iiinova — where your digital self keeps evolving

Twenty large platforms held 13.8% of all top-20 Google positions in our study. That list included YouTube, Reddit, Facebook, Wikipedia, Amazon, Yelp and 14 others.

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yoyao.bsky.social @yoyao.com · 03/10/2026

The 311th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 I also share my simple prompt for SaaS product videos.

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yoyao.bsky.social @yoyao.com · 30/09/2026

We rebuilt a YMYL health site in Floyi starting July 1, without a single backlink. Bing clicks are up 4x, Bing AI citations are up 5x and Google is only now starting to move.

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yoyao.bsky.social @yoyao.com · 26/09/2026

The 310th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 25/09/2026

33 of the 42 topical maps we studied had no non-platform website ranking for at least half of the map. In four out of five subjects, the top of the map is unoccupied.

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yoyao.bsky.social @yoyao.com · 19/09/2026

The 309th Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Also covering: Does a top 3 ranking help get your site inside an AI answer, as a citation or mention? Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 18/09/2026

In 7.9% of the cases where a site ranked for under 5% of a topical map, it carried a Domain Rating of 90 or higher. Those sites had huge backlink profiles and almost no coverage.

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yoyao.bsky.social @yoyao.com · 12/09/2026

The 308th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 Also covering: rank 1st in Google and AI Overviews cites you 67.7% of the time, but ChatGPT only 26.2%. Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 11/09/2026

Covering more of a topical map didn't improve a website's odds on a query it already ranked for. That's from our own study, and it cuts against the easy version of the story.

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yoyao.bsky.social @yoyao.com · 09/09/2026

The 42 topical maps we studied held 29,319 distinct topics. That's roughly 700 per map, and most teams track 20 or 40 keywords.

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yoyao.bsky.social @yoyao.com · 05/09/2026

The 307th Digital Surfer newsletter was just sent 🌊 Also share the study on 535,239 Google rankings and 354,955 AI citations. Featuring great shares from: @rustybrick.com ‪@glenngabe.bsky.social‬ ‪@mattgsouthern.bsky.social @martinibuster.bsky.social

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yoyao.bsky.social @yoyao.com · 03/09/2026

26.8% to 43.7% of AI citations went to websites that didn't rank for the query being answered. They ranked for other topics in the same topical map.

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yoyao.bsky.social @yoyao.com · 01/09/2026

How to check your brand's AI visibility across multiple AI search engines at one time - www.youtube.com/watch?v=tJ25...

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yoyao.bsky.social @yoyao.com · 01/09/2026

Cited, mentioned and recommended are three different problems with three different fixes. Every AI visibility score averages them into one number and calls it a diagnosis. Watch how I check 9 AI engines at once 👇

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yoyao.bsky.social @yoyao.com · 29/08/2026

The 306th Digital Surfer newsletter was just sent 🌊 Do AI engines cite the websites ranking for the query they’re answering? Stats inside. Great shares from: @themarketinganu.bsky.social @mrdannygoodwin.bsky.social @dejanseo.bsky.social @viperchill.bsky.social @kevin-indig.bsky.social

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yoyao.bsky.social @yoyao.com · 27/08/2026

I forgot to put the homepage in the sitemap until today 🤦 But still got 19.4k+ pages indexed on a 5-week old site. Here's the whole story:

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yoyao.bsky.social @yoyao.com · 22/08/2026

The 305th Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Get all the goodies👇

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yoyao.bsky.social @yoyao.com · 15/08/2026

The 304th Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 10/08/2026

Your G2 category was picked by whoever set up the profile years ago. So were your directory listings, your partner descriptions and half the listicles you show up in. That's what the engine learned from. Not your homepage.

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yoyao.bsky.social @yoyao.com · 08/08/2026

The 303rd Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Many great posts and shares. Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 07/08/2026

Pick one hub from your topical map. Now count how many of its pages link to each other. Not to the homepage. But to each other. That number is your real map. The spreadsheet is a document about your intentions.

