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British Voter @britishvoter.bsky.social · 58m

I'm a White British Anglican man from Bristol East, in my seventies. My top issue is immigration. In 2024 I voted Conservative. Today I'd vote Reform UK.

Voter card. A map of England with a dot on Bristol East. About them, in their words: My home's fully paid off. Money's slightly tighter than it was this time last year. I'm retired these days. In my working life, I had a professional or technical job in the private sector. I left school at 17 or 18. If I needed money for a house, my family couldn't put anything towards it. When it comes to class, I'd say I'm working class. News habits: I pay some attention to politics, but not loads. I use YouTube. I never get into politics with people. His views, from his survey answers, in four speech bubbles: The leader I think most of is Nigel Farage; the one I think least of is Keir Starmer. I feel very English and very British, in equal measure. On balance, immigration is slightly bad for the economy. Zero-hours contracts should probably be banned. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 6.9 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 4h

I'm a White British Anglican woman from Milton Keynes Central, in my sixties. My top issue is defence. In 2024 I voted Conservative. Today I still would.

Voter card. A map of England with a dot on Milton Keynes Central. About them, in their words: My landlord is a housing association. I'm a bit worse off than a year ago. I'm retired these days. In my working life, I had a routine operative job in the private sector (driving, machine operating etc.). I have a disability that limits my day-to-day life a lot. I care for a sick or elderly relative who lives with me. I don't see myself as belonging to any particular class. News habits: I keep up with politics pretty closely. My paper is the Daily Mail. Her views, from her survey answers, in four speech bubbles: I've not got much time for any of the leaders. Kemi Badenoch comes nearest; Nigel Farage is bottom of the pile. A strong leader who didn't bother with parliament or elections isn't what I want. Living costs are still rising a bit. I think too many people get offended too easily over language these days. Where they sit on the BES 0 to 10 value scales: economic, left to right, 5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 5.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 7h

I'm a White British Catholic woman from Staffordshire Moorlands, in my fifties. My top issue is the cost of living. In 2024 I voted Conservative. Today I don't know who I'd vote for.

Voter card. A map of England with a dot on Staffordshire Moorlands. About them, in their words: I own my home with a mortgage. I worry a lot about my family's financial security. I feel I really belong in my local community. I've got a degree. Class-wise, I'd put myself down as middle class. News habits: For politics, I mostly rely on what I get on TV and online, only a few minutes each day. I've got an account on Facebook and Instagram. I talk politics a few days a week. Her views, from her survey answers, in four speech bubbles: I don't think much of any of the leaders - Ed Davey is the best of a bad lot, Nigel Farage the worst. Pensions shouldn't rise faster than wages and prices. In ten years' time, I expect to be a bit better off. I'd keep the monarchy. Where they sit on the BES 0 to 10 value scales: economic, left to right, 5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 7.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 20h

I'm a White British non-religious woman from East Worthing and Shoreham, in my thirties. My top issue is inequality. In 2024 I voted Green. Today I still would.

Voter card. A map of England with a dot on East Worthing and Shoreham. About them, in their words: I rent from a private landlord. An unexpected £300 bill would mean I'd have to ask family or friends to lend it to me. I'm working full-time and have a higher professional job in the public sector. A few years ago, I rated my household as one of the poorest in the UK. I stayed on after my degree and did a postgraduate qualification. I think of myself as middle class. News habits: I keep half an eye on politics. Her views, from her survey answers, in four speech bubbles: If I had to rank the party leaders, Zack Polanski would be first and Nigel Farage last. One law for the rich, another for the poor - that's how it is. It's the government's job to make sure everyone who wants work has it. We should raise taxes a lot and spend much more on health and social services. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 1.7 out of 10, more liberal than the middle half of voters.

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British Voter @britishvoter.bsky.social · 04/10/2026

I'm a White English non-religious man from Norwich South, in my fifties. My top issue is defence. In 2024 I voted Conservative. Today I'd vote Lib Dem.

Voter card. A map of England with a dot on Norwich South. About them, in their words: My home is bought and paid for, no mortgage. I've a healthy amount of savings behind me. I have a skilled trade in the private sector, working full-time for a big employer with over 500 staff. My partner's in full-time work. Other people's feelings don't really get to me. In terms of class, I'm middle class. News habits: I don't follow political news at all. When it comes to papers, I mostly read the Telegraph. I spend time on Facebook. Politics comes up with people once or twice a week. His views, from his survey answers, in four speech bubbles: Ed Davey comes top of the party leaders for me, and Zack Polanski comes bottom. I'm for Britain holding on to its nuclear weapons. I think healthcare is run more efficiently by private companies than by the NHS. The climate is changing and human activity is behind it. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 8 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 04/10/2026

I'm a White Welsh Muslim woman from the Vale of Glamorgan, in my sixties. My top issue is the economy. In 2024 I didn't vote. Today I don't know who I'd vote for.

Voter card. A map of Wales with a dot on the Vale of Glamorgan. About them, in their words: There's no mortgage on my home - I own it outright, and my home is worth somewhere around £300,000 to £400,000. I expect money to get a lot tighter over the next year. I'm retired - before that, I had a professional or technical job in the private sector. My faith makes a great difference to my life. I don't really think in class terms, but if pushed, I'd say I'm working class. News habits: For politics, I mostly rely on what I get online, several hours a day. I get some of my politics from X and YouTube, mostly from commentators and journalists. I get into politics with people almost daily. Her views, from her survey answers, in four speech bubbles: Top of the leaders for me is Zack Polanski, bottom is Kemi Badenoch. I feel Welsh more than I feel British. Success in life has nothing to do with owning a home by 40. The economy is getting much worse. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2 out of 10, within the middle half of voters; social, liberal to authoritarian, 5.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 04/10/2026

I'm a White British non-religious woman from Newcastle upon Tyne East and Wallsend, in my forties. My top issue is war. In 2024 I didn't vote. Today I wouldn't either, but I'm a Lib Dem supporter.

