Every time search engines undergo a massive paradigm shift, the industry falls back on a familiar coping mechanism (namely, the checklist). We saw it 14 years ago after the Panda update, when a profou...

Trying to pool some thoughts from the SEO hive mind for something I'm building.

The query space is now infinite. What that means for how brands build authority, earn selection by AI systems, and rethink search strategy. via @taylordanrw.bsky.social

For a considerable time, searching online was a relatively straightforward exercise. Users would either rely on a short, memorable phrase, known as the “short

Learn how to overcome Magento’s common SEO challenges and build a fast, structured, and AI-ready ecommerce store. via @taylordanrw.bsky.social

Decision-making is no longer linear, and AI has exposed how fluid the customer journey really is.

When Google launches something new through its Labs division, it often signals a bigger shift. The latest example is Google Doppl, an experimental app that

Hello everyone! The BBC has reported on a major development that could reshape the way search works in the UK. The Competition and Markets Authority (CMA) has formally designated Google’s search busin...

The EU on Wednesday told European businesses in critical sectors to ramp up their uptake of artificial intelligence and pushed for the bloc to cut its dependence on foreign AI

The way people discover and buy products online is shifting.

The way people discover and buy products online is shifting.

There has been a lot of discussion in the SEO community about whether Schema markup influences visibility in Google’s AI Mode.

Google’s latest AI tests hint at a future where discovery is interactive, immersive, and data-driven. via @taylordanrw.bsky.social #Google

Adjacent Practices in Different Spaces Are SEO an GEO the same? No. SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) are not the same thing.

The second day at SCL was packed with breaking news about the Google Trends API launch and insights about links, Schema, and the use of AI imagery.

Google’s evolving results pages call for a shift from average position to more precise, feature-based performance metrics. via @taylordanrw.bsky.social

YouTube video by Dan Taylor

Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution.

Japanese Prime Minister Shigeru Ishiba has called for legislation to address the risks of artificial intelligence while promoting its safe and effective use. Speaking to lawmakers on Friday, Ishiba st...

New-to-brand touchpoints play a vital role in ecommerce by shaping how potential customers perceive a brand during their first interactions.

The travel industry is evolving rapidly, with 2025 promising new opportunities for brands to engage consumers. Travelers are prioritizing personalized and authentic experiences, often willing to pay p...

To compare the search results in ChatGPT to Bing and Google, Dan looked at a number of queries to understand the possibility and limitations of SearchGPT

With the rise of generative AI tools like ChatGPT, Gemini, and Perplexity, consumers are increasingly relying on generative AI engines to research topics, ask

FIRST PURCHASE OFFER | Watch Humans Against (@humansagainst_)'s LIVE on TikTok and interact with others in real time.

Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.

Organizations like NASA use the Torino Scale to evaluate the potential threat posed by near-Earth objects (NEOs), such as asteroids and comets.