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Brett Tabke

@btabke.bsky.social
428 followers 121 following 303 posts

Founder: Pubcon, SearchEngineWorld, WebmasterWorld

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Brett Tabke @btabke.bsky.social · 15/09/2026
Uberall says YouTube rules AIO. www.searchengineworld.com/uberall-geo-...
searchengineworld.com
Uberall GEO experiment: YouTube content doubled AI mentions and citations
A 90-day test found that structured, answer-focused video content improved visibility across ChatGPT, Gemini and Perplexity, while exposing a bigger problem for
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Brett Tabke @btabke.bsky.social · 28/05/2026
www.searchengineworld.com/entitymap-wa...
searchengineworld.com
EntityMap Wants To Give AI Search A Sitemap For Meaning
EntityMap: A Sitemap For What Your Site Knows What is it? EntityMap is a proposed open standard that lets publishers declare entities, relationships, and sou
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Brett Tabke @btabke.bsky.social · 04/05/2026
Largest update in Chromes History - including four full access / root bugs: www.techrepublic.com/article/news...
techrepublic.com
Billions of Chrome Users Urged to Update After Google Patches 30 Security Flaws
Google patched 30 Chrome vulnerabilities, including four Critical flaws. Here’s what users should know and how to update Chrome and Firefox.
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Reposted by Brett Tabke
Terry Van Horne AKA Webmaster T @terryvanhorne.bsky.social · 25/03/2026
Thanks to Brett for inspiring me to do a few searches where I discovered the post below and more. Seems this MYTH is based on a few posts especially one by someone I'm extremely skeptical of because they are frequently framing info like it will never change! ahrefs.com/blog/is-chat...
ahrefs.com
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
ChatGPT's search results rarely match Google rankings.
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Brett Tabke @btabke.bsky.social · 25/03/2026
This idea that ChatGPT was using Google as primary source, is the greatest mass delusion in SEO I have ever seen in 30 years of web work. It's like our version of a QAnon meme. All you have are edge cases, wishful thinking, and very sloppy reporting.
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Brett Tabke @btabke.bsky.social · 11/03/2026
www.searchengineworld.com/wordpress-pu...
searchengineworld.com
WordPress Pushes Third Update in 24 Hours, Reaches Version 6.9.4
WordPress users woke up to a familiar dashboard notice again this morning. Another core update. In less than a day the platform jumped through multiple release
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Brett Tabke @btabke.bsky.social · 01/02/2026
Johnny 5 says, "Need More Input! www.searchengineworld.com/the-trust-st...
searchengineworld.com
The Trust Stack: LLM Inputs – What Can We Push?
The current situation we are in was artfully describe by the hero robot from the 80's classic Short Circuit. Johnny 5 was sentient robot who's catch phrase
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Brett Tabke @btabke.bsky.social · 06/01/2026
It hurts, but it is for your own good: www.searchengineworld.com/pruning-1-th...
searchengineworld.com
The New SEO Math: Fewer Pages = Stronger Pages or "Spray and Pray SEO" is Really Over?
.cp-era-table { width:100%; border-collapse:collapse; margin:2em 0; font-size:0.95rem;}.cp-era-table th { background:#0f172a; color:#ffffff; text-align:l
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Reposted by Brett Tabke
Barry Adams 📰 @polemicdigital.com · 21/10/2025
“The quantity of AI-generated articles has surpassed the quantity of human-written articles being published on the web.” graphite.io/five-percent...
graphite.io
More Articles Are Now Created by AI Than Humans
AI-generated content is as good or better than content written by humans. It is often hard to distinguish whether content is created by AI vs. a human. We seek to evaluate the prevalence of article co...
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Brett Tabke @btabke.bsky.social · 21/10/2025
Yikes. Google Offices infested with Bed Bugs. www.msn.com/en-in/news/o...
msn.com
MSN
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Brett Tabke @btabke.bsky.social · 20/10/2025
No huge surprise here, but Wikipedia’s traffic is falling. www.searchengineworld.com/wikipedia-tr...
searchengineworld.com
Wikipedia Traffic Shifts Highlight Big Impact of Google’s AI Overviews
Wikimedia’s latest report on new user trends paints a stark  picture of how internet traffic is being reshaped by AI search. The analysis shows that Wikipedia i
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Brett Tabke @btabke.bsky.social · 15/10/2025
Another domino falls in the world of search. Firefox can now set Perplexity as default built-in search option. #FireFox #SEO #AIsearch #Perplexity #Mozilla www.searchengineworld.com/firefox-adds...
