TikTok influencers and creators brace for changes to the algorithm as U.S. firms plan to take control of the algorithm.

With generative AI becoming the new front door to commerce and online shopping, the real question is: can brands keep up?

CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link.

Meta’s AI tools aim to automate ad creation by 2026. Creative agencies aren’t surprised—but they are preparing for what’s at stake.

The halfway point for the looming TikTok ban has passed. What's next for advertisers, creators and marketers?

Pinterest's is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.

Democratic lawmakers in California are latest to try outlawing personalized pricing amid a nationwide push by consumer protection advocates.

DEI backlash puts 'gag order' on communication professional clients.

Marketers say it might be time to rebrand what DEI stands for as backlash to the values that the strategies once upheld continues.

When I left New York City last September to live upstate with a man, I immediately began baking. The first loaf cake I made was terrible: eggy, over-mixed; its one redeeming quality was the layer o…

As the future of third-party cookies remains rather ambiguous, Mars has started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future.

Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing.

Google said that "as a federal contractor, our teams are also evaluating changes required following recent court decisions and executive orders."

Between the TikTok ban and turbulence on Elon Musk's X, marketers seem unsure of this year's definitive Super Bowl second screen.

Amidst changes to the DEI landscape, brands and marketers say it's a complicated matter.

Macy's is ending a program that provided college degree programs and other educational courses to its employees at no cost.

Atlanta mom describes devastation after judge she helped elect detains her son without bond or trial

It’s getting more difficult for brands to stand out from one another as more advertisers flock to sports marketing, even one as big as Verizon.

A startup promised the pharmacy chain its high-tech coolers would track shoppers and spark an in-store ad revolution.

Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere.

For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.

The company cut its DEI programs as it pushes to make inroads with the Trump administration days after it ended its fact-checking programs.

As social fragmentation continues, marketers are looking to rewrite the playbook in an increasingly complex and unpredictable environment.

Ah, 2024, the year that nearly every brand (well, every brand that hadn’t yet done so) realized the potential of an ad network.

Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from social media and tech companies.

CNBC will seek $14.99 per month, or $99.99 per year, for a new streaming service called CNBC+