iiinova — where your digital self keeps evolving

Lisa Raehsler @lisarockssem.bsky.social · 25/09/2026

Nothing looks wrong in your PPC account. Benchmarks reached, targets in range. Then sales says the leads are getting worse. Four ways the ad platforms betray you, from my @heroconf.com San Diego talk: buff.ly/Nmq5d2M

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Lisa Raehsler @lisarockssem.bsky.social · 08/09/2026

New book. Good Enough to Replace You: What to Do When Google Ads AI Takes Over. The AI doesn't have to be better than you to cost you your job. It only has to be good enough that the person approving your results can't tell the difference. Releases tomorrow, preorder open now. buff.ly/5uYCEQr

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Lisa Raehsler @lisarockssem.bsky.social · 17/08/2026

❓ How does AI know what you want to buy before you've even started looking? 🛍️ I narrated my chapter, AI in Advertising and Marketing, for AI Everywhere, Volume 1, out now. Learn how to get the audiobook: bit.ly/4qmCy0N Happy listening!

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Lisa Raehsler @lisarockssem.bsky.social · 12/08/2026

For 20 years, paid search ran on keywords. Now its ending. People stopped typing short keywords and started having conversations. AI search trained them to. Now Google and OpenAI read intent from the language itself. Read my full breakdown: bit.ly/4ch1qkC

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Lisa Raehsler @lisarockssem.bsky.social · 03/08/2026

Wrote a full guide to Google Ads bidding strategy for @sejournal.bsky.social: how the auction works, what every Smart Bidding option does, when each one fits your goal. Also included the Aug 17 change: budget-limited campaigns start hitting targets instead of beating them. 👇️ bit.ly/4w0VvHC

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Lisa Raehsler @lisarockssem.bsky.social · 31/07/2026

PPC and paid social are a franken-monster right now. AI bolted on, manual work still here, reporting missing. Check out my podcast I Ads and Beyond, subscribe video or audio: 🎥 bit.ly/3Tr3MXx 🎧 apple.co/4fGTp9x

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Lisa Raehsler @lisarockssem.bsky.social · 25/07/2026

futurism.com/artificial-i... “Publishers have watched in horror as Google continues to double down on AI features that discourage users from actually clicking on links” 😳

futurism.com

Google's Immense Greed Is Destroying the Open Web

Some companies are debating whether to cut Google off entirely as its AI features continue to leave giant holes in publishers' traffic.

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Lisa Raehsler @lisarockssem.bsky.social · 23/07/2026

Your sales calls are the keyword research your ad account is missing. I interviewed Joel Miller who ran 30 hours of calls through a custom GPT. It graded each call and flagged 6 recurring problems. Latest episode of of my podcast, AI Ads and Beyond. Watch full video: bit.ly/44FisF1

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Lisa Raehsler @lisarockssem.bsky.social · 16/07/2026

Nothing looks wrong in your ad account. 👀 That's the problem. Campaigns hit every benchmark, but conversions cost more. I'm speaking on this at @heroconf.com San Diego this Sept: "When Ad Platforms Betray You." My 6th, across two conference ownerships. Get My Speaker Discount: bit.ly/4576u7b

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Lisa Raehsler @lisarockssem.bsky.social · 08/07/2026

AI PPC tools work best with big data and big spend. Smaller B2B accounts get the same advice and different results. Sophie Logan @marketingsoph.bsky.social and I break down why data volume decides who AI helps most. Full ep of my podcast Ai Ads & Beyond. bit.ly/4xLgDU4 #ppc

bit.ly

Google Ads Said Poor. It Was Her Best Converter

Keep reading for a special offer for listeners! AI tools in Google Ads work for high-volume e-commerce accounts. For niche B2B lead gen with long sales cycles and low conversion data, the gap between…

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Lisa Raehsler @lisarockssem.bsky.social · 26/06/2026

Fantastic guest and so interesting to learn about her unique experiences in PPC! 💛💛💛

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Lisa Raehsler @lisarockssem.bsky.social · 23/06/2026