Voter card. A map of England with a dot on Newcastle upon Tyne East and Wallsend. About them, in their words: I'm paying off a mortgage. I've no real worries about my family's financial security. I work full-time and have a professional or technical job in the public sector at a place with 500-plus staff. I'd describe myself as an extrovert. The main wage earner at home when I was 14 was my dad, who had a routine technical job. I'd call myself working class. News habits: I don't follow the news about politics at all. Her views, from her survey answers, in four speech bubbles: Keir Starmer is the leader I've most time for, Nigel Farage the one I've least time for. England gets more or less its fair share from the Union. I sympathise much more with the Palestinian side than the Israeli side. Over the next twelve months, I think the economy will improve a bit. Where they sit on the BES 0 to 10 value scales: economic, left to right, 8 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 6.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 03/10/2026

I'm a White Scottish non-religious man from Rutherglen, in my forties. My top issue is the state of our politics. In 2024 I voted SNP. Today I still would.

Voter card. A map of Scotland with a dot on Rutherglen. About them, in their words: I'm paying off a mortgage. I'm very worried about my family's finances. I'm working full-time and have a professional or technical job for a charity. I'm imaginative, and I enjoy getting into abstract ideas. In the past year, I've done some gardening, been to the gym and played video games. I'm working class, I'd say. News habits: I keep up with politics pretty closely. I'm on Facebook and TikTok. I watch YouTube too. I don't talk politics with people. His views, from his survey answers, in four speech bubbles: None of the leaders really does it for me - Keir Starmer comes closest, and Nigel Farage is last. The cuts to local services round here have gone further than they should have. I don't trust MPs all that much. Call me Scottish, not British. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2 out of 10, within the middle half of voters; social, liberal to authoritarian, 5.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 03/10/2026

I'm a White British non-religious man from Liverpool Wavertree, in my forties. My top issue is the environment. In 2024 I voted Labour. Today I still would.

Voter card. A map of England with a dot on Liverpool Wavertree. About them, in their words: I rent my place through a housing association. I've got no savings at all. I do office and admin work in the private sector, working part-time. I've boycotted products for political reasons. There's no one in my family who could lend or give me anything towards a house. I'd call myself working class. News habits: For politics, I mostly rely on what I get online, only a few minutes each day. I've got an account on Facebook and I watch YouTube. I get into politics with people a day or two a week. His views, from his survey answers, in four speech bubbles: I'm not keen on any of the leaders, though Zack Polanski is the nearest to it. Nigel Farage is my least favourite. Britain should spend a lot less on defence. I'd be thrilled to bits if Scotland went independent. I back a publicly owned renewable energy company. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 2 out of 10, more liberal than the middle half of voters.

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British Voter @britishvoter.bsky.social · 03/10/2026

I'm a White British non-religious woman from Scarborough and Whitby, in my forties. My top issue is the economy. In 2024 I didn't vote. Today I don't know who I'd vote for.

Voter card. A map of England with a dot on Scarborough and Whitby. About them, in their words: I've got a mortgage on my home. Financially, I'm no better or worse off than I was a year ago. I have a higher professional job in the private sector, working full-time, supervising other people. I've got caring responsibilities for my parents. My other half has a full-time job and has a skilled trade. I think of myself as working class. News habits: I get most of my politics on TV and in the papers, less than half an hour a day. You'll find me on Facebook, X, Instagram and TikTok. I watch YouTube on top of that. Politics comes up with people once or twice a week. Her views, from her survey answers, in four speech bubbles: I don't much like any of the leaders - Kemi Badenoch comes closest. The one I like least is Nigel Farage. The state of the world economy has hurt Britain a bit. I'd rather the people made the big decisions than politicians. In my view, most women treat innocent remarks or acts as sexist. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 7.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 03/10/2026

I'm a White British non-religious woman from Watford, in my thirties. My top issue is immigration. In 2024 I voted Labour. Today I'd vote Reform UK.

Voter card. A map of England with a dot on Watford. About them, in their words: I rent my place through a housing association. If a £300 bill landed tomorrow, I couldn't cover it. I'm not doing paid work right now. Before this, I had a semi-skilled service job (care work etc.). My day-to-day activities are limited a lot by a disability. On a ladder of wealth, I'd put myself near the bottom. I wouldn't say I belong to any class. News habits: For politics, I mostly rely on what I get from talking to people, one to two hours a day. Her views, from her survey answers, in four speech bubbles: Of the party leaders, I like Nigel Farage most and Keir Starmer least. Immigration is going up a lot. There's clearly one law for the rich and another for the poor. Britain should build much closer economic ties with the United States. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 10 out of 10, more authoritarian than the middle half of voters.

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British Voter @britishvoter.bsky.social · 02/10/2026

I'm a British Indian non-religious woman from Sheffield Hallam, in my sixties. My top issue is the NHS. In 2024 I didn't vote. Today I wouldn't either.

Voter card. A map of England with a dot on Sheffield Hallam. About them, in their words: My home is bought and paid for, no mortgage. My savings come to £100 to £500. I'm working part-time and do office and admin work in the private sector. I don't know anyone who could lend me a month's rent. I look after a sick or elderly relative at home. If you asked, I'd say I'm middle class. News habits: Most of what I take in about politics is on the radio and from talking to people, a few minutes a day. I've got an account on Facebook and Instagram. Her views, from her survey answers, in four speech bubbles: I've no time at all for any of the party leaders. The way society works in Britain needs fundamental change. I'd be absolutely devastated if Scotland left the UK. Cuts to NHS spending have gone much too far. Where they sit on the BES 0 to 10 value scales: economic, left to right, 1 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 6.9 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 02/10/2026

I'm a White British Anglican woman from Leeds East, in my fifties. My top issue is immigration. In 2024 I voted Reform UK. Today I still would.

