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Roger Montti

@martinibuster.bsky.social
1.3K followers 180 following 116 posts

20+ years search marketing experience. I write for Search Engine Journal

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Roger Montti @martinibuster.bsky.social · 29/09/2026
EmDash 1.0 is a modern alternative to WordPress, but its features lock users into Cloudflare's infrastructure. www.searchenginejournal.com/emdash-1-0-c...
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Roger Montti @martinibuster.bsky.social · 25/09/2026
Google has deployed a new anti-spam system designed to detect AI content. This is why it may be a part of Google's Spam Update. www.searchenginejournal.com/google-has-d...
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Roger Montti @martinibuster.bsky.social · 24/09/2026
Google announced a new query fan-out framework that is described as ready for production-scale search. www.searchenginejournal.com/google-annou...
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Roger Montti @martinibuster.bsky.social · 21/09/2026
Is Google lying about AI Mode? A study tracking over 1,000 users found Google sends less clicks and people dislike it. www.searchenginejournal.com/research-sho...
searchenginejournal.com
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience
Is Google lying about AI Search? A study tracking over 1,000 users found Google sends less clicks and people dislike it.
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Roger Montti @martinibuster.bsky.social · 12/09/2026
Google DeepMind recently developed the next step for AI Search: Autoregressive Ranking (ARR). ARR is a unified model for ranking documents that can replace current retrieval and ranking methods. www.searchenginejournal.com/google-deepm...
searchenginejournal.com
Google DeepMind Develops New AI Search Ranking Model
Google DeepMind's Autoregressive Ranking is an AI system that can rank documents without the limitations of current systems.
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Roger Montti @martinibuster.bsky.social · 10/09/2026
Google DeepMind develops a new AI Search Ranking Model to replace current back-end ranking architectures. www.searchenginejournal.com/google-deepm...
searchenginejournal.com
Google DeepMind Develops New AI Search Ranking Model
Google DeepMind's Autoregressive Ranking is an AI system that can rank documents without the limitations of current systems.
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Roger Montti @martinibuster.bsky.social · 09/09/2026
Automattic's board of directors placed Matt Mullenweg on a paid leave of absence, replaced by the CFO. Mullenweg claims he had no opportunity to have the action reviewed by legal counsel. www.searchenginejournal.com/wordpress-co...
searchenginejournal.com
WordPress Co-Founder Matt Mullenweg Ousted From Automattic
Automattic board of directors placed Matt Mullenweg on a paid leave of absence. Mullenweg claims he was conspired against.
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Roger Montti @martinibuster.bsky.social · 31/08/2026
Rank Math paused its controversial Support Agent after users discovered it secretly generated site credentials. Says it will return. #wordpress #seo @sejournal.bsky.social www.searchenginejournal.com/rank-math-se...
searchenginejournal.com
Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return
Rank Math paused its controversial Support Agent after users discovered it secretly generated site credentials. Says it will return.
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Roger Montti @martinibuster.bsky.social · 30/08/2026
Rank Math is accused of secretly giving itself WordPress administrator access and deleting complaints after users questioned the practice. www.searchenginejournal.com/rank-math-wo...
searchenginejournal.com
Rank Math WordPress Plugin Accused Of Secretly Taking Admin Access
WordPress users upset at Rank Math over allegations that it creates administrator-level access without prior consent.
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Roger Montti @martinibuster.bsky.social · 28/08/2026
Google is replacing site reputation abuse (Parasite SEO) penalties in the EEA with a system that can rank affected site sections independently. www.searchenginejournal.com/google-updat...
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Roger Montti @martinibuster.bsky.social · 27/08/2026
Judge Says Google/Publisher AI Situation “Seems Really Unfair” Judge who ruled that Google is a monopoly observed in the Penske vs Google hearing that the AI Overviews situation "seems really unfair www.searchenginejournal.com/judge-in-pen...
searchenginejournal.com
Judge Says Google/Publisher AI Situation "Seems Really Unfair"
Judge who ruled that Google is a monopoly observed in the Penske vs Google hearing that the AI Overviews situation "seems really unfair."
