OpenAI's Dots can review connected apps and run scheduled checks between conversations. Here's what the help pages permit, and where the read-only limit sits. via @mattgsouthern.bsky.social

Google Analytics now supports app conversions in its performance and attribution reports. Availability varies by property, and budgeting stays web-only. via @mattgsouthern.bsky.social #Google #GoogleAnalytics #GA4

See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.

OuterBox launches OBxFrontier, a custom AI development service that maps workflow challenges and builds agents around existing systems to reduce manual work.

Amazon blocked Meta's Muse with its Conditions of Use because robots.txt had no user agent to name and the CFAA was gone.

Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper's checkout and place the order after the buyer confirms it. via @mattgsouthern.bsky.social

Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error. via @mattgsouthern.bsky.social #seonews #Google

EmDash 1.0 is a modern alternative to WordPress, but its features trap users into Cloudflare's infrastructure. via @martinibuster.bsky.social #WordPress

A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed. via @mattgsouthern.bsky.social #ppcnews #ChatGPT

Make local businesses easier to discover in AI search. Google and Uberall cover Business Profile data, reviews, local content, automation, and measurement. #Google #marketing

Google is rolling out AI Mode's information monitoring to all users globally after paid subscribers had it first. Search will also suggest monitoring tasks. via @mattgsouthern.bsky.social #Google

Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully. via @mattgsouthern.bsky.social

A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search. via @mattgsouthern.bsky.social

Build your case for promotion as an SEO or paid media manager by proving AI's net gains and reskilling your team for strategy, testing, and measurement.

UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months. via @mattgsouthern.bsky.social #Google

WP Engine is gratified by the judge's ruling in its antitrust lawsuit. But Automattic also scored seven wins. via @martinibuster.bsky.social #wpnews

Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode. via @mattgsouthern.bsky.social #Google

Text-only versions of websites strip out the one layer AI agents need: the actions. Markdown mirrors serve prose to the visitor most eager to act.

Google published details of it's new anti-spam system designed to detect AI content. This is why it may be a part of Google's Spam Update. via @martinibuster.bsky.social #seonews #Google

Google describes several link displays inside AI Overviews with different destinations. Here's how Search Console counts them and what two September posts show. via @mattgsouthern.bsky.social #Google

Speed was never the problem. The signals that told you whether an answer was any good traveled with the journey, and they don't survive the trip. #llms

Google has started rolling out its September 2026 spam update worldwide in all languages. The company says the rollout may take up to two weeks to finish. via @mattgsouthern.bsky.social #seonews #Google

Google announced a faster way to generate high-quality query fan-outs that can scale to production-ready search. via @martinibuster.bsky.social #seonews #Google

A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew. via @mattgsouthern.bsky.social #seonews #Google

Use Amazon Marketing Cloud's five-year purchase history to refine acquisition budgets, measure customer value, and win back shoppers lost over a year ago. #marketing

AI agents will chase whatever metric you reward. MIT and Stanford research shows the risk, and four ways SEO teams can pick metrics agents can't game.

Baidu now reports AI citations, impressions, and clicks in its webmaster tools. The data isn't live yet, but the metric definitions already reveal plenty.

Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop. via @mattgsouthern.bsky.social #ppcnews #ChatGPT

Decide whether Google Ads Customer Lifecycle Goals fit your business, and spot targeting mistakes and value adjustments that inflate reported ROAS.

Fiverr's holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term. via @mattgsouthern.bsky.social #Google

B2B shortlists form before buyers run their first AI query. Three steps to build brand consideration during Day Zero, before formal research begins.

Google Analytics supports Include data filters for hostnames, so a property can keep event data from approved domains instead of excluding spam one by one. via @mattgsouthern.bsky.social #Google #GoogleAnalytics #GA4

Job site operators say Google Indexing API approval requests go unanswered for months. Google's docs recommend the API but don't state a review timeframe. via @mattgsouthern.bsky.social #seonews #Google

Shopify CEO Tobi Lütke says unreviewed AI output is landing on coworkers. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too. via @mattgsouthern.bsky.social

Voice shopping changed the keyboard. Agentic commerce removes the buyer from the room, and your storefront is already in by default.

Whitespark's Darren Shaw and Duda's Russ Jeffery on why local AI visibility starts with crawler access, accurate data, and pages an LLM can read.

Is Google lying about AI Search? A study tracking over 1,000 users found Google sends less clicks and people dislike it. via @martinibuster.bsky.social #seonews #Google

Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search. via @mattgsouthern.bsky.social #Google

Google is testing a "Dive deeper" button in Discover that opens a short topic overview with links to related stories. The test starts with videos, Google says. via @mattgsouthern.bsky.social #seonews #Google

Google updated its Search documentation to add local business queries to the two result units rolled out in the EEA for directories and direct providers. via @mattgsouthern.bsky.social #seonews #Google #business

Turn AI guardrails into search assets with a school district's template for indexable policies, named reviewers, and clear rules on model training.

Google's AI contribution pilot, Cloudflare's Pay Per Crawl and Pay Per Use, and Microsoft's marketplace differ on compensation, owner control, and reporting. via @mattgsouthern.bsky.social #Google

Google's John Mueller responds to a strange de-indexing case where an unrelated website appeared to replace a site's pages in search. via @martinibuster.bsky.social #seonews #Google

Pew's 37-country survey finds more people expect AI to reduce jobs than add them, a view more common in high-income countries than middle-income ones. via @mattgsouthern.bsky.social

Google updated their crawler documentation for Mediapartners-Google so that it is no longer specific to AdSense. via @martinibuster.bsky.social #seonews #Google

Google's AI contribution pilot pays publishers a monthly figure with no calculation behind it. I built the alternative: my page charges agents before they read.

A controlled AI citation test found source order mattered less than raw data suggested, while structured rewrites shifted how citation credit was distributed. via @mattgsouthern.bsky.social

An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often. via @mattgsouthern.bsky.social #smmnews

Product page copy builds shopper trust and fills gaps in AI feeds with sizing, compatibility, and return details that help customers decide to buy.

Google published new documentation for adding a Search profile badge as Search becomes a destination for following creators and publishers. via @martinibuster.bsky.social #seonews #Google