iiinova — where your digital self keeps evolving

Greg Swan @gregswan.bsky.social · 22/05/2026

The internet has a context problem. Are y’all seeing this, too? gregswan.substack.com/p/the-intern...

Greg Swan @gregswan.bsky.social · 24/04/2026

There is now an AI tool that adds typos back into your AI-written emails so they look human. It’s called Sinceerly, it has a “CEO mode” that goes full lowercase with maximum brevity, and it is the most 2026 thing I have encountered this week. We have officially completed the loop.

010

Greg Swan @gregswan.bsky.social · 21/11/2025

Bad AI ideas are slipping into real campaigns. Petitions. Fake protests. Hashtag slop. I wrote about how to spot the tells and keep the work human. New Social Signals is live. gregswan.substack.com/p/bad-ai-ide...

010

Greg Swan @gregswan.bsky.social · 03/11/2025

Love spending the day at #AppliedAIConf25 with the folks actually building the future, not just talking about it.

010

Greg Swan @gregswan.bsky.social · 28/09/2025

It’s been a hard week for my mayorships.

110

Greg Swan @gregswan.bsky.social · 26/08/2025

It just occurred me if the #Vikings (re)sign Adam Thielen that means I have to eat this box of Thielen’s First Down Flakes from the Vikings wall in the basement. Those are the rules, right?

000

Greg Swan @gregswan.bsky.social · 22/08/2025

I pulled back out my fidget spinner during zoom meetings where I need to pay attention and this thing rocks, you guys. Could really catch on.

010

Greg Swan @gregswan.bsky.social · 20/08/2025

My kids call it the “drive thru pizza place” and LOVE IT

010

Greg Swan @gregswan.bsky.social · 15/08/2025

There are 355,885 days until January 1, 3000.

000

Greg Swan @gregswan.bsky.social · 07/08/2025

Happy GPT5 Launch Day! 🔥

000

Greg Swan @gregswan.bsky.social · 06/08/2025

HELLO Digital Summit! 🔥 @digitalsummits.bsky.social On stage today: I'm leading a fireside chat with @vikings.social CMO Martin Nance at 3:15 pm On stage tomorrow: Presenting a keynote on Employee Generated Content at 1 pm

010

Greg Swan @gregswan.bsky.social · 05/08/2025

Someday it will be seen as a sign of affluence to pay a human to cut your hair.

010

Greg Swan @gregswan.bsky.social · 30/07/2025

AI gonna destroy website and content discovery to the point where StumbleUpon gets a righteous reboot. I'm cheering for it.

000

Greg Swan @gregswan.bsky.social · 26/07/2025

AI-driven search is rewriting the playbook. But if you never learned the SEO 101 playbook, this post is for you. gregswan.substack.com/p/seo-geo-ae...

000

Greg Swan @gregswan.bsky.social · 25/07/2025

Asked a ChatGPT agent to research a trendy birthday cake I could bake and add all the ingredients to my Instacart and it DID ALL THE WORK 🤯 And it skipped all the steps for me: Google, recipes, shopping, and delivery. We are living in a fascinating, transformational time.

000

Greg Swan @gregswan.bsky.social · 24/07/2025

The part about AI transcriptions nobody thought about? When you just swear quietly to yourself during the workday... "An isolated expletive is heard during a period of silence"

000

Greg Swan @gregswan.bsky.social · 24/07/2025

In the words of Santana featuring Rob Thomas, "Man, it's a hot one"

000

Greg Swan @gregswan.bsky.social · 18/07/2025

I like to make my vacations adventuresome, don’t you?

000

Greg Swan @gregswan.bsky.social · 04/07/2025

Do you want AI in your kids’ toys? It’s coming. Mattel announced a partnership with OpenAI to ship its first AI-powered toy by Xmas. So @jasonderusha.com and I invited Gabo, the GPT-powered plushie, to chat with us about it! Read more about here: open.substack.com/pub/gregswan...

001

Greg Swan @gregswan.bsky.social · 01/07/2025

Team Add Some Typos On Purpose Around Em Dashes So People Won’t Think It’s AI.

000

Greg Swan @gregswan.bsky.social · 21/06/2025

Love waking up hotter than Texas and Miami. Not. #mnwx

000

Greg Swan @gregswan.bsky.social · 21/06/2025

Reddit may someday soon require users to get their irises scanned and stored in the blockchain in order to use its site. I visited World last month and wrote about verifying my humanity here 👀 open.substack.com/pub/gregswan...

000

Greg Swan @gregswan.bsky.social · 19/06/2025

AI-optimized actually just means human-optimized in 2025.

010

Greg Swan @gregswan.bsky.social · 18/06/2025

It used to be we bitched about paying for too many streaming services. For some of us, that's now AI services. I wonder how long until the tipping point switches from paying more for AI than content? Or AI-content maybe?