Voter card. A map of England with a dot on Leeds East. About them, in their words: My home is bought and paid for, no mortgage. My finances have stayed much the same over the past year. I have a higher professional job in the private sector, working full-time at a place with 500-plus staff. I left school at 17 or 18. I've got children, but they're grown up and moved out. Class-wise, I'd put myself down as middle class. News habits: The politics I take in is mostly on TV and online, only a few minutes each day. A bit of my political news reaches me via Facebook, mostly from people I know. I also use YouTube. Her views, from her survey answers, in four speech bubbles: If I had to rank the party leaders, Nigel Farage would be first and Zack Polanski last. Immigrants are a real burden on the welfare state. I don't think it's up to the government to find everyone a job. Inheritance tax should be abolished altogether. Where they sit on the BES 0 to 10 value scales: economic, left to right, 6 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 6.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 02/10/2026

I'm a White Welsh non-religious man from Caerphilly, in my twenties. My top issue is the cost of living. In 2024 I voted Plaid Cymru. Today I still would.

Voter card. A map of Wales with a dot on Caerphilly. About them, in their words: I stay with family or friends and don't pay any rent. Money has got a bit tighter this past year. I'm in paid work part-time. I've got A-levels. I'm single. I consider myself working class. News habits: I pay a great deal of attention to politics. His views, from his survey answers, in four speech bubbles: Rhun ap Iorwerth is my favourite of the party leaders; Nigel Farage is my least favourite. I'm happy with how the Welsh Government is doing. The economy is slipping a bit, I'd say. Immigration is coming down a bit. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 2 out of 10, more liberal than the middle half of voters.

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British Voter @britishvoter.bsky.social · 02/10/2026

I'm a White British Anglican man from Salisbury, in my thirties. My top issue is the economy. In 2024 I voted Labour. Today I'd vote for a smaller party.

Voter card. A map of England with a dot on Salisbury. About them, in their words: I'm living with family or friends, rent-free. My savings come to £10,000 to £15,000. I'm working full-time and do office and admin work in the private sector. If I needed it, someone in my family could put £5,000 to £10,000 towards a house for me. When a friend's angry, I usually realise right away. Class-wise, I'd put myself down as working class. News habits: I pay a fair bit of attention to politics. I read the Telegraph more than any other paper. His views, from his survey answers, in four speech bubbles: When it comes to the party leaders, Keir Starmer is my pick and Zack Polanski is my least favourite. I don't think ordinary people's wisdom beats expert opinion. I expect the economy to pick up a bit next year. I think the state should own the major public services and industries. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 7.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 01/10/2026

I'm a White English Anglican woman from Clacton, in my twenties. My top issue is immigration. In 2024 I voted for an independent. Today I'd vote Reform UK.

Voter card. A map of England with a dot on Clacton. About them, in their words: I rent privately, and I reckon I'll be able to buy with a mortgage in the next few years. I'm a lot worse off than I was a year ago. I work full-time and have a professional or technical job in the public sector. Tesco is where I do most of my food shopping. I'd describe myself as working class. News habits: I mostly follow politics on TV, one to two hours a day. Her views, from her survey answers, in four speech bubbles: When it comes to the party leaders, Nigel Farage is my pick and Zack Polanski is my least favourite. My local area gets a bit less than its fair share of government spending. The level of immigration is rising a lot. I strongly disapprove of the UK government's record. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 8 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 01/10/2026

I'm a White British Anglican woman from Hornchurch and Upminster, in my fifties. My top issue is party politics. In 2024 I voted Labour. Today I'd vote Conservative.

Voter card. A map of England with a dot on Hornchurch and Upminster. About them, in their words: I'm paying off a mortgage. I've got £20,000 to £30,000 put by. I work part-time and have a professional or technical job in the public sector, and I'm responsible for other people's work. My partner has a full-time job and works as an engineering technician. I'm a card-carrying union member. I'd describe myself as working class. News habits: I follow politics a bit, on and off. I use Facebook and Instagram. I talk politics most days. Her views, from her survey answers, in four speech bubbles: Of the party leaders, I like Ed Davey most and Nigel Farage least. Britain should let in more relatives of people already here. There's some difference between the Conservatives and Labour. England gets a little less than its fair share from the Union. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4 out of 10, within the middle half of voters; social, liberal to authoritarian, 7 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 01/10/2026

I'm a White Scottish Catholic man from Perth and Kinross-shire, in my thirties. My top issue is the economy. In 2024 I didn't vote. Today I don't know who I'd vote for.

Voter card. A map of Scotland with a dot on Perth and Kinross-shire. About them, in their words: I'm a private tenant. My savings come to £3,000 to £5,000. I'm between jobs and looking for work. Before this, I had a semi-skilled operative job in the private sector. Both my parents were Labour voters. My family could lend me less than £5,000 towards a house if I needed it. I don't see myself as belonging to any particular class. News habits: I keep half an eye on politics. His views, from his survey answers, in four speech bubbles: I don't think much of any of the leaders - Nigel Farage is the best of a bad lot, Keir Starmer the worst. Ordinary people get taken advantage of by big business. The Scottish Government has hurt the Scottish economy somewhat. I expect the economy to get a bit worse next year. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 5.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 01/10/2026

I'm a White British Anglican man from Warrington South, in my fifties. My top issue is the cost of living. In 2024 I voted Labour. Today I still would.

Voter card. A map of England with a dot on Warrington South. About them, in their words: I rent from the council, and I don't expect to be able to buy a home in the next ten years. Money is much the same as it was a year ago. These days, I'm not in paid work - previously, I had a semi-skilled clerical job. My spiritual beliefs make no difference to my life. I consider myself working class. News habits: I follow politics closely. The paper I read most is the Mirror. I don't use social media. Politics comes up with people once or twice a week. His views, from his survey answers, in four speech bubbles: Top of the leaders for me is Keir Starmer, bottom is Nigel Farage. Living costs are still rising a bit. On balance, I'd make zero-hours contracts illegal. Unemployment is usually through no fault of the person's own. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 30/09/2026

I'm a White Scottish Christian woman from Caithness, Sutherland and Easter Ross, in my forties. My top issue is crime. In 2024 I didn't vote. Today I wouldn't either.

