iiinova — where your digital self keeps evolving

Reposted by Anu Adegbola

Barry Schwartz @rustybrick.com · 25/08/2026

It's New 8/25: Google bugs galore @mordyoberstein.bsky.social on generative AI SEO, missing reviews, @themarketinganu.bsky.social Microsoft Max CPC, Google Ads experiments, @gregfinn.bsky.social Gemini loading ads and LSA changes www.youtube.com/watch?v=6Wxu...

youtube.com

It's New 8/25: Google bugs galore, generative AI SEO, missing reviews, Microsoft Max CPC, and more

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

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Reposted by Anu Adegbola

Anu Adegbola @themarketinganu.bsky.social · 05/12/2025

I attended PPC Live where we listened to some great speakers discussing topics such as ‘Driving Real Business Groth With Google Ads’, despite Google making it hard for us advertisers! Read more 👉 bit.ly/3J3PIOC #PPCChat #PPC #StanardShoppingCampaigns

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Reposted by Anu Adegbola

Barry Schwartz @rustybrick.com · 13/08/2026

It's New 8/13: Google rank volatility, careful with Cloudflare, @mordyoberstein.bsky.social on ChatGPT sources harder to find and @gregfinn.bsky.social on easier Google Search Profiles and we hope @themarketinganu.bsky.social found 🐳 www.youtube.com/watch?v=gpE_...

youtube.com

It's New 8/13: Google rank volatility, ChatGPT sources harder to find & easier Google Search Profile

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

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Anu Adegbola @themarketinganu.bsky.social · 05/12/2025

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Anu Adegbola @themarketinganu.bsky.social · 05/12/2025

The PPC Live community came out again for a 17th time to celebrate hitting a great milestone of 3 years. Read more 👉 bit.ly/3J3PIOC #PPCChat #PPC #StanardShoppingCampaigns

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Anu Adegbola @themarketinganu.bsky.social · 03/12/2025

Negative keywords are search terms that you specifically exclude from triggering your ads. Read more 👉 bit.ly/45CF7mv #StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance

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Anu Adegbola @themarketinganu.bsky.social · 03/12/2025

Goodbye VAC, Hello Demand Gen: What YouTube Ads Just Got Right (and What Still Feels Weird) ▸ bit.ly/4mD7CXv #AutomaticShortsPlacement #YoutubeShorts #DemandGen

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Anu Adegbola @themarketinganu.bsky.social · 02/12/2025

All ads disapproved and the reason is in front of you] any idea what could be the possible reasons?” Read more 👉 bit.ly/4mQXYQF #PPCChat #PPC #CommunityMemberSuggested

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Anu Adegbola @themarketinganu.bsky.social · 02/12/2025

Getting inside the overview — the most integrated and potentially most valuable placement — requires embracing broad match keywords, Performance Max, or other AI-driven campaign types. Read more 👉 bit.ly/3H8wF5i #TransformingPpc #KeywordBidding #ConversationalAdvertising

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Anu Adegbola @themarketinganu.bsky.social · 28/11/2025

Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve. Read more 👉 bit.ly/4mDH87U #GoogleAdsSupport #GivingIncorrectAdvice #AdGrantCampaigns

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Anu Adegbola @themarketinganu.bsky.social · 27/11/2025

If you add too many broad negative keywords, you may limit Google’s ability to match your ads to valid (albeit lower-volume) queries Read more 👉 bit.ly/45CF7mv #StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance

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Anu Adegbola @themarketinganu.bsky.social · 26/11/2025

Avoid bidding for target impression share and instead use manual CPCs or maximize clicks or conversions when starting out. Read more 👉 bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries

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Anu Adegbola @themarketinganu.bsky.social · 26/11/2025

Enables A/B testing: A focused, specific page allows for testing headlines, CTAs, visuals, and layout to boost performance. Read more 👉 ppc.live/strategy/lets-talk-landing…