000

Greg Swan @gregswan.bsky.social · 13/06/2025

Pretty damn good issue of ⚡️Social Signals this week, if I say so myself. Which I do. gregswan.substack.com/p/from-footl...

000

Greg Swan @gregswan.bsky.social · 09/06/2025

I turned the furnace on. It's June 9th.

000

Greg Swan @gregswan.bsky.social · 07/06/2025

My neighbor had the most epic garage sale signs today. You can’t tell me you wouldn’t have stopped…

000

Greg Swan @gregswan.bsky.social · 05/06/2025

🎄 I accidentally opened this video about an hour ago and it's just been playing all morning and somehow I'm feeling in the holiday spirit. Only 203 days until Christmas! youtu.be/fRWjxbSU7aM?...

youtu.be

MF DOOM & Cookin Soul - DOOM XMAS (BEATS)

YouTube video by Chosen Fruits

000

Greg Swan @gregswan.bsky.social · 27/05/2025

Experimenting with Google’s #Veo3 with experimental audio… This is 8 short videos all generated via text prompts, edited together with CapCut, the result made in less than an hour. FAXZILLA!!! Also, this is my real fax number if you want to fax me what you think of this. 📠

000

Greg Swan @gregswan.bsky.social · 23/05/2025

16 years of #Ad, Google’s AI-powered future, Apple’s smart glasses, Bluesky’s next move, and a surprise road trip that ends in ice cream. Of course. This week’s Social Signals is stacked 🔀 gregswan.substack.com/p/16-years-o...

010

Greg Swan @gregswan.bsky.social · 23/05/2025

Gathered with 100+ folks in the MSP marketing community to lean into and learn ADVANCED strategies and dev for ChatGPT at @smbmsp.bsky.social with @derickson.bsky.social @loriryan.bsky.social and @jenroventine.bsky.social #smbmsp 💯🎉💅

150

Greg Swan @gregswan.bsky.social · 16/05/2025

Here at Best Buy HQ for DATA TECH 2025 with 1,000 members of the analytics community exploring the latest in emerging technology and its impact on data science. (I'm the one wearing 4 Al devices creating and collecting and crunching data). 🤯 #minneanalytics #datatech #minneapolis

001

Greg Swan @gregswan.bsky.social · 15/05/2025

Roblox turned on in-game commerce today. Users can now buy physical products directly within Roblox experiences and receive avatar items as part of the purchase. This is BIG. corp.roblox.com/newsroom/202...

corp.roblox.com

Roblox Unlocks Next-Generation Commerce With In-Game Shopping for Physical Items

000

Greg Swan @gregswan.bsky.social · 15/05/2025

“I hope you have a better day than average!” I shout at my kids as they head to the bus.

000

Greg Swan @gregswan.bsky.social · 15/05/2025

Doing hard things is good.

000

Greg Swan @gregswan.bsky.social · 14/05/2025

“Enshittification” is Cory Doctorow’s term for platform decline. One of the side effects? Apps all start to look the same. They chase engagement, add DMs and videos, and slowly lose what made them distinct in the first place. Speaking of, Spotify now has a Create button. (h/t @chrismessina.me)

000

Greg Swan @gregswan.bsky.social · 08/05/2025

Excited to present a keynote on Employee Generated Content (EGC) at the 3M Social Creator Summit today! 🔥 #3Msocialsummit

000

Greg Swan @gregswan.bsky.social · 08/05/2025

Oh hey, it’s the WHAT’S FOR DINNER WHEEL that Google Gemini coded in seconds via just a bad drawing I made 🤯

000

Greg Swan @gregswan.bsky.social · 06/05/2025

I'm quoted in @digidaymedia.bsky.social via @kristinam.bsky.social today about the massive changes in digital + social that happened in the first 100 days of President Trump’s term and what marketers are doing to adapt, leverage, and match pace. digiday.com/marketing/ma...

digiday.com

Marketing Briefing: Check in with marketers after the first 100 days of President Trump's policies

For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier to manage.

011

Greg Swan @gregswan.bsky.social · 04/05/2025

Great match, @mnufc.com! #mnufc #coyl Also, my dog wasn’t worried if we were going to win for a second.

010

Greg Swan @gregswan.bsky.social · 03/05/2025

Dr. AnnMarie Thomas kicking off #minnebar19 with a 🤯 keynote about bring more PLAY to our work, projects, and products!

040

Greg Swan @gregswan.bsky.social · 03/05/2025

Minnebar is kicking off!!! 2,000 registrants. 167 sessions. A chock full Best Buy HQ campus. The tech is hot. Coffee is flowing. And our Minneapolis community is on 🔥! Come hear from The Cave Project on “Deepfakes 101” at 11:25 am in the Harriet Conference Room. #minnebar19 #minnebar

0152