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yoyao.bsky.social @yoyao.com · 06/08/2026

Analyzing competitor content? The first rewrite is a guess. The third one isn't. Nobody goes back to the same page a third time unless the first two passes paid off. Count the rewrites in your competitor's top pages, not the gaps in your report.

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yoyao.bsky.social @yoyao.com · 04/08/2026

Two updates. Both do the reading for you. AIRS marks your brand inside the answer. Where your name landed, and what the engine said next to it. The Topical Audit is a map now, colored by Topic Strength. Fat branch and weak color is a pillar that isn't working. Any domain. Yours. Theirs. Clients.

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yoyao.bsky.social @yoyao.com · 01/08/2026

The 302nd Digital Surfer newsletter was just sent 🌊 Featuring great shares from: @dejanseo.bsky.social‬ @henkvaness.bsky.social @thinking-slow.bsky.social @vincenero.bsky.social Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 29/07/2026

How many made-up stats have you published without knowing it? AI will hand you a specific number that's completely fabricated, and it goes in because it looks right. The fix is information gain. Everything else is table stakes everyone already covers. New video on information gain 👇

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yoyao.bsky.social @yoyao.com · 25/07/2026

The 301st Digital Surfer newsletter was just sent 🌊 Featuring great shares from: @crestodina.bsky.social ‪@dejanseo.bsky.social @mrdannygoodwin.bsky.social @mikaelaraujo.bsky.social @vincenero.bsky.social Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 21/07/2026

Floyi 2.14.0 is live. This release goes deeper into Google's own quality guidance. We studied the 12+ patents most relevant to content quality and information gain, read against Google's page quality documentation and search quality rater guidelines. Then we built even more onto what Floyi alread

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yoyao.bsky.social @yoyao.com · 18/07/2026

The 300th Digital Surfer newsletter was just sent 🌊 Featuring great shares from: @aleyda.bsky.social ‪@dejanseo.bsky.social‬ @kevin-indig.bsky.social ‪@mariehaynes.bsky.social‬ @thinking-slow.bsky.social Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 11/07/2026

The 299th Digital Surfer newsletter was just sent 🌊 How my patio doors ended up in the living room. Featuring great shares from: @crestodina.bsky.social @glenngabe.bsky.social‬ @kelseylibert.bsky.social @kevin-indig.bsky.social @max.pangram.com @spguaglione.bsky.social Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 27/06/2026

The 297th Digital Surfer newsletter was just sent 🌊 Don’t trust SEO claims until you test it. Featuring great shares from: @crestodina.bsky.social @themarketinganu.bsky.social @danielstanica.com ‪@mariehaynes.bsky.social‬ @richsangerseo.bsky.social @thinking-slow.bsky.social Get the goodies 👇

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yoyao.bsky.social @yoyao.com · 20/06/2026

The 296th Digital Surfer newsletter was just sent 🌊 Plus talking about SEO testing with an AWS Senior PM on the 6/25. Get all the goodies 👇 #digitalsurfer #seo #aisearch #geo #aeo

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yoyao.bsky.social @yoyao.com · 13/06/2026

The 295th Digital Surfer newsletter was just sent 🌊 Plus my topical research workflow. Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 11/06/2026

Same keyword, two search engines, two completely different autocomplete lists. Google tells you what people want to read. YouTube tells you what they want to watch. Most SEOs only ever check one. I walk through both 👇

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yoyao.bsky.social @yoyao.com · 06/06/2026

The 294th Digital Surfer newsletter was just sent 🌊 Plus 3 writing habits for AI extractability. The standout posts and shares this week come from: @aleyda.bsky.social @jasonkoebler.bsky.social @jbeus.bsky.social @vincenero.bsky.social

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yoyao.bsky.social @yoyao.com · 30/05/2026

The 293rd Digital Surfer newsletter was just sent 🌊 Why a million keywords is just a vanity number. The standout posts and shares this week come from: @aleyda.bsky.social @crestodina.bsky.social @themarketinganu.bsky.social @btabke.bsky.social @whitespark.ca @ericvanb.bsky.social

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yoyao.bsky.social @yoyao.com · 12/05/2026

Keywords don't build a brand. They borrow one from your competitors. Same seed topic. Two brands. Zero overlapping topics on their maps. That's what brand foundation does before the keyword list even enters the picture.