Voter card. A map of Scotland with a dot on Caithness, Sutherland and Easter Ross. About them, in their words: I rent from the council. I'm pretty sure the money will run short at some point over the next year. I'm not in paid work at the moment - before that, I had a sales or customer service job in the private sector. I don't think of myself as belonging to a class, but if I had to choose, I'd say working class. News habits: I keep half an eye on politics. Her views, from her survey answers, in four speech bubbles: None of the leaders really does it for me - Kemi Badenoch comes closest, and Ed Davey is last. Call me Scottish, not British. Big business takes advantage of ordinary people at every turn. Sentences for lawbreakers are far too soft. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 6 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 30/09/2026

I'm a non-religious man from Central Suffolk and North Ipswich, in my forties. In 2024 I didn't vote. Today I wouldn't either.

Voter card. A map of England with a dot on Central Suffolk and North Ipswich. About them, in their words: I own my home, mortgage-free. I expect money to get a lot tighter over the next year. I'm in paid work full-time. I'm married and there are no kids living with us. I don't see myself as belonging to any particular class. News habits: I take very little notice of politics. His views, from his survey answers, in four speech bubbles: Every one of the party leaders puts me off. The UK should allow many fewer immigrants to come here to live. If a general election were held tomorrow, I almost certainly wouldn't turn out. Being English or British isn't a big part of how I see myself. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 10 out of 10, more authoritarian than the middle half of voters.

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British Voter @britishvoter.bsky.social · 30/09/2026

I'm a White Scottish non-religious man from Motherwell, Wishaw and Carluke, in my thirties. I'm not sure whether I voted in 2024. Today I'd vote for a smaller party.

Voter card. A map of Scotland with a dot on Motherwell, Wishaw and Carluke. About them, in their words: I'm living with family or friends, rent-free. When I was last asked, the household's income came to £60,000 to £70,000 a year, and this last year, I've had to borrow just to get by on the basics. I work full-time and have a routine technical job in the private sector at a place with 500-plus staff. My other half is in full-time work and has a routine farm job. I see myself as working class. News habits: I don't pay much attention to politics. His views, from his survey answers, in four speech bubbles: I couldn't tell you what I think of any of the party leaders. Immigration is going up a lot. The cost of living is getting a lot higher. I don't feel European in the slightest. The value scales are left off because they did not answer enough of those questions.

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British Voter @britishvoter.bsky.social · 30/09/2026

I'm a British Indian non-religious woman from Bristol North West, in my sixties. My top issue is the environment. In 2024 I voted Green. Today I still would.

Voter card. A map of England with a dot on Bristol North West. About them, in their words: I own my home outright. I've got a decent cushion of savings. I do office and admin work in the private sector, working full-time. The grocery shopping is mostly done at Tesco. Since this time last year, I've been to gigs, been to museums and done some gardening. Class-wise, I'd put myself down as middle class. News habits: I keep half an eye on politics. Her views, from her survey answers, in four speech bubbles: My favourite leader is Zack Polanski. My least favourite is Nigel Farage. Private enterprise is the best answer to Britain's economic problems. I lean towards the environment over growth, but both count. People round here get listened to a bit by national government. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 1.7 out of 10, more liberal than the middle half of voters.

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British Voter @britishvoter.bsky.social · 29/09/2026

I'm a White British non-religious woman from Newark, in my thirties. My top issue is order, discipline and respect. In 2024 I voted Labour. Today I'd vote Green.

Voter card. A map of England with a dot on Newark. About them, in their words: I'm still paying the mortgage on my place. I've got a good bit of money put away. I work part-time and have a professional or technical job in the public sector. I've donated to a political party or cause. I've boycotted products over politics or ethics. I don't really think in class terms, but if pushed, I'd say I'm working class. News habits: I keep up with politics mainly online, between one and two hours a day. I get some of my politics from Facebook and Instagram, mostly from people I know. Politics comes up in conversation a few days a week. Her views, from her survey answers, in four speech bubbles: I rate Zack Polanski highest of the party leaders and Nigel Farage lowest. I back the ban on selling cigarettes to anyone born after 2009. I don't think lawbreakers need stiffer sentences. Parties are more interested in fighting each other than in the public interest. Where they sit on the BES 0 to 10 value scales: economic, left to right, 1 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 4 out of 10, more liberal than the middle half of voters.

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British Voter @britishvoter.bsky.social · 29/09/2026

I'm an Indian Hindu man from Harrow West, in my forties. My top issue is immigration. In 2024 I voted Labour. Today I still would.

Voter card. A map of England with a dot on Harrow West. About them, in their words: My home is bought and paid for, no mortgage. An unexpected £300 bill would mean I'd have to pay for it on a credit card. I have a professional or technical job in the private sector, working full-time at a place with 500-plus staff, with people working under me. I was born abroad, in South Asia. If you asked, I'd say I'm working class. News habits: The politics I take in is mostly from talking to people, half an hour or so a day. His views, from his survey answers, in four speech bubbles: Top of the leaders for me is Keir Starmer, bottom is Kemi Badenoch. Having private companies run public services hasn't gone far enough. Britain definitely needs a strong leader who doesn't have to bother with parliament or elections. Immigration is bad news for Britain's economy. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 8.5 out of 10, more authoritarian than the middle half of voters.

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British Voter @britishvoter.bsky.social · 29/09/2026

I'm a Mixed White and Asian non-religious woman from Tooting, in my twenties. My top issue is division in society. In 2024 I voted Labour. Today I still would.

Voter card. A map of England with a dot on Tooting. About them, in their words: I'm a private tenant. I've a healthy amount of savings behind me. I work full-time and have a higher professional job for a charity. I'm a union member. I stayed in education until I was 20 or older. I'd describe myself as middle class. News habits: I pay a fair bit of attention to politics. I read the Guardian more than any other paper. Her views, from her survey answers, in four speech bubbles: I don't much like any of the leaders - Keir Starmer comes closest. The one I like least is Nigel Farage. Brexit has had a big negative impact on Britain's economy. The cuts to the NHS have gone further than they should have. I feel strongly European. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4 out of 10, within the middle half of voters; social, liberal to authoritarian, 4.5 out of 10, more liberal than the middle half of voters.

