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Nikki Pilkington

@nikkipilkington.bsky.social
951 followers 816 following 1.5K posts

non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.

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Nikki Pilkington @nikkipilkington.bsky.social · 29/09/2026
Yes, it’s a bit sweary on occasion. But it’s also packed full of weekly advice to help you and your website SEO.
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SEO F&cking What? SEO Newsletter From Nikki Pilkington
A weekly email for people who aren't SEOs and don't want to be, but need to know enough not to get ripped off. Google updates explained in a paragraph instead
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Nikki Pilkington @nikkipilkington.bsky.social · 28/09/2026
SEO Build Pack for web designers Get the SEO right while you build. Not after.
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Web Designers SEO Build Pack
Seven pieces you use on every project so the sites you hand over have their SEO foundations right from day one. Written by someone who's spent 30 years fixing
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Nikki Pilkington @nikkipilkington.bsky.social · 28/09/2026
Web designers: “My mate says I should buy backlinks.” Cheers, Dave. Really fucking helpful. 10 client SEO questions. 10 straight answers. One free cheat sheet. f.mtr.cool/kthtu493ht
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Nikki Pilkington @nikkipilkington.bsky.social · 27/09/2026
“Best for: blunt yet smart search advice. Punk meets SEO. Dry, withering takes on the BS of the SEO community.” Who said that about my newsletter? Oh yeah @ahrefs did...  You should probably sign up -
f.mtr.cool
SEO F&cking What? SEO Newsletter From Nikki Pilkington
A weekly email for people who aren't SEOs and don't want to be, but need to know enough not to get ripped off. Google updates explained in a paragraph instead
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Nikki Pilkington @nikkipilkington.bsky.social · 26/09/2026
Apologies. I went away, so naturally Google launched another spam update. SEO tools full of scary red numbers? DON'T PANIC. Frantically changing your website every time a ranking drops is a shit plan. Let the update finish, give it a week or two to settle, then see where you stand.
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Nikki Pilkington @nikkipilkington.bsky.social · 26/09/2026
Oh fuck off Steven Bartlett, pretending you know anything about AI search and "optimisation". Go ask ChatGPT what you looked like in the 80s or something. #DragonsDen
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Nikki Pilkington @nikkipilkington.bsky.social · 24/09/2026
@johnmu.com we seriously need to have a word.
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Reposted by Nikki Pilkington
Andrew Optimisey @optimisey.com · 24/09/2026
So nice to see @guaca.bsky.social using their BSky.handle in their searchnorwichXL talk, not 'the other place'. 👏👏 #SNXL
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Nikki Pilkington @nikkipilkington.bsky.social · 24/09/2026
Such a fab speaker lineup at Search Norwich XL. @markwilliamscook.com @dixonjones.bsky.social
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Nikki Pilkington @nikkipilkington.bsky.social · 22/09/2026
Just found out via 3rd parties that one client got a £20k contract because of being found in Google, and another a £3.5k contact because of being found in AI search. Because of work I did. So why am I finding out from 3rd parties? SEOs, how can I change this, because it's not the first time.
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Nikki Pilkington @nikkipilkington.bsky.social · 22/09/2026
Your website can rank, can get traffic, and yet still do absolutely fuck all for your business. My free B2B website copy health check to helps you spot the stuff that might be stopping people from taking the next step. f.mtr.cool/a8ehmomb2q
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Nikki Pilkington @nikkipilkington.bsky.social · 21/09/2026
Tomorrow. 10am. SEO for Translators & Interpreters f.mtr.cool/8h3h8kt4ua
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Nikki Pilkington @nikkipilkington.bsky.social · 20/09/2026
I'm all for efficiency
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Nikki Pilkington @nikkipilkington.bsky.social · 18/09/2026
Kane Mitchell’s £99 AI Power Hour is the most useful thing I’ve booked this year. He looked at how I work, spotted where AI could save me time, and stopped me overcomplicating something that had a much simpler solution. Best £99 I’ve spent this year. f.mtr.cool/par1ukzvfo
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Reposted by Nikki Pilkington
Mark Williams-Cook @markwilliamscook.com · 16/09/2026
It's okay. We have a 'human in the loop'.
Neo from the Matrix in his pod thing.
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Nikki Pilkington @nikkipilkington.bsky.social · 17/09/2026
It's true...
