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Brigitte Nerlich

@bnerlich.bsky.social
2.7K followers 581 following 9.1K posts

Metaphor hunter, linguist, social scientist, blogger blog: makingsciencepublic.com also sorted into categories at wakelet.com/@bnerlich bnerlich-lang.github.io ORCID: 0000-0001-6617-7827

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Brigitte Nerlich @bnerlich.bsky.social · 15m
Just seen a woman in a skimpy summer dress stand near a stack of Stollen and other Xmas goodies at Lidl. Mad world!
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Guy Shrubsole @guyshrubsole.bsky.social · 1h
Revealed: Government quietly dropped plan to prepare England for wildfires I discovered via an FOI request that DEFRA’s commitment in the National Adaptation Programme to run a “wildfire risk programme” since 2023 “was not brought into effect”. #ClimateCrisis www.theguardian.com/world/2026/o...
theguardian.com
Revealed: Government quietly dropped plan to prepare England for wildfires
FOI request shows wildfire risk scheme scrapped, as data highlights many fire services lack proper protective gear
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Brigitte Nerlich @bnerlich.bsky.social · 1h
Found some glorious autumn colours just round the corner
The image shows a four-panel grid featuring different fruits and berries: a cluster of blue sloe berries (top-left), yellow-orange firthorn berries on a branch (top-right), golden crab apples (bottom-left), and clusters of rounded, pure white snowberries
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Stephen Curry @scurry.bsky.social · 2h
Arguably true and I say that as a scientist). Discuss. (By Kathryn Schulz in the New Yorker).
Text in image reads:

