iiinova — where your digital self keeps evolving

Mikael Araújo @mikaelaraujo.bsky.social · 06/08/2026

Are there any other neurodivergent tech and marketing professionals? Speak up!

Reposted by Mikael Araújo

Sitebulb @sitebulb.com · 30/07/2026

EXTRA EXTRA! READ ALL ABOUT IT! While You Were Offline by @not-a-robot.com c/o Sitebulb is out later today 👉https://sitebulb.com/while-you-were-offline/ #seo #newsletter

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Reposted by Mikael Araújo

yoyao.bsky.social @yoyao.com · 25/07/2026

The 301st Digital Surfer newsletter was just sent 🌊 Featuring great shares from: @crestodina.bsky.social ‪@dejanseo.bsky.social @mrdannygoodwin.bsky.social @mikaelaraujo.bsky.social @vincenero.bsky.social Get all the goodies 👇

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Mikael Araújo @mikaelaraujo.bsky.social · 24/07/2026

Google just showed me how granular it gets with LinkedIn content. It pulled a comment from Amaka Chukwuma on a post where I shared my Moz article, linked all the entities (me, her, Moz, the piece), and inferred her take on it. Direct extraction, not a guess.

Screenshot showing an AI chat response about SEO specialist Amaka Chukwuma's opinion on Mikael Araújo's Moz article. The AI highlights her comment, "This is such a beautiful piece about how search is changing," with a red arrow pointing to the original LinkedIn comment below. Underneath is the actual LinkedIn thread: Amaka Chukwuma's comment on Mikael Araújo's post sharing his Moz article, "The 'Tiktokification' of Search: Why the Creator Model Is Replacing the Ranking Model."

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Mikael Araújo @mikaelaraujo.bsky.social · 23/07/2026

In my first article for Moz, I talk about signals I've been noticing on Google. They suggest the platform wants to become more social. #seo #social #digitalmarketing #ai moz.com/blog/tiktoki...

moz.com

The "TikTokification" of Search: Why the Creator Model Is Replacing the Ranking Model

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Mikael Araújo @mikaelaraujo.bsky.social · 13/07/2026

Why are social media platforms becoming increasingly important and continuing to be gradually integrated into search engines? Because most people “struggle to have positive experiences without an audience.” 👉

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Mikael Araújo @mikaelaraujo.bsky.social · 10/07/2026

This post is just a reminder that there is more to life than work. The best ideas I’ve ever had came from activities where my mind was relaxed and "diffuse thinking"—rather than focused thinking—was at work.

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Mikael Araújo @mikaelaraujo.bsky.social · 25/06/2026

Just as important as knowing which bots are accessing your pages is knowing which bots are bypassing the filters. The combination of Bing Webmaster Tools and Google Search Console should be adopted as the standard for SEO professionals. 👉 www.searchenginejournal.com/microsoft-cl...

searchenginejournal.com

Microsoft Clarity Now Flags Bots That Ignore Robots.txt

Microsoft Clarity's Bot Analytics dashboard now detects when bots request URLs your robots.txt disallows, with trends and filters by bot and operator.

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Mikael Araújo @mikaelaraujo.bsky.social · 17/06/2026

According to data from the HTTP Archive, fewer websites are using the LLMS.txt protocol. This decline is likely a result of Google’s release of its recommendations on AI. Despite this setback, I believe the standard will gain traction over time.

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Mikael Araújo @mikaelaraujo.bsky.social · 09/06/2026

I spent the weekend exploring "The Website Specification", an open-source project by Joost de Valk. I find the project quite interesting because of the major shift I believe we’ll see moving forward: static websites and the democratization of the development process (with the help of LLMs). 👉

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Mikael Araújo @mikaelaraujo.bsky.social · 08/06/2026

Google appears to be gradually indexing URLs related to creator profiles that, until two weeks ago, were not indexable.

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Reposted by Mikael Araújo

Barry Schwartz @rustybrick.com · 03/06/2026

Google Search Console's new AI performance report (no click data) and controls to block your content from being used/shown in AI responses are rolling out to a subset of UK sites www.seroundtable.com/google-ai-pe... #googlesearchconsole #googleai #google #seo #googleseo #ai

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Mikael Araújo @mikaelaraujo.bsky.social · 28/05/2026

Google has just launched a feature for preferred news sources as part of its AI-powered search experience.

Screenshoot of Google's preferred sources feature.

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Mikael Araújo @mikaelaraujo.bsky.social · 15/05/2026

"Explore agentic experiences" is something in Google's AI optimization guide that I haven't seen anyone discussing yet. #seo #ai #marketing #organicSearch

A screenshot of the section "Explore agentic experiences" from the Google's Guide to Optimizing for Generative AI Features on Google Search

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Mikael Araújo @mikaelaraujo.bsky.social · 12/05/2026

In this article for Search Engine Land, I discuss a case study of how a relatively easy-to-fix error can escalate and turn into a real disaster.👉 searchengineland.com/soft-404s-in...

searchengineland.com

How soft 404s and indexing issues caused a 90% traffic collapse

When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.

