iiinova — where your digital self keeps evolving

Reposted by James Brockbank

Aleyda Solis @aleyda.bsky.social · 01/12/2024

* and much more! Including SEO Jobs, events, free tools, SEO black friday deals... By @celestelili.bsky.social , @garrettsussman.bsky.social , @brockbankjames.bsky.social , @sarataher.bsky.social , @freddiechatt.bsky.social , and more! Check your email or take a look: seofomo.co/posts/seo-bl...

seofomo.co

💸 SEO Black Friday News, Updates, & More - SEOFOMO, Dec 1st 2024

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James Brockbank @brockbankjames.bsky.social · 29/11/2024

The new ‘Christmas Trees’ SectorWatch report from @sistrix.com is a masterclass in eCommerce SEO and how to outrank giants like Amazon. And it’s one of our clients who takes the top spot for the highest visibility in the sector for ‘do’ terms (commercial) 🚀 👇

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Liv Day @liv-day.bsky.social · 29/11/2024

I was SO excited this morning to see our client Christmas Tree World topping @sistrix.com’s article on organic visibility for Christmas tree searches! Four years of hard work paying off!

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James Brockbank @brockbankjames.bsky.social · 29/11/2024

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James Brockbank @brockbankjames.bsky.social · 28/11/2024

This eCom retailer engaged Digitaloft in early 2024 following two years of continued declining organic visibility. After visibility peaked in 2021, this dropped by more than 90% by 2024. Six months in we've kickstarted recovery and more than 10x'd traffic. Here's how 👇

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Anton Shulke @antonshulke.bsky.social · 28/11/2024

My cat of the day! Credits to @brockbankjames.bsky.social #seocharity #catoftheday www.seocharity.com/live-stream

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Aleyda Solis @aleyda.bsky.social · 27/11/2024

💸 Who's winning the Black Friday SERPs? I'm going through the top 200 queries across the most popular non-branded and branded product types using Similarweb data 👇 A few highlights: ...

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James Brockbank @brockbankjames.bsky.social · 27/11/2024

I've been doing link building for 15 years and counting. Here's the number one mindset shift you need to make as a link builder or digital PR. 👇

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James Brockbank @brockbankjames.bsky.social · 26/11/2024

A list of SEO tactics isn't an SEO strategy. A list of SEO tactics isn't an SEO strategy. A list of SEO tactics isn't an SEO strategy. A list of SEO tactics isn't an SEO strategy. A list of SEO tactics isn't an SEO strategy.

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Wil Reynolds @wilreynolds.bsky.social · 23/11/2024

No excuses yall, if a dude like me can do this... you all definitely got this. I loved the process of taking a post that I struggled to visualize the concept and use Claude to help you build out an embeddable prototype. youtu.be/E1KjJ4adS7w

youtu.be

Level your blog posts up! Use Claude to make no code interactive elements.

YouTube video by Wil Reynolds

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James Brockbank @brockbankjames.bsky.social · 26/11/2024

What if you could earn great links on autopilot? I’m talking incredibly relevant links from authoritative publications and sites? I've rounded up 15 statistics page examples to inspire you to use the tactic to earn links without active outreach. 👇 digitaloft.co.uk/statistics-p...

digitaloft.co.uk

15 Statistics Page Examples That Have Earned 8,000 Links From 4,300 Referring Domains

I've rounded up 15 statistics page examples that have earned links from more than 4,300 referring domains between them to inspire you to try out the tactic.... Continue reading

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Aleyda Solis @aleyda.bsky.social · 25/11/2024

Free Schema.org Analysis Tool 👀👇 Analyze your site schema markup and compare it vs competitors, get recommendations for improvements too! Via the awesome @jroakes.bsky.social 👌 Check it out: schema-analyzer-jroakes1.replit.app and vote for it in the #SEOFOMO news: news.seofomo.co/story/schema...

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Aleyda Solis @aleyda.bsky.social · 25/11/2024

👀 What's *your* top SEO prediction and tip for 2025? Submit them in the form here and I'll be featuring the top ones in an upcoming special #SEOFOMO Edition -including a mention and link to your site-! hub.seofomo.co/surveys/seo-...

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Search With Sean @searchwithsean.bsky.social · 23/11/2024

James Brockbank returned to the show, we covered topics such as Google's DOJ case and industry implications to updates on site reputation policies, backlink strategies, selling #SEO to executives & the importance of reputation in SEO. youtu.be/lKqk-x9PmNQ?...

youtu.be

Chat With James Brockbank - Google's Spam Policy, Building Relevant Backlinks & How To Sell SEO

YouTube video by Search With Sean

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Cyrus Maxx @zyppy.com · 22/11/2024

Are you tired of all those screenshots showing big Google traffic changes - both up and down? 📈📉 I got you. Here's a stress-free shot of not much happening Enjoy your day

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CyberAndy @cyberandy.bsky.social · 21/11/2024

1/ 📢 Have you heard of llms.txt? It's like a robots.txt, but for language models! The idea is to provide LLMs with a quick intro and guidelines for using your website effectively. 🌐🤖 👉 Proposal by Jeremy Howard: llmstxt.org

wordlift.io

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John Mueller @johnmu.com · 21/11/2024

Hello webfriendsters! We have one more Google Search Central live in Zurich coming up on December 12. If you're nearby & want to join, sign up now. If you're nearby and would like to do a short community presentation, there's a form for that too :-). developers.google.com/search/blog/...

developers.google.com

Join us at Search Central Live in Zurich! | Google Search Central Blog | Google for Developers

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James Brockbank @brockbankjames.bsky.social · 21/11/2024

Over the moon to read comments like this on my session at the @webcertain.bsky.social International Search Summit last week on the Codefixer write up: “As someone who’s come to value the strategic side of SEO, my favourite talk at the ISS was by James Brockbank.” www.codefixer.com/blog/interna...

codefixer.com

What We Learned at the International Search Summit 2024!

