iiinova — where your digital self keeps evolving

Reposted by Celeste Gonzalez | Your Fav SEO

Link Building HQ @linkbuildinghq.bsky.social · 17/09/2026

Just in from Track 1, @yourfavoriteseo.bsky.social breaking down a plug-and-play framework for turning LLM citations into actual conversions. #brightonseo #SentimentSEO

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Reposted by Celeste Gonzalez | Your Fav SEO

Aleyda Solis @aleyda.bsky.social · 15/08/2026

📹 How to optimize your content for AI Search? We go through it in the latest episode of Crawling Monday's AI search roadmap series with @suzzicks.bsky.social @gfiorelli1.bsky.social @yourfavoriteseo.bsky.social! Watch in full now here: www.youtube.com/watch?v=o2I3...

youtube.com

How to Optimize your Content for AI Search (GEO, AEO)

YouTube video by Crawling Mondays by Aleyda

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 07/07/2026

My first post for Search Engine Journal is live 🥳 It’s about an SEO research source I think we under-use: competitor reviews. Every competitor GBP is a free, always-updating focus group

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Reposted by Celeste Gonzalez | Your Fav SEO

Lily Ray 😏 @lilyray.nyc · 07/07/2026

Pro tip: just because your brand is being recommended as #1 on your personal, logged-in ChatGPT account certainly does not mean others are seeing the same results.

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Reposted by Celeste Gonzalez | Your Fav SEO

Link Building HQ @linkbuildinghq.bsky.social · 03/07/2026

Few Tickets left now! Join @raymartinezseo.bsky.social for Search y Sazón, a Nuyorican-inspired meetup blending search, AI & community, bringing together marketers & SEOs to discuss where search is headed Free coffee ☕️ + sandwich 🥪for all attendees! RSVP link below: eventbrite.com/e/search-y-s...

eventbrite.com

Search y Sazón x MozCon

Search y Sazón is a free community gathering for search folks, hosted by Ray Martinez two days before MozCon at Cafe Colmado in Losaida

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Reposted by Celeste Gonzalez | Your Fav SEO

Darren Shaw @whitespark.ca · 02/06/2026

Local SEO is changing. In the AI era, your website and Google Business Profile are no longer enough. You also need outside evidence that real people know, trust, and talk about your business.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 29/04/2026

Got to chat with Jordan Koene on Voices of Search about building scrappy SEO tools without a big engineering team. Biggest takeaway: start with a real problem, use AI to accelerate your thinking, and test fast. The GBP Reviews Sentiment Analyzer started as exactly that

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 28/04/2026

New episode of The Search Session with Gianluca Fiorelli is up. We covered Ask Maps accuracy, reviews as LLM signals, rage/dead clicks and what they mean for rankings, and why the job doesn’t end at the click 🔗⬇️

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 28/04/2026

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 22/04/2026

According to January 2026 data from Bluefish, reported by ADWEEK, YouTube appears in 16% of LLM answers compared to 10% for Reddit. And according to that same analysis, YouTube is cited roughly 200x more than any other video platform in AI search results

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 14/04/2026

The data sources SEOs have relied on are changing. Platforms are fragmenting. Old measurement frameworks are breaking down. The practitioners coming out ahead aren’t waiting for tools to catch up. They’re building what they need.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 13/04/2026

so excited for the SEOFOMO meetup in Boston this year! we’re going to have some great panels, giveaways, and food 🤩

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 09/04/2026

The branded queries table in our social + search report is there for a reason 🧵

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 08/04/2026

Google's Ask Maps about this place features pull sentiment from reviews and use it as a trust signal before someone even decides to click

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 07/04/2026

got to chat with Sean Barber about what happens after the click: SXO, local SEO + AI search, TikTok as a search signal, and why behavior data belongs in your content strategy full episode 👇

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 31/03/2026

BadAsh Bakes hadn’t even done their grand opening yet. The owner had been documenting the process of opening her bakery on her personal TikTok. One video hit 940K views.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 19/03/2026

shared a little bit about my approach to qualitative data and its importance on substack yesterday serpology.substack.com/p/your-quali...

