iiinova — where your digital self keeps evolving

Twenty large platforms held 13.8% of all top-20 Google positions in our study. That list included YouTube, Reddit, Facebook, Wikipedia, Amazon, Yelp and 14 others.

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yoyao.bsky.social @yoyao.com · 03/10/2026

The 311th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 I also share my simple prompt for SaaS product videos.

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yoyao.bsky.social @yoyao.com · 03/10/2026

The 311th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 I also share my simple prompt for SaaS product videos.

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yoyao.bsky.social @yoyao.com · 02/10/2026

We tracked 29,319 queries in the study, one per topic. We didn't count keyword variations, and that decision is what makes the coverage numbers mean anything.

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yoyao.bsky.social @yoyao.com · 02/10/2026

We tracked 29,319 queries in the study, one per topic. We didn't count keyword variations, and that decision is what makes the coverage numbers mean anything.

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yoyao.bsky.social @yoyao.com · 30/09/2026

We rebuilt a YMYL health site in Floyi starting July 1, without a single backlink. Bing clicks are up 4x, Bing AI citations are up 5x and Google is only now starting to move.

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yoyao.bsky.social @yoyao.com · 30/09/2026

We rebuilt a YMYL health site in Floyi starting July 1, without a single backlink. Bing clicks are up 4x, Bing AI citations are up 5x and Google is only now starting to move.

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yoyao.bsky.social @yoyao.com · 29/09/2026

A site ranking for 5% to 25% of its topical map was cited by AI Overviews roughly 31 times as often as one ranking for under 5%. How much of a subject you cover tracks how often you get cited.

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yoyao.bsky.social @yoyao.com · 29/09/2026

A site ranking for 5% to 25% of its topical map was cited by AI Overviews roughly 31 times as often as one ranking for under 5%. How much of a subject you cover tracks how often you get cited.

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yoyao.bsky.social @yoyao.com · 26/09/2026

The 310th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 26/09/2026

The 310th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 25/09/2026

33 of the 42 topical maps we studied had no non-platform website ranking for at least half of the map. In four out of five subjects, the top of the map is unoccupied.

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yoyao.bsky.social @yoyao.com · 25/09/2026

33 of the 42 topical maps we studied had no non-platform website ranking for at least half of the map. In four out of five subjects, the top of the map is unoccupied.

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yoyao.bsky.social @yoyao.com · 23/09/2026

We found 45 cases where a site ranked in Google's top 20 for at least 50% of a topical map. In 6 of them, the Domain Rating was below 60.

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yoyao.bsky.social @yoyao.com · 23/09/2026

We found 45 cases where a site ranked in Google's top 20 for at least 50% of a topical map. In 6 of them, the Domain Rating was below 60.

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yoyao.bsky.social @yoyao.com · 22/09/2026

Any AI assistant can write an article. None of them know which article your site needs next.

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yoyao.bsky.social @yoyao.com · 22/09/2026

Any AI assistant can write an article. None of them know which article your site needs next.

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yoyao.bsky.social @yoyao.com · 19/09/2026

The 309th Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Also covering: Does a top 3 ranking help get your site inside an AI answer, as a citation or mention? Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 19/09/2026

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yoyao.bsky.social @yoyao.com · 18/09/2026

In 7.9% of the cases where a site ranked for under 5% of a topical map, it carried a Domain Rating of 90 or higher. Those sites had huge backlink profiles and almost no coverage.

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yoyao.bsky.social @yoyao.com · 18/09/2026

In 7.9% of the cases where a site ranked for under 5% of a topical map, it carried a Domain Rating of 90 or higher. Those sites had huge backlink profiles and almost no coverage.

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yoyao.bsky.social @yoyao.com · 16/09/2026

We tested four separate questions about rankings, topical-map coverage and AI citations. Two of the answers look like a contradiction until you look closely.

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yoyao.bsky.social @yoyao.com · 16/09/2026

We tested four separate questions about rankings, topical-map coverage and AI citations. Two of the answers look like a contradiction until you look closely.

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yoyao.bsky.social @yoyao.com · 12/09/2026

The 308th Digital Surfer newsletter was just sent with the most important SEO and AI search insights from this past week 🌊 Also covering: rank 1st in Google and AI Overviews cites you 67.7% of the time, but ChatGPT only 26.2%. Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 12/09/2026

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yoyao.bsky.social @yoyao.com · 11/09/2026

Covering more of a topical map didn't improve a website's odds on a query it already ranked for. That's from our own study, and it cuts against the easy version of the story.

