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Brigitte Nerlich

@bnerlich.bsky.social
2.6K followers 579 following 9.1K posts

Metaphor hunter, linguist, social scientist, blogger blog: makingsciencepublic.com also sorted into categories at wakelet.com/@bnerlich bnerlich-lang.github.io ORCID: 0000-0001-6617-7827

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Reposted by Brigitte Nerlich
Alaska Public Media @alaskapublic.org · 21h
Meet Backpack, your 2026 Fat Bear Week champion. Backpack is 20 years old, weighs about 1,000 pounds and got his nickname because, as a cub, he loved riding on his mom's back across the Brooks River.
akpub.io
Meet Backpack, Fat Bear Week’s chunky champ
Backpack went from hitching a ride on his mom’s back to cross the Brooks River to winning the hearts of fat bear fans around the world.
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Brigitte Nerlich @bnerlich.bsky.social · 12h
This issue should be of interest to everybody on Bluesky who is interested in current affairs www.tandfonline.com/toc/csac20/c...
tandfonline.com
Science as Culture
Tech Oligarchy Forum - Part 1. Volume 35, Issue 3 of Science as Culture
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Neil Chadborn @neilchadborn.bsky.social · 13h
Today & tomorrow are first days of strike as Uni council makes final decisions on massive cuts of courses &staff. Please show your #solidatity by sharing this, to encourage management to take our alternative financial proposals seriously. Compulsory redundancies not necessary!! @uonucu.bsky.social
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ntheowl @ntheowl.bsky.social · 16h
[All gOIg well...]
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University and College Union (UCU) @ucu.org.uk · 15h
Our members at Nottingham University commence strike action today over threats to hundreds of jobs and course closures. Please show them solidarity as they head onto picket lines this morning.
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Faine Greenwood @faineg.com · 21h
GOAT OR BIRD????
This is even better than the
"what color is this dress" dress.
Goat?
or Bird?
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Helen Kennedy @helenkennedy.com · 29/09/2026
Trump’s new AI website is kinda fun, it turns out.
Can the president use taxpayer funds to air his old campaign ads on TV?

No. Federal appropriations law has long barred using taxpayer funds for political advertising.
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Prof Jenny Rohn @jennyrohn.bsky.social · 29/09/2026
"Our findings underscore that infectious disease spillover and emergence are multi-causal, and that no one-size-fits-all strategy can prevent #epidemics and #pandemics." So what can we do, then? See suggestions in this interesting (but sobering) read #IDSky
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Science Media Centre NZ @smcnz.bsky.social · 29/09/2026
Ukraine’s national science academy hit by Russian drones – Expert Reaction
sciencemediacentre.co.nz
Ukraine's national science academy hit by Russian drones - Expert Reaction
A Russian drone has hit the National Academy of Sciences in central Kyiv today, killing at least one person. Kyiv’s mayor, Vitali Klitschko says three others were wounded in the attack. The SMC asked…
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Melissa Johnson, PhD @ladyhistorian.bsky.social · 28/09/2026
I am tired of having to pretend that the value of studying my discipline solely rests on the "marketable skills" we teach. Sometimes things are just worth knowing and doing because they make your life bigger and richer.
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Dave Andress @davidandress.bsky.social · 28/09/2026
The distinction between this and a protection-racket is left to the discernment of the reader.
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University of Nottingham UCU branch @uonucu.bsky.social · 24/09/2026
Our massive strike action for the fall begins on Wednesday, but we will be facing some intense financial hardship to do so. Please consider supporting our members by donating to our solidarity fund. www.justgiving.com/crowdfunding...
justgiving.com
Help raise £10000 to support the Nottingham UCU hardship fund – JustGiving Crowdfunding
Iʼm raising money to support the Nottingham UCU hardship fund. Support this JustGiving Crowdfunding Page.
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Leah McElrath @leahmcelrath.bsky.social · 27/09/2026
⚠️ Anthropic CEO Dario Amodei to have dinner with Trump at the White House.
Hadas Gold 
@Hadas_Gold
X.com
Have confirmed this —-> impt moment for Anthropic
+8 Maria Curi @ @m_ccuri• 54m
Scoop: Anthropic's Dario Amodei to have White House dinner with Trump
w/@MarcACaputo …
10:43 AM • 9/27|26 • 2K Views
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Brigitte Nerlich @bnerlich.bsky.social · 26/09/2026
I think it's time to repost this blog post on #AI, ¢metaphors and 'control' (and 'going rogue') makingsciencepublic.com/2026/08/07/a...
makingsciencepublic.com
AI, metaphors and control
In the early 2000s, during the dramatic but now almost forgotten outbreak of foot and mouth disease in cattle, I wrote about war metaphors and the issue of projecting control over an ‘out of …
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Andy Diggle @andydiggle.bsky.social · 25/09/2026
My Glock system went rogue and issued 9mm agents which accessed the internal organs of several victims. Please give me billions of dollars to help me regulate the behavior of the gun whose trigger I keep pulling.