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Reposted by Nikki Pilkington
Theo Priestley @theopriestley.net · 17/09/2026
wasting time should be mandatory
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Reposted by Nikki Pilkington
The Anti-Christ Brosnahan @chrisbrosnahan.com · 16/09/2026
Here's what's pissing me off about the Piddington group. It's the way they're enjoying this. It's not about attention for a cause. That's just an excuse. It's about being bigots and enjoying being bigots.
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Reposted by Nikki Pilkington
John Mueller @johnmu.com · 15/09/2026
So cool that even search engines are afraid of you.
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Nikki Pilkington @nikkipilkington.bsky.social · 15/09/2026
Oh... thanks Bing...
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Nikki Pilkington @nikkipilkington.bsky.social · 12/09/2026
Are AI-built websites any good for SEO? I audited 5 to find out
nikki-pilkington.com
Are AI Generated Websites Any Good For SEO?
The short answer to whether AI-built websites are good for SEO: better than you might expect in some areas, worse than you'd hope in others
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Nikki Pilkington @nikkipilkington.bsky.social · 11/09/2026
Two hours. Plain English. No hustlebros. f.mtr.cool/jk075h7bnr
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Nikki Pilkington @nikkipilkington.bsky.social · 10/09/2026
Truth...
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Nikki Pilkington @nikkipilkington.bsky.social · 09/09/2026
It's happened... Someone just told one of my clients I don't know about SEO because I haven't switched on LLMs.txt in their Yoast plugin... I don't know about SEO... because I haven't switched on... LLMs.txt... in the Yoast plugin... As AI would say: sit with that for a while... FFS.
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Nikki Pilkington @nikkipilkington.bsky.social · 09/09/2026
Manufactured urgency sells SEO services... Full episode at seofuckingwhatpodcast.co.uk/episode…
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Nikki Pilkington @nikkipilkington.bsky.social · 06/09/2026
Two hours. Plain English. No hustlebros. For translators and interpreters f.mtr.cool/gocnijqd4i
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Nikki Pilkington @nikkipilkington.bsky.social · 05/09/2026
So, AI content gets you penalised? I disagree - Google is measuring how fast you publish, not what you wrote it with.
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Google Spent 2026 Targeting Content Volume, Not AI Content
Two things happened recently in the SEO world that look unrelated until you put them side by side.
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Nikki Pilkington @nikkipilkington.bsky.social · 03/09/2026
Translators and Interpreters, this one's for you: f.mtr.cool/xp2ic7pdaf
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Nikki Pilkington @nikkipilkington.bsky.social · 03/09/2026
I feel your pain, John, I feel your pain...
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Nikki Pilkington @nikkipilkington.bsky.social · 02/09/2026
Hey, look Mum - I'm famous in French! f.mtr.cool/n404y8oc85  (English version here: f.mtr.cool/fhdcztgrxb )
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AI, Search and SEO for better and for worse - SEO News August 2026 | SEOPress
While SEO has to adapt to take into account this new type of visibility, AI can also be a great ally for getting SEO jobs done.
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Nikki Pilkington @nikkipilkington.bsky.social · 01/09/2026
Sterling breakdown from @nickleroy.com  f.mtr.cool/3mg0nsw0z1
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Nikki Pilkington @nikkipilkington.bsky.social · 01/09/2026
SEO AEO GEO AIO TEO LLMO One of those doesn't exist. I made it up. If you had to check, that's the problem. Two hours on what's genuinely changed in search and what you can bin. For translators and interpreters. Tue 22 Sept, £16.96. bit.ly/4zM1VXP
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Nikki Pilkington @nikkipilkington.bsky.social · 30/08/2026
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Nikki Pilkington @nikkipilkington.bsky.social · 28/08/2026
Trust me when I say publishing your blog content as LinkedIn articles is a good idea that helps your reach and your SEO, but costs you nothing more than a few minutes of your time - here's a PDF guide that will help
bit.ly
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Nikki Pilkington @nikkipilkington.bsky.social · 26/08/2026
I needed to take a picture for a collab (I know, get me, the influencer!), and was happy with the one I had. Great lighting, fab colours, everything right in frame - except I had my eyes closed.  I decided to ask Canva's AI to make me look at the camera.  I think it nailed it...