With due respect to the innovations of science, fiction remains the most powerful microscope, telescope, seismograph, X-ray machine, and particle accelerator we've ever discovered a way to examine the world at every scale, to reverse causality, to alter time, to identify fundamental properties, to reveal our inner workings and control the conditions of the universe.
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Hagen Blix @hagenblix.bsky.social · 21h
We need to rephrase the whole discussion in terms of hazardous products, instead of "minds". And then we need to make sure that there's liability. A model hacks someone? Put a C-suite guy in jail. A model produces sexual harassment material? Put a C-suite guy in jail. Watch how fast things get safe
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Brigitte Nerlich @bnerlich.bsky.social · 03/10/2026
For weekend readers, my last offering on the 'going rogue' metaphor as a 'hegemonic' metaphor that has provoked quite a few counter-metaphors and debunking efforsts #AI #metaphor #linguistics #AIMetaphorObservatory makingsciencepublic.com/2026/10/02/r...
makingsciencepublic.com
Resisting rogue metaphors
Readers of this blog will know that from antiquity onwards, philosophers, rhetoricians and cognitive scientists have examined the use and abuse of metaphors. More recently, they have also begun to …
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Brigitte Nerlich @bnerlich.bsky.social · 03/10/2026
Al observar las narrativas actuales que circulan en torno a la IA, es inevitable llegar a la conclusión de que no se ha aprendido nada. Nada, nothing, nichts, niet, zilch.... etc.
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Brigitte Nerlich @bnerlich.bsky.social · 03/10/2026
I have added 'padded slop bomb' to my AI slop repository makingsciencepublic.com/2026/01/02/f...
makingsciencepublic.com
From sloppers to slopocalypse: The lexical productivity of AI slop
At the end of last year, I wrote a blog post in which I dissected the word ‘enshittification’, a staple of AI slang. At the beginning of 2026, I want to do the same for enshittification’s conceptua…
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Becca 🇵🇸 NYCC K34 @rfarrowster.bsky.social · 02/10/2026
bringing her back
The Legolas and gimli “never thought I’d die fighting side by side with an elf” scene from the two towers except the quote has been altered to read “never thought I’d die fighting side by side with Catholics/what about side by side with a Pope Against AI!/Aye, I could do that”
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Brigitte Nerlich @bnerlich.bsky.social · 03/10/2026
For weekend readers, my last offering on the 'going rogue' metaphor as a 'hegemonic' metaphor that has provoked quite a few counter-metaphors and debunking efforsts #AI #metaphor #linguistics #AIMetaphorObservatory makingsciencepublic.com/2026/10/02/r...
makingsciencepublic.com
Resisting rogue metaphors
Readers of this blog will know that from antiquity onwards, philosophers, rhetoricians and cognitive scientists have examined the use and abuse of metaphors. More recently, they have also begun to …
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Brigitte Nerlich @bnerlich.bsky.social · 02/10/2026
Oh no.... Now it's out.,...
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Brigitte Nerlich @bnerlich.bsky.social · 02/10/2026
WHAT???? I was just about to ask tomorrow when I get my flu jab whether being on an immune suppressant, albeit mild one, makes me eligible
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Brigitte Nerlich @bnerlich.bsky.social · 02/10/2026
In this post I study 'going rogue' as a dominant/hegemonic metaphor and some counter- or polemic metaphors - contains blenders, Glocks, robot dogs and some serious metaphor debunking #AI #linguistics #metaphor makingsciencepublic.com/2026/10/02/r...
makingsciencepublic.com
Resisting rogue metaphors
Readers of this blog will know that from antiquity onwards, philosophers, rhetoricians and cognitive scientists have examined the use and abuse of metaphors. More recently, they have also begun to …
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Brigitte Nerlich @bnerlich.bsky.social · 02/10/2026
"Seattle-based cloud giant" - one for the #AIMetaphorObservatory
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Brigitte Nerlich @bnerlich.bsky.social · 02/10/2026
In this post I study 'going rogue' as a dominant/hegemonic metaphor and some counter- or polemic metaphors - contains blenders, Glocks, robot dogs and some serious metaphor debunking #AI #linguistics #metaphor makingsciencepublic.com/2026/10/02/r...
makingsciencepublic.com
Resisting rogue metaphors
Readers of this blog will know that from antiquity onwards, philosophers, rhetoricians and cognitive scientists have examined the use and abuse of metaphors. More recently, they have also begun to …
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Brigitte Nerlich @bnerlich.bsky.social · 01/10/2026
Totally agree with this article and I'll quote it at the end of my post on rogue metaphors tomorrow!! "We can’t learn to live with A.I. — and regulate it rationally — if we let irresponsible language take over."
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Ethan Mollick @emollick.bsky.social · 01/10/2026
I wrote about the thing I underestimated most about progress in AI: its ability to self-organize to accomplish tasks. Also, what that means for agents like Muse and Dots, along with a music video explaining why we keep relearning The Bitter Lesson. open.substack.com/pub/oneusefu...
open.substack.com
The Dot and the Swarm
Benefitting from the Bitter Lesson
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Brigitte Nerlich @bnerlich.bsky.social · 01/10/2026
Same (ish)!
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Brigitte Nerlich @bnerlich.bsky.social · 01/10/2026
Thank you!!!
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Brigitte Nerlich @bnerlich.bsky.social · 01/10/2026
Really interesting! But this might be of interest ;) thonyc.wordpress.com/2026/05/06/a...
thonyc.wordpress.com
Al-Khwarizmi didn’t in any way originate, invent or create the algorithm
Somebody called Ihtesham Ali, with 29.5k followers on Twitter, posted an approximately nine hundred word hymn of praise for the Islamic mathematician, astronomer and geographer, Muhammad ibn Musa a…
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EngLangBlog @englangblog.bsky.social · 01/10/2026
Some semantic change here. theconversation.com/from-equatio...
theconversation.com
From equations to Instagram feeds: how ‘algorithm’ changed its meaning
Algorithms began as simple mathematical procedures, but today they shape what we see, buy and believe.
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Brigitte Nerlich @bnerlich.bsky.social · 01/10/2026
Where did you publish this?
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Brigitte Nerlich @bnerlich.bsky.social · 30/09/2026
Haha, I might have but I really can't remember. Would be good though!
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Brigitte Nerlich @bnerlich.bsky.social · 30/09/2026
It certainly could 🙂
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Brigitte Nerlich @bnerlich.bsky.social · 30/09/2026
I remember chipping in with a lecture or two on food risks and society way back when things were still rosy and universities were still universities not sausage machines
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Brigitte Nerlich @bnerlich.bsky.social · 30/09/2026
I am so sorry to hear that. I remember TerryAndJuneland and of course more recent posts here as well. You did him proud!
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Alaska Public Media @alaskapublic.org · 30/09/2026
Meet Backpack, your 2026 Fat Bear Week champion. Backpack is 20 years old, weighs about 1,000 pounds and got his nickname because, as a cub, he loved riding on his mom's back across the Brooks River.
akpub.io
Meet Backpack, Fat Bear Week’s chunky champ
Backpack went from hitching a ride on his mom’s back to cross the Brooks River to winning the hearts of fat bear fans around the world.
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Brigitte Nerlich @bnerlich.bsky.social · 30/09/2026
This issue should be of interest to everybody on Bluesky who is interested in current affairs www.tandfonline.com/toc/csac20/c...
tandfonline.com
Science as Culture
Tech Oligarchy Forum - Part 1. Volume 35, Issue 3 of Science as Culture
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Neil Chadborn @neilchadborn.bsky.social · 30/09/2026
Today & tomorrow are first days of strike as Uni council makes final decisions on massive cuts of courses &staff. Please show your #solidatity by sharing this, to encourage management to take our alternative financial proposals seriously. Compulsory redundancies not necessary!! @uonucu.bsky.social
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Brigitte Nerlich @bnerlich.bsky.social · 30/09/2026
Another euphemism - instead of bots, dots, also instead of agents, now a tainted concept, dots www.bbc.co.uk/news/article...
bbc.co.uk
OpenAI unveils AI assistant 'dots' while safety worries delay new model
Sam Altman spoke in San Francisco during OpenAI’s annual event for tech developers.
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ntheowl @ntheowl.bsky.social · 30/09/2026
[All gOIg well...]
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University and College Union (UCU) @ucu.org.uk · 30/09/2026
Our members at Nottingham University commence strike action today over threats to hundreds of jobs and course closures. Please show them solidarity as they head onto picket lines this morning.
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Faine Greenwood @faineg.com · 30/09/2026
GOAT OR BIRD????
This is even better than the
"what color is this dress" dress.
Goat?
or Bird?
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Brigitte Nerlich @bnerlich.bsky.social · 29/09/2026
She is quite something 😺
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Helen Kennedy @helenkennedy.com · 29/09/2026
Trump’s new AI website is kinda fun, it turns out.
Can the president use taxpayer funds to air his old campaign ads on TV?