searchengineworld.com
Firefox Adds Perplexity AI as a Desktop Search Engine Option
Mozilla has officially added Perplexity AI as a built-in search engine option in the desktop version of Firefox, marking another small but steady move to
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Brett Tabke @btabke.bsky.social · 10/10/2025
UK takes a swing: www.searchengineworld.com/uks-competit...
searchengineworld.com
UK’s Competition and Markets Authority (CMA) Designate Google as having Strategic Market Status
UK targets Google Search Power Today the UK Competition and Markets Authority (CMA) formally designated Google with Strategic Market Status in general search an
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Brett Tabke @btabke.bsky.social · 09/10/2025
Great round up of the current situation with declining Google. Long, and well worth a read: www.seoforgooglenews.com/p/ai-surviva...
seoforgooglenews.com
AI Survival Strategies for Publishers
AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these may involve some tough challenges.
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Brett Tabke @btabke.bsky.social · 07/10/2025
The news site crash continues: www.abc.net.au/news/science...
abc.net.au
Fears of online journalism Armageddon as Google changes the game
One year on from the rollout of Google AI Overviews in Australia, exclusive data shows steep year-on-year declines in readership for the top news websites as smaller publishers warn of lay-offs.
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Brett Tabke @btabke.bsky.social · 02/10/2025
Cloudflare wants to fix AI scraping with Content Signals. The catch? It could end up breaking more than it fixes. www.searchengineworld.com/cloudflares-...
searchengineworld.com
Cloudflare’s Content Signals: The Right Problem, An Unlikely Solution
The open web has long depended on an implicit exchange: publishers make content freely available, and platforms like Google send them referral (i.e. search) tra
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Brett Tabke @btabke.bsky.social · 29/09/2025
Fascinating read... gizmodo.com/cracker-barr...
gizmodo.com
Cracker Barrel Outrage Was Almost Certainly Driven by Bots, Researchers Say
Doesn't that make more sense than lots of people caring about Cracker Barrel?
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Brett Tabke @btabke.bsky.social · 25/09/2025
Real opportunity or just noise? We asked the community to share results and experiences. From tracking and clicks to measuring ROI across ChatGPT, Bing, Perplexity, and DDG, the responses give a clear snapshot of where GEO stands today. www.searchengineworld.com/geo-thing-or... #SEO #GEO #Google
searchengineworld.com
GEO – Thing or No Thing? SEO Community Weights in
Generative Engine Optimization (GEO) has moved from theory to playing and testing ground. Marketers are experimenting across the entire spectrum from ChatGPT, B
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Brett Tabke @btabke.bsky.social · 25/09/2025
CloudFlare introduces new Robots.txt directives to combat AI and search engine abuse : www.searchengineworld.com/cloudflare-e...
searchengineworld.com
Cloudflare Enters the Robots.txt Fray with a “Content Signals Policy” for AI bots
Cloudflare just introduced a new way to tell bots what they can do with your content after they fetch it. The Content Signals Policy adds a short, human-readabl
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Brett Tabke @btabke.bsky.social · 24/09/2025
New in Google Labs: Mixboard. www.searchengineworld.com/new-in-labs-...
searchengineworld.com
New in Labs: Mixboard a “Concepting Board”
Google Labs has rolled out Mixboard, a new experiment aimed at turning brainstorming into a more  an interactive process. It is a cross between a mood board an
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Brett Tabke @btabke.bsky.social · 19/09/2025
And so it comes to pass: www.searchengineworld.com/google-adds-...
searchengineworld.com
Google Adds Gemini Button To Chrome
Google just rolled Gemini AI into Chrome for US desktop users. This isn’t just another browser update. It’s a shift in how billions of chrome users experien
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Reposted by Brett Tabke
Wil Reynolds @wilreynolds.bsky.social · 14/09/2025
Wait one fifth of the online chatter about cracker barrel were bots??? According to this study, yup.
cyabra.com
21% Fake Profiles Engineered Cracker Barrel's $10.5 Million Logo Crisis - Cyabra
Cyabra uncovered that 21% of profiles attacking Cracker Barrel's logo change were fake accounts, generating 4.4M potential views and contributing to a 10.5% stock drop worth $100M in market value.…
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Reposted by Brett Tabke
Scott Stratten @unmarketing.bsky.social · 14/09/2025
UnSpeakable: The eroding ethics in the professional speaking industry.