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Roger Montti @martinibuster.bsky.social · 25/08/2026
Reports indicate that #Google's recent spam update focused on catching mass-generated #SEO AI content. @sejournal.bsky.social www.searchenginejournal.com/reports-indi...
searchenginejournal.com
Reports Indicate Google's Spam Update Focused On SEO AI Content
Reports indicate that Google's recent spam update focused on catching mass-generated SEO AI content.
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Roger Montti @martinibuster.bsky.social · 17/08/2026
😺📢Google's research shows that LLMs struggle to recall facts when questions reverse the usual subject/object entity order. www.searchenginejournal.com/google-subje...
searchenginejournal.com
Google: Subject/Object Entity Order Affects AI Answers
Google's research shows that LLMs experience difficulty recalling facts when questions reverse the usual subject/object entity order.
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Roger Montti @martinibuster.bsky.social · 14/08/2026
😺📢If you're concerned about AI watermarking, you need to know about MirrorMark. It meets all 6 criteria Anthropic described, plus it's resistant to deletion, text substitution, and paraphrasing. And there's a decoder. www.searchenginejournal.com/why-anthropi...
searchenginejournal.com
Why Anthropic's Claude Watermark May Be A New Text-Marking Method
Claude's watermark is still a secret, but Anthropic has disclosed enough details to pin down how it might work.
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Roger Montti @martinibuster.bsky.social · 14/08/2026
Anthropic has revealed enough about Claude's watermark to identify how it might work. A new research paper may offer clues about how its system works. www.searchenginejournal.com/why-anthropi...
searchenginejournal.com
Why Anthropic's Claude Watermark May Be A New Text-Marking Method
Claude's watermark is still a secret, but Anthropic has disclosed enough details to pin down how it might work.
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Roger Montti @martinibuster.bsky.social · 05/08/2026
News media is reporting a shakeup at Deep Mind. But this is REALLY about Google losing Jeff Dean, their Chief Scientist and the engineer behind many of Google's advances that enabled modern search and AI as we know it today. www.searchenginejournal.com/google-loses...
searchenginejournal.com
Google Loses Engineer Who Helped Build Search And Modern AI
Google loses Jeff Dean, who helped build Google Search and AI systems, replaced as Chief Scientist by DeepMind's Demis Hassabis.
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Roger Montti @martinibuster.bsky.social · 29/07/2026
Google's Open Knowledge Format updated with five trust signals, available now in version 0.2. www.searchenginejournal.com/googles-open...
searchenginejournal.com
Google's Open Knowledge Format Adds Five Trust Signals
Google announced an update to the Open Knowledge Format that adds five trust signals, available now in version 0.2.
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Roger Montti @martinibuster.bsky.social · 20/07/2026
Google's NotebookLM rebrand may expose websites to more AI scraping with zero attribution unless site owners take action right now. www.searchenginejournal.com/google-noteb...
searchenginejournal.com
Google NotebookLM Rebrand May Expose Your Site To More AI Scraping
Google's NotebookLM rebrand may expose websites to more AI scraping with zero attribution unless site owners take action right now.
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Roger Montti @martinibuster.bsky.social · 08/07/2026
👉 Marketing a brand online for AI Search can be easier than you think. Here's a strategy for branding that works very well and is relatively easy to execute. www.searchenginejournal.com/an-easy-digi...
searchenginejournal.com
An Easy Digital PR Strategy For AI SEO
Marketing a brand online doesn't have to be hard. Here's a strategy that can be adapted for virtually any organization.
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Roger Montti @martinibuster.bsky.social · 03/07/2026
👉If you only read 1 article on this topic, make it this one. False DMCA claims are getting legitimate content removed from Google. Many are asking Google to do something. This is why they can't. www.searchenginejournal.com/googles-dmca...
searchenginejournal.com
Why Google's DMCA Crisis Is Bad And Will Only Get Worse.
Google's DMCA crisis is enabling bad actors to remove legitimate content, leaving publishers trapped in a system turned against them.
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Roger Montti @martinibuster.bsky.social · 29/06/2026
Does writing meta descriptions and seeing them get rewritten feel like pushing boulders up a hill? Google explains why writing them is still worthwhile. www.searchenginejournal.com/google-meta-...
searchenginejournal.com
Google: Meta Descriptions Not Required For SEO. But They're Worthwhile.
