iiinova — where your digital self keeps evolving

Reposted by Tory Gray

Sitebulb @sitebulb.com · 02/06/2026

📣 NEW WEBINAR: sitebulb.com/resources/guid... Google has published formal guidance on how AI agents interact with websites. @tory.thegray.co and Jessyca Frederick have been working through what this guidance actually means in practice. Sign up to learn from the experts!

sitebulb.com

Webinar: Optimising for AI Agents: What Google's New Guidance Means for SEOs | Sitebulb

Google has published formal guidance on how AI agents interact with websites. Tory Gray & Jessyca Frederick join us to discuss what it means for SEOs.

021

Reposted by Tory Gray

Sitebulb @sitebulb.com · 28/05/2026

011

Reposted by Tory Gray

Lily Ray 😏 @lilyray.nyc · 10/04/2026

In this week’s NYT piece, Google’s said that the BBC article about self-promoting listicles used “unrealistic searches people wouldn’t actually do.” I have some thoughts about that, and about AIO accuracy overall. Check it out: algorythmic.co/opinions/my-...

algorythmic.co

Google's Response to the NYT Article Doesn't Tell the Full Story

A closer look at Google's response to the NYT AI Overviews accuracy story: what the 91% figure is missing, and why the 'long-tail' defense doesn't hold up.

2142

Reposted by Tory Gray

Preeti Gupta @ilovechoclates.bsky.social · 02/04/2026

I collaborated with The SEO Community and @adriennekmetz.com on 5 videos and this article that sums them up. I also got @tory.thegray.co, @jocameroo.bsky.social, Erica Ylimäki, and @kevin-indig.bsky.social to share their insights.

384

Reposted by Tory Gray

Majestic @majestic.com · 24/03/2026

Tory Gray (@tory.thegray.co) encourages SEOs to prioritise building a meaningful, lasting brand by investing in community tactics that support both SEO and growth across LLM platforms. maj.to/4abzLji

021

Reposted by Tory Gray

John Mueller @johnmu.com · 01/01/2026

It's that time of the year again: here's the Mueller Report of SEO memes for 2025. #SEO

24418

Reposted by Tory Gray

Majestic @majestic.com · 20/11/2025

Embracing Communities Learn how to foster engagement and build a loyal following with a dedicated online space. with @erinasimmons.bsky.social, Chris Meabe, Jon Mest and @tory.thegray.co

121

Reposted by Tory Gray

Cyrus Maxx @zyppy.com · 13/08/2025

SEO Tool of the Day: Rendering Difference Engine Need to spot the difference between your HTML and JavaScript rendered content? "Identify SEO signals added, removed, or altered during JavaScript rendering — without digging into the code." Very nice! 👏 thegray.company/resources/js...

1114

Reposted by Tory Gray

Sitebulb @sitebulb.com · 11/08/2025

JavaScript SEO in AI Search training session NEXT WEEK! 👉https://sitebulb.com/resources/guides/webinar-javascript-seo-for-ai-search-training-with-gray-dot-co/ @sam.thegray.co @tory.thegray.co @womenintechseo.bsky.social - this training is free and OPEN TO ALL!

064

Reposted by Tory Gray

Aleyda Solis @aleyda.bsky.social · 21/07/2025

🤖 Want to easily troubleshoot CSR JS Reliance and Differences with raw HTML easily? There's a new Free Chrome Extension You can use! The Rendering Difference Engine by Gray Dot Company (aka, @tory.thegray.co & team) Check it out: chromewebstore.google.com/detail/rende...

072

Reposted by Tory Gray

Aleyda Solis @aleyda.bsky.social · 06/07/2025

Is SearchGPT is currently using Google’s search results rather than Bing's? Alexis Rylko researched it, identifying patterns across: 1. Ranked pages ranking with a high overlap with Google search results ...

2174

Tory Gray @tory.thegray.co · 04/07/2025

Never once in my life have I received a marketing email from the Social Security Administration. Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."

Screenshot of a marketing email from the SSA, with the text: "Social Security Applauds Passage of Legislation Providing Historic Tax Relief for Seniors
The Social Security Administration (SSA) is celebrating the passage of the One Big, Beautiful Bill, a landmark piece of legislation that delivers long-awaited tax relief to millions of older Americans."

120

Reposted by Tory Gray

Gray Dot Co @thegray.company · 01/07/2025

ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️

Mapping site symptoms to JavaScript issues. What you see: Some or all of your pages aren't on Google. Common issues: Google can't discover URLs, JS is changing critical indexation signals, contextual <head> elements are missing or misplaced.

122

Reposted by Tory Gray

Mark Traphagen @marktraphagen.bsky.social · 25/06/2025

Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position. Thanks to @sengineland for asking me for the data and insights! searchengineland.com/google-ai-ov...

searchengineland.com

Google AI Overviews rank below Position 1 in 12.4% of cases: Study

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.

