Reposted by Andrew Trexler
New paper with Yanna Krupnikov out in Political Communication! 🎉
We know moral-emotional content ("moral outrage") spreads fast on social media. But does that mean people actually want to see it? We tested whether people select this content when given the choice - turns out, not really.
tandfonline.com
Rethinking Assumptions About Moral Content Selection: Moral-Emotional Content May Be Less Appealing Than Assumed
Recent work has shown that moral-emotional content spreads rapidly on social media platforms such as X (Twitter). These patterns have led to concerns that social media facilitates the spread of mor...