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Mikael Araújo @mikaelaraujo.bsky.social · 11/05/2026

In this excellent article by @joost.blog, we take a brief look at the history of the Schema FAQ. We explore its context, purpose, overuse, and why it remains extremely valuable. 👉 joost.blog/faq-schema-c...

joost.blog

FAQ schema died twice. The fix is FAQSection. · Joost.blog

Google killed FAQ rich results on May 7, 2026. The lesson isn't that schema is dead. It's that GEO is starting the same cycle in AI search.

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Reposted by Mikael Araújo

Jamie Indigo @not-a-robot.com · 07/05/2026

Guess who’s back? (Back again.) Snark is back. Tell a friend!

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Mikael Araújo @mikaelaraujo.bsky.social · 07/05/2026

Traditional search emphasizes relevance, grounding, and substantiation. This is the essence behind the recent article titled “Evolving role of the index: From ranking pages to supporting answers” on the Bing blog. Some conclusions I drew from a first reading were: + blogs.bing.com/search/May-2...

blogs.bing.com

Evolving role of the index: From ranking pages to supporting answers

Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or...

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Mikael Araújo @mikaelaraujo.bsky.social · 06/05/2026

When we think about appearing in AI search results, we usually focus on simply being there. However, I rarely see people consider what is actually said about brands, people, and products.

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Mikael Araújo @mikaelaraujo.bsky.social · 05/05/2026

It's very interesting (or ironic) to read this article and find in its conclusion that "Making websites compatible with AI agents is an incentive to reaffirm the fundamental principles of building well-structured, accessible, and semantic websites."➕

"Build agent-friendly websites" Google's article.

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Mikael Araújo @mikaelaraujo.bsky.social · 28/04/2026

After a hiatus of more than 12 years without giving in-person lectures, I am returning to speak at a university event in Brazil. In it, I’ll talk a little about the impact of AI on business models.

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Mikael Araújo @mikaelaraujo.bsky.social · 13/04/2026

Google's new spam policy: Back button hijacking is an explicit violation from June 15, 2026 Verify your third-party scripts NOW. Ad networks are often the culprit. Manual actions incoming for violators. developers.google.com/search/blog/... #SEO #GoogleUpdate

developers.google.com

Introducing a new spam policy for "back button hijacking" | Google Search Central Blog | Google for Developers

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Mikael Araújo @mikaelaraujo.bsky.social · 24/02/2026

Google captures intent. TikTok generates curiosity. On Google, the journey ends with an answer. On TikTok, the answer is just the beginning. 52% of users keep searching after their first discovery. SEO taught us to answer questions. Maybe we should learn to spark new ones.

TikTok Next 2026 Trend Report landing page featuring the word "next" in bold white text on a black background, with the tagline "TikTok Next is your guide to understanding how culture takes shape on our platform and beyond" and a "Discover 2026 trends" button. Below, a row of diverse creator thumbnails shows people in various settings: someone in a pink beanie, a person working at a desk, a worker in a blue hard hat, a beach landscape, and an expressive man outdoors.

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Mikael Araújo @mikaelaraujo.bsky.social · 23/02/2026

If users don't question polished AI responses, why would they question your content? Anthropic: "Finished" outputs = less fact-checking, less questioning. The opportunity: those who show reasoning, cite sources, and acknowledge uncertainty become the trusted voices. www.anthropic.com/research/AI-...

Bar chart comparing AI fluency behaviors with and without iteration. Users who iterate show higher rates: Clarifies goal (54.5% vs 30.9%), Provides examples (44.4% vs 21.8%), Identifies missing context (22.8% vs 5.7%), Specifies format (32.4% vs 16.1%), Questions reasoning (17.9% vs 3.2%).

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Mikael Araújo @mikaelaraujo.bsky.social · 20/02/2026

📊 Microsoft Clarity just launched AI Citations tracking. New dashboard tracks: citation rate, grounding queries, page-level data, and share of authority vs competitors. Google Search Console doesn't have anything like this yet. clarity.microsoft.com/blog/underst...

Microsoft Clarity AI Citations dashboard showing key metrics: 298.13K queries cited, 643.07K query volume, 46.36% citation rate, and 375.73K page citations. The interface displays a Share of Authority donut chart (23.38% for the domain vs 76.62% for other domains), a Grounding Queries table with search terms like 'contoso', 'running shoes', and 'pickleball paddles', and a My Cited Pages section listing top URLs by citations. Data source shown as Microsoft Copilot and partners.

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Reposted by Mikael Araújo

Sitebulb @sitebulb.com · 13/01/2026

🔥 SEO INSIGHTS! Mikael Araújo shares the results of their similarity algorithm testing. A super-interesting read for the technically minded! Thanks also to Jamie Indigo for their support on this one. sitebulb.com/resources/guid... #seoinsights #seoarticle

sitebulb.com

Beyond Cosine Similarity: Testing Advanced Algorithms for SEO Content Analysis | Sitebulb

Discover which similarity algorithms work best for SEO content analysis beyond the standard cosine similarity. Our comprehensive testing reveals surprising results using Google Gemini embeddings.

