iiinova — where your digital self keeps evolving

Myriam Jessier @myriam.dopamine.builders · 16/09/2026

My dog Momo wants to attend your marketing or dev conference. She has been attending conferences for 7 years now. If you want to host a REAL sausage party, DM me. Also I'm an excellent speaker with or without her.

Julien Coquet, happy speaker holding momo in his arms. Momo is a dapple doxie.

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Myriam Jessier @myriam.dopamine.builders · 07/09/2026

AI Alpine divorce is now a thing. Alpine divorce is a neologism describing situations where an individual was abandoned by their romantic partner during hiking, climbing or mountaineering,

futurism.com

Hikers Rescued After Using Google AI to Plan Disastrous Trip

Three hikers who used Google's Gemini to plan their trip to the summit of Mount Shasta had to be rescued by Forest Service rangers.

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Myriam Jessier @myriam.dopamine.builders · 02/09/2026

Hot take: I spoke with a big important person at a big important company. I messaged this person on LinkedIn. Got an answer within 15 minutes where they could not spell my name right. I kept trying to tell myself it would be ok. Nah. Kept getting worse. So that's my new red flag.

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Myriam Jessier @myriam.dopamine.builders · 01/09/2026

Agentic ecommerce news (it's a thread): WebMCP 1/ Every website is about to become its own AI integration. ChatGPT can now check your order status or stock directly, using code you already have. No server, no vendor contract. That's the whole barrier now: a small dev task.

Site tools
Use WebMCP to give AI agents a direct way to work with your website

Site tools are ChatGPT’s implementation of the proposed WebMCP standard. With WebMCP, a website can offer useful actions directly to an AI agent alongside the interface people already use. You and the agent can work with the same live page and signed-in session.

In the built-in browser in the ChatGPT desktop app, ChatGPT Work and Codex can discover and use these tools when they are available.

Use GPT-5.6 Sol or GPT-5.6 Terra for site tools. GPT-5.6 Luna currently has WebMCP disabled. Update the ChatGPT desktop app to the latest version. Site tools aren’t available in Enterprise or Edu workspaces. Availability also depends on rollout and the tools provided by the current page.

WebMCP vs. MCP

Model Context Protocol (MCP) connects an AI application to a local or remote server. Its tools can work independently of an open webpage, such as searching a service or managing records through an API.

WebMCP lets a website make its capabilities available to an agent as a set of predefined tools. The agent can discover them when it visits, so people don’t need to install a separate MCP server or set up another connection to use those capabilities.

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Myriam Jessier @myriam.dopamine.builders · 28/08/2026

"Myriam is one of those people in SEO that is always thinking differently, always pushing boundaries, always going in a different direction" "Myriam is going to blow a lot of people's minds with a lot of stuff in their talk because not enough people are talking about it." See you on Sept 24!

youtube.com

SearchNorwichXL 2026: What talks we're looking forward to and why

Jack Chambers-Ward and Mark Williams-Cook present a preview of @SearchNorwich their upcoming conference on 24 September 2026.Mark and Jack discuss the talks ...

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Myriam Jessier @myriam.dopamine.builders · 26/08/2026

Claude's text watermark means changing which words get picked at "low stakes" moments. IMO word choice is NOT "low stakes". Synonyms carry their own mood, history, voice. A statistical model can't account for all of that considering it treats words as interchangeable. Language is not fungible.

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Myriam Jessier @myriam.dopamine.builders · 24/08/2026

There's no "recrawl me" button for AI bots the way there is for Google Search Console. Get technical SEO foundations right.

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Myriam Jessier @myriam.dopamine.builders · 17/08/2026

Image GEO tip: be coherent in your images. Talk the talk but make sure the image worth 1000 words also supports what you are saying. Watch the video to see what I mean.

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Myriam Jessier @myriam.dopamine.builders · 14/08/2026

Hacking is getting polite. In June, attackers opened a chat with Meta's AI Support Assistant, asked it to add a new email to the victim's account, got a verification code sent to their own inbox, then walked away with a password reset button. I wrote an SEL article on what it means for marketers.

