iiinova — where your digital self keeps evolving

Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 14/01/2026

are the Bing webmaster guidelines unavailable for everyone or just me?

Screenshot of a blank page on the Bing Webmaster Guidelines with an error message at the bottom saying "No data available"

Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 18/12/2025

hey @johnmu.com random and on behalf of someone else: a friend's site is being referred to with the wrong stylisation of its brand name in SERPs despite never being referenced as it on the site or its socials. would using this schema help G understand the correct one? schema.org/disambiguati...

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Fabrice Canel @facan.bsky.social · 20/11/2025

AI search has changed how conversions are measured. Clicks alone no longer tell the story. Learn which indicators reveal where intent forms, so you can focus on what truly drives outcomes. aka.ms/blueskyHowAI...

How AI Search Is Changing the Way Conversions are Measured

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 29/10/2025

Google's applied for planning permission to build a data centre down the road from where I was born in Essex — on land with Local Wildlife Status. It's estimated that it'll put out 570,000 tonnes of CO2 a year. Petition link: you.38degrees.org.uk/petitions/sa...

you.38degrees.org.uk

Save Arena Essex- Tell Google to search elsewhere!

  Wedged between the Mar Dyke Valley and Lakeside Retail Park, the former Arena Essex Raceway is not your usual wildlife haven. Where once stock cars and speedway bikes lined up to cross the fini...

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 21/10/2025

a moment of silence for: - industry content marketers scrambling - any brightonSEO speakers with slides on AI search, browsers, agents etc - all consultants/freelancers/agency folks who'll be asked a billion questions tomorrow

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 17/10/2025

hey @johnmu.com how good is google at understanding government-funded/endorsed sites without a .gov.uk domain name? currently working with a city's official tourism board and have seen major ranking drops where they should probably have some visibility and would like to understand why

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Stef Walter @stephaniewalter.bsky.social · 22/09/2025

Blind people use white canes and guide dogs to get around in the physical world. In the digital world, they use zoom, magnifiers, screen readers, and Braille displays. Many of those tools rely on the code underneath. So, bad markup, means, bad experience.

a11ynews.substack.com

How Blind People Navigate the World, On and Offline

Leaking my own talk for DevFest Vienna on November 15th.

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Accessibility Awareness @a11yawareness.bsky.social · 17/09/2025

You don't necessarily need to say "image of" in your alt text for users to know it's an image. Screen readers will announce that it's an image. But it can help readers to specify if it's a hand-drawn image, Polaroid, infographic, screenshot, chart, map, diagram, or so on.

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Dr. Pete Meyers @dr-pete.bsky.social · 10/09/2025

I finished reading the 230-page Google antitrust remedy ruling and put together my thoughts from an industry perspective. I think a lot of the data-sharing details are critical -- moz.com/blog/google-...

moz.com

Will The Anti-Monopoly Ruling Crack Open Google's Data?

Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark r...

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Dave Smart @tamethebots.com · 10/09/2025

Bye Bye CrUX Dashboard, I'll always be nostalgic for your stacked bars of Goodness: developer.chrome.com/blog/crux-da... You can use tamethebots.com/tools/cwv-hi..., the cruxvis.withgoogle.com or one of the many other great free tools that use the CrUX History API.

developer.chrome.com

CrUX Dashboard deprecation | Blog | Chrome for Developers

We're planning on deprecating the CrUX Dashboard after the end of November 2025. CrUX Vis is a newer tool that visualizes historical CrUX data that has many advantages over the older CrUX Dashboar...

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Stef Walter @stephaniewalter.bsky.social · 10/09/2025

How to stand out, when anyone can use AI to build anything? For @antonsten.comSten, most people go for “how do we build this”, instead of asking “what should be built that people actually want?”. This leads to a situation, where, most new apps and products, solve, fake problems.

antonsten.com

How to stand out when anyone can build anything | Anton Sten

When AI tools have democratized product creation, standing out isn't about better tools or flashier features—it's about fundamentally different skills that most people skip entirely.

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Chris Green SEO @chris-green.net · 09/09/2025

Ever wanted to try and build a search engine? Maybe, maybe not. But if you want to learn more about how search engines work and don’t have the time to try it all for yourself, Wilson has you covered. It’s hard to really summarise the level of detail in this one, so I’d suggest you read it. 🧵 1/2

blog.wilsonl.in

Building a web search engine from scratch in two months with 3 billion neural embeddings

End-to-end deep dive of the project, spanning a large GPU cluster, distributed RocksDB, and terabytes of sharded HNSW.

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 09/09/2025

the iphone 17 looks AI generated and i can't explain why

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 08/09/2025

someone help this guy do the math because he clearly can't display ad revenue is declining display ad revenue relies on websites getting traffic if web traffic is thriving... surely display ad revenue would be thriving there's only so much corporate spin people can take bro

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nilay patel @reckless.bsky.social · 08/09/2025

Google’s position is now that the open web Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol

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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 03/09/2025

what does chatgpt and Big Hero Six have in common? watch the video to hear how i explain how chatgpt works to friends and family shoutout to @jamram33.bsky.social for encouraging me to record this analogy

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Glenn Gabe @glenngabe.bsky.social · 02/09/2025

Cloudflare Search Referral Report for Q2 2025 based on 25M websites globally: Google 88.9% Bing 3.0% DDG 1.1% Yahoo 0.7% Brave 0.4% OpenAI 0.23% radar.cloudflare.com/reports/sear...