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Mikael Araújo @mikaelaraujo.bsky.social · 04/12/2025

🚀 WordPress 6.9 just dropped - and SEO professionals should pay attention While most updates focus on design features, this release brings real performance wins that directly impact Core Web Vitals and user experience. wordpress.com/blog/2025/12...

wordpress.com

WordPress 6.9: What’s New for Site Owners and Bloggers

Discover WordPress 6.9's latest features and improvements that save time and enhance collaboration for content creators and site owners.

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Reposted by Mikael Araújo

Barry Schwartz @rustybrick.com · 28/11/2025

OpenAI scales up crawling and bots with new IP blocks for the holidays... www.seroundtable.com/openai-crawl... via @ryansiddle.bsky.social #openai #chatgpt #seo #crawlers #spiders #bots

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Mikael Araújo @mikaelaraujo.bsky.social · 26/11/2025

Me doing trail running. I loved it!

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Mikael Araújo @mikaelaraujo.bsky.social · 09/07/2025

EUA: SEO -> Reddit BR: SEO -> Instagram

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Mikael Araújo @mikaelaraujo.bsky.social · 09/07/2025

The move by The Athletic to join Bluesky is quite interesting. I love the network and find its audience very engaged. But I recognize that their brand power significantly influenced this (it helps, but it's not the deciding factor).

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Mikael Araújo @mikaelaraujo.bsky.social · 11/06/2025

Blind trust in AI-generated code, content, and solutions for SEO can backfire and represents a vulnerability. Because of this, never skip a review step before going "live." This implies establishing processes and boundaries for your team.🧶

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Reposted by Mikael Araújo

Lily Ray 😏 @lilyray.nyc · 27/05/2025

Sheesh.

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Mikael Araújo @mikaelaraujo.bsky.social · 13/02/2025

"This paper introduces a taxonomy of user information needs, which guides us to study the pros, cons and possible synergies of Large Language Models, Knowledge Graphs and Search Engines. From this study, we derive a roadmap for future research". arxiv.org/abs/2501.06699

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Mikael Araújo @mikaelaraujo.bsky.social · 10/02/2025

This is an article that deserves to be read by anyone who is working or intends to work in the SEO market for news sites. If I could add anything, it would be how the alt and description attributes of images can contribute to understanding the context, especially in content about finance.

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Mikael Araújo @mikaelaraujo.bsky.social · 05/02/2025

Appearing in AI search results requires a combination of informational structure and demand. In other words, the information must be available, accessible, and understandable. 🧵 1/8

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Mikael Araújo @mikaelaraujo.bsky.social · 20/01/2025

By 2030, the % gap in the human-machine relationship at work will be even smaller. According to data from the Future of Jobs Report, about 34% of a person's work will be performed by technology. 33% by a combination of both, and 33% by people alone. Today, we have, respectively, 22%, 30%, and 47%.

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Mikael Araújo @mikaelaraujo.bsky.social · 15/01/2025

That's amazing. Thanks, @johnmu.com for support to this project.

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Mikael Araújo @mikaelaraujo.bsky.social · 09/01/2025

Join me, @not-a-robot.com, @henrihelvetica.bsky.social and other authors as we discuss the key insights we saw when writing the Web Almanac 2024 report. #seo

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Reposted by Mikael Araújo

Dave Smart @tamethebots.com · 30/12/2024

Page weight, the second chapter in this year's web almanac I had the privilege to co-author with the irreplicable genius that is @not-a-robot.com, along with @montsecano.bsky.social, @buraaak.bsky.social & @inesakrap.bsky.social! Weight no longer, here it is: almanac.httparchive.org/en/2024/page...

almanac.httparchive.org

Page Weight | 2024 | The Web Almanac by HTTP Archive

Page Weight chapter of the 2024 Web Almanac covering why page weight matters, bandwidth, complex pages, page weight over time, page requests, and file formats.

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Reposted by Mikael Araújo

Glenn Gabe @glenngabe.bsky.social · 02/01/2025

Doesn't matter which publisher you are (see screenshot), Chrome will remove ads from your site if they are heavily hogging performance. Remember to go through your site like a user would... #google #seo

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Mikael Araújo @mikaelaraujo.bsky.social · 02/01/2025

2024 was an incredible year for me. I was able to contribute a little more to the SEO community and challenge myself to be more communicative (especially in another language). Here are some interesting things: Co-authorship at Web Almanac by @httparchive.org almanac.httparchive.org/en/2024/seo

almanac.httparchive.org

SEO | 2024 | The Web Almanac by HTTP Archive

SEO chapter of the 2024 Web Almanac covering crawlability, indexability, page experience, on-page SEO, links, AMP, internationalization, and more.

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