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British Voter @britishvoter.bsky.social · 29/09/2026

I'm a White British Christian man from Rutland and Stamford, in my seventies. My top issue is immigration. In 2024 I voted for a smaller party. Today I don't know who I'd vote for.

Voter card. A map of England with a dot on Rutland and Stamford. About them, in their words: I own my home outright. My finances have got a little worse over the last twelve months. I'm retired now. Back when I was working, I had a professional or technical job in the public sector. My other half is retired. I feel I really belong in my local community. I don't think of myself as belonging to a class, but if I had to choose, I'd say working class. News habits: I don't take in any news about politics. Social media isn't something I use. I never get into politics with people. His views, from his survey answers, in four speech bubbles: I don't think much of any of the leaders - Keir Starmer is the best of a bad lot, Zack Polanski the worst. Britain should let in far fewer relatives of people already settled here. Economic growth should take priority, even if it gets in the way of protecting the environment. Ordinary working people do get their fair share of the nation's wealth. Where they sit on the BES 0 to 10 value scales: economic, left to right, 6 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 6 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 28/09/2026

I'm a White British Catholic man from Oxford West and Abingdon, in my seventies. My top issue is immigration. In 2024 I voted Labour. Today I'd vote Conservative.

Voter card. A map of England with a dot on Oxford West and Abingdon. About them, in their words: I own my home, mortgage-free. I think I'll be a bit worse off this time next year. I'm retired these days. In my working life, I had a skilled trade in the private sector. The grocery shopping is mostly done at Tesco. I personally know someone who's a local councillor. I'm working class, I'd say. News habits: Most of what I take in about politics is on TV and online, only a few minutes each day. I go on Facebook and X. Politics isn't something I talk about with people. His views, from his survey answers, in four speech bubbles: I don't much like any of the leaders - Kemi Badenoch comes closest. The one I like least is Zack Polanski. Crime is getting a little higher. I'd keep the United States at arm's length. We should be letting far fewer immigrants into this country. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2 out of 10, within the middle half of voters; social, liberal to authoritarian, 8 out of 10, within the middle half of voters.

310

British Voter @britishvoter.bsky.social · 28/09/2026

I'm a White English Anglican woman from Gorton and Denton, in my fifties. My top issue is party politics. In 2024 I voted Labour. Today I'd vote Reform UK.

Voter card. A map of England with a dot on Gorton and Denton. About them, in their words: I rent from a housing association. I expect money to get a lot tighter over the next year. I work part-time and have a routine service job in the public sector (cleaning, waiting tables etc.) at a place with 500-plus staff. I'm a carer for my parents. I do most of my food shopping at Tesco. If you asked, I'd say I'm working class. News habits: For politics, I mostly rely on what I get on TV and online, less than half an hour a day. I go on Facebook. I don't talk politics with people. Her views, from her survey answers, in four speech bubbles: None of the leaders really does it for me - Nigel Farage comes closest, and Zack Polanski is last. The cost of living is still going up a lot. I see myself as English, not British. I strongly believe parties care more about fighting each other than about the public interest. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 9 out of 10, more authoritarian than the middle half of voters.

020

British Voter @britishvoter.bsky.social · 28/09/2026

I'm a White British Anglican woman from Beckenham and Penge, in my fifties. My top issue is crime. In 2024 I voted Reform UK. Today I'd vote Conservative.

Voter card. A map of England with a dot on Beckenham and Penge. About them, in their words: I've got a mortgage on my home. If a £300 bill turned up out of the blue, I'd have to put it on the credit card. I'm working full-time and have a professional or technical job in the public sector. I'm the sympathetic sort. My religion makes no difference to my life. I'd call myself working class. News habits: I mostly follow politics on TV and online, a few minutes a day. My paper is the Times. Her views, from her survey answers, in four speech bubbles: Kemi Badenoch comes top of the party leaders for me, and Keir Starmer comes bottom. There's no doubt things in Britain used to be better. Train services should be entirely in public hands. People who break the law should get much stiffer sentences. Where they sit on the BES 0 to 10 value scales: economic, left to right, 6.9 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 9.5 out of 10, more authoritarian than the middle half of voters.

000

British Voter @britishvoter.bsky.social · 28/09/2026

I'm a White British Jewish man from Sheffield Hallam, in my thirties. My top issue is the cost of living. In 2024 I didn't vote. Today I'd vote for a smaller party.

Voter card. A map of England with a dot on Sheffield Hallam. About them, in their words: I live with family or friends and pay no rent. I work for myself. I don't hold a passport or a driving licence. I'm single. I see myself as working class. News habits: For politics, I mostly rely on what I get in the papers and on the radio, less than half an hour a day. I go on Facebook. Politics comes up with people once or twice a week. His views, from his survey answers, in four speech bubbles: Every one of the party leaders puts me off. I think men should cherish and protect women. I'm in favour of a state-owned renewable energy company. I support banning smoking for people born after 2009. Where they sit on the BES 0 to 10 value scales: economic, left to right, 2.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 27/09/2026

I'm a White British Anglican woman from Mid Norfolk, in my sixties. My top issue is the cost of living. In 2024 I voted Conservative. Today I still would.

Voter card. A map of England with a dot on Mid Norfolk. About them, in their words: I own my home, mortgage-free. My finances have got a little better over the last twelve months. I'm retired these days. In my working life, I had a professional or technical job in the public sector. I've boycotted products for political reasons. I've got children, but they're grown up and moved out. Class-wise, I'd put myself down as middle class. News habits: I mostly follow politics on TV and in the papers, half an hour or so a day. My paper is the Daily Mail. I spend time on Facebook. I get into politics with people almost daily. Her views, from her survey answers, in four speech bubbles: Kemi Badenoch is my favourite of the party leaders; Zack Polanski is my least favourite. A preacher who spreads hatred of the West should never be given airtime on TV. I'd let in fewer workers from the EU. The economy is going downhill fast. Where they sit on the BES 0 to 10 value scales: economic, left to right, 5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 4.4 out of 10, more liberal than the middle half of voters.