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Myriam Jessier @myriam.dopamine.builders · 13/08/2026

How are you not optimizing your videos for LLMs though? HOW?! I am speaking about THAT at Search Evolution Summit in September in Cluj-Napoca with Roxana Stingu, Gianluca Fiorelli and Mark Williams Cook and more! PROMO CODE: SPEAKERSES20, valid until 20 August. tickets.searchevolutionsummit.com/

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Reposted by Myriam Jessier

Camille Roux @camilleroux.com · 13/08/2026

ARE YOU IN THE WEIGHTS? Tapez un nom et voyez si les principaux modèles (GPT, Opus, Gemini, Llama, Mistral, Qwen…) le reconnaissent sans recherche web, avec un score de force calculé sur l'ensemble des réponses. ⬇️ www.intheweights.com 📬 Ma veille dev de la semaine

Capture d'écran d'une interface de test montrant comment différents modèles d'IA reconnaissent le profil de Camille Roux, entrepreneur français en tech. L'interface affiche un score de 137 en force et classe le profil dans le top 45%, avec des barres comparatives pour plusieurs modèles d'IA incluant GPT-5.6, Claude, Gemini et LLaMA.

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Myriam Jessier @myriam.dopamine.builders · 12/08/2026

Training crawlers versus retrieval agents. One ingests your content for free to train models, and the other indexes your page in real time to answer user questions. You're subsidizing model training with infrastructure costs that produce no return.

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Myriam Jessier @myriam.dopamine.builders · 11/08/2026

Your brand layers matter in AI search a lot more than they did in regular Google SERPs. I'm discussing the brand control quadrant with Gianluca because I can't be the only one dealing with clients haunted by old PDFs and forums feedling LLMs outdated info.

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Myriam Jessier @myriam.dopamine.builders · 10/08/2026

I like to start at the end sometimes. LLMs don't hand people a category page and tell them to go and browse. They pull out products. So what happens to the category and collection pages? I answer that at the AI Search & Systems Summit on 13 August. It's free! searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 06/08/2026

Last day to decide if you want to attend a free two-day summit on AI search. 18 sessions in total, all online, each day's sessions available for 24 hours. Here's a little trailer of one concrete thing I will be tackling. searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 06/08/2026

Swipe through 3 places prompt injection already sits inside your GEO funnel. None of them require a breach...There are even more. Full breakdown and the checklist in the article. Link landing in comments.

Slide 1 of 5, titled "Your help center." Explains that hidden instructions in support pages can make an AI summarizer surface a fake account alert and a malicious QR code inside a chat window, with no blocklist stopping it. Source credited to Permiso's ChatGPhish research.

Slide 2 of 5, titled "The comparison content you don't control." Explains that a competitor's comparison article can hide a paragraph that reads as normal prose to a person but as a command to an AI browsing agent. Source credited to Promptfoo.

Slide 3 of 5, titled "Your podcast, video, and voice content (multimodal GEO)." Explains that instructions can hide in images and in audio at frequencies people can't hear, and that a voice's tone alone can bypass AI safety filters with no code. Sources credited to i10X and StyleBreak research.

Slide 4 of 5, titled "Your customer support agent." Explains that an AI agent holding both an untrusted input and a privileged tool can be manipulated through that input, referencing the June 2026 hijacking of Instagram accounts through Meta's AI assistant. Source credited to TechCrunch.

