YouTube is benefitting from prevailing winds propelling marketers toward brand spending.

CTV ad spend is growing, but media buyers have difficulty in justifying the growing costs due to lack of transparency.

Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus,

Yaccarino is stepping down from the role, marking the end of two tumultuous years at the platform where she worked with Elon Musk.

The latest EU complaint from independent publishers marks the third potential major antitrust battle currently facing Google.

Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming.

Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.

The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.

Midway through the year, ad execs say CPMs are down. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.

eMarketer forecasts that AI search ad spend will grow exponentially in the coming years, but its overall share of search will be small.

Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.

CMOs don’t view agency instability the way the industry does. For them, it’s less about leadership headlines and more about leverage.

The WPP board’s next move is less about succession than direction. We offer four options it might look at.

SEO and editorial strategies are evolving to prioritize the categories, styles and content formats driving click-throughs in AI and search.

At Cannes Lions 2025, AI remains a top topic, but marketers are prioritizing real-world use cases, ROI, and impact over hype.

Agencies and SSPs are pairing up for partnership deals, driven by demand for premium inventory and greater transparency.

Will Doherty, svp of inventory development, teases launch at IAB Tech Lab Summit, claiming 90% of Deal IDs are ‘effectively failed’.

LLM Content Ingest API Initiative proposes framework for publisher compensation by LLMs and AI agents, while Containerization Project addresses emerging programmatic challenges.

At this year’s TikTok World, the platform’s annual global ad product summit, TikTok revealed new products to entice advertisers.

As the ad industry returns to the Riviera for Cannes Lions, agencies are navigating economic uncertainty and immigration challenges.

The New York Times has signaled in its agreement with Amazon that it’s open to an AI licensing deal — if the terms are right.

As brands pull back their spending on Pride Month marketing initiatives, LGBTQ+ creators are seeing their brand deals dwindle.

Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions.

Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?

This report looks at changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

MNTN’s splashy debut on the New York Stock Exchange last week didn’t just grab attention, it lit a signal flare.

The platform no longer has time to refine an ad proposition, especially since advertisers are tightening budgets and chasing efficiency.

With companies pulling earnings forecasts and the upfront market losing steam, the signs are clear: advertisers are easing off the gas.

Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify.

Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestiture is unviable ahead of the September 22 remedy phase.

The growing role of video in the podcast landscape has made advertisers view the format as premium — and open their wallets accordingly.

Strip mining content, zero-click searches: What's In and Out for publishers in the era of Google AI Overviews.

WPP's retained the Coca-Cola account, which covers global creative, and media outside North America, with the beverage giant.

The ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it means for Google, Amazon, IAB Europe.

While Pharma brands aren’t subject to the tides of consumer sentiment like other sectors, they’re not ignoring current affairs.

Microsoft Advertising's closure of Xandr DSP is a move that other Big Tech players such as Google is likely to copy.

One year after the launch of Google’s AI Overviews search feature, publishers are recalibrating their SEO and referral traffic plans.

Search marketing, once a relatively narrow and technical marketing discipline, is becoming a broad church amid AI adoption.

Many ad buyers expect the amount of money committed in this year’s upfront to be flat if not down compared to last year.

The creator economy is growing rapidly, but the technology infrastructure has yet to catch up.

Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace but give it time. The spotlight’s inching closer.

Microsoft Advertising is closing its DSP, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities.

Brand-owned publications are arguably a cyclical trend and we’re in the next cycle of such a trend with Substack.

Welcome to the era of generative engine optimization (GEO), answer engine optimization (AEO) and generative search optimization (GSO).

80 percent of content creators are using AI in their workflow, according to a study by Wondercraft. This is a deep dive into those numbers.

The Trade Desk has followed up its purchase of Sincera with the launch of OpenSincera as it hopes to take on walled gardens.

As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV.

Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.

Between intensifying competition and a bruised reputation, the pressure is real. Still, the first quarter proved it’s far from faltering.