John Mueller says skipping meta descriptions carries no penalty, but writing them still serves a valuable purpose.
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Roger Montti @martinibuster.bsky.social · 29/06/2026
Google's VP of Search was asked what to do to improve AI invisibility. The answer: "...you need to make content that people want to read, right? So the more you build the content that your audience will love, the more it will work." www.searchenginejournal.com/google-says-...
searchenginejournal.com
Google Says AI Visibility Hinges On Content People Actually Want To Read
Google's VP of Search says publishers losing traffic to AI need only write content people actually want to read.
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Roger Montti @martinibuster.bsky.social · 24/06/2026
Senior Scientist at Google DeepMind says "if the traps are laid, agents may stumble upon them when interacting with the web." www.searchenginejournal.com/google-deepm...
searchenginejournal.com
Google DeepMind Admits Large-Scale AI Agent Deployment Is Unsafe Today
Senior Scientist at Google DeepMind says "if the traps are laid, agents may stumble upon them when interacting with the web."
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Roger Montti @martinibuster.bsky.social · 19/06/2026
Google Research shows why AI-generated spam is becoming harder to catch. So they developed a new approach. Test data shows it results in “significant impact” in catching “clusters” of spam with a high level of precision. @sejournal.bsky.social www.searchenginejournal.com/google-gener...
searchenginejournal.com
Google Research Shows How AI Spam Can Be Detected
Google research shows why AI-generated spam is becoming harder to catch and why content-level quality filters may no longer be enough.
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Roger Montti @martinibuster.bsky.social · 14/06/2026
Published on Friday, Google's guidance on Tennessee law that gives small businesses a way to fight back against review removals and getting "blacklisted." www.searchenginejournal.com/google-publi...
searchenginejournal.com
Google Publishes Tennessee Search "Blacklist" Guidance
Google publishes guidance after new law that gives small businesses a way to fight back against lost visibility and deleted reviews.
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Roger Montti @martinibuster.bsky.social · 13/06/2026
U.S. export control directive forces Anthropic to shut down Fable 5 access. The company disputes the security concerns. www.searchenginejournal.com/government-o...
searchenginejournal.com
Government Order Shuts Down Fable 5 Despite Anthropic's Objections
Anthropic suspends Fable 5 due to U.S. government export control directive. The company disputes underlying security concerns.
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Roger Montti @martinibuster.bsky.social · 01/06/2026
WordPress is losing market share for six months in a row as competing platforms hold steady or grow more popular. www.searchenginejournal.com/wordpress-ma...
searchenginejournal.com
WordPress Market Share Declines For Six Months In A Row
WordPress is facing a sustained decline in market share while other platforms remain stable and growing in popularity.
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Roger Montti @martinibuster.bsky.social · 22/05/2026
WordPress 7.0 exposes AI API keys. A security researcher says there "will be an absolute rush by hackers to steal" AI API keys because they're worth thousands of dollars. www.searchenginejournal.com/wordpress-7-...
searchenginejournal.com
WordPress 7.0 Faces Security Concerns Over AI API Keys
WordPress 7.0 exposes AI API keys. Security researcher says there "will be an absolute rush by hackers to steal API keys"
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Roger Montti @martinibuster.bsky.social · 29/04/2026
The straight facts about how raw signals like clicks are processed and used to train AI models, generate quality and relevance signals which are combined with link, freshness, and user location signals to derive a ranking. www.searchenginejournal.com/the-facts-ab...
An image showing how raw clicks are processed to remove noise like spam and bot traffic, subsequently used to train AI models, which generate quality and relevance signals, then ultimately combined with other signals like link, freshness, and user location to derive a ranking.
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Roger Montti @martinibuster.bsky.social · 02/04/2026
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress ● It's a promising preview of a CMS of the future. ● Solves the plugin safety issue. ● It is an early developer Beta release. ● Future versions may challenge WP, but not this one. www.searchenginejournal.com/6-reasons-wh...
searchenginejournal.com
6 Reasons Why Cloudflare's EmDash Can't Compete With WordPress
Cloudflare's WordPress competitor EmDash could be the future of CMS's but there are six reasons why it's not that CMS today.
