Roger Montti @martinibuster.bsky.social · 29/09/2026EmDash 1.0 is a modern alternative to WordPress, but its features lock users into Cloudflare's infrastructure. www.searchenginejournal.com/emdash-1-0-c... 241
Roger Montti @martinibuster.bsky.social · 25/09/2026Google has deployed a new anti-spam system designed to detect AI content. This is why it may be a part of Google's Spam Update. www.searchenginejournal.com/google-has-d... 032
Roger Montti @martinibuster.bsky.social · 24/09/2026Google announced a new query fan-out framework that is described as ready for production-scale search. www.searchenginejournal.com/google-annou... 021
Roger Montti @martinibuster.bsky.social · 21/09/2026Is Google lying about AI Mode? A study tracking over 1,000 users found Google sends less clicks and people dislike it. www.searchenginejournal.com/research-sho...searchenginejournal.comResearch Shows Google AI Mode Sends Less Clicks & Is A Poor User ExperienceIs Google lying about AI Search? A study tracking over 1,000 users found Google sends less clicks and people dislike it. 020
Roger Montti @martinibuster.bsky.social · 12/09/2026Google DeepMind recently developed the next step for AI Search: Autoregressive Ranking (ARR). ARR is a unified model for ranking documents that can replace current retrieval and ranking methods. www.searchenginejournal.com/google-deepm...searchenginejournal.comGoogle DeepMind Develops New AI Search Ranking ModelGoogle DeepMind's Autoregressive Ranking is an AI system that can rank documents without the limitations of current systems. 021
Roger Montti @martinibuster.bsky.social · 10/09/2026Google DeepMind develops a new AI Search Ranking Model to replace current back-end ranking architectures. www.searchenginejournal.com/google-deepm...searchenginejournal.comGoogle DeepMind Develops New AI Search Ranking ModelGoogle DeepMind's Autoregressive Ranking is an AI system that can rank documents without the limitations of current systems. 222
Roger Montti @martinibuster.bsky.social · 09/09/2026Automattic's board of directors placed Matt Mullenweg on a paid leave of absence, replaced by the CFO. Mullenweg claims he had no opportunity to have the action reviewed by legal counsel. www.searchenginejournal.com/wordpress-co...searchenginejournal.comWordPress Co-Founder Matt Mullenweg Ousted From AutomatticAutomattic board of directors placed Matt Mullenweg on a paid leave of absence. Mullenweg claims he was conspired against. 220
Roger Montti @martinibuster.bsky.social · 31/08/2026Rank Math paused its controversial Support Agent after users discovered it secretly generated site credentials. Says it will return. #wordpress #seo @sejournal.bsky.social www.searchenginejournal.com/rank-math-se...searchenginejournal.comRank Math SEO Plugin Pauses Controversial Feature. Says It Will ReturnRank Math paused its controversial Support Agent after users discovered it secretly generated site credentials. Says it will return. 010
Roger Montti @martinibuster.bsky.social · 30/08/2026Rank Math is accused of secretly giving itself WordPress administrator access and deleting complaints after users questioned the practice. www.searchenginejournal.com/rank-math-wo...searchenginejournal.comRank Math WordPress Plugin Accused Of Secretly Taking Admin AccessWordPress users upset at Rank Math over allegations that it creates administrator-level access without prior consent. 051
Roger Montti @martinibuster.bsky.social · 28/08/2026Google is replacing site reputation abuse (Parasite SEO) penalties in the EEA with a system that can rank affected site sections independently. www.searchenginejournal.com/google-updat... 011
Roger Montti @martinibuster.bsky.social · 27/08/2026Judge Says Google/Publisher AI Situation “Seems Really Unfair” Judge who ruled that Google is a monopoly observed in the Penske vs Google hearing that the AI Overviews situation "seems really unfair www.searchenginejournal.com/judge-in-pen...searchenginejournal.comJudge Says Google/Publisher AI Situation "Seems Really Unfair"Judge who ruled that Google is a monopoly observed in the Penske vs Google hearing that the AI Overviews situation "seems really unfair." 011
