prioritizes leads and revenue, using intent, keyword clusters, and AI Overview data to decide which content to create first.

Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described.

Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.

One default setting shared eligible Shopify stores' products with Meta on launch day. What auto-enrolment, direct checkout, and the shopper count really mean.

Google has updated the creating helpful, reliable, people-first content help document with more information.

Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits.

SEO onboarding sets the tone for the client relationship. Learn what to establish early around goals, expectations, and responsibilities.

Your site structure may reflect yesterday’s priorities. Find the gaps and use targeted internal links to support today’s business goals.

YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others' clips without significant changes.

Google Local Service Ads seems to hide the phone number until you hover your mouse over the ad. I am not sure if this is new or not, but there is a big button that says "Get phone number" which is…

Microsoft Bing is testing a new'ish section labeled "Recommended by" followed by the company making the recommendations. The weird thing is, the specific product thumbnails link to various retailers…

Google Ads may have a bug or maybe it is testing, not showing images on sponsored product results. You can see from the screenshot below, the images that are generally shown above the ad titles and…

Google Ads show up a lot within AI Mode these days and with that, Google is testing various ad formats to see which formats get the highest click-through rate (unlike links in AI Mode). Here is a…

Google Ads will update its business name policy to allow some advertisers to use a business name that differs from the ad's destination domain. This is limited to certain cases, specifically three…

Google has updated the creating helpful, reliable, people-first content help document to primarily add two new sections. First, it added that the main content is super critical, added what is main…

Google has updated Google Search's "guidance on using generative AI content on your website" document to tell those who use AI-generated content to "manually factcheck and review all AI-generated…

Google expanded its “Destination not working” guidance to help advertisers diagnose and fix ad disapprovals

Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less manual work.

DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.

Technical SEO is only part of the equation. Here’s how to assess senior candidates for judgment, problem-solving, and business impact.

Amazon, Target and Walmart are preparing to kick off fall sales, which will be a key test of demand ahead of the all-important holiday season.

We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like Wikipedia, YouTube and LinkedIn a bigger say…

Vibe coding has made static sites easier to build, but SEO basics are easier to miss. Learn what to check when there’s no CMS or plugin doing the work.

A new California law places new rules on autonomous vehicles operators.

Google's guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata.

AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.

Google has updated the creating helpful, reliable, people-first content help document with more information.

SEO onboarding sets the tone for the client relationship. Learn what to establish early around goals, expectations, and responsibilities.

Your site structure may reflect yesterday’s priorities. Find the gaps and use targeted internal links to support today’s business goals.

Google seems to be testing adding tracking parameters to the link URLs within AI Overviews. If this rolls out fully, this will help you decipher when you get a click from an AI Overview in Google…

Google made several changes to the about merchant loyalty program within the Google Merchant Center help documentation. The key changes are that Loyalty Customer Match expanded to AI Mode and Gemini…

Google has updated its AI-generated content guidelines for Google Search.

Build an SEO content roadmap that prioritizes leads and revenue, using intent, keyword clusters, and AI Overview data to decide which content to create first.

Google's AI Mode monitoring and OpenAI's dots keep working after a request. Tasks, sources, and controls differ, as do the questions about site visibility.

This week, we covered the first impact felt by the Google September 2026 spam update. And then on Wednesday and Thursday we had the second impact of this spam update. Remember the AI contribution…

Google announced the Google September 2026 spam update a week ago today on September 24th. We most likely saw the first wave of sites getting hit on September 25th, 26th and into the 27th. Then…

35 practical ways to use Claude Code for SEO, from content briefs, analyzing real SEO data, to internal linking and technical fixes, with real examples.

Five steps to optimize your content for AI search, plus the free tools, agent skills, and copy-paste prompts to automate the audits.

As DoorDash adds partners like Costco, the company is also expanding shopping features like Text DoorDash and Dasher Returns.

Better-informed shoppers are more likely to purchase items they will ultimately keep.

OpenAI's Dots can review connected apps and run scheduled checks between conversations. Here's what the help pages permit, and where the read-only limit sits.

The Information reports LiveRamp is expanding its OpenAI partnership to enable customer targeting for ChatGPT ads. Here is what PPC advertisers should know.

A new report says Google's AI contribution pilot pays publishers widely different amounts, and some participants still can't tell how payouts are calculated.

Cloudflare's Monetization Gateway charges AI agents per request in a closed beta, and Pay Per Use pays publishers for the AI uses that buyers report.

Join CTM on October 13 to learn how first-party customer data can earn AI citations, improve FAQ content, and reveal which clicks become leads.

Google antitrust ruling highlights the gap between concerns over abuse of monopoly power and what federal law covers.

Avoid structured data mistakes that hurt AI visibility by linking entities, using consistent identifiers, and keeping schema aligned with visible content.