Most B2B lead gen ads accounts don't have enough conversion data for AI optimization to work. @SophieLogan rates auto-applied recommendations a zero. Hear what she's doing to get Google Ads results on my latest podcast episode Ai Ads & Beyond. Full vid: bit.ly/4xLgDU4 #ppc

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Lisa Raehsler @lisarockssem.bsky.social · 11/06/2026

Meta's Ads AI backgrounds looked promising until one of Akvile's shoe clients got sandals on a snowy background. Real budgets, real clients, real consequences. Akvile DeFazio is an expert on Meta Ads and a guest on my podcast, Ai Ads & Beyond. Watch the full episode. bit.ly/4enyEPF #paidmedia

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Lisa Raehsler @lisarockssem.bsky.social · 08/06/2026

Meta Ads auto-enables AI features - and sometimes re-enables them after you turn them off! I interview Akvile DeFazio on my podcast Ai Ads & Beyond where she breaks down what to keep, what to cancel, and why you're still the one responsible for ad results. youtu.be/mI-8DnmAm7k #paidmedia #metaads

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Lisa Raehsler @lisarockssem.bsky.social · 20/05/2026

Your Google Ads budget may be funding the wrong campaigns! Not the campaigns driving the best customers. Just the easy conversions for Google’s AI. In my new @sejournal.bsky.social article: • Smart Bidding budgets • PMax + brand demand • attribution growth mistakes Read here: bit.ly/4nCy70i

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Lisa Raehsler @lisarockssem.bsky.social · 11/05/2026

John Williams rates PPC advertising skills at 2 out of 10. His reasoning is hard to argue with. In this ep of my pod, AI Ads and Beyond, we talk about what's driving PPC skills gaps, how AI brings to the surface. Plus, what separates a *lever-puller from a *coach. Full vid: youtu.be/ZYUpfzx9ChE

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Lisa Raehsler @lisarockssem.bsky.social · 10/05/2026

Mothers undeniably impact and shape history, but their stories are often left out or misrepresented, says sociologist and author Anna Malaika Tubbs. This erasure limits policies to support mothers and their essential roles in society.

ted.com

Anna Malaika Tubbs: How moms shape the world

Mothers undeniably impact and shape history -- but their stories are often left out or misrepresented, says sociologist and author Anna Malaika Tubbs. This erasure limits policies to support mothers a...

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Lisa Raehsler @lisarockssem.bsky.social · 04/05/2026

Platform AI doesn't know what $3,000 a month means to a small business. It recommends budget increases, new tests, and AI copy without context. Jeremy Yang on why skepticism matters. Watch full episode: bit.ly/4n7qVJr #ppc

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Lisa Raehsler @lisarockssem.bsky.social · 01/05/2026

For the nerdy mom or grad in your life 🎓📚 The print edition of AI Everywhere, Volume 1 is now on Amazon. A thoughtful gift for someone curious about how AI is shaping life and work. I’m proud to be a co-author with my chapter on AI in advertising and marketing. bit.ly/4elH8s6

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Lisa Raehsler @lisarockssem.bsky.social · 30/04/2026

www.androidcentral.com/phones/googl... Google says Search had a strong quarter, with AI-driven experiences pushing queries to an all-time high and helping the business grow revenue by 19%.

androidcentral.com

AI in Google Search is paying off: Alphabet posts strong Q1 2026 growth

Alphabet posted $109.9B revenue with continued double-digit growth.

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Lisa Raehsler @lisarockssem.bsky.social · 27/04/2026

AI raises the floor for small business. It doesn't raise the ceiling with unlimited potential. Bigger advertisers have more data. That means AI works better for them. So where do small businesses win? Offer, tracking, + human judgment. Watch the full episode with Jeremy Yang bit.ly/4ugoQgN

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Reposted by Lisa Raehsler

Angie Nikoleychuk 🍁𝚿 @juxtacognition.bsky.social · 17/04/2026

Just a reminder that what consumers say they'll do and their actual behaviour doesn't always match.