1112

Reposted by Tory Gray

Sitebulb @sitebulb.com · 23/06/2025

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

sitebulb.com

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

021

Tory Gray @tory.thegray.co · 16/06/2025

Well hello AIO *in position 4* - treated like any other SERP feature. (Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!) Anyone else seeing this? 👀 👀 👀

Screenshot of a Google query with the AIO in position 4 after a featured snippet and 2 organic listings

110

Tory Gray @tory.thegray.co · 11/06/2025

Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts. Help your users by letting them help you! Check out the article here ⬇️

searchengineland.com

Why user-generated content works well for SEO

Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.

121

Reposted by Tory Gray

Women in Tech SEO Community @womenintechseo.bsky.social · 04/06/2025

This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers! Catch up here ⬇️ mailchi.mp/womenintechs...

043

Reposted by Tory Gray

Sitebulb @sitebulb.com · 02/06/2025

sitebulb.com

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

052

Tory Gray @tory.thegray.co · 03/06/2025

PSA for JavaScript SEO: "Replace" is not a real redirect. Looking at you, Nuxt router Replace() method! 👀 (But also, ya'll, it's "not recommended" in their documentation for a reason.)

Screenshot of Nuxt's documentation for URL Routing, where a there's advice for routing users around a website based on a browser's History API. On this list they reference a method called "replace()" which is not recommended in the documentation.

053

Reposted by Tory Gray

Justin Wolfers @justinwolfers.bsky.social · 28/05/2025

Trade policy update.

471471464

Tory Gray @tory.thegray.co · 29/05/2025

Valuable advice from ‪@ilovechoclates.bsky.social in her post for ‪@sitebulb.com‬! Especially with so much evidence showing LLMs are pulling from a wide range of sources. Check out the full article ⬇️

sitebulb.com

Why SMBs Must Think Beyond Google & Build Brand | Sitebulb

Preeti Gupta goes through how SEO has evolved and how to build a brand presence outside of your website in this step-by-step guide.

112

Tory Gray @tory.thegray.co · 28/05/2025

So grateful for @areejabuali.bsky.social and @womenintechseo.bsky.social 🫶 💙 🫶 Happy 6th birthday!!! 🎂 🎉

121

Tory Gray @tory.thegray.co · 22/05/2025

Interesting reading: Generative AI isn't driving any measurable economic value? 🤯 www.theregister.com/2025/04/29/g...

theregister.com

Generative AI is not replacing jobs or hurting wages at all

: 'When we look at the outcomes, it really has not moved the needle'

110

Reposted by Tory Gray

Sitebulb @sitebulb.com · 19/05/2025

sitebulb.com

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

042

Reposted by Tory Gray

sam torres 🧜🏼‍♀️ @theseomermaid.com · 19/05/2025

📣 This Wednesday! 📣 Join me for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!

mkedmc.org

‍Panic to Precision: Mastering SEO Traffic Recovery‍ w/Sam Torres - May 2025 - Meeting @ The Clubhouse | MKE DMC

- Learn when to worry and how to respond.

041

Tory Gray @tory.thegray.co · 15/05/2025

Measuring LLM Visibility (Part 2 of 3): Benchmarking "Brand Definitions" Part of achieving "great visibility" on LLMs is ensuring that these bots: 1) Can connect the dots on existing brand mentions - to *your brand* (...)

111

Tory Gray @tory.thegray.co · 14/05/2025

Let's play a game! AI-generation, or bad photoshop job?! (As spotted on the homepage of a major bank in the US.)

210

Reposted by Tory Gray

sam torres 🧜🏼‍♀️ @theseomermaid.com · 12/05/2025

Do you know how to tell when a drop in organic traffic signals technical issues vs. content problems? I break down how to identify these patterns and more with @previsibleseo.bsky.social COO Tyson Stockton. Listen to “How to Approach Traffic Drops” on the Voices of Search podcast here: ⬇️

voicesofsearch.com

More Sudden Traffic Drops Caused By Technical Issues Or Content-related Problems? | Voices Of Search

061

Reposted by Tory Gray

Jack Chambers-Ward @jlwchambers.bsky.social · 13/05/2025

The Search with Candour guests feed has been updated for 2025! bsky.app/profile/did:... Now including awesome folks like @not-a-robot.com, @sam.thegray.co, @tory.thegray.co, @danileitner.bsky.social, @yagmursimsek.bsky.social, @themarketinganu.bsky.social, @seozen.com, @gregfinn.bsky.social & more!

