iiinova — where your digital self keeps evolving

Vince Nero @vincenero.bsky.social · 05/06/2025

There are numerous problems with media outreach these days. The largest is just the time it takes to do it well. ListIQ is trying to solve them. Here's our CEO, Paul May, explaining why we built ListIQ. #digitalpr

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Vince Nero @vincenero.bsky.social · 28/05/2025

Just launched something new at BuzzStream 👇 ListIQ helps digital PRs build hyper-targeted media lists straight from Google News — fast. No scraping. No stale contacts. Just the right journalists. Try the beta: bit.ly/4jnIeCv #PR #DigitalPR #LinkBuilding

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Vince Nero @vincenero.bsky.social · 11/04/2025

If you're at #brightonseo and you're doing digital PR we've got an awesome new product to show you!

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Vince Nero @vincenero.bsky.social · 20/03/2025

Anyone I know going to this Google Search Central event in NYC?

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Vince Nero @vincenero.bsky.social · 28/02/2025

They brought back the Duolingo owl but didn't do it with a coffin flop? Missed opportunity right there

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Vince Nero @vincenero.bsky.social · 14/02/2025

This may be the most guest posty guest post ever posted

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Vince Nero @vincenero.bsky.social · 06/02/2025

Any lawyers out there willing to comment on an AI lawsuit again OpenAI #journorequest email me: vince (at) buzzstream.com

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Vince Nero @vincenero.bsky.social · 21/01/2025

Getting your brand featured on high DA publishers may make it more likely that you'll appear in AI search results. - Ziff Davis shows URLs from high DA publishers in datasets used to train LLMs. - AI companies have been partnering w/ said publishers Read more: www.buzzstream.com/blog/ai-publ...

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Vince Nero @vincenero.bsky.social · 20/01/2025

What's everyone's go-to "survey" platform? I'm looking for a reasonably-priced one that can target journalists.

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Vince Nero @vincenero.bsky.social · 17/01/2025

Anyone can rank in Google Search, but can you rank on Google Docs?!

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Vince Nero @vincenero.bsky.social · 10/01/2025

However you slice it, interest in digital PR is growing. According to Google Trends, global interest has increased 34% since 2020. UK - 49% with ~9% increase in the past 2 years US - 32% with ~9% increase in the past 2 years

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Vince Nero @vincenero.bsky.social · 09/01/2025

A study from Ziff Davis found that "key LLM training datasets are disproportionately composed of high-quality content owned by commercial publishers of news and media websites." Another win for digital PR.

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Vince Nero @vincenero.bsky.social · 08/01/2025

In Cision's 2024 State of the Media Report, they have one question that really stood out to me 👇 "What can PR professionals do to make your job easier?" The answer goes a bit deeper than just "pitch relevant content." #digitalpr

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Vince Nero @vincenero.bsky.social · 07/01/2025

How is New York Times Licensing not site reputation abuse?

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Vince Nero @vincenero.bsky.social · 06/01/2025

The Yale School of Art website looks like it hasn't been updated since early 2000

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Vince Nero @vincenero.bsky.social · 06/01/2025

Smarketing might be my new hated word for 2025 (even though it was coined in the 2000s)

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Vince Nero @vincenero.bsky.social · 18/12/2024

Are #journorequests useful for PRs in all countries? I just published a new study on @buzzstream.bsky.social to find out. Check out the full study: www.buzzstream.com/blog/journor...

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Vince Nero @vincenero.bsky.social · 18/12/2024

The fourth time is never the charm. You should never follow-up more than one time, two if you are dead-set on this being an amazing fit.

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Vince Nero @vincenero.bsky.social · 13/12/2024

I just read a fascinating story about a company purchasing a local news site and then writing articles under journalists who didn't even work there: www.opb.org/article/2024... Luckily, the site isn't raking in much traffic but is something to monitor.

opb.org

AI slop is already invading Oregon’s local journalism

The Ashland Daily Tidings — established as a newspaper in 1876 — ceased operations in 2023, but if you were a local reader, you may not have known because of an elaborate scam using artificial intelli...

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Vince Nero @vincenero.bsky.social · 12/12/2024

When you create high-quality content that speaks to your customers, there's no reason why you shouldn't continue distributing for months, sometimes years. I was honored to chat with Ross Simmonds on the newest BuzzStream podcast. www.buzzstream.com/blog/content... #contentmarketing

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Vince Nero @vincenero.bsky.social · 11/12/2024

I just created an in-depth breakdown of how I tripled organic traffic at BuzzStream in the past year. A lot of it started with a blog redesign. I outlined all of it in this post: www.buzzstream.com/blog/seo-cas... #seo #linkbuilding

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Vince Nero @vincenero.bsky.social · 10/12/2024

SEO tip: Don't put your About or Contact pages behind pay walls 😞

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Vince Nero @vincenero.bsky.social · 09/12/2024

HARO has officially closed its doors. I had the thrill of speaking with Peter Shankman about how to succeed with his replacement, Source of Sources. Check out the full ep: www.buzzstream.com/blog/source-... #digitalpr #seo #linkbuilding

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Vince Nero @vincenero.bsky.social · 05/12/2024

This is a really cool collection of articles about the intersection about journalism and AI.

