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Kristina Monllos

@kristinam.bsky.social
505 followers 503 following 70 posts

advertising reporter and editor writer / director of four short films :) @thenewschool.bsky.social alum got a tip? email me: kristina@digiday.com rhode islander in STL

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Reposted by Kristina Monllos
Josh Sternberg @joshsternberg.com · 22/12/2025
People passing around the 60 Minutes CECOT piece like teenage boys from the 1980s passing around their dad's Playboy issues, and YouTube cannot take down ripped copies fast enough. Here's one that's interesting: a video of the video. www.youtube.com/watch?app=de...
youtube.com
60 Minutes CECOT Segment Axed by Weiss (Aired in Canada)
YouTube video by JayyRodd
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Danny Groner @dannygroner.bsky.social · 14/08/2025
“The hype, combined with continued uncertainty of how long the Oasis reunion might last, likely makes it all the more appealing for brands to show up and celebrate along with die-hard fans.” www.marketingbrew.com/stories/2025...
marketingbrew.com
Inside the reunion tour marketing machine
Brands like Spotify, Adidas, and Amazon are getting involved in the Oasis tour—even though “anything could happen at any time,” one marketer said.
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Josh Sternberg @joshsternberg.com · 06/08/2025
The pivot from part-time influencer with a normal job to a full time influencers is often a difficult transition, @kristinam.bsky.social reports. When I was younger, I was dumb and wanted to be famous. Now that I'm older, hell no. www.marketingbrew.com/stories/2025...
marketingbrew.com
Hubslife backlash is a reminder that audiences can be fickle
Transitioning from the content you're known for isn't as easy as it seems.
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Kristina Monllos @kristinam.bsky.social · 16/06/2025
don't think i've posted this on here yet but i'm writing on substack now. created a publication called Creative Pursuits that will still cover advertising but also get into the creative process. pls check it out and subscribe here: kristinamonllos.substack.com
kristinamonllos.substack.com
Creative Pursuits | Kristina Monllos | Substack
Advertising editor and reporter. I've covered the advertising business for 10+ years at publications like Digiday and Adweek. Click to read Creative Pursuits, by Kristina Monllos, a Substack publicati...
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Marie Le Conte @youngvulgarian.marieleconte.com · 25/05/2025
people talking about the number of followers they had on Twitter vs here and about the sort of posting they did over there that worked vs on Bluesky and from the bottom of my heart:
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Greg Swan @gregswan.bsky.social · 06/05/2025
I'm quoted in @digidaymedia.bsky.social via @kristinam.bsky.social today about the massive changes in digital + social that happened in the first 100 days of President Trump’s term and what marketers are doing to adapt, leverage, and match pace. digiday.com/marketing/ma...
digiday.com
Marketing Briefing: Check in with marketers after the first 100 days of President Trump's policies
For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier to manage.
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@GottaLaff @gottalaff.bsky.social · 05/05/2025
54.7 .... 5.5.
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Josh Sternberg @joshsternberg.com · 06/04/2025
A tiny picture on the front page of the NYT and WaPo front pages today. Democracy happening in broad daylight and our most widely-read media outlets decide to not put this as a most import story. Lots of local newspapers did, though. Two at random: Detroit Free Press and
WaPo front page. Image of protests at the bottom. NYT homepage. Image of the protests in the middle of the page. Maine Sunday Telegram. 

In caps: A groundswell of everyday people’ underneath a large photo of protests in the middle of the front page of the newspaper. Sunday Free Press headline at top of front page: Protesters: ‘We mean business’ followed by a large image of protests.
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Greg Swan @gregswan.bsky.social · 07/03/2025
Does #SXSW matter anymore? Is it too big? Why do you make such a big deal about it, Greg? Shared some thoughts with @kristinam.bsky.social at @digidaymedia.bsky.social ⤵️ digiday.com/marketing/as...
digiday.com
As SXSW kicks off, marketers embrace it as an 'accessible' conference for content, connection
SXSW kicks off this year from March 7th to March 15th in Austin, Texas as an event with an identity that greatly eveolved during the pandemic.
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Greg Greene (he/him/his) @greene.haus · 26/02/2025
Whoever described generative AI as the aesthetic of fascism made a sharp point.