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Roger Montti @martinibuster.bsky.social · 31/03/2026
The release of WordPress 7.0 has been delayed past April 9, 2026, to ensure stability. The final launch now expected to move into late April or May 2026. www.searchenginejournal.com/wordpress-de...
searchenginejournal.com
WordPress Delays Release Of Version 7.0 To Focus On Stability
Delay in release of WordPress 7.0 driven by concerns over real-time collaboration feature. The focus now is on targeting "extreme stability."
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Roger Montti @martinibuster.bsky.social · 28/01/2026
An analysis of Microsoft's Guide to Winning in AI Search. www.searchenginejournal.com/a-breakdown-...
searchenginejournal.com
Microsoft's Guide To Winning In AEO & GEO
Microsoft explains what matters for AEO and GEO and offers three actionable strategies for getting recommended by AI assistants.
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Roger Montti @martinibuster.bsky.social · 27/01/2026
Google's new User Intent Extraction research shows the direction they're taking for the next generation of on-device AI. 👉It takes screenshots of user actions, 👉Summarizes them 👉Then another on-device model generates the user's intent. www.searchenginejournal.com/googles-new-...
searchenginejournal.com
Google's New User Intent Extraction Method
Google's new user intent extraction research shows the direction they're taking for the next generation of on-device AI
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Roger Montti @martinibuster.bsky.social · 11/11/2025
😺👉AI search recommends sites that are mentioned by other sites. This is how to get high quality brand mentions. www.searchenginejournal.com/how-to-culti...
searchenginejournal.com
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search has fundamentally changed SEO, requiring an additional focus on building widespread brand mentions.
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Roger Montti @martinibuster.bsky.social · 23/10/2025
OpenAI has expanded ChatGPT's collaboration features to all users across every plan. www.searchenginejournal.com/openai-relea...
searchenginejournal.com
OpenAI Releases Shared Project Feature To All Users
OpenAI has expanded ChatGPT's collaboration features to all users across every plan.
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Roger Montti @martinibuster.bsky.social · 09/10/2025
There's little here for defendants Automattic and Mullenweg to celebrate. WP Engine refiled six of the previously dismissed counts against Automattic and put them back into play. #wordpress @sejournal.bsky.social www.searchenginejournal.com/wp-engine-vs...
searchenginejournal.com
WP Engine Vs Automattic & Mullenweg Is Back In Play
WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg, bringing six claims back into play.
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Roger Montti @martinibuster.bsky.social · 07/10/2025
Here's my deep dive into how Google's AI Mode ranks websites. The article shows how to reconstruct the hidden fan-out queries and explains how that subtly changes the meaning of topical relevance. www.searchenginejournal.com/googles-ai-m...
searchenginejournal.com
Google's AI Mode: What We Know & What Experts Think
Google AI Mode introduces a different logic for ranking and rewards content that fits into this new way to discover information.
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Roger Montti @martinibuster.bsky.social · 20/09/2025
Messy internal WordPress dispute raises concerns about core contributor burnout and leadership. www.searchenginejournal.com/internal-wor...
searchenginejournal.com
Internal WordPress Conflict Spills Out Into The Open
Internal WordPress conflicts burst into the open, raising questions about authority, burnout, and the long-term health of the project.
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Roger Montti @martinibuster.bsky.social · 27/08/2025
Perplexity's Discover pages are praised as an example of programmatic SEO. They're actually something more ambitious, a swing for the fences. www.searchenginejournal.com/perplexitys-...
searchenginejournal.com
Perplexity's Discover Pages Offer A Surprising SEO Insight
Perplexity's Discover pages are praised as an example of programmatic SEO. In fact, they’re something more ambitious in scope.
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Roger Montti @martinibuster.bsky.social · 04/08/2025
Researchers tested Sergey Brin's advice about unconventional prompting strategies like threatening the AI and found they sometimes work. Brin said in May: "I don't really expect it to work. And then you're like, whoa, that actually worked." www.searchenginejournal.com/researchers-...
searchenginejournal.com
Researchers Test If Sergey Brin's Threat Prompts Improve AI Accuracy
Google's co-founder suggested that threatening an AI improves performance. Researchers discovered that it sometimes works.