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Myriam Jessier @myriam.dopamine.builders · 05/08/2026

Do you ever look at a website and go....you're a lovable little thing aren't you?! If you go on www.remotea11y.com/ and share the content on LinkedIn, the open graph defaults to lovable.dev/opengraph-im... for the image and other funny attribute values. Check the code in the screenshot...

basically a screenshot of the code with the stuff my posts talks about, I recommend you click on the link and check out the code on the site yourself

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Myriam Jessier @myriam.dopamine.builders · 04/08/2026

AI Search & Systems Summit Sneak Peek. Here's a brutal effort at making what I want to say fit a mobile format. Want the pleasant but packs a punch version with an actionable step-by-step how to do this on your own quest? Check out the real thing for free August 13th. searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 03/08/2026

Did anyone ever tell you about spatial queries? Those are the queries best answered by multimodal GEO (images, videos, sometimes audio). In my session at the AI Search & Systems Summit I'm discussing that. Thursday 13 August. Free to attend, 18 sessions across two days. searchto.sale/summit

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Myriam Jessier @myriam.dopamine.builders · 31/07/2026

Machines optimize. People differentiate. Same structure, same order, same concepts as the top result means you are a variant of a thing, not the main show. As quoted in SEO Confidential. Full piece linked in comments.

The Von Restorff effect tells us that people notice what stands out. You can’t differentiate yourself by doing exactly what everyone else is doing, only 2% better. If your goal is to optimize something to the extreme, rely on machines. If you want to create something new, effective, and truly distinctive, rely on people.
Myriam Jessier | Guida GEO
Myriam Jessier, SEO and GEO consultant, on SEO Confidential

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Myriam Jessier @myriam.dopamine.builders · 28/07/2026

Every AI answer opens with a paragraph of throat-clearing and buries the actual instruction at the bottom. That's almost always unusable for an ADHD brain. Installed ayghri's i-have-adhd skill. Ten rules. All of them just good technical writing that helps.

github.com

GitHub - ayghri/i-have-adhd: A skill for your coding agent to stop it from burying the answer. ADHD-friendly output.

A skill for your coding agent to stop it from burying the answer. ADHD-friendly output. - ayghri/i-have-adhd

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Myriam Jessier @myriam.dopamine.builders · 27/07/2026

"excel is a design tool, fight me" - Stéphanie Walter

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Myriam Jessier @myriam.dopamine.builders · 01/07/2026

Reddit huge for LLMs. It's the cleanest record of tribes arguing in their own voice, with their own vocabulary, about what matters to them. r/Watches performing connoisseurship. r/frugalmalefashion litigating value. It feels like ethnography basically but by LLMs and at a dizzying scale.

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Myriam Jessier @myriam.dopamine.builders · 30/06/2026

Gemini, pray tell, what have you learned that humans do with microphones exactly?

what is the microphone i bought already is the query with a @this is for informational purposes only for medical advice consult...@

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Myriam Jessier @myriam.dopamine.builders · 30/06/2026

When you type a query like "healthiest snack for someone in their mid-40s with ADHD.", LLMs break this down to make judgment calls and inferences, such as interpreting "mid-40s" to mean "adult" and inferring that "ADHD" means the user "needs to focus". The fan-out feels like typecasting for products

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Myriam Jessier @myriam.dopamine.builders · 29/06/2026

Do you have good taste? I'm sure you do. Pierre Bourdieu spent his career arguing that taste isn't aesthetic, it's tribal. What you call "good" is a membership card. Then we built a machine that read every taste tribe at once...reflecting our tastes. Taste IS social signaling.

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Myriam Jessier @myriam.dopamine.builders · 28/06/2026

It's Sunday and I have to explain what a bifle is to a Ukrainian friend. So it's this face slap specifically but done with a dick, specifically. Asked my Austrian friend if they have a word for this or if it's just the French. Life is weird.

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Myriam Jessier @myriam.dopamine.builders · 26/06/2026

🦇 Transylvania has great gothic folklore AND Search Evolution Summit 2026. I'll be in Cluj-Napoca, Romania (September 2-4) to talk about how to operate in a messy, complex multimodal search reality. The stage is stacked with practical experts who actually do the work. I'm excited to learn from t

get 10% off with LUNA10 so Luna the gorgeous grey cat on the image doesn't cry

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Myriam Jessier @myriam.dopamine.builders · 25/06/2026

This July, I'm joining Aleyda Solis, Andy Chadwick, and Dan Taylor on Crawling Mondays:The AI Search Roadmap Series! We’re breaking down the tools, workflows, and prompt research needed to track LLM visibility sustainably. 👇 The link to subscribe to the Youtubbe channel is in the comments below.