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Aleyda Solis @aleyda.bsky.social · 20/08/2025

🚨 SEOs & Marketers: Beware that some hosting platforms are blocking AI crawlers by default without alerting website owners. I detected yesterday that this was happening with the hosting of a couple of my sites after validating that there were server connection refusal errors to AI bots...

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Taurean @taurean.bryant.land · 19/08/2025

I’m going to be mumbling “a big Dyson sphere around the solar system” to myself for days now

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 13/08/2025

if tottenham win the super cup i am going to lose my mind

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 13/08/2025

slightly diminish a band: my chemical situationship

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 11/08/2025

soooo who's at mozcon tomorrow? 👀

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 08/08/2025

asked my dog where her ball was in the garden and she came back with a pear that had fallen off our tree if not ball, why round shape?

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 29/07/2025

Anyone in the UK managed to actually get onto AI Mode yet?

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 22/07/2025

big up whoever did this to michelle agyemang's wikipedia #lionesses

A screenshot of Michelle Agyemang's wikipedia which says "Michelle Agyemang (born 3 February 2006) is the current Queen of England who plays a forward for Women's Super League club Arsenal and the English national team."

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Dawn Anderson @dawnieando.bsky.social · 09/07/2025

All these posts about passage based focus and chunking and semantic headings and writing with focus and purpose appearing in the SEO space? What the hell have you been doing all these years because this is 101 in my book?

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the Mountain Goats @themountaingoats.bsky.social · 19/06/2025

trans rights btw this isn't up for debate

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Lily Ray 😏 @lilyray.nyc · 18/06/2025

If you’re scaling a ton of (mediocre/bad) content “because AI” or “because GEO”… you’re probably going to have a bad time. It’s not like the “rise of AI search” suddenly made Google/Bing’s algorithms and spam policies irrelevant. 1/2

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Ketan Joshi @ketanjoshi.co · 17/06/2025

I don't know if anyone has written about this, but the thing where Google's engineers have designed this software program to spit out text that simulates contrition, grovelling apology feels like something close to admission that they've designed a program they KNOW is fraudulent +are covering it up

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Chris Green SEO @chris-green.net · 09/06/2025

What if we think AI Mode as web scrapbooking? A thoroughly "offline" way to think about the future of search, but somehow - for my brain at least - this makes the whole thing more real and tangible. www.chris-green.net/post/ai-mode...

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 04/06/2025

found out this week that my endometriosis has likely recurred and have been referred back to a specialist after a significant bout of pain this last month or so it was nice cosplaying as a nondisabled person for a couple of years while my pain was managed medically, at least

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Cyrus Maxx @zyppy.com · 03/06/2025

In a clever bit of Reputation Management, Neil Patel wants to tell you about the time he was sued... in 2011 He most likely doesn't want you to know about his most recent case It's a truly remarkable story of SEO, contracts, deliverables, and ultimately, bankruptcy Post: zyppy.com/list/ftx-sue...

zyppy.com

What Is Neil Hiding? Bankrupt FTX Sues Neil Patel for $55 Million

Neil Patel has been accused of misdeeds multiple times in the digital marketing world over the years. Even by those standards, the most recent one is

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Cat B @frijolesluvr.bsky.social · 28/05/2025

I so rarely see info on how to recognize long COVID in kids.

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 28/05/2025

Have we come to a consensus on how we're shortening AI Mode yet (like AIO for AI Overview)? AIM feels like the natural choice...

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Preeti Gupta @ilovechoclates.bsky.social · 27/05/2025

I wrote my very first article for @sitebulb.com and it's finally live. I am so happy and proud of it. It was great working with @jojofurnival.bsky.social on this <3 Here it is: sitebulb.com/resources/gu...

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 26/05/2025

been a while since I've done one of these, but it's ✨reactive dog diary✨ time took Bailey to meet my auntie's dogs. zero barking on introduction, great off-lead recall, and is still knackered from a 4 mile walk on Saturday. it's a work in progress, but we're getting there!!

A black mixed breed dog and a black cocker spaniel sleeping separately, one on a cream blanket and one on a cream carpet. The frame of the photo is positioned so you can only see their heads.

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Barry Schwartz @rustybrick.com · 13/05/2025

Google says Navboost is not a machine learning system; more on hand crafting signals and a debugging interface - and more www.seroundtable.com/google-navbo... via @btabke.bsky.social #google #doj #search #navboost

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Jack Chambers-Ward @jlwchambers.bsky.social · 30/04/2025

I'm looking for new guests for the Search with Candour podcast!🎙️ Do you want to join me to talk about an #seo topic of your choice? DM me!📨 Some of my recent guests include: @danileitner.bsky.social @mordyoberstein.bsky.social @sam.thegray.co & @tory.thegray.co @seozen.com @sarahmcduk.bsky.social

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Jordan @jordanpfot.bsky.social · 22/04/2025

Bridget Phillipson here, confirming that the government’s position is that trans women must always use men’s bathrooms when out in public.

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Chloe Smith 🪩 @chloeivyroseseo.bsky.social · 22/04/2025

i've been very quiet here recently but just popping up to say trans rights are human rights trans women are women trans men are men non-binary people are valid intersex people exist and if you're "gender critical" you need to unfollow me xoxo 🏳️‍⚧️

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Barry Schwartz @rustybrick.com · 20/03/2025

Wonderful explanation of RAG by @johnmu.com

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