iiinova — where your digital self keeps evolving

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Hey it's Jess @jessthebp.bsky.social · 16/03/2025

This is a qq for people who actively work on machine learning systems-- not marketers or stakeholder, not c suite folks-- is there any reason to believe that the current issues with llms and hallucinations can ever be fixed with further training?

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Aleyda Solis @aleyda.bsky.social · 15/03/2025

🚨 The latest in SEO News from today's edition of #SEOFOMO 👇 * Google Begins Rolling Out March Core Algorithm Update * Google Responds To Publishers Concerns On AI Mode * Win the AI Search Game at Top of Funnel * Much more. Check your inbox or read: seofomo.co/posts/a-new-...

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Nikki Pilkington @nikkipilkington.bsky.social · 15/03/2025

Remember when people thought hiding white text on a white background was the height of SEO cleverness? Well, apparently everything old is new again, but this time with an AI twist.

nikki-pilkington.com

Hidden Text For AI Search? Welcome Back To 1999...

Remember when people thought hiding white text on a white background was the height of SEO cleverness? Well, apparently everything old is new again, but this

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Gabriella @seocopy.bsky.social · 15/03/2025

Today’s meme: Missing 🐾 😂 #DogsofBluesky #DogsofTheResistance

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Majestic @majestic.com · 11/03/2025

Amit Raj recommends creating content that aligns with your audience's needs rather than just targeting competitors' keywords or relying on vanity metrics like search volume or a keyword difficulty score. maj.to/4hdVYiZ

A photo of Amit Raj which says "Rather than only focusing on what keywords or content your competitors are targeting, or going off vanity metrics like search volume or KD score, think about what content aligns with your audience."

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Miriam Ellis @miriamellis.bsky.social · 08/03/2025

Thank you for publishing this report @lidia-infante.com. I always so appreciate it. Happy to be writing for @semrushofficial.bsky.social via @searchengineland.bsky.social and glad to see some positive numbers in the #LocalSEO category.

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Barry Schwartz @rustybrick.com · 11/03/2025

New study shows AI search engines get it wrong, way too often, and even make up citations and links too often - this is a real problem - plus more www.seroundtable.com/ai-search-en... #ai #search

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 10/03/2025

@tory.thegray.co and I sat down with @jlwchambers.bsky.social of @withcandour.co.uk to chat all about JavaScript and its impact on website migrations! Check out the full podcast episode now ⬇️

youtube.com

JavaScript and Website Migrations with Sam Torres & Tory Gray

YouTube video by Candour Agency

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 10/03/2025

Next week join me and @lizlinder.bsky.social for my webinar on Integrating AI into SEO Testing Workflows! www.linkedin.com/video/event/...

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Mark Williams-Cook @markwilliamscook.com · 10/03/2025

Client being acquired 😁 (grats) Client taking Digital PR in-house 🎉 (double grats) @withcandour.co.uk will have 1 space for a new Digital PR client from May 2025 for budgets £6k+ per month. Not big reach here, but you're good people. 🤛

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Cyrus Maxx @zyppy.com · 10/03/2025

In Q4 of 2024, as Google AI Overview prevalence increased 8.8 percentage points (pp) for "Desktop Informational Queries" organic click-through rates DECREASED 7.3 pp This, according to a new CTR study from AWR Google CTR Stats – Changes Report for Q4 2024 www.advancedwebranking.com/blog/ctr-goo...

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Reposted by Autocrat (darth_na)

Barry Adams 📰 @polemicdigital.com · 10/03/2025

The content quality bell curve is now entirely skewed thanks to generative AI.

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Autocrat (darth_na) @darth-autocrat.bsky.social · 07/03/2025

1/🧵 🚨:: Bad Evolution of Content Marketing ::🚨 There's multiple issues here ... Measuring by Traffic! If you've got MQLs/SQLs etc. - then you're not likely an MFA (made for ad/affil revenue) ... so Traffic should not be a main metric, let alone a KPI! >>> #ContentMarketing #SEO #DigitalMarketing

Screenshot - cropped - tweet:
Ross Hudgens (@RossHudgens)
3:52 PM · Mar 6, 2025

Content marketing emphasis often starts with publishing volume, but real success comes from refining your focus.