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Brett Tabke @btabke.bsky.social · 11/09/2025
www.msn.com/en-au/news/t...
msn.com
MSN
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Brett Tabke @btabke.bsky.social · 11/09/2025
86% of Gen Z use TikTok weekly for search. www.searchengineworld.com/tiktok-says-...
searchengineworld.com
TikTok Says its Search Engine is Rivals Google in GenZ
TikTok - the new player in Search as 86% of GenZ search on TikTok weekly.
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Brett Tabke @btabke.bsky.social · 10/09/2025
Interesting. What ya'll think of #6? ahrefs.com/blog/most-ci...
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Brett Tabke @btabke.bsky.social · 10/09/2025
Great article by Marth van Berkel www.searchenginejournal.com/structured-d...
searchenginejournal.com
Structured Data’s Role In AI And AI Search Visibility
Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must prioritize.
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Brett Tabke @btabke.bsky.social · 10/09/2025
Google to cut price of Gemini in certain markets: www.androidpolice.com/google-gemin...
androidpolice.com
Google Gemini pulls a surprise by launching a cost-effective subscription
Google Gemini has released the AI Plus subscription in Indonesia, slotting between the basic and AI Pro plans
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Brett Tabke @btabke.bsky.social · 09/09/2025
AdWords again... medium.com/@eslam.elsew...
medium.com
Weaponizing Ads: How Governments Use Google Ads and Facebook Ads to Wage Propaganda Wars
In late 2024, the head of the UN’s Gaza aid agency made a disturbing discovery: when people searched for his organization on Google, the…
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Brett Tabke @btabke.bsky.social · 09/09/2025
@seosavvyagent.com Yo, you ever update this killer of an article? searchengineland.com/schema-marku...
searchengineland.com
Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google's search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup
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Brett Tabke @btabke.bsky.social · 09/09/2025
Judge Tosses Anthropics 1.5b settlement. news.bloomberglaw.com/ip-law/anthr...
news.bloomberglaw.com
Anthropic Judge Rejects $1.5 Billion AI Copyright Settlement (1)
The federal judge overseeing Anthropic PBC’s proposed $1.5 billion copyright settlement is concerned class lawyers are striking a deal behind the scenes that will be forced “down the throat of authors...
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Brett Tabke @btabke.bsky.social · 08/09/2025
Fun SEO: Use DeepSeek to analyze Google Serps: www.searchengineworld.com/using-deepse...
searchengineworld.com
DeepSeek’s Real Time Google Search is a Game Changer For SEOs to Analyze Google SERPs
Fascinating SEO fact : DeepSeek Chatbot will real-time do a search on Google and report back findings. This opens up all sorts of new SEO opportunities to analyze Google Serps. It is like having your ...
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Brett Tabke @btabke.bsky.social · 07/09/2025
Race conditions have been met: "Google’s AI Overviews (AIOs), which now often appear at the top of organic search results, are drawing around 10 percent of their sources from documents written by ... other AI "www.theregister.com/2025/09/07/goog…
theregister.com
Google’s AI cites web pages written by AI, study says
: Researchers also found that more than half of citations didn’t rank in top 100 for term
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Brett Tabke @btabke.bsky.social · 04/09/2025
www.courthousenews.com/jury-slams-g...
courthousenews.com
Jury slams Google over app data collection to tune of $425 million
A class of nearly 100 million Google users claimed the tech giant secretly collected data even after they disabled data collection in their Google account privacy preferences.
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Brett Tabke @btabke.bsky.social · 02/09/2025
"...personal information and documents, including their IDs, were also nabbed in the leak ... intimate videos of the two having sex were stolen by cybercriminals and stayed online for 18 months" www.dailystar.co.uk/news/world-n...
dailystar.co.uk
Couple sues Google claiming sex tapes were 'readily available' on search engine
A couple in Germany are suing search engine giant Google after they claimed the company failed to delete intimate private videos that were stolen and shared on 'shady' adult sites
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Brett Tabke @btabke.bsky.social · 29/08/2025
Nice find by Danny over on sel: searchengineland.com/chatgpt-ai-t...
searchengineland.com
ChatGPT, AI tools gain traction as Google Search slips: Survey
AI tool use is accelerating in everyday search, with ChatGPT use nearly tripling while Google’s share slips, survey of U.S. users finds.