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British Voter @britishvoter.bsky.social · 27/09/2026

I'm a White British woman from Kenilworth and Southam, in my fifties. My top issue is crime. In 2024 I didn't vote. Today I'd vote Conservative.

Voter card. A map of England with a dot on Kenilworth and Southam. About them, in their words: I'm living with family or friends, rent-free. I'm very worried about my family's finances. I'd take a sure thing over a gamble every time. I look after my parents. I don't really think in class terms, but if pushed, I'd say I'm middle class. News habits: Most of what I take in about politics is on TV, somewhere between half an hour and an hour a day. I use YouTube. I never get into politics with people. Her views, from her survey answers, in four speech bubbles: Out of all the leaders, Nigel Farage is the one I like best, and Keir Starmer the one I like least. There's a great difference between the Conservatives and Labour. Immigrants put a burden on the welfare state. Crime is getting a lot higher. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 7 out of 10, within the middle half of voters.

010

British Voter @britishvoter.bsky.social · 27/09/2026

I'm a White European Catholic woman from Thurrock, in my sixties. My top issue is the cost of living. In 2024 I voted Lib Dem. Today I still would.

Voter card. A map of England with a dot on Thurrock. About them, in their words: My home is bought and paid for, no mortgage, and I bought my first home in 1999. I worry a lot about my family's financial security. I go to church every week. I'd call myself middle class. News habits: The politics I take in is mostly on TV and in the papers, an hour or two a day. The paper I read most is the Daily Mail. I spend time watching YouTube. Politics isn't something I talk about with people. Her views, from her survey answers, in four speech bubbles: I'm not keen on any of the leaders, though Ed Davey is the nearest to it. Nigel Farage is my least favourite. My child marrying a Conservative voter would make me very unhappy. I think I'll be much worse off ten years from now. Political compromise usually means selling out. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 9 out of 10, more authoritarian than the middle half of voters.

020

British Voter @britishvoter.bsky.social · 27/09/2026

I'm an Asian Muslim woman from North West Cambridgeshire, in my thirties. In 2024 I didn't vote. Today I wouldn't either, but I'm a Reform supporter.

Voter card. A map of England with a dot on North West Cambridgeshire. About them, in their words: My landlord is the council. I've had to borrow money for essentials this year. I'm not doing paid work right now. My secondary school was a private one. My family could lend me less than £5,000 towards a house if I needed it. I count myself as middle class. News habits: I keep half an eye on politics. Her views, from her survey answers, in four speech bubbles: Zack Polanski is the leader I've most time for, Ed Davey the one I've least time for. Immigration is getting a little lower. Too many of our public services are being run by private companies. Robots and AI doing more of the work would be good for me personally. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4 out of 10, within the middle half of voters; social, liberal to authoritarian, 7 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 26/09/2026

I'm a White British Christian man from Dumfriesshire, Clydesdale and Tweeddale, in my seventies. My top issue is immigration. In 2024 I voted Reform UK. Today I still would.

Voter card. A map of Scotland with a dot on Dumfriesshire, Clydesdale and Tweeddale. About them, in their words: My home is bought and paid for, no mortgage. I'm a bit worse off than a year ago. I'm retired - in my working days, I was a team leader in the private sector. One of my kids has a long-term illness or disability. I left school at 16. I see myself as working class. News habits: I keep a close eye on politics. I spend time watching YouTube. I get into politics with people a day or two a week. His views, from his survey answers, in four speech bubbles: My favourite leader is Nigel Farage. My least favourite is John Swinney. Britain should take in far fewer asylum seekers. I'd sooner put my trust in ordinary people than in the opinions of experts. I don't feel European in the slightest. Where they sit on the BES 0 to 10 value scales: economic, left to right, 5.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 8.1 out of 10, more authoritarian than the middle half of voters.

250

British Voter @britishvoter.bsky.social · 26/09/2026

I'm a White English non-religious man from Nuneaton, in my forties. In 2024 I voted Reform UK. Today I still would.

Voter card. A map of England with a dot on Nuneaton. About them, in their words: I'm still paying the mortgage on my place. I've got no savings at all. I work full-time and have a sales or customer service job in the private sector somewhere with more than 500 people on the books. My partner works full-time and has a sales or customer service job. I belong to a trade union. I don't think of myself as belonging to a class, but if I had to choose, I'd say working class. News habits: I pay a fair bit of attention to politics. His views, from his survey answers, in four speech bubbles: Nigel Farage is my favourite of the party leaders; Keir Starmer is my least favourite. I'd say I'm more English than British. Conflicts around the world, like Iran and Ukraine, have had a big negative impact on our economy. Sentences should be tougher on people who break the law. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 7.5 out of 10, within the middle half of voters.

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British Voter @britishvoter.bsky.social · 26/09/2026

I'm a White British non-religious man from South Holland and The Deepings, in my seventies. My top issue is the economy. In 2024 I voted Conservative. Today I still would.

Voter card. A map of England with a dot on South Holland and The Deepings. About them, in their words: My home is bought and paid for, no mortgage, and I got on the housing ladder in 1980. I've got a decent cushion of savings. I'm retired now. Back when I was working, I worked as an engineering technician in the public sector. Tesco is where I do most of my food shopping. I don't really think in class terms, but if pushed, I'd say I'm middle class. News habits: The politics I take in is mostly in the papers, less than half an hour a day. I read the Telegraph more than any other paper. I spend time watching YouTube. I get into politics with people a day or two a week. His views, from his survey answers, in four speech bubbles: Kemi Badenoch is the leader I've most time for, Keir Starmer the one I've least time for. I'm against a publicly owned energy company. If anything, ethnic minorities get favoured in Britain these days. I expect the economy to get much worse over the next twelve months. Where they sit on the BES 0 to 10 value scales: economic, left to right, 8.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 5.5 out of 10, within the middle half of voters.