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Brigitte Nerlich @bnerlich.bsky.social · 25/09/2026
Wow, the worst ever AI metaphor? To save people one has to inflict immense suffering as one apparently does during extremely painful surgery (in the case of AI one has to use lots of fossil fuels to build data centres and make climate change worse) #AIMetaphorObservatory
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Kim A. Wagner @kimatiwagner.bsky.social · 25/09/2026
Having just started teaching new undergraduates at uni, I think we're missing a key issue in the debate about AI: these kids do not know how *not* to use AI, full stop. We assume they are 'digital natives' but they are not and a Google Scholar search is as alien to them as an archival card-index.
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George Eaton @georgeeaton.bsky.social · 25/09/2026
"Most countries have been slow to realise just how threatened they are by the weaponisation of collective stupidity". This is sharp from @geoffmulgan.bsky.social on why we need "cognitive rearmament" against misinformation and manipulation. www.arguably.uk/p/collective...
arguably.uk
Collective stupidity is a security threat
Why it’s time for societies to take cognitive rearmament seriously
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Kanishka Misra @kanishka.bsky.social · 25/09/2026
Come be my colleague and teach meaning at UT Austin Linguistics!
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Karl Bode @karlbode.com · 24/09/2026
over at the newsletter I wrote about the comically shitty media coverage of the AI doompocalypse
karlbode.com
Lazy Journalism At The 'End Of The World'
U.S. corporate media long ago gave up on accurately describing abject reality.
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Brigitte Nerlich @bnerlich.bsky.social · 25/09/2026
If you are interested in #metaphors used in the press coverage of the 2025 Californian #wildfires, the publisher has now sent me 'offprints'. So if you want a pdf, let me know. Here is a post about the paper makingsciencepublic.com/2026/04/24/f...
makingsciencepublic.com
Fire, wind, and lies: How we talk about wildfire shapes how we respond
Rusi Jaspal and I recently published an article on the metaphorical framing of the January 2025 Southern California wildfires. Here is a short blog post about it to whet your appetite for the real …
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Paul Byrne @theplanetaryguy.com · 24/09/2026
This is a SMALL version of the largest JWST image released so far—of IC 348, a star-forming region about 1,000 lightyears away. Open up the image and marvel in the incredible beauty even in our galactic neighbourhood. This is what it looks like when stars are born.
From the source: "A star-forming region. It is blanketed in thick clouds of gas and dust, millions of kilometres across, that form swirling patterns. Bright stars are scattered throughout the clouds, with the densest cluster situated in the centre of the scene. Each is crowned with six long points created by the optics of the telescope’s mirrors. In the upper right, a couple of hidden stars blast out long, glowing jets of material."
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Bradley P. Moss @bradmossesq.bsky.social · 24/09/2026
Possibly the best example of American democracy and governance in the era of Trump.
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Brigitte Nerlich @bnerlich.bsky.social · 24/09/2026
AI is in the news a lot and will be even more when Trump and Xi meet today. Have a look at the history of some of the metaphors and frames that are being used - race, pace, frontier: makingsciencepublic.com/2026/09/23/p... #AI #metaphor #linguistics #scicomm
makingsciencepublic.com
Pacing the frontier: An analysis of two hybrid metaphors in AI discourse
I have recently written a blog post about various movement metaphors used in AI discourse, especially those of ‘race’ and ‘journey’. A related metaphor, that of ‘pace’ or ‘pacing’, focusing on the …
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THE NERVE @thenerve.news · 24/09/2026
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Diane Coyle @dianecoyle1859.bsky.social · 24/09/2026
This is not AI agents going rogue, but OpenAI. This hack took the company months to notice and then they notified a public email address rather than the appropriate government agency. www.ft.com/content/5613... OpenAI ‘agent’ hacked an Australian health service website
ft.com
OpenAI ‘agent’ hacked an Australian health service website
AI lab took months to spot the problem, which Prime Minister Anthony Albanese called ‘obviously unacceptable’
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Ciaran Martin @ciaranm.bsky.social · 24/09/2026
2/2 * it emerges that in yet another incident from the summer of frontier AI testing fiascos a (presumably unmonitored, because it happened back in June) OpenAI agent accessed an Australian gov’t website and didn’t do anything. This is leading the morning news because the Machine God is alive.