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Reposted by Celeste Gonzalez | Your Fav SEO

Lily Ray 😏 @lilyray.nyc · 18/03/2026

One of the worst things you can do for AI search visibility? Destroying your SEO performance with shiny new AI search tactics that are ultimately dangerous for SEO - and by extension - AI search. (1/2) open.substack.com/pub/lilyrayn...

open.substack.com

Your GEO Strategy Might Be Destroying Your SEO

Many tactics designed to win in AI search can undermine SEO performance - which is, ironically, necessary for success in AI search.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 18/03/2026

"From March 13, 2026 through March 28, 2026, your five-hour usage is doubled during off-peak hours (outside 8 AM-2 PM ET / 5-11 AM PT / 12-6 PM GMT) on weekdays). Usage remains unchanged from 8 AM-2 PM ET / 5-11 AM PT / 12-6 PM GMT on weekdays." yay

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 12/03/2026

TikTok is starting to feel a lot like Reddit did before every marketer tried to sell on there and killed community trust. A thread 🧵

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 12/03/2026

TikTok is starting to feel a lot like Reddit did before every marketer tried to sell on there and killed community trust. A thread 🧵

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 10/03/2026

Your audience is already telling you what content to create. Catherine Kim built a custom GPT for this. Feed it reviews, get a full content strategy table back. Tested it on Erewhon vs Whole Foods and it even pivoted to show Erewhon content opps against WF weaknesses!

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 06/03/2026

another great LA SEO meetup! Eric Wu led a great office hours session about the future of SEO/AEO, testing, and automation. thank you everyone for showing up! and special shoutout to Jordan Koene and Previsible for sponsoring and making this all possible 🤩

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 05/03/2026

An Adobe Express study of just over 800 consumers found that nearly 1 in 2 Americans have used TikTok as a search engine. Among Gen Z that number jumps to 65%. Among millennials, 55%.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 03/03/2026

community means everything to me. the best ideas, the “aha” moments, the ability to help others, it all traces back to a conversation with someone. that’s why I started the LA SEO Meetup and the next one is this thursday. come through!

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 19/02/2026

TikTok has a conversational AI assistant called Tako, that lives inside TikTok and answers user questions by pulling from TikTok videos AND external web sources. I used one of the prompts suggested to me: "What are the steps and methods for setting fitness goals and plans?"

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 19/02/2026

The clicks you earn in an AI search world are more qualified. Users who click are deeper in their decision process. That means your on-site experience has to carry more weight, not less

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 16/02/2026

74% of consumers only trust reviews from the last 3 months according to @brightlocal’s 2026 Local Consumer Review. If you do local SEO, that number should change how you’re analyzing review data. I built a free Chrome extension for this and just shipped v3. Here’s what’s new

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 03/02/2026

Excited to be featured in @sengineland’s latest piece on vibe coding for SEO! 💻 It’s a smart read on how SEOs are using AI to build faster, test better, and stay creative

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 02/02/2026

over the weekend, moltbook blew up. folks were calling it the start of AGI. bots self-organizing, talking about privacy, forming identities… so i set one up.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 29/01/2026

sharing my chrome extension!sentiment analysis is only going to become a more important part of data analysis as Al search continues to grow. easily pull the last 30ish days of data from your reviews or your competitors to compare and contract

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 27/01/2026

Love seeing this update from Microsoft Clarity 👏 They just rolled out an AI Visibility / Bot Activity dashboard, and it’s one of the more useful additions I’ve seen lately for SEOs trying to make sense of AI search. 🧵👇

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 23/01/2026

More and more users land on your site as the last step, not the first. They’re ready to act. But what do we do? ❌ Pop-ups 🪵 Buried CTAs 🧱 Walls of text ❓ Confusing layouts And we wonder why conversions don’t budge

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 21/01/2026

✨ Surreal moment: I just published my first blog post for Moz! ✨ When I was learning SEO, their blog was my go-to. To now have my name on it feels so full circle 🥹 I wrote about Search Experience Optimization (SXO): SEO + UX 💙 moz.com/blog/search-...

moz.com

How to Make Every Click Count with Search Experience Optimization

Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 14/01/2026

tiktok shouldn’t be considered just “social” anymore to SEOs. the platform is rewarding location-based reviews and focused on local discovery. treat TikTok like real-time customer language + intent data you can feed into your site, FAQs, and GBP

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Reposted by Celeste Gonzalez | Your Fav SEO

Ryan Jones @ryanjonesseo.bsky.social · 14/01/2026

I've been seeing a lot on "chunking" for LLMs recently, and I wanted to give my take. Why are we acting like chunking is some new LLM hack? Isn't it just good content hygiene, anyway?