Over time, the best teams move from just creating content to driving leads, revenue & long-term growth.

See the full evolution in the graphic below:
<image>

The image is a simple bar chart. (black background, red columns).
X/Horizontal axis : Campaign stages - years (1-5)
Y/Vertical axis : Traffic
Bar 1 (Year 1) - highest traffic - Publishing volume.
Bar 2 (Year 2) - 2nd highest traffic - Performance/MQLs
Bar 3 (Year 3) - middle traffic - SQLs
Bar 4 (Year 4) - 2nd lowest traffic - Closed / Won
Bar 5 (Year 5) - lowest traffic - Deal size / Retention

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Reposted by Autocrat (darth_na)

Nikki Pilkington @nikkipilkington.bsky.social · 09/03/2025

As a small business owner, you’ve likely caught yourself saying “I’ll just do it myself to save money” more times than you can count. On the surface, this makes perfect sense. Why pay someone else when you can do it you...

nikki-pilkington.com

Your Time Isn't Free - The True Cost Of DIY Tasks For Small Businesses

Discover why "free" DIY tasks like social media, blogging and SEO might actually be costing your business more than outsourcing.

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Reposted by Autocrat (darth_na)

Majestic @majestic.com · 09/03/2025

James Brockbank (@brockbankjames.bsky.social) explains that great content comes from real experts, so if you can focus on adding unique, high-value information, you'll be able to create more value than anything AI can generate. maj.to/43bai7G

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Natalie Slater @njmott.bsky.social · 08/03/2025

No they don’t!!!

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Lidia Infante @lidia-infante.com · 08/03/2025

I've analyzed 2,433 SEO articles from 2024. The gender gap is real. 📊 36% of articles were written by women 👩‍💻 Women make up 48% of the author pool (up from 31% in 2021) 🏆 Semrush was the most inclusive 😬 Men still dominate technical SEO Full report ➡️ www.lidia-infante.com/post/gender-... #IWD25

lidia-infante.com

The Gender Gap In SEO Publishing In 2025

64% of SEO articles are written by men, but things are steadily improving. Look at the numbers by publication, topic and performance.

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Reposted by Autocrat (darth_na)

Aleyda Solis @aleyda.bsky.social · 08/03/2025

Delighted to see this @dejanseo.bsky.social 👏 so well deserved! PS: If you haven't yet tried the AI Rank Tracker by Dan, Give it a go, super easy to use and free, link below 👇

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Reposted by Autocrat (darth_na)

Majestic @majestic.com · 08/03/2025

Jeroen Veenhoven explains that great content serves a purpose. Winning half the battle is understanding goals, context, and audience. From SEO to user journey, every piece should fit into a bigger plan. maj.to/43bai7G

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Aleyda Solis @aleyda.bsky.social · 08/03/2025

Want to really support women? Great! Then besides congratulating them today: * Start hiring them and pay them as well as you do with men * Refer and partner with women specialists, entrepreneurs and owned businesses …

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Reposted by Autocrat (darth_na)

Paul Shapiro @shapiro.bsky.social · 08/03/2025

Is anyone I know paying for Proxy by Convergence AI?

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Reposted by Autocrat (darth_na)

Glenn Gabe @glenngabe.bsky.social · 08/03/2025

Such a simple file that can have a BIG impact (and sometimes NOT in a good way). :) Great that Google started the robots refresher series. Here's the first post in the series. My 2 cents: *Always* test heavily before rolling out big robots.txt changes. Nip problems in the bud... #google #seo

developers.google.com

Robots Refresher: robots.txt — a flexible way to control how machines explore your website | Google Search Central Blog | Google for Developers

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H̀͠T̶TP ́̕L̨͡o̡͠v̕ec̢̀͜ra̛͞f̕t @httpcraft.love · 07/03/2025

Just got laid off. If you know of anyone hiring an SEO, and in particular a technical SEO, lmk. Thanks.