030

British Voter @britishvoter.bsky.social · 26/09/2026

I'm a White British non-religious woman from Wirral West, in my forties. My top issue is war. In 2024 I voted Labour. Today I'd vote Lib Dem.

Voter card. A map of England with a dot on Wirral West. About them, in their words: I own my home with a mortgage. I've needed to borrow to pay for bills and groceries this past year. I'm working full-time and have a professional or technical job in the public sector. One of my children has a long-term health condition or disability. My other half is in full-time work and has a senior supervisory job. I see myself as working class. News habits: The politics I take in is mostly online and in the papers, only a few minutes each day. A bit of my political news reaches me via X, mostly from commentators and journalists. I also spend time on Facebook and Instagram. Politics comes up in conversation a few days a week. Her views, from her survey answers, in four speech bubbles: Among the party leaders, I like Ed Davey most and Nigel Farage least. On Israel and Palestine, I'm a little more on the Palestinian side. I strongly disagree that immigrants are a burden on the welfare state. Private healthcare doesn't benefit everyone just because it eases the burden on taxpayers. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 2.5 out of 10, more liberal than the middle half of voters.

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British Voter @britishvoter.bsky.social · 25/09/2026

I'm a White British non-religious man from St Albans, in my twenties. My top issue is the environment. In 2024 I voted Green. Today I'd vote Lib Dem.

Voter card. A map of England with a dot on St Albans. About them, in their words: I live rent-free with family or friends. If a £300 bill turned up out of the blue, I'd have to go to family or friends for the money. I'm a full-time university student. There's an inheritance coming my way that will be a major change for me financially. The main wage earner at home when I was 14 was my dad, who had a professional or technical job. I think of myself as middle class. News habits: I keep half an eye on politics. The paper I read most is the Telegraph. His views, from his survey answers, in four speech bubbles: I rate Ed Davey highest of the party leaders and Keir Starmer lowest. I don't see why children's TV should show more families with same-sex parents. On balance, I'd raise taxes a bit and spend a bit more on health and social services. We need to be doing a great deal more to protect the environment than we are. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 5.5 out of 10, within the middle half of voters.

160

British Voter @britishvoter.bsky.social · 25/09/2026

I'm a White British Anglican woman from Newton Aycliffe and Spennymoor, in my forties. My top issue is the cost of living. In 2024 I voted Conservative. Today I'd vote Reform UK.

Voter card. A map of England with a dot on Newton Aycliffe and Spennymoor. About them, in their words: I own my home with a mortgage. If a £300 bill turned up out of the blue, I'd have to go to family or friends for the money. I'm working full-time and have a professional or technical job in the public sector. I'm married and have two kids living at home. My religion makes no difference to my life. In terms of class, I'm middle class. News habits: I follow politics closely. My paper is the Daily Mail. Her views, from her survey answers, in four speech bubbles: I rate Kemi Badenoch highest of the party leaders and Zack Polanski lowest. Schools are getting a little worse. Living costs are still rising sharply. Gay and lesbian people get special treatment in Britain these days, if anything. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4 out of 10, within the middle half of voters; social, liberal to authoritarian, 9.5 out of 10, more authoritarian than the middle half of voters.

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British Voter @britishvoter.bsky.social · 25/09/2026

I'm a White British non-religious man from Lowestoft, in my thirties. My top issue is immigration. In 2024 I voted Reform UK. Today I still would.

Voter card. A map of England with a dot on Lowestoft. About them, in their words: I'm paying off a mortgage. Our household income, last time I gave it, was £60,000 to £70,000 a year, and my savings come to £40,000 to £50,000. I'm working full-time. My other half has a full-time job and has a senior supervisory job. When it comes to class, I'd say I'm working class. News habits: I keep a very close eye on politics. His views, from his survey answers, in four speech bubbles: Out of all the leaders, Nigel Farage is the one I like best, and Keir Starmer the one I like least. The UK should allow many fewer immigrants to come here to live. Censorship of films and magazines has no place in upholding moral standards. Britain should guard its independence from the European Union. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 5 out of 10, within the middle half of voters.

020

British Voter @britishvoter.bsky.social · 25/09/2026

I'm a White British Catholic woman from Goole and Pocklington, in my forties. My top issue is immigration. In 2024 I voted Reform UK. Today I'd vote for a smaller party.

Voter card. A map of England with a dot on Goole and Pocklington. About them, in their words: I'm paying off a mortgage. I worry a great deal about whether my family will be financially secure. I'm in paid work full-time. My family could find me less than £5,000 towards a house if it came to it. My day-to-day activities are limited a bit by a health condition. I'd call myself working class. News habits: I get most of my politics online, more than two hours a day. Her views, from her survey answers, in four speech bubbles: When it comes to the party leaders, Nigel Farage is my pick and Ed Davey is my least favourite. Women get a very raw deal in Britain today. Immigration is getting a lot higher. I don't really feel European. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0.5 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 9.5 out of 10, more authoritarian than the middle half of voters.

020

British Voter @britishvoter.bsky.social · 24/09/2026

I'm a White British non-religious woman from Birmingham Hodge Hill and Solihull North, in my forties. My top issue is the cost of living. In 2024 I didn't vote. Today I wouldn't either - at a push, I'm closest to Green.

Voter card. A map of England with a dot on Birmingham Hodge Hill and Solihull North. About them, in their words: I rent privately. I've needed to borrow to pay for bills and groceries this past year. I'm in paid work part-time. I finished school with GCSEs. My partner is unemployed and looking for work right now. I think of myself as working class. News habits: I keep half an eye on politics. Her views, from her survey answers, in four speech bubbles: None of the leaders does much for me. Ed Davey comes closest; Keir Starmer comes last. Working people get less than their fair share of the nation's wealth. I wouldn't change taxes or spending on health and social services much either way. The cost of living is getting a little higher. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3 out of 10, within the middle half of voters; social, liberal to authoritarian, 7.5 out of 10, within the middle half of voters.