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Brigitte Nerlich @bnerlich.bsky.social · 24/09/2026
AI is in the news a lot and will be even more when Trump and Xi meet today. Have a look at the history of some of the metaphors and frames that are being used - race, pace, frontier: makingsciencepublic.com/2026/09/23/p... #AI #metaphor #linguistics #scicomm
makingsciencepublic.com
Pacing the frontier: An analysis of two hybrid metaphors in AI discourse
I have recently written a blog post about various movement metaphors used in AI discourse, especially those of ‘race’ and ‘journey’. A related metaphor, that of ‘pace’ or ‘pacing’, focusing on the …
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Reposted by Brigitte Nerlich
Rodney Brooks @rodneyabrooks.bsky.social · 23/09/2026
@doctorow.pluralistic.net flips it around, that too many of us humans are hallucinating about Claude having intent. He pushes us to be AI atheists. It is a provocative, but welcome, stance. pluralistic.net/2026/09/21/s...
pluralistic.net
Pluralistic: The Claude Delusion (21 Sep 2026) – Pluralistic: Daily links from Cory Doctorow
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Henry Farrell @himself.bsky.social · 22/09/2026
www.programmablemutter.com/p/machine-go... what it says on the package
programmablemutter.com
Machine god metaphors eat your brain
There are other ways of thinking about AI
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Brigitte Nerlich @bnerlich.bsky.social · 23/09/2026
A quick sequel to my last blog post in which I dissect the race, pace and also frontier metaphors a bit further before another news deluge.... #metaphor #AI #linguistics #scicomm makingsciencepublic.com/2026/09/23/p...
makingsciencepublic.com
Pacing the frontier: An analysis of two hybrid metaphors in AI discourse
I have recently written a blog post about various movement metaphors used in AI discourse, especially those of ‘race’ and ‘journey’. A related metaphor, that of ‘pace’ or ‘pacing’, focusing on the …
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Gaia Vince @wanderinggaia.bsky.social · 23/09/2026
A government spokesperson said: “The Border Security Command works around the clock to protect our border and will continue to detain, check and process every small boat arrival.” Disgraceful response. Where is Mahmoud? She should be everywhere condemning this criminality
theguardian.com
Far-right activist Daniel Thomas slashes dinghy in Channel with blade while rescue worker onboard
Thomas called followers to protest against arrival of asylum seekers in Gosport, but Border Force instead transported them to Dover
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Dave Andress @davidandress.bsky.social · 23/09/2026
If British politics had any decency left, party leaders would be queuing up to be photographed with lifeboat crews.
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Cllr Dr Alex Powell @apowelllaw.bsky.social · 23/09/2026
So, just to be clear, Daniel Thomas was: 1- Carrying a knife contrary to section 139 of the Criminal Justice Act 1988 2- Used that knife to commit criminal damage (Criminal Damage act 1971) 3- likely engaged in the criminal offense of endangering Life at Sea (Merchant Shipping Act 1995)
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Brigitte Nerlich @bnerlich.bsky.social · 23/09/2026
A quick sequel to my last blog post in which I dissect the race, pace and also frontier metaphors a bit further before another news deluge.... #metaphor #AI #linguistics #scicomm makingsciencepublic.com/2026/09/23/p...
makingsciencepublic.com
Pacing the frontier: An analysis of two hybrid metaphors in AI discourse
I have recently written a blog post about various movement metaphors used in AI discourse, especially those of ‘race’ and ‘journey’. A related metaphor, that of ‘pace’ or ‘pacing’, focusing on the …
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sophiacollins.bsky.social @sophiacollins.bsky.social · 22/09/2026
This is what happens when politicians don’t strenuously argue against fascism and racism at every opportunity.
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Charlotte Lydia Riley @lottelydia.bsky.social · 22/09/2026
literally thousands of jobs in higher education were cut *last year alone* and there's been almost no media coverage and no government action
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Robin Lloyd @robinlloyd.bsky.social · 22/09/2026
reporting on science, health and the environment can be wrenching on many levels, sometimes resulting in trauma. What's next? Good essay by @usha.bsky.social at @ksjatmit.bsky.social ksj.mit.edu/news/2026/09...
ksj.mit.edu
It’s Time We Recognize Science Reporting’s Mental Health Toll - Knight Science Journalism @MIT
A session at a recent conference led KSJ director Usha Lee McFarling to reflect on the traumas that science journalists face — and what can be done to help.