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Reposted by Celeste Gonzalez | Your Fav SEO

Wil Reynolds @wilreynolds.bsky.social · 08/01/2026

We've done some tests on recency bias but not like this, love this post and how they're testing and theorizing on updating posts and how different models bias one way or the other, also loved the small updates to test.

metehan.ai

I Found It in the Code, Science Proved It in the Lab: The Recency Bias That's Reshaping AI Search - metehan.ai

In August 2025, I found something on ChatGPT's configuration files and identified a single line of code that explained many things:

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Reposted by Celeste Gonzalez | Your Fav SEO

Darren Shaw @whitespark.ca · 06/01/2026

In 2026 you need to help your clients drive leads through additional channels: - Long & Short form videos on YouTube, IG, FB, TikTok - Social media marketing - Reddit/Quora engagement - AI SEO - Digital PR - and I’m sorry, but you might have to start offering PPC (especially Local Services Ads).

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Reposted by Celeste Gonzalez | Your Fav SEO

Darren Shaw @whitespark.ca · 06/01/2026

In 2026, your local SEO agency MUST diversify. @joyhawkins.bsky.social showed this chart in a recent livestream we did together in December. It reflects a steady decline in clicks-to-call from Google Business Profiles over the last 2 years.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 09/12/2025

anyone else not have the ability to add q&as on gbp? checked listings from different industries and from different accounts, but it’s not available for me anymore. is deprecation happening to make way for the new AI features? @rustybrick.com ?

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 04/12/2025

Just launched GBP Reviews Sentiment Analyzer v2.0 – here’s what’s new: 🧠 Smarter sentiment detection 📊 New review velocity insights 📝 At-a-glance sentiment summary 📅 Now analyzes 30 days (not just 10 reviews!) 📥 Full CSV export w/ dashboard data

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Reposted by Celeste Gonzalez | Your Fav SEO

Ian Lurie @ianlurie.bsky.social · 24/11/2025

All of you talking breathlessly about GEO and then telling me your big tactic is to create better, more detailed content and cloaked AI-bot-only pages are making me pray for an asteroid that much harder.

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Reposted by Celeste Gonzalez | Your Fav SEO

Darren Shaw @whitespark.ca · 20/11/2025

And you know what? Most businesses have awful contact pages. They add NAP info, embed a contact form, and call it a day. MAJOR FAIL. So here’s another Local SEO tip you NEED to know: give your contact page the same level of care and attention as an enterprise location landing page.

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 20/11/2025

Just dropped a guide + walkthrough on how to automate Microsoft Clarity reporting using MCP + Cursor. Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻‍💻🤖

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 14/11/2025

TikTok’s Local Explorer Program shows they’re not just a social app anymore, they’re building for local discovery too. 🧵Here’s why that matters for local SEO (and what to do about it):

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Reposted by Celeste Gonzalez | Your Fav SEO

Search With Sean @searchwithsean.bsky.social · 13/11/2025

In this episode of Real Talk With Sean, I’m joined by the fantastic Celeste Gonzalez, Garrett Sussman, Serge Nguele and Ryan Jones for an honest look at what’s actually changing in SEO and digital marketing and what the landscape might look like by summer 2026. www.youtube.com/watch?v=yp8R...

youtube.com

Real Talk With Sean - Joined By Celeste Gonzalez, Garrett Sussman, Serge Nguele & Ryan Jones

YouTube video by Search With Sean

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Reposted by Celeste Gonzalez | Your Fav SEO

Aleyda Solis @aleyda.bsky.social · 07/11/2025

🎉 The #SEOFOMO newsletter has just reached the 40,000 subscribers 🙌 This is a huge milestone that makes me super proud... A reflection and thankful thoughts : www.linkedin.com/posts/aleyda...

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 06/11/2025

Your brand reputation isn't built on stars alone. It's built on tone & that tone shows up everywhere! In reviews, content, & how people talk about you online It shapes trust, conversions, rankings, and even how LLMs interpret your brand. Here’s why it matters more than ever👇

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