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Brett Tabke @btabke.bsky.social · 29/08/2025
news.ycombinator.com/item?id=4505...
news.ycombinator.com
Petition to stop Google from restricting sideloading and FOSS apps | Hacker News
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Brett Tabke @btabke.bsky.social · 27/08/2025
Ganja on Google - www.searchengineworld.com/google-lets-...
searchengineworld.com
Ganja Google! Google Lets Cannabis Ads in Through the Back Door
So like, Google just decided to chill and let some cannabis ads run, but only in Canada, man. Twenty weeks of “let’s see what happens” before they either
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Brett Tabke @btabke.bsky.social · 23/08/2025
anyone else getting hammered by microsoft to prove you are a human? Getting this like once an hour:
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Brett Tabke @btabke.bsky.social · 22/08/2025
Word is - SerpAPI has not been blocked from any of it's IP's. Google can easily fingerprint Serps to track it down - if they wanted too.
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Brett Tabke @btabke.bsky.social · 22/08/2025
The Intrigue continues : www.searchengineworld.com/we-have-a-ne...
searchengineworld.com
We Have A new Chapter in the Saga of OpenAI Using Google SERPs?
The Information is reporting that ChatGPT is sourcing some Google Serps from the well known SerpAPI service. Lets catch you up on this ongoing saga:
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Brett Tabke @btabke.bsky.social · 20/08/2025
Trying to find a replacement for GA4? So is everybody. I did the leg work: www.searchengineworld.com/top-traffic-...
searchengineworld.com
Top Traffic & Logging Services Not Named Google Analytics
Unfortunatly, the real alternatives out there are few and far between. That is 10 fold as true for SEO purposes, where most of the top trackers/analytics soluti
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Brett Tabke @btabke.bsky.social · 19/08/2025
Agents are coming for your website. Are you ready? www.searchengineworld.com/all-aboard-f...
searchengineworld.com
Our Agentified Future Websites Move From Search Engine to Answer Engine to Task Engine
We have seen that search gave way to AI answers, and AI answer boxes are already giving way to action. In the next click-less moment, AI agents will book your f
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Brett Tabke @btabke.bsky.social · 16/08/2025
New study shows most publisher traffic down 25 to 65% digitalcontentnext.org/blog/2025/08...
digitalcontentnext.org
Facts: Google’s push to AI hurts publisher traffic
The numbers are in – and they are damning. DCN’s latest member-survey shows median year-over-year referral traffic from Google Search to premium
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Brett Tabke @btabke.bsky.social · 15/08/2025
uk.themedialeader.com/ppa-asks-cma...
uk.themedialeader.com
PPA asks CMA to require greater transparency of Google's AI search features
The Professional Publishers Association has proposed the CMA introduce conduct requirements for Google and others around transparency and clear attribution.
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Brett Tabke @btabke.bsky.social · 11/08/2025
Pure gold here: ahrefs.com/blog/the-gre...
ahrefs.com
The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
AI search features are stealing clicks. Here are 5 ways brands are diversifying to reclaim lost traffic and revenue.
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Brett Tabke @btabke.bsky.social · 09/08/2025
Kiplinger study shows AIO wrong 57% of the time about life insurance: www.kiplinger.com/personal-fin...
kiplinger.com
Google's AI Overview Is Wrong About Life Insurance 57% of the Time, Says Study
You need more than a grain of salt when getting life insurance tips from Google's AI overview.
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Brett Tabke @btabke.bsky.social · 07/08/2025
GPT5 - here we go: www.youtube.com/watch?v=0Uu_...
youtube.com
Introducing GPT-5
YouTube video by OpenAI
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Brett Tabke @btabke.bsky.social · 07/08/2025
Google starts spamming with Popups now on serps:
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Brett Tabke @btabke.bsky.social · 07/08/2025
Is today the day? www.searchengineworld.com/do-we-get-gp...
searchengineworld.com
Do We Get ChatGPT5 Today? OpenAI Live Stream Today 1p Eastern
August 7, 2025, an OpenAI a livestream drops. They have teased it with "LIVE5TREAM," dropping a subtle hint that GPT-5 might be stepping onto the stage. Why
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