Roger Montti @martinibuster.bsky.social · 25/08/2026Reports indicate that #Google's recent spam update focused on catching mass-generated #SEO AI content. @sejournal.bsky.social www.searchenginejournal.com/reports-indi...searchenginejournal.comReports Indicate Google's Spam Update Focused On SEO AI ContentReports indicate that Google's recent spam update focused on catching mass-generated SEO AI content. 031
Roger Montti @martinibuster.bsky.social · 17/08/2026😺📢Google's research shows that LLMs struggle to recall facts when questions reverse the usual subject/object entity order. www.searchenginejournal.com/google-subje...searchenginejournal.comGoogle: Subject/Object Entity Order Affects AI AnswersGoogle's research shows that LLMs experience difficulty recalling facts when questions reverse the usual subject/object entity order. 111
Roger Montti @martinibuster.bsky.social · 14/08/2026😺📢If you're concerned about AI watermarking, you need to know about MirrorMark. It meets all 6 criteria Anthropic described, plus it's resistant to deletion, text substitution, and paraphrasing. And there's a decoder. www.searchenginejournal.com/why-anthropi...searchenginejournal.comWhy Anthropic's Claude Watermark May Be A New Text-Marking MethodClaude's watermark is still a secret, but Anthropic has disclosed enough details to pin down how it might work. 010
Roger Montti @martinibuster.bsky.social · 14/08/2026Anthropic has revealed enough about Claude's watermark to identify how it might work. A new research paper may offer clues about how its system works. www.searchenginejournal.com/why-anthropi...searchenginejournal.comWhy Anthropic's Claude Watermark May Be A New Text-Marking MethodClaude's watermark is still a secret, but Anthropic has disclosed enough details to pin down how it might work. 111
Roger Montti @martinibuster.bsky.social · 05/08/2026News media is reporting a shakeup at Deep Mind. But this is REALLY about Google losing Jeff Dean, their Chief Scientist and the engineer behind many of Google's advances that enabled modern search and AI as we know it today. www.searchenginejournal.com/google-loses...searchenginejournal.comGoogle Loses Engineer Who Helped Build Search And Modern AIGoogle loses Jeff Dean, who helped build Google Search and AI systems, replaced as Chief Scientist by DeepMind's Demis Hassabis. 010
Roger Montti @martinibuster.bsky.social · 29/07/2026Google's Open Knowledge Format updated with five trust signals, available now in version 0.2. www.searchenginejournal.com/googles-open...searchenginejournal.comGoogle's Open Knowledge Format Adds Five Trust SignalsGoogle announced an update to the Open Knowledge Format that adds five trust signals, available now in version 0.2. 032
Roger Montti @martinibuster.bsky.social · 20/07/2026Google's NotebookLM rebrand may expose websites to more AI scraping with zero attribution unless site owners take action right now. www.searchenginejournal.com/google-noteb...searchenginejournal.comGoogle NotebookLM Rebrand May Expose Your Site To More AI ScrapingGoogle's NotebookLM rebrand may expose websites to more AI scraping with zero attribution unless site owners take action right now. 000
Roger Montti @martinibuster.bsky.social · 08/07/2026👉 Marketing a brand online for AI Search can be easier than you think. Here's a strategy for branding that works very well and is relatively easy to execute. www.searchenginejournal.com/an-easy-digi...searchenginejournal.comAn Easy Digital PR Strategy For AI SEOMarketing a brand online doesn't have to be hard. Here's a strategy that can be adapted for virtually any organization. 010
Roger Montti @martinibuster.bsky.social · 03/07/2026👉If you only read 1 article on this topic, make it this one. False DMCA claims are getting legitimate content removed from Google. Many are asking Google to do something. This is why they can't. www.searchenginejournal.com/googles-dmca...searchenginejournal.comWhy Google's DMCA Crisis Is Bad And Will Only Get Worse.Google's DMCA crisis is enabling bad actors to remove legitimate content, leaving publishers trapped in a system turned against them. 010
Roger Montti @martinibuster.bsky.social · 29/06/2026Does writing meta descriptions and seeing them get rewritten feel like pushing boulders up a hill? Google explains why writing them is still worthwhile. www.searchenginejournal.com/google-meta-...searchenginejournal.comGoogle: Meta Descriptions Not Required For SEO. But They're Worthwhile.John Mueller says skipping meta descriptions carries no penalty, but writing them still serves a valuable purpose. 010