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Anu Adegbola @themarketinganu.bsky.social · 25/11/2025

Once you know which search terms are bringing in good results, it’s a good idea to move those keywords into a campaign. Read more 👉 bit.ly/448MHVo #DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior

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Anu Adegbola @themarketinganu.bsky.social · 25/11/2025

As powerful as a platform like Google Ads or Facebook Ads might be, putting all your eggs in one basket is never a good long-term strategy. Read more 👉 bit.ly/44vHbgb #ResilientMarketingStrategy #PaidMedia #LongTermGrowth

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Anu Adegbola @themarketinganu.bsky.social · 24/11/2025

Measure backend results: Look at profit, NCAC, LTV, and customer counts. Read more 👉 bit.ly/4lNqrXT #BiggerPicture—LongTermGrowth #CustomerAcquisitionCost #CustomerLifetime

bit.ly

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Anu Adegbola @themarketinganu.bsky.social · 24/11/2025

EO is a CSS partner focused on helping advertisers improve their Google Shopping performance through tools like product segmentation (e.g., “Heroes and Zombies”) and feed optimization. Read more 👉 bit.ly/3GxGid0 #PpcLive16 #SpeakersUrgedMarketers #AdManagers

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Anu Adegbola @themarketinganu.bsky.social · 19/11/2025

Several timelines for key dates like Fake Friday, Black Friday, and Cyber Monday are discussed, with strategic insights about ad scheduling, audience targeting, and performance evaluation. Read more 👉 bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

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Anu Adegbola @themarketinganu.bsky.social · 18/11/2025

Let’s be clear, AI Max isn’t a new campaign type; it’s a suite of three AI-powered features you can toggle on within existing Search campaigns Read more 👉 ppc.live/ai-max/googles-ai-max-for-…

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Anu Adegbola @themarketinganu.bsky.social · 11/11/2025

Check Your Search Terms Report: In your Google Ads account, this report shows exactly what people typed before clicking your ad. Read more 👉 bit.ly/3FL5mwV #NegativeKeywords #SavesBudget #BoostsEfficiency

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Anu Adegbola @themarketinganu.bsky.social · 10/11/2025

It is crucial for niche advertisers to make sure they’re advertising to the right people, even when it comes to search campaigns. Read more 👉 bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries

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Anu Adegbola @themarketinganu.bsky.social · 10/11/2025

A Dynamic Search Ad campaign or DSA, is a type of campaign in Google Ads where Google helps you match your website URL to people’s searches. Read more 👉 bit.ly/448MHVo #DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior

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Anu Adegbola @themarketinganu.bsky.social · 06/11/2025

When to Use LinkedIn Lead Gen Forms or Landing Page Forms in the B2B Funnel Read more 👉 bit.ly/4m0Dh4O #LinkedinAds #LeadGenForms #B2BBusinesses

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Anu Adegbola @themarketinganu.bsky.social · 04/11/2025

“I did think about A/B test but went with fresh campaign as the setup was quite good in AI Max including the suggested copy.” – Senior Performance Manager, Birgul Woodford. Read more 👉 bit.ly/4ffzkGD #PpcLiveCommunity #ReportingMixedResults #TrueAutomatedFashion

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Anu Adegbola @themarketinganu.bsky.social · 04/11/2025

Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI – Serge Nguele Read more 👉 bit.ly/4jNVwsM #TalksDelivered #PpcPrivacyFirstWorld #AbbiePootsUnlocking

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Anu Adegbola @themarketinganu.bsky.social · 03/11/2025

I believe that Paid Search advertising was designed for niche industries. Read more 👉 bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries

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Anu Adegbola @themarketinganu.bsky.social · 03/11/2025

Calculate CPA by calculating the marketing budget spent over a period of time, and dividing this by the number of paying customers generated. Read more 👉 bit.ly/3Er7hpU #MeasuringBottomFunnelMarketing #B2C—UsingConsistentMeasurement #CaseStudyDownload