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yoyao.bsky.social @yoyao.com · 05/05/2026

Write toward what Google already tracks. That's the idea behind Floyi 2.9.6. GSC data now lives inside the Content Optimizer, the Planner and Organic Audit. Stop switching tabs to check Search Console. Release notes in the first comment.

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yoyao.bsky.social @yoyao.com · 02/05/2026

The 289th Digital Surfer newsletter was just sent 🌊 The standout posts and shares this week come from: @adhutchinson.bsky.social @crestodina.bsky.social ‪@mattgsouthern.bsky.social‬ @thinking-slow.bsky.social Get all the goodies 👇 #digitalsurfer #seo #aisearch #geo #aeo

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yoyao.bsky.social @yoyao.com · 25/04/2026

The 288th Digital Surfer newsletter was just sent 🌊 The standout posts and shares this week come from: @alexjuel.bsky.social @glenngabe.bsky.social @jasonbarnard.com Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 20/04/2026

Tourism. For an SEO seed topic. That's what semantic embeddings give you — words near your seed term in training data, not actual topical strategy. It matched the word "SEO." Not what SEO practitioners actually need to build around.

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yoyao.bsky.social @yoyao.com · 18/04/2026

The 287th Digital Surfer newsletter was just sent 🌊 The standout posts and shares this week come from: @addyosmani.bsky.social @adhutchinson.bsky.social @themarketinganu.bsky.social @dixonjones.bsky.social @lilyray.nyc @vincenero.bsky.social Get all the goodies 👇 #seo #aisearch

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yoyao.bsky.social @yoyao.com · 17/04/2026

Static site workflow update: Floyi 2.9.4 adds direct GitHub publishing, so there is less manual work after the draft is done. It also adds live Google + YouTube autocomplete to Topical Research. Better workflow before the brief. Better workflow after the draft.

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yoyao.bsky.social @yoyao.com · 15/04/2026

You mapped your topics. You never mapped your results. v2.9.3 connects Google Search Console directly to your topical map. Every topic gets labeled by how Google is actually treating it. No more switching between tabs and manually connecting the dots.

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yoyao.bsky.social @yoyao.com · 11/04/2026

The 286th Digital Surfer newsletter was just sent 🌊 The standout posts and shares this week come from: @mrdannygoodwin.bsky.social @glenngabe.bsky.social @mattgsouthern.bsky.sociall‬ Get all the goodies 👇 #digitalsurfer #seo #aisearch #geo #aeo

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yoyao.bsky.social @yoyao.com · 08/04/2026

Most audits only find what's broken. This Floyi user used their topical map to find both: the gaps and the pages already close to winning. Then backed both with content, internal links and site fixes. Late January to late March: Clicks +95% | Impressions +50% No backlinks needed.

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yoyao.bsky.social @yoyao.com · 04/04/2026

The 285th Digital Surfer newsletter was just sent 🌊 The standout posts and shares this week come from: @adhutchinson.bsky.social @kevin-indig.bsky.social ‪@mattgsouthern.bsky.social‬ @tcapper.co.uk Get all the goodies 👇 #digitalsurfer #seo #aisearch #geo #aeo

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yoyao.bsky.social @yoyao.com · 28/03/2026

The 284th Digital Surfer newsletter was just sent 🌊 The standout posts and shares this week come from: @aimeejurenka.com @themarketinganu.bsky.social @adhutchinson.bsky.social @jasonbarnard.com @jono.id @kevin-indig.bsky.social Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 27/03/2026

New in Floyi: Silo Analysis for Topical Authority. See which silos are Leading, Contested or Trailing. Drill into the gaps. Create briefs or drafts directly from any content gap. Competition at the silo level, not the keyword level.

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yoyao.bsky.social @yoyao.com · 25/03/2026

Floyi 2.9.1 is live. AI image generation with Nano Banana 2 inside the content editor. Scans your article, suggests placements, generates images and inserts them inline. One free featured image per article. Floyi now analyzes your site's visual style so every image is on-brand automatically.

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