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Reposted by Nikki Pilkington
Nikki Pilkington @nikkipilkington.bsky.social · 26/04/2026
Are AI-built websites any good for SEO? I audited 5 to find out
f.mtr.cool
Are AI-built Websites Any Good For SEO? I Audited 5 To Find Out
Five B2B websites built with AI tools, all audited in April 2026. Same methodology across all five: SE Ranking crawls, direct HTML source review, PageSpeed
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Nikki Pilkington @nikkipilkington.bsky.social · 24/08/2026
Google has started building interactive tools inside AI Overviews A VAT calculator is sums, Google could always do sums. What it can't generate is your owned data That's the line to hold your tool page up against nikki-pilkington.com/which-tool-pag…
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Nikki Pilkington @nikkipilkington.bsky.social · 24/08/2026
When you can't remember the last time you logged in to Facebook on your laptop...
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Nikki Pilkington @nikkipilkington.bsky.social · 24/08/2026
My daughter made me post a 'kinda chic' instagram carousel this morning, and now I think I'm just being trolled around the internet... sellshirts.com/product/20082
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Nikki Pilkington @nikkipilkington.bsky.social · 24/08/2026
My daughter made me post a 'kinda chic' instagram carousel this morning, and now I think I'm just being trolled around the internet... sellshirts.com/product/20082
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Nikki Pilkington @nikkipilkington.bsky.social · 24/08/2026
Yes. follow Nikki Pilkington on LinkedIn for sensible SEO advice www.linkedin.com/in/nikkipilkington  (Thanks @realcopy.bsky.social  )
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Nikki Pilkington @nikkipilkington.bsky.social · 21/08/2026
It's not a bad day when: 1) You get asked to speak to students to tell them about the different career paths that can lead to SEO and Digital Marketing and 2) The person asking declares they're 'a little bit in love with you' before you've even met.  #SEOfuckingwinning
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Nikki Pilkington @nikkipilkington.bsky.social · 20/08/2026
Yes, it’s a bit sweary on occasion. But it’s also packed full of weekly advice to help you and your website SEO.
f.mtr.cool
SEO F&cking What? SEO Newsletter From Nikki Pilkington
Yes, it's a bit sweary on occasion.
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Nikki Pilkington @nikkipilkington.bsky.social · 19/08/2026
Handle Your Reviews Legally (Or Risk a £300,000 Fine) seofuckingwhatpodcast.co.uk/episode/hand...
seofuckingwhatpodcast.co.uk
Handle Your Reviews Legally (Or Risk a £300,000 Fine) - SEO F**king What - Get Found on Google and make money from your website with practical SEO tips
You know that email you send after a job — the one that says "leave us a Google review and get 10% off"? In this country, that might now be illegal. N...
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Nikki Pilkington @nikkipilkington.bsky.social · 19/08/2026
Are AI-built websites any good for SEO? I audited 5 to find out
nikki-pilkington.com
Are AI Generated Websites Any Good For SEO?
The short answer to whether AI-built websites are good for SEO: better than you might expect in some areas, worse than you'd hope in others
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Nikki Pilkington @nikkipilkington.bsky.social · 16/08/2026
Offering incentives for reviews? Yeah, that's been illegal for a while in the UK, but it just got worse:
seofuckingwhatpodcast.co.uk
Handle Your Reviews Legally (Or Risk a £300,000 Fine) - SEO F**king What - Get Found on Google and make money from your website with practical SEO tips
You know that email you send after a job — the one that says "leave us a Google review and get 10% off"? In this country, that might now be illegal. N...
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Nikki Pilkington @nikkipilkington.bsky.social · 04/08/2026
Yes, it’s a bit sweary on occasion. But it’s also packed full of weekly advice to help you and your website SEO.
f.mtr.cool
SEO F&cking What? SEO Newsletter From Nikki Pilkington
Yes, it's a bit sweary on occasion.
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Nikki Pilkington @nikkipilkington.bsky.social · 04/08/2026
Normalise this
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Nikki Pilkington @nikkipilkington.bsky.social · 03/08/2026
I summarised my enquiry calls in July ('cos that's the kind of thing I do for fun) and quite honestly, the SEO world is a fucking shambles right now. And because I'm busy this month, I'm using them as content, anonymised. Enquiry 1 of 17 in July - B2B Service provider - UK wide
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Nikki Pilkington @nikkipilkington.bsky.social · 02/08/2026
The business coach told you to stop giving your knowledge away for free. That advice is keeping your website invisible, and I'm about to explain exactly how. Listen now: -
seofuckingwhatpodcast.co.uk
Why Good SEO Means Ignoring Content 'Advice' From Business Coaches - SEO F**king What - Get Found on Google and make money from your website with practical SEO tips
The business coach told you to stop giving your knowledge away for free. That advice is keeping your website invisible, and I'm about to explain exactly...
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