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Anu Adegbola @themarketinganu.bsky.social · 03/11/2025

Test and learn as you implement automated strategies, but don’t blindly follow what Google suggests. Read more 👉 lttr.ai/Akjbc #UnderstandingBusinessData #MaintainingFoundationalPractices #StrategicPlanning

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Anu Adegbola @themarketinganu.bsky.social · 31/10/2025

Sitelink extensions, for example, can help a single paid search ad appeal to users in different stages of the marketing funnel, providing links for those in the research stage or for current customers, i.e. Read more 👉 bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency

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Anu Adegbola @themarketinganu.bsky.social · 30/10/2025

Adding negative keywords is also a smart move so your ads don’t show up for unrelated searches. Read more 👉 bit.ly/448MHVo #DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior

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Anu Adegbola @themarketinganu.bsky.social · 29/10/2025

Impression share tells you how much visibility your ads are getting compared to how much they could be getting. Read more 👉 bit.ly/4l3vUZO #ImpressionShare #AdPerformance #NonBudgetRelatedStrategies

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Anu Adegbola @themarketinganu.bsky.social · 27/10/2025

You’ll see different versions of this metric — Search Impression Share, Top Impression Share, and Absolute Top Impression Share — each showing where your ads are appearing and how often. Read more 👉 bit.ly/4l3vUZO #ImpressionShare #AdPerformance #NonBudgetRelatedStrategies

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Anu Adegbola @themarketinganu.bsky.social · 22/10/2025

✅ Driving meaningful engagement: People naturally interact more with authentic, human-focused posts. Read more 👉 lttr.ai/AkIDX #BoostBrandCredibility #PracticalTips #MarketingLivesInteresting

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Anu Adegbola @themarketinganu.bsky.social · 21/10/2025

So, be proactive, pay attention to seasonal shifts, and make sure your PPC campaigns are always in tune with your audience’s needs – not caught off guard by changing trends. Read more 👉 lttr.ai/AkFfY #WeatherTriggeredAdAutomation #SeasonalKeywordShifts #TurnSeasonalTrends

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Anu Adegbola @themarketinganu.bsky.social · 21/10/2025

That’s why here’s a Google Ads script to help you analyse the performance of your ad text in RSAs and export the data to Google Sheets. Read more 👉 lttr.ai/AkFVi #AdTextsPerform #ConductCopyTests #GoogleAdsScript

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Anu Adegbola @themarketinganu.bsky.social · 20/10/2025

Lower CPMs than video ads – Depending on the platform, audio ads often offer excellent cost efficiency. Read more 👉 lttr.ai/AkDBx #HigherAttentionRates #MusicStreamingServices #AlternativeAdvertisingFormat

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Anu Adegbola @themarketinganu.bsky.social · 20/10/2025

If you want more control, consider testing the same headlines and descriptions in Google Search Ads first, where reporting is more granular and testing is easier to control. Read more 👉 lttr.ai/AkC2d #PPCChat #AdCopyPerformance #PerformanceMax

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Anu Adegbola @themarketinganu.bsky.social · 15/10/2025

Russell McAthy delivered a masterclass in cutting through marketing data confusion. Read more 👉 lttr.ai/Aj2kh #PpcLive15 #AdCopyTesting #PerformanceMarketing

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Anu Adegbola @themarketinganu.bsky.social · 08/10/2025

Product Reviews: For Shopping ads, your star ratings and review volume directly determine which products appear in AI Overview carousels; 4.2 stars isn't enough anymore; you need 4.6+. Read more 👉 bit.ly/43sZpOv #GoogleSAiOverviews #SharingPredictions #StayAhead

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Anu Adegbola @themarketinganu.bsky.social · 07/10/2025

The PPC industry, do you feel like you hear enough about, talking about failures? Read more 👉 podcast.ppc.live/ep319-why-red-flag…

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