Our SEO and Google Ads team recently travelled to Barcelona for the 2024 International Search Summit (ISS). If you’re not familiar, the ISS is a conference we also attended last year that focusses on ...

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Reposted by James Brockbank

Aleyda Solis @aleyda.bsky.social · 21/11/2024

When comparing the changes in Google's "Site reputation abuse" Spam Policy wording you can clearly see how now is all about the "purpose" of the content and how it's aligned to the site's main goal, independently of how it was created. From what I see with this change in policy...

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Reposted by James Brockbank

Mark Williams-Cook @markwilliamscook.com · 20/11/2024

I can't emphasise this enough: If you sign up to @alsoasked.com during Black Friday on an annual account, you will *automatically get the Black Friday discount every single year* - it's literally the best 2 week window to sign up ⬇ alsoasked.com

AlsoAsked Black Friday offers showing 40% off annual accounts

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Liv Day @liv-day.bsky.social · 20/11/2024

exciting delivery this lunchtime of the heaviest trophy known to man !!!

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James Brockbank @brockbankjames.bsky.social · 20/11/2024

This week, we've got three of our team at @brightonseo.bsky.social ... and one thing that I don't ever overlook is how one of the best things about running an agency is giving people opportunities. A trip to California from the UK ... so glad we're able to do this for people each year.

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James Brockbank @brockbankjames.bsky.social · 20/11/2024

Sometimes as a MD or CEO, you need to spend time working IN your business to come with ideas for new ways of doing things, ways to keep improving and look at things in a different way to keep moving forwards. 👇

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Kirstie Hoskin @kirstiehoskin.bsky.social · 20/11/2024

Calling all #SEO #PPC #ContentMarketing #DigitalPR & #SocialMedia speakers 🎤 Our 2025 pitch form is now open - forms.office.com/r/VBeTD6bHE0 Please encourage brilliant people you know to pitch, even if they've never done it before! Training and support can be provided ☺️ #IntSS

Graphic banner displaying the World Trade Center in Barcelona with the text "International Social Summit, 12 June 2025" and "International Search Summit, 13 November 2025"

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Glenn Gabe @glenngabe.bsky.social · 19/11/2024

Heads-up! Huge news from Google about its ‘Site reputation abuse’ spam policy and about its systems that identify if a subdomain or section of content is ‘starkly different’ than the main content. Oh, and they discuss site-wide signals (just like I explained in my post yesterday). #google #seo

searchengineland.com

Google site reputation abuse policy now includes first-party involvement or oversight of content

This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.

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Ellie Wraith ✏️ @elliewraith.bsky.social · 19/11/2024

What makes #copywriting compelling as f*ck? The best copy doesn’t sell - it solves. It guides the reader intuitively into clicking a button, making a purchase, or simply feeling understood. Here's what to prioritise: 🔑 Clarity over complexity 🔑 Benefits before features 🔑 Empathy instead of ego

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Liv Day @liv-day.bsky.social · 19/11/2024

Well hey there Bluesky 👀🦋 let’s have a little introduction: I’m Liv, SEO Lead at Digitaloft. You’ll usually find me on here chatting about SEO (ofc) and music. I’ve spoken at BrightonSEO, Sheffield DM and plenty of other events, webinars and podcasts. Excited to see what this app has in store 👀

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James Brockbank @brockbankjames.bsky.social · 19/11/2024

I’m still looking for SEOs to contribute to our ‘The State of eCommerce #SEO’ report survey 👀 Huge thanks to the 300+ SEOs who have responded so far. I’m still looking for more to make sure we’re offering so much value in the report. Survey link is below 👇 docs.google.com/forms/d/e/1F...

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James Brockbank @brockbankjames.bsky.social · 18/11/2024

Getting to know you: Quote share with your answer. What are 5 specific things that you could get up and speak for 30 minutes about right now? 1. Agency growth 2. Link relevance 3. SEO strategy vs tactics 4. SEO forecasting 5. Integrating SEO & digital PR SEO, SEO and more SEO basically 🤷🏻‍♂️

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James Brockbank @brockbankjames.bsky.social · 18/11/2024

Time for an introduction! I’m James, Founder of SEO, content & digital PR agency Digitaloft. I’ve been in SEO since ‘09 and see myself as a full-stack SEO with lots of experience in link building, content and tech SEO! Strategy is my thing! Excited to connect with SEOs, marketers & entrepreneurs!

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Aleyda Solis @aleyda.bsky.social · 17/11/2024

The #SEOFOMO Community Top SEO Predictions & Tips for 2025 🔭 * What are your top SEO predictions in 2025? * What's your top SEO tip for 2025? Submit them here: hub.seofomo.co/surveys/seo-... & get featured (name, link) in a special SEOFOMO edition and hub 🙌 Looking forward to your answers!

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