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Glenn Gabe @glenngabe.bsky.social · 07/03/2025

I wrote a post recently about how disallowing via robots.txt is NOT a valid approach when dealing with site reputation abuse. Noindexing is the way to go. Google just made it clearer! In the manual actions docs, Google now clearly explains to noindex the urls versus blocking via robots.txt. #seo

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Darren Shaw @whitespark.ca · 07/03/2025

AI is changing search, so you should change your SEO. Semrush found that only 30% of ChatGPT searches match traditional search patterns; the other 70% had "unknown intent", i.e. were more conversational. Use this checklist to tweak your SEO to rank better for AI searches 👇 #localseo #seo

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Reposted by Autocrat (darth_na)

Dave Smart @tamethebots.com · 07/03/2025

Great addition to the robots.txt refresher series! developers.google.com/search/blog/... And super-honoured that there's a shout out to @not-a-robot.com & mine's robots.txt tool 😊, along with Will Critchlow's excellent www.realrobotstxt.com

developers.google.com

Robots Refresher: robots.txt — a flexible way to control how machines explore your website | Google Search Central Blog | Google for Developers

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Autocrat (darth_na) @darth-autocrat.bsky.social · 07/03/2025

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Autocrat (darth_na) @darth-autocrat.bsky.social · 06/03/2025

Could people please share the original post, maybe, if it gets a bit more traction, someone at G may actually step up! #SEO #SRA

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Majestic @majestic.com · 06/03/2025

Arnout Hellemans (@hellemans.me) explains that to create effective content, you need to identify key questions to answer and choose the best UX elements (like tables, videos, or bullet points) to communicate your message clearly. maj.to/4hLsb13

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Autocrat (darth_na) @darth-autocrat.bsky.social · 04/03/2025

. :: Is Google showing Favouritism? :: After years (and years) of complaints, of people showing G examples of weak, bad, spammy, unhelpful, unsatisfactory content, ranking on "brand sites" (particularly Large/Enterprise Publishers) ... ... G made the #SRA. >>> X: x.com/darth_na/sta...

Chart - Showing sharp rise in "Organic traffic".

X/Horizontal Axis : Time (measured in 4-day blocks, early February to early March).
Y/Vertical Axis : Traffic quantity (measured in 400K bars).

Chart shows a flat line until near the end of February, then massive increases over a matter of days (from 0 to over 1.5 Million, in approx. a week).

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Reposted by Autocrat (darth_na)

Areej (she/her) @areejabuali.bsky.social · 04/03/2025

I'm officially a published book author! My 3-year old's response to that was asking for breakfast. These kids know how to keep us humble. ➡️ amzn.eu/d/9RuWbpL

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Nikki Pilkington @nikkipilkington.bsky.social · 04/03/2025

Picture this: you’re strolling down the high street, and you spot your go-to shop. But instead of the usual enticing window display, it’s like someone’s raided the rubbish bin and chucked it all in the window.

m.mtrbio.com

Is Google Deliberately Making Search Results Worse?

Is Google deliberately making search results worse to boost profits? A recent report suggests it might be. Learn what this means for your B2B website

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Autocrat (darth_na) @darth-autocrat.bsky.social · 04/03/2025

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 11/02/2025

Reddit is a goldmine for finding leads for your multi location business. Learn how to leverage it for growth in this short clip! youtube.com/shorts/Yg4wX...

youtube.com

Reddit is a goldmine for finding leads for your multi location business

YouTube video by Celeste Gonzalez

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Reposted by Autocrat (darth_na)

Myriam Jessier @myriam.dopamine.builders · 11/02/2025

Frame your data like the plot twist everyone saw coming but couldn't prevent - except this time, you're giving them the cheat codes to win. Make them feel smart for getting ahead of the problem. #BigBeautifulQueries