Roger Montti @martinibuster.bsky.social · 29/06/2026Google's VP of Search was asked what to do to improve AI invisibility. The answer: "...you need to make content that people want to read, right? So the more you build the content that your audience will love, the more it will work." www.searchenginejournal.com/google-says-...searchenginejournal.comGoogle Says AI Visibility Hinges On Content People Actually Want To ReadGoogle's VP of Search says publishers losing traffic to AI need only write content people actually want to read. 200
Roger Montti @martinibuster.bsky.social · 24/06/2026Senior Scientist at Google DeepMind says "if the traps are laid, agents may stumble upon them when interacting with the web." www.searchenginejournal.com/google-deepm...searchenginejournal.comGoogle DeepMind Admits Large-Scale AI Agent Deployment Is Unsafe TodaySenior Scientist at Google DeepMind says "if the traps are laid, agents may stumble upon them when interacting with the web." 020
Roger Montti @martinibuster.bsky.social · 19/06/2026Google Research shows why AI-generated spam is becoming harder to catch. So they developed a new approach. Test data shows it results in “significant impact” in catching “clusters” of spam with a high level of precision. @sejournal.bsky.social www.searchenginejournal.com/google-gener...searchenginejournal.comGoogle Research Shows How AI Spam Can Be DetectedGoogle research shows why AI-generated spam is becoming harder to catch and why content-level quality filters may no longer be enough. 000
Roger Montti @martinibuster.bsky.social · 14/06/2026Published on Friday, Google's guidance on Tennessee law that gives small businesses a way to fight back against review removals and getting "blacklisted." www.searchenginejournal.com/google-publi...searchenginejournal.comGoogle Publishes Tennessee Search "Blacklist" GuidanceGoogle publishes guidance after new law that gives small businesses a way to fight back against lost visibility and deleted reviews. 000
Roger Montti @martinibuster.bsky.social · 13/06/2026U.S. export control directive forces Anthropic to shut down Fable 5 access. The company disputes the security concerns. www.searchenginejournal.com/government-o...searchenginejournal.comGovernment Order Shuts Down Fable 5 Despite Anthropic's ObjectionsAnthropic suspends Fable 5 due to U.S. government export control directive. The company disputes underlying security concerns. 000
Roger Montti @martinibuster.bsky.social · 01/06/2026WordPress is losing market share for six months in a row as competing platforms hold steady or grow more popular. www.searchenginejournal.com/wordpress-ma...searchenginejournal.comWordPress Market Share Declines For Six Months In A RowWordPress is facing a sustained decline in market share while other platforms remain stable and growing in popularity. 000
Roger Montti @martinibuster.bsky.social · 22/05/2026WordPress 7.0 exposes AI API keys. A security researcher says there "will be an absolute rush by hackers to steal" AI API keys because they're worth thousands of dollars. www.searchenginejournal.com/wordpress-7-...searchenginejournal.comWordPress 7.0 Faces Security Concerns Over AI API KeysWordPress 7.0 exposes AI API keys. Security researcher says there "will be an absolute rush by hackers to steal API keys" 032
Roger Montti @martinibuster.bsky.social · 29/04/2026The straight facts about how raw signals like clicks are processed and used to train AI models, generate quality and relevance signals which are combined with link, freshness, and user location signals to derive a ranking. www.searchenginejournal.com/the-facts-ab... 001
Roger Montti @martinibuster.bsky.social · 02/04/20266 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress ● It's a promising preview of a CMS of the future. ● Solves the plugin safety issue. ● It is an early developer Beta release. ● Future versions may challenge WP, but not this one. www.searchenginejournal.com/6-reasons-wh...searchenginejournal.com6 Reasons Why Cloudflare's EmDash Can't Compete With WordPressCloudflare's WordPress competitor EmDash could be the future of CMS's but there are six reasons why it's not that CMS today. 000