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Lisa Raehsler @lisarockssem.bsky.social · 17/04/2026

"When an AI chatbot recommends a different brand, nearly half of active users say they'll try it." Now, will *advertising* in the AI Chatbots will be seen as a recommendation? 🤔 (Source: EMARKETER, Chart of the Day)

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Lisa Raehsler @lisarockssem.bsky.social · 15/04/2026

The remarketing memo nobody sent: Your audience lists are no longer targeting. They’re signals training Google’s AI. That means many “remarketing” campaigns are actually expanded prospecting by default. If you haven’t checked your settings, this matters 👇 bit.ly/4sF8ddt

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Lisa Raehsler @lisarockssem.bsky.social · 07/04/2026

Campaigns are easier to launch, but harder to challenge. AI handles execution, but who is questioning the decisions behind your spend? ❓❓❓ I break down in-house vs hybrid teams and what drives accountability. Read it here on @sejournal.bsky.social -- www.searchenginejournal.com/building-an-...

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Lisa Raehsler @lisarockssem.bsky.social · 26/03/2026

Excited to be named one of Top 50 Most Influential PPC Experts globally, coming in at #18.✨ Grateful to be recognized alongside people pushing for better and more ethical PPC advertising. Full list: www.ppcsurvey.com/top-50-most-... PPC industry report: www.ppcsurvey.com/the-state-of...

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Lisa Raehsler @lisarockssem.bsky.social · 18/03/2026

Most advertisers are using AI recommendations AS IS. 🤯 Why would a machine understand your business better than you? Use AI for ideas, not final ads. Review + refine based on your goals and customers. Full conversation with Lorraine Ball on her pod, More Than a Few Words: bit.ly/4aFxrCN

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Lisa Raehsler @lisarockssem.bsky.social · 02/03/2026

The 10 Best PPC Ad Networks 🔥 But “best” depends on what aligns with your goal? Reach? Conversions? In my @sejournal.bsky.social article I break down Google, Microsoft, Meta, LinkedIn, Amazon, TikTok & more. Plus how each platform’s machine learning impacts performance. 👉 bit.ly/3ZUfoT5

Screenshot of a Search Engine Journal article titled “The 10 Best PPC Ad Networks.” The article compares major advertising platforms including Google, Microsoft, Meta, LinkedIn, Amazon, TikTok, Reddit, Pinterest, X, and Apple Search Ads, focusing on reach, audience demographics, ad formats, and AI-driven performance features.

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Lisa Raehsler @lisarockssem.bsky.social · 25/02/2026

AI ads are here! 🥳 From Super Bowl warnings to OpenAI confirming ads in ChatGPT, we’ve entered the trust era of AI advertising. Search taught us this: when trust drops, performance drops. Here’s what advertisers should really be watching 👇 bit.ly/4aWbrCr

Marketer reviewing analytics and AI-generated recommendations on a desktop screen, symbolizing trust and performance in digital advertising.

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Lisa Raehsler @lisarockssem.bsky.social · 25/02/2026

Excited about this article because its a great place to get the basics and learn about the current platform options. I honestly sometimes refer back to it myself to spark creative ideas on what to do next 😂

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Lisa Raehsler @lisarockssem.bsky.social · 23/02/2026

Ad automation creates “same same” marketing. Same visuals. Same hooks. Same structure. AI can create ads fast, but the speed doesn’t create differentiation. Listen to the full conversation with I had with Lorraine Ball on her pod, More Than a Few Words: bit.ly/4aFxrCN

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Lisa Raehsler @lisarockssem.bsky.social · 09/02/2026

AI does not think in channels. It thinks in signals. Most PPC budgets are still split by platform, even though AI optimizes around buyer intent. My new article on @sejournal.bsky.social is live breaking down a signal-based budget model built around intent, discovery, and trust. bit.ly/4qsamIf

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Lisa Raehsler @lisarockssem.bsky.social · 02/02/2026

AI can scale PPC fast. But it can quietly erode judgment, signal quality, and differentiation. The real cost doesn’t show up as failure. It shows up as slow decay.