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Kristina Monllos @kristinam.bsky.social · 18/02/2025
Olipop's comments about Poppi got me thinking about the state of social media guidelines for brands. Duolingo became a social media darling for its more unhinged social posts. But how unhinged can -- or should -- brands get?
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KimekoM @kimekom.bsky.social · 11/02/2025
Super Bowl spots seem to be going the way of seasonal marketing, rolling out earlier and earlier each year. This year's Big Game spots were deemed a bit lackluster. Is the early rollout to blame? @kristinam.bsky.social answers that in this week's Marketing Briefing:
digiday.com
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing.
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Keith Decent @keithdecent.bsky.social · 10/02/2025
Googles response basically being “it’s not making things up, it’s just incapable of telling facts from made up bullshit” would have destroyed a product in the days before the economy was propped up by a thin framework of scams lashed together with investment capital
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onion person @junlper.beer · 08/02/2025
like what is anyone supposed to do with this when you open any app and see this shit immediately
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Karen K. Ho @karenho.bsky.social · 07/02/2025
I have reported on diversity, equity, inclusion, and accessibility in various fields for several years. DEIA just means acknowledging how systems have discriminated against different groups of people—in many cases for several decades—and strategic efforts to give those people jobs and opportunities.
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Charlie Warzel @cwarzel.bsky.social · 30/01/2025
would be interesting if everyone treated this exactly the way republicans would if this happened in the first 10 days of a democratic administration - just wall to wall 'this is what happens when an incompetent admin is in charge' regardless of the truth on the ground
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Abby Vesoulis @abbyvesoulis.bsky.social · 30/01/2025
Was literally talking to the union representing federal air traffic controllers earlier today about how there’s already a major shortage of air traffic controllers and the resignation offers they all just got from OPM could seriously endanger public safety.
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Dan Saltzstein @dansaltzstein.bsky.social · 29/01/2025
And if you’re over 50, get the (two!) shingles vaccines. Yes, it can have temporary side effects. But you *do not* want to get shingles. Ask anyone who’s had it.
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Pot Shop Boo @potshopboy.bsky.social · 23/01/2025
Cicadas have it right. I'm tunneling underground. See you in 17 years to scream for a while.
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jamelle @jamellebouie.net · 28/01/2025
this is an illegal order. the president does not have the legal authority to discriminate against entire categories of americans on the basis of sex. this order is no different than if he had issued one reinstituting segregation.
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Omar Wasow @owasow.bsky.social · 27/01/2025
If you made a horror movie where killer cars killed more than a million people worldwide, folks would laugh. Turns out, “Around 1.2 million people die from road injuries every year. That’s around 2.3% of deaths from all causes.” ourworldindata.org/data-insight...
ourworldindata.org
More than a million people die from road injuries every year
Around 1.2 million people die from road injuries every year. That includes the deaths of drivers, passengers, and pedestrians.
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Boo!-per Lund @cooperlund.online · 24/01/2025
The tech space has done everyone a disservice by clumping machine learning (actually useful), LLMs (jury's out on how useful) and some kind of promised future AGI (almost certainly vaporware) in the same AI bucket, and increasingly sweaty leaders in the space like Altman sure aren't helping
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Brett Nicholson @aggiebrett.bsky.social · 20/01/2025
We're gonna need art and beauty and magic in the coming months. More than ever.
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Dave Itzkoff @ditzkoff.bsky.social · 16/01/2025
why does it look like The More You Know logo is crashing back to earth
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Kristina Monllos @kristinam.bsky.social · 16/01/2025
there's something so special about a creative partnership like theirs and i truly worry we won't see something like it again in this anti-creative climate
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🌭 stevia nicks @muffinlab.bsky.social · 16/01/2025
🫡
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lauren @lauren.rotatingsandwiches.com · 15/01/2025
tv seasons should be 22 episodes long and at least 30% of those should be pure crap
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Will Oremus @willoremus.com · 15/01/2025
the crazy part is this means the facebook we’ve all been experiencing for the past 5 years was the *good* version
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KimekoM @kimekom.bsky.social · 14/01/2025
Last week, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies. Some say it's just the evolution of business, but the timing makes these announcements interesting. digiday.com/marketing/de...
digiday.com
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
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David Slack @slack2thefuture.bsky.social · 09/01/2025
LA friends, if you’ve lost your home, I’m so sorry. In case it helps, here’s some stuff I wish I’d known: 1. Make detailed contemporaneous notes about every conversation you have with your insurance company.