Roger Montti @martinibuster.bsky.social · 31/03/2026The release of WordPress 7.0 has been delayed past April 9, 2026, to ensure stability. The final launch now expected to move into late April or May 2026. www.searchenginejournal.com/wordpress-de...searchenginejournal.comWordPress Delays Release Of Version 7.0 To Focus On StabilityDelay in release of WordPress 7.0 driven by concerns over real-time collaboration feature. The focus now is on targeting "extreme stability." 120
Roger Montti @martinibuster.bsky.social · 28/01/2026An analysis of Microsoft's Guide to Winning in AI Search. www.searchenginejournal.com/a-breakdown-...searchenginejournal.comMicrosoft's Guide To Winning In AEO & GEOMicrosoft explains what matters for AEO and GEO and offers three actionable strategies for getting recommended by AI assistants. 010
Roger Montti @martinibuster.bsky.social · 27/01/2026Google's new User Intent Extraction research shows the direction they're taking for the next generation of on-device AI. 👉It takes screenshots of user actions, 👉Summarizes them 👉Then another on-device model generates the user's intent. www.searchenginejournal.com/googles-new-...searchenginejournal.comGoogle's New User Intent Extraction MethodGoogle's new user intent extraction research shows the direction they're taking for the next generation of on-device AI 010
Roger Montti @martinibuster.bsky.social · 11/11/2025😺👉AI search recommends sites that are mentioned by other sites. This is how to get high quality brand mentions. www.searchenginejournal.com/how-to-culti...searchenginejournal.comHow To Cultivate Brand Mentions For Higher AI Search RankingsAI search has fundamentally changed SEO, requiring an additional focus on building widespread brand mentions. 000
Roger Montti @martinibuster.bsky.social · 23/10/2025OpenAI has expanded ChatGPT's collaboration features to all users across every plan. www.searchenginejournal.com/openai-relea...searchenginejournal.comOpenAI Releases Shared Project Feature To All UsersOpenAI has expanded ChatGPT's collaboration features to all users across every plan. 020
Roger Montti @martinibuster.bsky.social · 09/10/2025There's little here for defendants Automattic and Mullenweg to celebrate. WP Engine refiled six of the previously dismissed counts against Automattic and put them back into play. #wordpress @sejournal.bsky.social www.searchenginejournal.com/wp-engine-vs...searchenginejournal.comWP Engine Vs Automattic & Mullenweg Is Back In PlayWP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg, bringing six claims back into play. 020
Roger Montti @martinibuster.bsky.social · 07/10/2025Here's my deep dive into how Google's AI Mode ranks websites. The article shows how to reconstruct the hidden fan-out queries and explains how that subtly changes the meaning of topical relevance. www.searchenginejournal.com/googles-ai-m...searchenginejournal.comGoogle's AI Mode: What We Know & What Experts ThinkGoogle AI Mode introduces a different logic for ranking and rewards content that fits into this new way to discover information. 010
Roger Montti @martinibuster.bsky.social · 20/09/2025Messy internal WordPress dispute raises concerns about core contributor burnout and leadership. www.searchenginejournal.com/internal-wor...searchenginejournal.comInternal WordPress Conflict Spills Out Into The OpenInternal WordPress conflicts burst into the open, raising questions about authority, burnout, and the long-term health of the project. 010
Roger Montti @martinibuster.bsky.social · 27/08/2025Perplexity's Discover pages are praised as an example of programmatic SEO. They're actually something more ambitious, a swing for the fences. www.searchenginejournal.com/perplexitys-...searchenginejournal.comPerplexity's Discover Pages Offer A Surprising SEO InsightPerplexity's Discover pages are praised as an example of programmatic SEO. In fact, they’re something more ambitious in scope. 020
Roger Montti @martinibuster.bsky.social · 04/08/2025Researchers tested Sergey Brin's advice about unconventional prompting strategies like threatening the AI and found they sometimes work. Brin said in May: "I don't really expect it to work. And then you're like, whoa, that actually worked." www.searchenginejournal.com/researchers-...searchenginejournal.comResearchers Test If Sergey Brin's Threat Prompts Improve AI AccuracyGoogle's co-founder suggested that threatening an AI improves performance. Researchers discovered that it sometimes works. 010