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Lisa Raehsler @lisarockssem.bsky.social · 12/12/2025

AI search is changing everything about paid visibility. ChatGPT, Google AI Mode, and Copilot are all testing ad placements inside the answers themselves. Ads signal strength and conversational intent are the new battlegrounds.😳 New breakdown here ⬇️ bit.ly/3MDI1Ao

Illustration representing ads appearing inside AI-powered search experiences, highlighting how artificial intelligence is changing digital advertising visibility and placement. by Lisa Raehsler

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Lisa Raehsler @lisarockssem.bsky.social · 01/12/2025

Most advertisers push conversions. Savvy ones nurture them! Cyber Monday gets clicks, but Q4 is noisy. Remarketing + nurturing sequences keep conversions moving. My @ppchero.com Hero sequence: 1. Capture 2. Add value 3. Auto-update 4. YouTube/PMAX 5. Re-engage Full article: bit.ly/3MwJ98N

ppchero.com

Remarketing Strategies with Automated Nurturing Sequences in Google Ads - PPC Hero

Automated nurturing sequences are multi-step strategies that guide customers through their buying journey by serving ads that evolve, based on engagement.

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Lisa Raehsler @lisarockssem.bsky.social · 17/11/2025

The State of PPC survey is live. If my work in AI driven PPC and Google Ads has helped you this year, I would be grateful 🙏 for your vote. It takes less < 10 min and offers early access to the industry report, prizes 🎁 and a tree 🌳planted for each response. www.ppcsurvey.com

banner that says I made the top 100 most influential ppc experts and vote on the ppcsurvey.com

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Lisa Raehsler @lisarockssem.bsky.social · 10/11/2025

Search behavior isn’t what it used to be. People talk to Google now. They ask questions, not keywords. This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant. Read it here → bit.ly/3JPGQgh

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Lisa Raehsler @lisarockssem.bsky.social · 21/10/2025

I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads. Includes real prompts, client results, and takeaways from Hero Conf. bit.ly/3L0qJwM Let’s stop wasting budget and start scaling what works.

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Lisa Raehsler @lisarockssem.bsky.social · 22/09/2025

👉 next-level sessions at @heroconf.com this week focused on ROI and performance 🔥 @ppchero.com

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Lisa Raehsler @lisarockssem.bsky.social · 21/09/2025

👉 don't miss the sessions featured in this post! 🔥

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Reposted by Lisa Raehsler

PPC Hero @ppchero.com · 13/08/2025

San Diego Sessions: #2. @lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month. In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025. www.ppchero.com/san-diego-se...

ppchero.com

San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media - PPC Hero

This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most

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Lisa Raehsler @lisarockssem.bsky.social · 11/08/2025

Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc bit.ly/45xlRG1

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Lisa Raehsler @lisarockssem.bsky.social · 24/07/2025

Mid-funnel is where paid media wins or stalls. Many campaigns go quiet as buyers are starting to compare. In SEJ, I break down 3 AI-powered ways to build mid-funnel traction: ✅ Predictive segmentation ✅ Consideration-focused creative ✅ Smart remarketing Full article: buff.ly/tmjV1hF

Search Engine Journal article screenshot showing ‘Mid-Funnel Prospects: AI PPC Strategies for Business Growth’ by Lisa Raehsler. Covers AI-driven audience segmentation, dynamic creative testing, and remarketing strategies for Google Ads

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Lisa Raehsler @lisarockssem.bsky.social · 03/07/2025

The only magic button that really works is the Max A/C in my car 🥵

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Lisa Raehsler @lisarockssem.bsky.social · 30/06/2025

Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same. They are not! Different platforms, intents, and formats require different creative strategies. I break it down in my latest on @sejournal.bsky.social 👇

screenshot of article on search engine journal entitled "the strategy gap: social video is not ppc video" by author lisa raehsler

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Lisa Raehsler @lisarockssem.bsky.social · 24/06/2025

Time is a rare earth element ⤳ scarce, valuable, and hard to access. I used AI to build systems that gave me back 13 hours a week. Here’s what I unlocked for my work and creativity: I shared the breakdown here in my Substack newsletter👇👇 bit.ly/3FQUzla

open.substack.com

How I Save 13 Hours a Week Using AI in Paid Media

AI gave me the tools to power up my best ideas

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