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Autocrat (darth_na) @darth-autocrat.bsky.social · 10/02/2025

. I can see my patience is going to run out very fast this year... #SEO #Meme

Meme - Beckham-Posh- "Be Honest".
6 cell image (2 columns, 3 rows - pairs of Posh and David)

Cell 1 : Posh : "I'm a professional SEO"
Cell 2 : David : "Be honest."
Cell 3 : Posh : "I use strategies and tactics..."
Cell 4 : David : doesn't say anything, just waits.
Cell 5 : Posh : "... fine. Keywords and Links!"
Cell 6 : David : "Thank you."

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Majestic @majestic.com · 10/02/2025

Navin Israni (@vocabartist.bsky.social) shares that the biggest SEO challenge is fostering team cooperation, as team-dependent tasks are often deprioritized, reinforcing silos. maj.to/42FGTCz

A photo of Navin Israni with the quote "The real challenge for SEOs isn't algorithm updates or keyword research, it's getting different teams to cooperate because team-dependent tasks often get pushed down the priority list, further strengthening (rather than removing) silos."

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Reposted by Autocrat (darth_na)

Nikki Pilkington @nikkipilkington.bsky.social · 10/02/2025

Tired of your website hiding from Google? In this webinar, I'll show you 3 simple fixes you can do TODAY. No jargon, no complexity - just steps that actually work. March 6th, 10am GMT www.eventbrite.com/e/3-things-you-c…

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Women in Tech SEO Community @womenintechseo.bsky.social · 10/02/2025

With one day left until the second session in our latest live series, in collaboration with WTSPartner, @sitebulb.com , here is everything you need to know: 🧑‍💻 Trainer: Ashleigh Noad 📅 Time and Date: 11 Feb, 4pm GMT (11am ET) 🧠 Topic: Auditing Indexability in Ecommerce sitebulb.com/ecommerce-se...

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Nic Steenhout @nicolas-steenhout.com · 09/02/2025

Use camel case in your hashtags. I write #BirdPhotography rather than #birdphotography because it’s easier to read for us all. And it’s easier to understand for screen reader users. It’s also the difference between #SuperBowl and #SuperbOwl

3/4 view from the front of a burrowing owl looking straight at the camera.

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Autocrat (darth_na) @darth-autocrat.bsky.social · 09/02/2025

. 🏈🏈🏈 #SuperBowlLIX 🏈🏈🏈 Just watch the ads, and remember - the ones by @Google, are likely faked! #Google #Gemini

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Autocrat (darth_na) @darth-autocrat.bsky.social · 09/02/2025

. Owned, Earned, Shared, Paid. That's the typical preferred order. And Earned, Shared and Paid ... should all push to Owned. Sure, you can optimise the E/S/P media/sources, but your main efforts should be your own site, on your own domain, on hosting you control. Less risk, more control! #SEO

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Autocrat (darth_na) @darth-autocrat.bsky.social · 06/02/2025

. ⚰️ :: Recipeace :: ⚰️ Well - people have moaned and complained about recipes sites, for years! And G may actually be looking to take some sort of action (or cause a panic!) But, considering G already took a hammer to the MFA sector... >>> #SEO #RecipeSites #HRU

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Autocrat (darth_na) @darth-autocrat.bsky.social · 06/02/2025

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Majestic @majestic.com · 05/02/2025

Rosemary Osuoha recommends communicating technical audits effectively by structuring them with prioritized tasks, user stories, acceptance criteria, testing strategies, and an overview for quick stakeholder reference. maj.to/40nZPmf

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Glenn Gabe @glenngabe.bsky.social · 04/02/2025

Focused on performance? -> Chrome 133 is rolling out now. New in DevTools: Image delivery insight The Performance > Insights tab can now highlight images whose file size you can optimize. Click an image in the insight to see it highlighted in the Network track. developer.chrome.com/blog/new-in-...

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