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yoyao.bsky.social @yoyao.com · 11/09/2026

Covering more of a topical map didn't improve a website's odds on a query it already ranked for. That's from our own study, and it cuts against the easy version of the story.

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yoyao.bsky.social @yoyao.com · 09/09/2026

The 42 topical maps we studied held 29,319 distinct topics. That's roughly 700 per map, and most teams track 20 or 40 keywords.

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yoyao.bsky.social @yoyao.com · 09/09/2026

The 42 topical maps we studied held 29,319 distinct topics. That's roughly 700 per map, and most teams track 20 or 40 keywords.

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yoyao.bsky.social @yoyao.com · 05/09/2026

The 307th Digital Surfer newsletter was just sent 🌊 Also share the study on 535,239 Google rankings and 354,955 AI citations. Featuring great shares from: @rustybrick.com ‪@glenngabe.bsky.social‬ ‪@mattgsouthern.bsky.social @martinibuster.bsky.social

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yoyao.bsky.social @yoyao.com · 05/09/2026

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yoyao.bsky.social @yoyao.com · 04/09/2026

26.8% to 43.7% of AI citations went to websites that didn't rank for the query being answered. They ranked for other topics in the same topical map.

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yoyao.bsky.social @yoyao.com · 04/09/2026

26.8% to 43.7% of AI citations went to websites that didn't rank for the query being answered. They ranked for other topics in the same topical map.

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yoyao.bsky.social @yoyao.com · 03/09/2026

26.8% to 43.7% of AI citations went to websites that didn't rank for the query being answered. They ranked for other topics in the same topical map.

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yoyao.bsky.social @yoyao.com · 03/09/2026

26.8% to 43.7% of AI citations went to websites that didn't rank for the query being answered. They ranked for other topics in the same topical map.

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Reposted by yoyao.bsky.social

yoyao.bsky.social @yoyao.com · 01/09/2026

Cited, mentioned and recommended are three different problems with three different fixes. Every AI visibility score averages them into one number and calls it a diagnosis. Watch how I check 9 AI engines at once 👇

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yoyao.bsky.social @yoyao.com · 01/09/2026

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yoyao.bsky.social @yoyao.com · 29/08/2026

The 306th Digital Surfer newsletter was just sent 🌊 Do AI engines cite the websites ranking for the query they’re answering? Stats inside. Great shares from: @themarketinganu.bsky.social @mrdannygoodwin.bsky.social @dejanseo.bsky.social @viperchill.bsky.social @kevin-indig.bsky.social

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yoyao.bsky.social @yoyao.com · 29/08/2026

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yoyao.bsky.social @yoyao.com · 27/08/2026

I forgot to put the homepage in the sitemap until today 🤦 But still got 19.4k+ pages indexed on a 5-week old site. Here's the whole story:

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yoyao.bsky.social @yoyao.com · 27/08/2026

I forgot to put the homepage in the sitemap until today 🤦 But still got 19.4k+ pages indexed on a 5-week old site. Here's the whole story:

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yoyao.bsky.social @yoyao.com · 22/08/2026

The 305th Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Get all the goodies👇

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yoyao.bsky.social @yoyao.com · 22/08/2026

The 305th Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Get all the goodies👇

111

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yoyao.bsky.social @yoyao.com · 15/08/2026

The 304th Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 15/08/2026

The 304th Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 10/08/2026

Your G2 category was picked by whoever set up the profile years ago. So were your directory listings, your partner descriptions and half the listicles you show up in. That's what the engine learned from. Not your homepage.

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yoyao.bsky.social @yoyao.com · 10/08/2026

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yoyao.bsky.social @yoyao.com · 08/08/2026

The 303rd Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Many great posts and shares. Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 08/08/2026

The 303rd Digital Surfer newsletter is out with the most important SEO and AI search insights from this past week. Many great posts and shares. Get all the goodies 👇

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yoyao.bsky.social @yoyao.com · 07/08/2026

Pick one hub from your topical map. Now count how many of its pages link to each other. Not to the homepage. But to each other. That number is your real map. The spreadsheet is a document about your intentions.

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