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Vince Nero @vincenero.bsky.social · 05/12/2024

"Hi dear admin" is a new one

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Vince Nero @vincenero.bsky.social · 04/12/2024

📢 On the BuzzStream podcast this week, I spoke with @victoriaschmid.bsky.social of KURU Footwear about in-house digital PR. In this clip, we discuss the differences between working in-house vs agency. Check out the full post on our blog for some fantastic insights from Victoria. #digitalpr

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Vince Nero @vincenero.bsky.social · 03/12/2024

Looking to do a quick X hashtag analysis for an upcoming post - anyone have access to a tool that wants to help me out?

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Vince Nero @vincenero.bsky.social · 02/12/2024

I think I just received my first link buying Cyber Monday deal!

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Vince Nero @vincenero.bsky.social · 01/12/2024

I told someone I was from the Philly area today and they said, "what happened with you guys?" I explained that we had a great offense but they didn't show up. He said no I meant in the election... #gophils

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Vince Nero @vincenero.bsky.social · 28/11/2024

As an avid gamer I need to point out this great PR campaign from Devolver Digital. Taking a potential negative (launch delay) and turning it into something fun! www.polygon.com/news/485607/...

polygon.com

Devolver Digital put on a parody awards show to announce 3 game delays

Sometimes games need just a little more polish

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Vince Nero @vincenero.bsky.social · 27/11/2024

This might be the best newsjack I've seen in a LONNG time.

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Vince Nero @vincenero.bsky.social · 26/11/2024

What US-based PR conferences should I be going to?

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Vince Nero @vincenero.bsky.social · 26/11/2024

Call me crazy, but I manually check weekly rankings for all my posts. Here’s why it works for me: 👇 1️⃣ Spot trends: Weekly dips? No problem. Monthly downward trends? Time to investigate. 2️⃣ SERPs change constantly—new competitors, features, or seasonal shifts.

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Vince Nero @vincenero.bsky.social · 25/11/2024

I compiled a list of newsletters PRs should subscribe to: - The PR Insider from @theachippendale.bsky.social & @graceburtonpr.bsky.social - The Digital PR Newsletter from @iamrofe.bsky.social - User Mag @taylorlorenz.bsky.social - BuzzStream newsletter 😉 www.buzzstream.com/blog/pr-news...

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Vince Nero @vincenero.bsky.social · 22/11/2024

One thing missing from many digital PR conversations is that journalists have goals, too. They want people to click and read their story. The more you remember that when crafting your pitch, the better. Shout out to Amanda Walls from Cedarwood Digital for that insight! #digitalpr

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Vince Nero @vincenero.bsky.social · 21/11/2024

I had a great chat with Amber Carnegie of Verve Search on hero content. It's still alive and well, but it's changed to a more integrated approach. Here's a clip of us chatting about challenges working with a client on a large project. Check out the whole vid: www.buzzstream.com/blog/hero-co...

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Vince Nero @vincenero.bsky.social · 20/11/2024

It's my 1st anniversary at BuzzStream. Here's how I increased organic traffic ~200% and clicks by ~140%👇 #digitalpr #linkbuilding #seo #contentmarketing

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Vince Nero @vincenero.bsky.social · 20/11/2024

The Freedom of Information Act (FOIA) is often discussed when I speak with UK digital PRs, but I've never heard the US talk about it. Do any US PRs use it?

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Vince Nero @vincenero.bsky.social · 20/11/2024

Today, I learned that there is such a thing as a "Black Magic related site" (and that they are apparently no good for SEO).

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Vince Nero @vincenero.bsky.social · 19/11/2024

After evaluating 50 SaaS sites' link building strategies, I found that 28 were affected by the June Link Spam Update. I outline how and what to look for in this new post! (It impacted more sites than I thought.) www.buzzstream.com/blog/link-sp... #linkbuilding #seo

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Vince Nero @vincenero.bsky.social · 18/11/2024

Olivia Lott talked about her experience as a journalist and if you need it to be a successful PR. It helps to know the stories journalists want or how to craft emails. But, journalists may miss out on marketing tactics that help tie PR to SEO and conversion goals.

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Vince Nero @vincenero.bsky.social · 18/11/2024

Building a list of the digital PRs on BlueSky - comment here with your name and website if you want to be included! #digitalpr

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Vince Nero @vincenero.bsky.social · 18/11/2024

🎧 Just interviewed Source of Sources' founder Peter Shankman—it will go live in a few weeks. Be sure to subscribe to BuzzStream podcast so you don't miss out: www.buzzstream.com/blog/categor... Here's a sneak peek of how Peter keeps the riff-raff off of his platform:

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Vince Nero @vincenero.bsky.social · 14/11/2024

There are three easy ways to personalize outreach emails👇 🌎 Location-based ⚽️ Interest-based 📝 Content-based In all cases, it needs to be authentic. www.buzzstream.com/blog/persona... #digitalpr #emailoutreach #linkbuilding #seo

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Vince Nero @vincenero.bsky.social · 14/11/2024

🎧 Loved chatting with Olivia Lott on the new BuzzStream Podcast episode about her personalized, SEO-driven approach to digital PR. www.buzzstream.com/blog/digital... #DigitalPR

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Vince Nero @vincenero.bsky.social · 14/11/2024

Hey I'm the Director of Content Marketing with BuzzStream. I post about digital PR, SEO, and link building! Follow me for some tips and tricks! #digitalpr #seo #linkbuilding

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