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Jen McGowan @iamjenmcg.bsky.social · 09/01/2025
To those not in LA, these fires are hitting an already breaking community. Many people being forced to evacuate were already stretched extremely thin due to the collapse of our industry. It’s not just celebrities. Please help however you can.
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Alex Zank @alexzank.bsky.social · 09/01/2025
I guarantee nobody on bluesky knows Dave Kanicki, retired editor at Farm Equipment magazine. But you know who did? Thousands of ag industry professionals. He was a celebrity at trade shows. You don't need to be a household name to be a top journalist on your beat. This Dylan Byers take is lame.
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Kristina Monllos @kristinam.bsky.social · 09/01/2025
just got a batch of new followers that makes me think i was on an advertising starterpack of some kind? wish i could see when tagged in those so i could also follow whoever else was in it
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Katharine Hayhoe @katharinehayhoe.com · 09/01/2025
I am a climate scientist and this is correct ⬇️
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ashley fairbanks @ziibiing.com · 09/01/2025
as LA is burning, a swath of the country is recovering from an ice storm, Alabama is preparing for up to 6” of snow and I’m praying for the TX power grid, a reminder: we don’t need climate action just for future generations, we need it now. the climate crisis is here, all around us
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Charlie Warzel @cwarzel.bsky.social · 08/01/2025
thinking of LA. firmly believe natural disasters are coming for us all down the line and basically feel like there needs to be broad solidarity for us all when shit hits the fan
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dr. thrasher, an american writer in ex(archia)(xile) @thrasherxy.bsky.social · 06/01/2025
If journalism education is to survive as a field, it must stop pretending there are enough jobs, let alone any careers, in legacy media. Instead, it must educate journalists akin to how poets are educated: steeped in intellectual rigor & integrity in preparation for a wily, scrappy, creative life.
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KimekoM @kimekom.bsky.social · 06/01/2025
Ah, 2024, the year that nearly every brand realized the potential of an ad network. The thinking seems to go, if everyone else has one — and they’re getting the additional revenue from ad dollars — why shouldn’t my brand have one too? h/t @kristinam.bsky.social
digiday.com
Have we reached peak ad network?
Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network.
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Kristina Monllos @kristinam.bsky.social · 06/01/2025
it’s pretty nuts that nearly every ad break has had a weight loss injection drug ad #goldenglobes
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Leah from South Dakota @leahfromsd.bsky.social · 03/01/2025
This has to be a joke, right? Like, how cooked is your brain to sit in a boardroom and hear the pitch for this and not just immediately throw a chair through a window???
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Kristina Monllos @kristinam.bsky.social · 29/12/2024
if you're the poptart mascot who had to wave a 'follow your dreams' sign and then pretend to die in this toaster pls reach out. i want to talk to you. not for a story. just about the experience. tell me everything.
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Ed Zitron @edzitron.com · 28/12/2024
What are we DOING here? We're just meant to sit and act like this insane plagiarism and climate threat that requires more money than anything has ever cost is worth it? Are we meant to pretend that ChatGPT is worth this aimless, meaningless destruction of capital and our environment? For what?
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Ron Chan @rondanchan.bsky.social · 27/12/2024
Gen ai is poisoning our power grid, stealing intellectual property, using precious water, and ruining the internet with unreliable information and garbage imagery. Don't use it, and don't normalize it, even for laughs.
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Kristina Monllos @kristinam.bsky.social · 27/12/2024
i love this time of year. all the awards season scripts drop and you get to read 'em all and see what weird shit someone said you can't do being done in a script studios are not only making but submitting for awards
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Ryan Mac 🙃 @rmac.bsky.social · 23/12/2024
If you love LA, you’ll love this piece and the photos in it. www.nytimes.com/2024/12/21/r...
nytimes.com
The Fight to Save Googie, the Style of Postwar Optimism
The car-centric architectural style, characterized by neon signs and dramatic rooflines, is now endangered. Its admirers mourn the loss of the ideals it represented.
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Erin "Skeleton Factory" Ryan @eringloriaryan.bsky.social · 22/12/2024
If the Depp-Heard fiasco didn't, the Blake Lively smear campaign should drive home an important media literacy lesson that I'm afraid many are missing: when it seems like everybody is suddenly talking about something, consider the possibility that the viral moment was engineered.
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