hreflang swaps which version a searcher sees. It doesn't lift where the page ranks. Teams implement it expecting traffic, see none, and blame international SEO.
#SEO #Technical
kampaignlab.com
International SEO: How to Structure a Site for Multiple Countries and Languages
The ccTLD-versus-subdirectory debate is the least important decision you'll make. Language isn't country, hreflang doesn't lift rankings, and Google removed the safety net in 2022.
