Popeyes has a new chicken biscuit sandwich where you drizzle honey on it.
But they legally can't call it honey, since it's mainly corn syrup, so the packets say "Honey Sauce."
So all the promo ads have someone holding the packet with their thumb covering the ingredients and the word "sauce."
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Lies! Deception!
Alt: "Lies! Deception! Everyday more lies."
— Saw Gerrera (played by Forest Whitaker) in Star Wars: Rogue One