No. Federal appropriations law has long barred using taxpayer funds for political advertising.
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Prof Jenny Rohn @jennyrohn.bsky.social · 29/09/2026
"Our findings underscore that infectious disease spillover and emergence are multi-causal, and that no one-size-fits-all strategy can prevent #epidemics and #pandemics." So what can we do, then? See suggestions in this interesting (but sobering) read #IDSky
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Science Media Centre NZ @smcnz.bsky.social · 29/09/2026
Ukraine’s national science academy hit by Russian drones – Expert Reaction
sciencemediacentre.co.nz
Ukraine's national science academy hit by Russian drones - Expert Reaction
A Russian drone has hit the National Academy of Sciences in central Kyiv today, killing at least one person. Kyiv’s mayor, Vitali Klitschko says three others were wounded in the attack. The SMC asked…
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Brigitte Nerlich @bnerlich.bsky.social · 28/09/2026
I once stared one of these in the eyes - he was on path I couldn't leave apart from retreating slowly backwards- and I KNEW how absolutely fabulous he felt.
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Melissa Johnson, PhD @ladyhistorian.bsky.social · 28/09/2026
I am tired of having to pretend that the value of studying my discipline solely rests on the "marketable skills" we teach. Sometimes things are just worth knowing and doing because they make your life bigger and richer.
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Dave Andress @davidandress.bsky.social · 28/09/2026
The distinction between this and a protection-racket is left to the discernment of the reader.
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University of Nottingham UCU branch @uonucu.bsky.social · 24/09/2026
Our massive strike action for the fall begins on Wednesday, but we will be facing some intense financial hardship to do so. Please consider supporting our members by donating to our solidarity fund. www.justgiving.com/crowdfunding...
justgiving.com
Help raise £10000 to support the Nottingham UCU hardship fund – JustGiving Crowdfunding
Iʼm raising money to support the Nottingham UCU hardship fund. Support this JustGiving Crowdfunding Page.
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Leah McElrath @leahmcelrath.bsky.social · 27/09/2026
⚠️ Anthropic CEO Dario Amodei to have dinner with Trump at the White House.
Hadas Gold 
@Hadas_Gold
X.com
Have confirmed this —-> impt moment for Anthropic
+8 Maria Curi @ @m_ccuri• 54m
Scoop: Anthropic's Dario Amodei to have White House dinner with Trump
w/@MarcACaputo …
10:43 AM • 9/27|26 • 2K Views
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Brigitte Nerlich @bnerlich.bsky.social · 27/09/2026
That's new way of looking at their behaviour!
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Brigitte Nerlich @bnerlich.bsky.social · 27/09/2026
We should call this time in the year arachnox!
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Brigitte Nerlich @bnerlich.bsky.social · 26/09/2026
shame it's white font against black background... that makes it quite difficult to read for some people
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Brigitte Nerlich @bnerlich.bsky.social · 26/09/2026
From metaphor (going rogue, pacing the frontier) to euphemism (agent spam).... language is everywhere, isn't it!
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Brigitte Nerlich @bnerlich.bsky.social · 26/09/2026
ohhhh
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Brigitte Nerlich @bnerlich.bsky.social · 26/09/2026
I think it's time to repost this blog post on #AI, ¢metaphors and 'control' (and 'going rogue') makingsciencepublic.com/2026/08/07/a...
makingsciencepublic.com
AI, metaphors and control
In the early 2000s, during the dramatic but now almost forgotten outbreak of foot and mouth disease in cattle, I wrote about war metaphors and the issue of projecting control over an ‘out of …
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Andy Diggle @andydiggle.bsky.social · 25/09/2026
My Glock system went rogue and issued 9mm agents which accessed the internal organs of several victims. Please give me billions of dollars to help me regulate the behavior of the gun whose trigger I keep pulling.
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Brigitte Nerlich @bnerlich.bsky.social · 25/09/2026
That's a good one!
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