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Roger Montti @martinibuster.bsky.social · 19/07/2025
Kind of controversial? But maybe shouldn't be? www.searchenginejournal.com/why-its-okay...
searchenginejournal.com
Why It's Okay To Not Buy Or Obsess Over Links Anymore
Buying links is unnecessary now that Google relies less on links and more on content and user-behavior signals to rank websites.
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Roger Montti @martinibuster.bsky.social · 17/07/2025
OpenAI's ChatGPT agent marks a change in direction in how users interact with web pages and complete transactions. This could be the most consequential change to online interactions since the introduction of mobile browsing. www.searchenginejournal.com/openai-chatg...
searchenginejournal.com
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
OpenAI's ChatGPT agent changes SEO expectations for content and adds agentic interaction optimization as a new consideration.
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Roger Montti @martinibuster.bsky.social · 14/07/2025
Google's new Graph Foundation Model breaks new ground in machine learning precision, with up to a 40x boost in precision in identifying spam in ads. It can operate at Google scale and is applicable to a wide range of tasks within Google. www.searchenginejournal.com/googles-new-...
searchenginejournal.com
Google's New Graph Foundation Model Catches Spam Up To 40x Better
Google's new Graph Foundation Model delivers up to 40 times greater precision and has been tested at scale on spam detection.
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Roger Montti @martinibuster.bsky.social · 09/07/2025
Internet Marketing Ninjas has been acquired! www.searchenginejournal.com/internet-mar...
searchenginejournal.com
Internet Marketing Ninjas Acquired By Previsible
Previsible has acquired the legendary Internet Marketing Ninjas. Both companies will continue to operate as separate brands.
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Roger Montti @martinibuster.bsky.social · 08/07/2025
How to engage users to increase AI search visibility with a clever social sharing button technique. www.searchenginejournal.com/how-to-use-n...
searchenginejournal.com
How To Use New Social Sharing Buttons To Increase Your AI Visibility
How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.
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Roger Montti @martinibuster.bsky.social · 01/07/2025
Google's trust ranking patent shows how Google adopts user behavior as the basis for identifying trustworthy sites. Understanding this patent helps for achieving a better understanding of Google's ranking system priorities. www.searchenginejournal.com/googles-trus...
searchenginejournal.com
Google's Trust Ranking Patent Shows How User Behavior Is A Signal
Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.
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Roger Montti @martinibuster.bsky.social · 28/06/2025
Google published details about a new algorithm that's one of those milestone announcements. All upsides and wins, no downsides. It also integrates with existing infrastructure. www.searchenginejournal.com/googles-new-...
searchenginejournal.com
Google's New MUVERA Algorithm Improves Search
Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.
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Roger Montti @martinibuster.bsky.social · 27/05/2025
Google co-founder Sergey Brin says AI is transforming search from link retrieval to answer synthesis from thousands of results & conducting follow-up research. This shift is changing how people interact with information online. @sejournal.bsky.social www.searchenginejournal.com/googles-serg...
searchenginejournal.com
Google's Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
Sergey Brin says that AI search performs the kind of deep research that users previously had to do themselves.
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Roger Montti @martinibuster.bsky.social · 23/05/2025
Flashback Friday! I met Sergey Brin at the 2005 Google Zeitgeist event. The friend who took the photo accidentally changed a camera setting, distorting the image.
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Reposted by Roger Montti
Mordy Oberstein @mordyoberstein.bsky.social · 16/05/2025
Thought @martinibuster.bsky.social was messing around when he said he "felt an article brewing" about a post I did on why referral traffic is a 2x-vulnerability Woke up to this from @sejournal.bsky.social Completely 100% agree, become a destination! www.searchenginejournal.com/how-referral...
searchenginejournal.com
How Referral Traffic Undermines Long-Term Brand Growth
Mordy Oberstein explains why, as a brand matures, it should reduce dependence on referral traffic and focus on owning its narrative.
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