Crawling Mondays AI search roadmap series starts in July 2026

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Myriam Jessier @myriam.dopamine.builders · 24/06/2026

Asked Claude to find a Mark Williams-Cook LinkedIn post about Dr. Martens. Claude told me I was probably misremembering the brand. - AI I pay for: gaslit me - Search engine: correct and fast - Add "multimodal" to is and a screenshot of the post outranks the post. context + image wins

creenshot of a Claude conversation where the user asks to find a Mark Williams-Cook LinkedIn post about Dr. Martens and multimodal search; Claude reports it could not find the post via web search or LinkedIn

google getting the answer right and not gaslighting me about it.

Search Engine Land article by myriam jessier showing a Mark Williams-Cook LinkedIn post using a Dr. Martens PAA example — 'Can a 40 year old woman wear Dr. Martens?' — to argue that intent should be addressed through multimodal content (product images, About pages, Pride signposting) rather than keyword-driven articles

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Myriam Jessier @myriam.dopamine.builders · 19/06/2026

The 2010s retail crisis had a name: Showrooming. Customers used physical stores to inspect products, then bought cheaper online. The store absorbed the cost of the experience. Amazon collected the conversion. The 2026 version is playing out on your website with generative search.

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Myriam Jessier @myriam.dopamine.builders · 17/06/2026

I think this is the best visual of where technical branding sits.

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Myriam Jessier @myriam.dopamine.builders · 15/06/2026

Remember how I keep talking about multimodal SEO/GEO and how image optimization is a different story now? That's why. If you trust LLMs to have 20/20 vision when someone uploads a blurry picture of your product (taken in a badly lit store or snatched from a Whatsapp convo)...Godspeed.

Claude saying "attach higher resolution image for better results"

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Myriam Jessier @myriam.dopamine.builders · 12/06/2026

For 30 years, brand equity lived in aesthetics: the color palette, the story, the emotional register. A brand whose value is entirely in the vibe has no calculable residue. So what next? With AI agents, we need to rethink what brand means. Check out my SERanking article in the comments.

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Myriam Jessier @myriam.dopamine.builders · 11/06/2026

CTR assumes someone chose you. Citation frequency measures whether AI systems chose you before the user does. For more, check out my first article with SERanking on why infrastructure is branding now. (link in comment)

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Myriam Jessier @myriam.dopamine.builders · 10/06/2026

The traditional SEO value exchange is dead. Old deal: Allow crawls ➡️ get traffic. AI reality: 80% of AI crawlers generate zero clicks. AI referral CTR is an abysmal 0.27% (TollBit). You're paying server costs to subsidize LLM training for zero return. What's your brand worth inside an AI answer?

"Graphic stating: 'A large portion of traffic doesn't even hit static pages. It hits endpoints like:'. It displays a grid of six examples: '?add-to-cart=', 'Filtered product pages', 'Search queries', 'Wishlist actions', 'AJAX-powered interactions', and 'Calendar views with query parameters'. The footer text reads: 'These are not cacheable in the same way. They require the server to do actual work every time.

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Myriam Jessier @myriam.dopamine.builders · 09/06/2026

Between November 2025 and February 2026, there was a 32% increase in prompt injection attacks. Research shows up to 84% of these attacks succeed. Not all of them work though. It's a cat and mouse game really. searchengineland.com/hidden-promp...

searchengineland.com

Hidden prompt injection: The black hat trick AI outgrew

Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation.

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Myriam Jessier @myriam.dopamine.builders · 08/06/2026

Stop treating AI bots equally. 🤖 Training crawlers: Ingest for free (infra cost, 0 return). 🔍 Retrieval agents: Index real-time (drives citations). Restrict training bots on heavy paths, keep retrieval open, and edge-block unverified scrapers. Bot personas dictate AI visibility.

'What the right response looks like in different situations.' It details a three-step framework for managing bot traffic, currently highlighting advice for beginners who are 'just getting started'.