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Brigitte Nerlich @bnerlich.bsky.social · 22/09/2026
First major spider had to be escorted out of the house. Autumn has really started.....
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Scott Nover @scottnover.bsky.social · 21/09/2026
BREAKING: TV pool will not be providing coverage of presidential events until further notice b/c of CNN's ban, pool chair and FOX News Washington Bureau Chief Bryan Boughton said. It's effectively a boycott by the fellow members — ABC, CBS, NBC and FOX: www.washingtonpost.com/business/202...
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Ian Dunt @iandunt.bsky.social · 21/09/2026
Lots of talk of growth ahead of the Budget, as if it were a baroque puzzle. Our problem is basic. It's that we no longer support the things which facilitate growth: Europe, immigration, higher education, tax simplification, policy stability. These are all choices and could stop making them anytime.
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Mike S. Schäfer @mss7676.bsky.social · 21/09/2026
Wie verändern #SocialMedia & #KI die #Klimakommunikation? Gastbeitrag bei @klimafakten.bsky.social ▶️Plattform ≠ Plattform ▶️Reichweite ≠ Wirkung ▶️KI: eher Assistenz als Autopilot ▶️neues Dialog- und persuasives Potenzial www.klimafakten.de/kommunikatio...
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Ned Richardson-Little @historyned.bsky.social · 20/09/2026
Elif Eralp is going to be the second Linke leader elected to head a German federal state, the fourth ethnic minority and the third with a “migration background.”
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On the Media @onthemedia.bsky.social · 19/09/2026
📻 Show’s up! Featuring Joshua Rothman, @jasonkoebler.bsky.social, @kakape.bsky.social: lnk.to/onthemedia/b...
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Brigitte Nerlich @bnerlich.bsky.social · 19/09/2026
For weekend readers, a dissection of race (Trump), pause and pace (Amodei) metaphors in AI discourse, with pace being a hybrid metaphor that wavers between walking-pace and race-pace makingsciencepublic.com/2026/09/18/f... #AI #metaphor #linguistics #scicomm
makingsciencepublic.com
From pause to pace: How metaphors frame calls for an AI slowdown
At the beginning of the week (14 September 2026), I woke up to a collision of two AI discourses, one where President Donald Trump wants to win the AI race and another where Dario Amodei, the head o…
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Brigitte Nerlich @bnerlich.bsky.social · 19/09/2026
Has anybody got access to this article Livingstone, D. N., & Harrison, R. T. (1980). The frontier: metaphor, myth, and model. The professional geographer, 32(2), 127-132. www.tandfonline.com/doi/abs/10.1...
tandfonline.com
THE FRONTIER: METAPHOR, MYTH, AND MODEL
Although acts of creation, scientific or artistic, result from metaphorical and mythological speculations, the role of metaphor and myth has largely been neglected in attempts to develop a geogra...
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Dorothy Bishop @deevybee.bsky.social · 19/09/2026
Elon Musk, FRS. Royal Society justify not booting him out because, after all, Isaac Newton wasn’t a nice person. And yes, he was doing exactly these things in summer of 2024 when @royalsociety.org first reconsidered his fellowship
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Brigitte Nerlich @bnerlich.bsky.social · 19/09/2026
For weekend readers, a dissection of race (Trump), pause and pace (Amodei) metaphors in AI discourse, with pace being a hybrid metaphor that wavers between walking-pace and race-pace makingsciencepublic.com/2026/09/18/f... #AI #metaphor #linguistics #scicomm
makingsciencepublic.com
From pause to pace: How metaphors frame calls for an AI slowdown
At the beginning of the week (14 September 2026), I woke up to a collision of two AI discourses, one where President Donald Trump wants to win the AI race and another where Dario Amodei, the head o…
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Philip Ball @philipcball.bsky.social · 18/09/2026
Yes, but stories of "civilizations" and "swarms" of "rogue agents" are MUCH more exciting.
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Brigitte Nerlich @bnerlich.bsky.social · 18/09/2026
There has been lots of talk of 'slowing down' AI. @jackstilgoe.bsky.social made a comment about it here and that set me off on the trail of various #metaphors. It was all more complicated than I thought, but here we are.... #linguistics #scicomm #AI makingsciencepublic.com/2026/09/18/f...
makingsciencepublic.com
From pause to pace: How metaphors frame calls for an AI slowdown
At the beginning of the week (14 September 2026), I woke up to a collision of two AI discourses, one where President Donald Trump wants to win the AI race and another where Dario Amodei, the head o…
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