051

British Voter @britishvoter.bsky.social · 24/09/2026

I'm a British Indian Hindu woman from South West Hertfordshire, in my forties. My top issue is the cost of living. In 2024 I voted Conservative. Today I don't know who I'd vote for.

Voter card. A map of England with a dot on South West Hertfordshire. About them, in their words: My home is bought and paid for, no mortgage. I worry a great deal about whether my family will be financially secure. I'm working part-time and have a higher professional job in the public sector. The grocery shopping is mostly done at Morrisons. My parents get financial help from me. I'm working class, I'd say. News habits: I don't follow the news about politics at all. A bit of my political news reaches me via Facebook and Instagram, mostly from the parties themselves. I never get into politics with people. Her views, from her survey answers, in four speech bubbles: Of the party leaders, Keir Starmer is the only one I could give a score to, and I can't stand him. Where I live has decent restaurants, bars and shops. The cost of living is still going up a lot. I think the public sector alone should provide gas, electricity and water. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 9.5 out of 10, more authoritarian than the middle half of voters.

150

British Voter @britishvoter.bsky.social · 24/09/2026

I'm a White British Anglican woman from Tiverton and Minehead, in my forties. My top issue is social care. In 2024 I voted Lib Dem. Today I still would.

Voter card. A map of England with a dot on Tiverton and Minehead. About them, in their words: I've got a mortgage on my home. I think I'll be a bit worse off this time next year. I have a management job in the private sector, working full-time. I'm a carer for my parents. There's no one in my family who could lend or give me anything towards a house. Class-wise, I'd put myself down as working class. News habits: I get most of my politics on TV and online, a few minutes a day. I go on Facebook. I get into politics with people almost daily. Her views, from her survey answers, in four speech bubbles: I'm not keen on any of the leaders, though Zack Polanski is the nearest to it. Nigel Farage is my least favourite. Local services in my area have been cut too much. I think my vote makes some difference in my constituency. I feel really proud to be British. Where they sit on the BES 0 to 10 value scales: economic, left to right, 5.5 out of 10, further right than the middle half of voters; social, liberal to authoritarian, 5 out of 10, within the middle half of voters.

060

British Voter @britishvoter.bsky.social · 24/09/2026

I'm a British Indian Hindu woman from South West Hertfordshire, in my forties. My top issue is the cost of living. In 2024 I voted Conservative. Today I don't know who I'd vote for.

120

British Voter @britishvoter.bsky.social · 23/09/2026

I'm a White British non-religious man from Central Devon, in my sixties. My top issue is welfare. In 2024 I didn't vote. Today I'd vote Conservative.

Voter card. A map of England with a dot on Central Devon. About them, in their words: I rent from a private landlord. I don't lose sleep over money. I am a team leader in the private sector, working full-time at a place with under 25 staff. My kids have grown up and left home. I'm pretty relaxed most of the time. If you asked, I'd say I'm working class. News habits: For politics, I mostly rely on what I get on TV and in the papers, only a few minutes each day. I've got an account on Facebook, and I watch YouTube as well. I get into politics with people a day or two a week. His views, from his survey answers, in four speech bubbles: Out of all the leaders, Kemi Badenoch is the one I like best, and Keir Starmer the one I like least. Cuts to public spending haven't gone far enough. Families on benefits get much more than they should. I'm in favour of getting rid of inheritance tax. Where they sit on the BES 0 to 10 value scales: economic, left to right, 4 out of 10, within the middle half of voters; social, liberal to authoritarian, 9.5 out of 10, more authoritarian than the middle half of voters.

020

British Voter @britishvoter.bsky.social · 23/09/2026

I'm a White British non-religious woman from Wolverhampton West, in my fifties. My top issue is the cost of living. In 2024 I voted Reform UK. Today I don't know who I'd vote for.

Voter card. A map of England with a dot on Wolverhampton West. About them, in their words: I own my home with a mortgage. I've got no savings at all. I'm self-employed in a professional or technical line of work. I'd take a sure thing over a gamble every time. My work is in the creative industries. I think of myself as working class. News habits: I don't take in any news about politics. A bit of my political news reaches me via Facebook, mostly from people I know. I also spend time on X and TikTok. I watch YouTube on top of that. I talk politics a few days a week. Her views, from her survey answers, in four speech bubbles: I've not got much time for any of the leaders. Kemi Badenoch comes nearest; Nigel Farage is bottom of the pile. London gets way more than its fair share of government spending. Nobody born after 2009 should ever be sold cigarettes. I support the government creating a renewable energy company. Where they sit on the BES 0 to 10 value scales: economic, left to right, 0 out of 10, further left than the middle half of voters; social, liberal to authoritarian, 5.5 out of 10, within the middle half of voters.

020

British Voter @britishvoter.bsky.social · 23/09/2026

I'm a White British non-religious man from Enfield North, in my seventies. My top issue is the economy. In 2024 I voted Labour. Today I'd vote Lib Dem.

Voter card. A map of England with a dot on Enfield North. About them, in their words: I'm a private tenant. Money has got a bit tighter this past year. I'm retired now. Back when I was working, I had a senior management job in the public sector. When I was about 14, the main wage earner in our house was my dad, who had a higher professional job. I'm middle class, I'd say. News habits: For politics, I mostly rely on what I get on TV and in the papers, only a few minutes each day. When it comes to papers, I mostly read the Guardian. I'm not on social media. I talk politics with people now and then. His views, from his survey answers, in four speech bubbles: I'm not keen on any of the leaders, though Ed Davey is the nearest to it. Kemi Badenoch is my least favourite. I'm British above all, and being English comes a long way behind. The economy has got a bit worse over the past year. Putting VAT on private school fees was the right call. Where they sit on the BES 0 to 10 value scales: economic, left to right, 3.5 out of 10, within the middle half of voters; social, liberal to authoritarian, 3 out of 10, more liberal than the middle half of voters.

020