1123

Reposted by Tory Gray

Search ‘n Stuff @searchnstuff.co.uk · 07/05/2025

We’re giving away 5 tickets at 50% off for our London Meetup & Antalya Conference for our late-night crew tonight. We see you. Let’s hang. 🖤 Use the code “NIGHTOWLS” for both tickets at checkout: London Meetup: buy.stripe.com/3cs00u8qs8VC... Antalya Conference: searchnstuff.co.uk/conferences/...

media.tenor.com

a white owl is flying through a dark sky

ALT: a white owl is flying through a dark sky

034

Tory Gray @tory.thegray.co · 07/05/2025

Let's celebrate a great customer service experience! Big thanks to @1password.bsky.social for fab help this week. You listened, didn't treat me like an idiot (... this rarely happens, unfortunately), asked great Qs, and quickly figured out the solution. Seriously - appreciate ya'll a ton 🫶

000

Reposted by Tory Gray

Women in Tech SEO Community @womenintechseo.bsky.social · 07/05/2025

📧 Today's 98th ( 😮 ) edition of #WTSNewsletter featured: ✔️ 5 brilliant pieces by brilliant members ✔️ WTSInterview: Nicole Lee ✔️ [Webinar] SEO for LLMs: Adapting to the AI-First Web by @sitebulb.com ✔️ 3 days of connection & growth in Berlin & more - Catch up here ⬇ mailchi.mp/womenintechs...

066

Reposted by Tory Gray

Aleyda Solis @aleyda.bsky.social · 03/05/2025

How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's doc 👇 * A product appears in the visual carousel when ChatGPT perceives it’s relevant to the user’s intent. * It uses structured metadata from third-party providers and other third-party content. ...

283

Tory Gray @tory.thegray.co · 05/05/2025

Google: 404s are fine! They are part of the natural web. You can just ignore them and we will, too. Also Google, upon seeing a staging site start to deliver 404s *and* a GSC Removal request: I WILL CRAWL YOU 530k TIMES!

Screenshot of GSC's Crawl Stats > Crawl Requests report for Not Found (404) URLs, showing a very large spike at the end culminating in 530k crawl requests over a short period of days.

020

Reposted by Tory Gray

Sitebulb @sitebulb.com · 05/05/2025

sitebulb.com

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

063

Tory Gray @tory.thegray.co · 02/05/2025

LLMs are, in essence, word calculators. 🧵 They are word pattern-recognizing engines: calculating the probability of a subsequent word based on the previous words used in the prompt, and similar patterns of words used across the web (or any other "LLM training materials").

130

Tory Gray @tory.thegray.co · 30/04/2025

Oh good, the era of spamming LLMs and chatbots has begun - brace yourselves for impact. And noise. ... and even more inaccurate results.

3132

Reposted by Tory Gray

Montse Cano @montsecano.bsky.social · 30/04/2025

Of course, thanks to the fabulous @tory.thegray.co too for her time and feedback 😊

111

Reposted by Tory Gray

Murshed Zaheed @murshedz.bsky.social · 29/04/2025

This looks like an SNL skit.

811207133

Reposted by Tory Gray

Gray Dot Co @thegray.company · 28/04/2025

#SEOFOMO surveyed over 200 SEOs about the state of ecommerce SEO. The results are now in, with commentary from top SEO professionals! Check out question 21 for insights from our founder and CEO, @tory.thegray.co (Thank you @aleyda.bsky.social for including us!) Check out the results here ⬇️

hub.seofomo.co

SEOFOMO Ecommerce SEO in 2025 Survey - Stats & Trends

+200 SEOs working with Ecommerce sites took the survey and the results are now in! What's the state of Ecommerce SEO? Let's go through them.

012

Tory Gray @tory.thegray.co · 25/04/2025

Must read on GEO, AEO, AIO, or... whatever you want to call it >> www.searchenginejournal.com/aeo-differen... Why I think it’s good: - data-backed - rational… not re-actional, or inflammatory, or clickbait-y (...)

searchenginejournal.com

How Is Answer Engine Optimization Different From SEO?

Data reveals why some brands dominate in search but disappear in ChatGPT, and what you can do about it.

110

Reposted by Tory Gray

Acyn @acyn.bsky.social · 24/04/2025

Walz: If you say you love freedom but you don't believe freedom is for everybody, then the thing you love is not freedom, it is privilege.

8317870820122

Tory Gray @tory.thegray.co · 24/04/2025

Honestly I'm just waiting for someone to test if "meta keywords" work for LLM optimization. (And please, please let it NOT work.)

1110

Reposted by Tory Gray

Gray Dot Co @thegray.company · 23/04/2025

🚨Our SEO Product Management survey with @sitebulb.com is closing end of day today🚨 This is your last chance to get instant, actionable steps to take your SEO product management program to the next level! 🚀 Take the survey now! Survey link in the comments ⬇️

131