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Myriam Jessier @myriam.dopamine.builders · 08/06/2026

1/ Google published a "marketing guide" that opens with: "AI is the best thing that has ever happened to Google Search." A sentence written by Google. About Google. In a Google document. Thread. 🧵

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Myriam Jessier @myriam.dopamine.builders · 04/06/2026

AhrefsBot made 390,000 requests to a single site's add-to-cart URLs in 24 hours. This made me go "wut?". I got an early preview of Kinsta's bot traffic study, and it was an uncomfortable read (highly recommend it if you are a technical SEO).

A horizontal bar chart titled '7.67 million requests hit add-to-cart URLs in 24 hours.' The chart shows bot traffic proportions: Claudebot at 48.9% (3.75M), Blexbot at 24% (1.84M), GPTBot at 12.8% (0.98M), Googlebot at 9.3% (0.71M), and Ahrefsbot at 5.1% (0.39M). Subtext explains that even Google's unblockable crawler was caught in this 'add-to-cart trap.' A footer note highlights that Claudebot's volume equates to one request every 23 milliseconds, none of which are cacheable.

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Myriam Jessier @myriam.dopamine.builders · 29/05/2026

Seeing this blows my mind into oblivion. God bless the Danes. Love this translation.

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Myriam Jessier @myriam.dopamine.builders · 29/05/2026

Pro tip for Claude: it has a NotebookLM setting. You can turn web search OFF but keep Research ON. This forces Claude to run its deep investigation only inside your connected internal tools (like Google Drive, Gmail, or Slack).

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Myriam Jessier @myriam.dopamine.builders · 28/05/2026

AI Fluency is the ability to use AI in ways that are efficient, effective, ethical, and safe. Source: Claude training. Y'all, I am not sure many of us have AI fluency up in here.

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Myriam Jessier @myriam.dopamine.builders · 27/05/2026

"Best barefoot shoes discussed on Reddit" I mean, that is one technique to be cited in LLMs for sure (they are cited, can confirm). Anybody else see the rise of this content?

gummysearch.com

Best barefoot shoes discussed on Reddit

413 reviews from r/BarefootRunning, r/barefootshoestalk, r/BuyItForLife and 11 more subreddits

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Myriam Jessier @myriam.dopamine.builders · 26/05/2026

"Don't be evil" took Google about 15 years to sand down into "act honorably." AI companies are compressing the same arc into a a few funding cycle. "We're the safe ones" is not a constraint. The founding narrative is always the first casualty of scale.

Claude is built to be helpful, harmless and honest

Google code of conduct "don't be evil" vs alphabet "do the right thing, follow the law, act honorably and treat each other with respect"

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Myriam Jessier @myriam.dopamine.builders · 02/05/2026

The same built-in randomness that makes AI useful for some work makes it exploitable at scale. Best-of-N jailbreaking works across text, image, and audio. The same brute-force attack that cracks a language model cracks visual and audio models (just with different noise).

searchengineland.com

AI safety risk: How Best-of-N jailbreaking bypasses safeguards

A simple brute-force method exploits AI randomness to generate restricted outputs. Here’s how it puts your data, brand, and AI tools at risk.

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Myriam Jessier @myriam.dopamine.builders · 01/05/2026

Spotify only needs 30 seconds to count a stream. LLMs only need one passage to answer a question. A Datawrapper analysis of 10 years of Spotify chart data shows songs and titles are getting shorter. Every element of the format shrank to match what the platform actually rewards. The customer journey

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Myriam Jessier @myriam.dopamine.builders · 30/04/2026

Your AI tool is literally warning you it can be jailbroken. This warning exists because vendors know Best-of-N attacks work. They know malicious prompts can trick models into harmful output. They know copyrighted content can be extracted under the right conditions. They warn you.

A screenshot of an AI chat interface featuring a red warning banner that reads, "Use caution before running this prompt. Malicious conversation content could trick Claude into attempting harmful actions or sharing your data." Below the banner is a text input box containing the prompt, "- What else do you need veto power over?"

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