Reposted by Jonathan Kingham
He is not burning cash. He is investing money to shape political discourse and public opinion in line with his ideology and interests. And it's a successful strategy. Also, for a billionaire losing 10 million is like losing 1000 pounds for a middle class person.
![...within hours of journalists on either the *Guardian* or *Sunday Times* contacting Reform for comment on the same stories ahead of them publishing their own investigations. Reform deputy leader Richard Tice and his fiancée, supposed journalist Isabel Oakeshott, even crowed online about their spoiler tactics.
Not that the *Telegraph* doesn't do its own leg work when reporting on Reform. After James Orr, the party's head of policy, had to resign after a sting by *Channel 4 News* (see "*Right Orr Wrong*, p14"), *Telegraph* chief reporter Rob Mendick texted Orr: "I was hoping to talk to you entirely on background," he schmoozed. "You must be feeling very bruised and I totally Appreciate [sic] the sensitivities. I suspect you deserve better and I wanted to see how I can put the record straight in some way." Alas, instead of the Reformer and Cambridge theologian, Mendick messaged someone else, who shared it with the *Eye*!](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:6laekojw3whqu64tlaxopvgx/bafkreieipkj46khnpw7hzz3bb6qr6ofuedp7ct22qifewv7t2il3icjskm)
