Prepare for a potential Panda-style Google update by tackling scaled AI content and fake authors that could put your entire site's rankings at risk. via @taylordanrw.bsky.social

AI traffic is about 1% of visits but pulls roughly 10% of sales / So roll out GEO on high-involvement categories first, not all at once

Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly.

A demo request from 90 days ago still scores full points in most systems — even though its conversion odds have collapsed. A score without a timestamp is only half an answer. How to score behavior, de...

Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages. The post Lost In Translation: How Language Changes Which Brand AI Recommends appeared first on S...

Inside the model, it rebuilds a sentence's structure, not a flat word list / So compare candidates by how they fail, not by how fluent they sound

𝐆𝐨𝐨𝐠𝐥𝐞 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐆𝐨𝐨𝐠𝐥𝐞 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐢𝐧𝐭𝐨 𝐚 𝐩𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞, 𝐡𝐲𝐩𝐞𝐫-𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐟𝐞𝐞𝐝. This comes from the job posting for Principal, UX, Search Discover. Director+ level. Mountain View, CA or New Yo...

The Nordic APIs Platform Summit opens in Stockholm tomorrow, Tuesday and Wednesday, 13 and 14 October, and I close it on Wednesday at 15:45 with a talk calle...

The search performance reports in Google Search Console is now over 64 hours delayed, which is incredibly unusual for this report. Generally, we see this report updated within a few hours but over the past few days, post-spam update, the report has been lagging.

Google's latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three spam updates it ran this year. via @mattgsouthern.bsky.social #seonews #Google

60% trust AI's answers, but 50% avoid brands that flaunt it / The fix isn't whether you use AI, but where you let it show

Google Search Central Live Deep Dive, Barcelona - Day 3 Recap - A review of the 3rd and final day.

Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits. The post Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse appeared first on Search Engine Jou...

Wil Reynolds shares essential AI visibility KPIs for generative engine optimization campaigns. The old KPIs don't work and are too rooted in search.

Good morning Google Land! This is the 10/1 edition of Spam Update Notes. The update continues to roll out and I believe we saw a specific change on 9/30. I received emails from several site owners exp...

LLM referrals out-convert paid social and grew 40% in one quarter / Share is still near 1%, so track conversion and referral share together

Let’s Talk About “Category Entry Points” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project w...

YouTube video by LinkBuilding HQ

57% of Japan's twenty-somethings say they search less, against 30% in their fifties / Check your own customers' age mix before you decide what to fix first

The first stage of the Google September 2026 Spam update seems to have been felt in a big way starting Friday, September 25th, with even more movement on Saturday, September 26th and then ending on Sunday, September 27th. There is more to come, since we are only five days into the two-week rollout.

Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode. via @mattgsouthern.bsky.social #Google

150 brands, named directly: AI gets 96% right / Same brands, asked by category: 89% never show up