Roger Montti @martinibuster.bsky.social · 19/07/2025Kind of controversial? But maybe shouldn't be? www.searchenginejournal.com/why-its-okay...searchenginejournal.comWhy It's Okay To Not Buy Or Obsess Over Links AnymoreBuying links is unnecessary now that Google relies less on links and more on content and user-behavior signals to rank websites. 020
Roger Montti @martinibuster.bsky.social · 17/07/2025OpenAI's ChatGPT agent marks a change in direction in how users interact with web pages and complete transactions. This could be the most consequential change to online interactions since the introduction of mobile browsing. www.searchenginejournal.com/openai-chatg...searchenginejournal.comOpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEOOpenAI's ChatGPT agent changes SEO expectations for content and adds agentic interaction optimization as a new consideration. 110
Roger Montti @martinibuster.bsky.social · 14/07/2025Google's new Graph Foundation Model breaks new ground in machine learning precision, with up to a 40x boost in precision in identifying spam in ads. It can operate at Google scale and is applicable to a wide range of tasks within Google. www.searchenginejournal.com/googles-new-...searchenginejournal.comGoogle's New Graph Foundation Model Catches Spam Up To 40x BetterGoogle's new Graph Foundation Model delivers up to 40 times greater precision and has been tested at scale on spam detection. 031
Roger Montti @martinibuster.bsky.social · 09/07/2025Internet Marketing Ninjas has been acquired! www.searchenginejournal.com/internet-mar...searchenginejournal.comInternet Marketing Ninjas Acquired By PrevisiblePrevisible has acquired the legendary Internet Marketing Ninjas. Both companies will continue to operate as separate brands. 020
Roger Montti @martinibuster.bsky.social · 08/07/2025How to engage users to increase AI search visibility with a clever social sharing button technique. www.searchenginejournal.com/how-to-use-n...searchenginejournal.comHow To Use New Social Sharing Buttons To Increase Your AI VisibilityHow to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search. 030
Roger Montti @martinibuster.bsky.social · 01/07/2025Google's trust ranking patent shows how Google adopts user behavior as the basis for identifying trustworthy sites. Understanding this patent helps for achieving a better understanding of Google's ranking system priorities. www.searchenginejournal.com/googles-trus...searchenginejournal.comGoogle's Trust Ranking Patent Shows How User Behavior Is A SignalGoogle's trust patent describes a system that ranks websites based on user behavior and links from trusted websites. 041
Roger Montti @martinibuster.bsky.social · 28/06/2025Google published details about a new algorithm that's one of those milestone announcements. All upsides and wins, no downsides. It also integrates with existing infrastructure. www.searchenginejournal.com/googles-new-...searchenginejournal.comGoogle's New MUVERA Algorithm Improves SearchGoogle's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries. 041
Roger Montti @martinibuster.bsky.social · 27/05/2025Google co-founder Sergey Brin says AI is transforming search from link retrieval to answer synthesis from thousands of results & conducting follow-up research. This shift is changing how people interact with information online. @sejournal.bsky.social www.searchenginejournal.com/googles-serg...searchenginejournal.comGoogle's Sergey Brin Says AI Can Synthesize Top 1,000 Search ResultsSergey Brin says that AI search performs the kind of deep research that users previously had to do themselves. 011
Roger Montti @martinibuster.bsky.social · 23/05/2025Flashback Friday! I met Sergey Brin at the 2005 Google Zeitgeist event. The friend who took the photo accidentally changed a camera setting, distorting the image. 040
Reposted by Roger MonttiMordy Oberstein @mordyoberstein.bsky.social · 16/05/2025Thought @martinibuster.bsky.social was messing around when he said he "felt an article brewing" about a post I did on why referral traffic is a 2x-vulnerability Woke up to this from @sejournal.bsky.social Completely 100% agree, become a destination! www.searchenginejournal.com/how-referral...searchenginejournal.comHow Referral Traffic Undermines Long-Term Brand GrowthMordy Oberstein explains why, as a brand matures, it should reduce dependence on referral traffic and focus on owning its narrative. 041