How political campaigners can turn themselves into the underdog good guy, their opponent into a powerful bad guy and their cause into a fight people care about.

How political campaigners can turn themselves into the underdog good guy, their opponent into a powerful bad guy and their cause into a fight people care about.

Young and old voters aren’t actually that divided over the triple lock.

Royal Holloway, King's College London and the University of Manchester have been awarded £4.9 million by the Economic and Social Research Council (ESRC) to lead the British Election Study (BES).

How political campaigners can turn themselves into the underdog good guy, their opponent into a powerful bad guy and their cause into a fight people care about.

How political campaigners can turn themselves into the underdog good guy, their opponent into a powerful bad guy and their cause into a fight people care about.

But its members aren’t happy about it

How political campaigners can make people understand what you want, why you want it and why it matters.

How political campaigners can make people understand what you want, why you want it and why it matters.

Keir Starmer and Ted Kennedy should have listened to Rocky, Tony Soprano and Thelma & Louise

Keir Starmer and Ted Kennedy should have listened to Rocky, Tony Soprano and Thelma & Louise

Keir Starmer and Ted Kennedy should have listened to Rocky, Tony Soprano and Thelma & Louise

Keir Starmer and Ted Kennedy should have listened to Rocky, Tony Soprano and Thelma & Louise

This "Stockport Man" outlines his ironic (and unironic) love of the a proud British election tradition

Motivated Causal Attribution is a political bias to avoid

Motivated Causal Attribution is a political bias to avoid

The full cast has been announced for the world premiere of The Standard of Living, a major new play by James Graham

Social class, material insecurity, status resentment, generations, media image, electoral coalitions, demography and the median voter

Social class, material insecurity, status resentment, generations, media image, electoral coalitions, demography and the median voter

FIFA’s conflicting incentives are the root of this crisis – here’s how to fix them.

YouTube video by Sanja Maksimovic