A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 10/10 to 10/16, 2026.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 10/3 to 10/9, 2026.

Learn why current SEO tactics may be creating search engine-first content that's hurting your visibility on Google Search in light of AI-based ranking systems like the helpful content system, and how ...

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/26 to 10/2, 2026.

Let’s Talk About “Category Entry Points” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project w...

Summarizing “Query Implied Generative Engine Optimization”: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 This is where we look at recent...

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/19 to 9/25, 2026.

Evaluating “Characterizing Web Search by Conversational LLM Agents” for SEO/GEO Insights: A Hamsterdam Research Post By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Research! 🐹 T...

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/12 to 9/18, 2026.

In this edition, we'll be looking at "Worthless Shady Criminals: A Defense Of SEO" written by Danny Sullivan for Search Engine Watch on May 8, 2005.

This time, we'll look at research called, "Who Anchors AI Overviews in Health? Baidu, Google, and the Geography of Authority." It was submitted to arXiv on September 6, 2026, and its authors are Mingy...

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 9/5 to 9/11, 2026.

In this edition, we'll look at eye-tracking studies for Google users 20+ years apart. Essentially, we want to understand if behavior on a traditional SERP circa 2005 was drastically different from beh...

This article is part of a new series for my blog called "tales from the query," where I look at a random query in GSC and write a blog post about it. Today's query is: "pandu nayak page level rankings...

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/29 to 9/4, 2026.

This article will be the first in a new series for my blog called "tales from the queries," where I look at a random query in GSC and write a blog post about it. Today's query is: "How do I build enti...

In this edition of Hamsterdam History, we’re going back 16 years and looking at a post by Trond Lyngbo for SEOMoz called "6 Big Benefits of Partnering SEO and PR."

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/22 to 8/28, 2026.

We'll look at a research paper called, "AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence." It was published on August 18, 2026, and its authors are Ste...

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/15 to 8/21, 2026.

Let’s Talk About “Differentiation” in the Context of SEO/GEO: A Hamsterdam Marketing Lesson By Ethan Lazuk Last updated: Welcome to another edition of Hamsterdam Marketing! 🐹 This is a project where w...

In this edition of Hamsterdam History, we’re looking at the history of listicles. Lists date back almost as far as writing itself. The Internet was a boon.

The important finding in the research is that the AI assistant itself can help shape the user's information-seeking journey. That has implications for how we think about prompts, search journeys, prom...

In this first Hamsterdam Marketing lesson, we'll talk about personas, how to create them, and how they apply to SEO strategies and content creation.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/8 to 8/14, 2026.

What exactly is Yelp? Let's look at its history from the context of local SEO/GEO, including its falling out with Google and recent deal with OpenAI.

Learn why current SEO tactics may be creating search engine-first content that's hurting your visibility on Google Search in light of AI-based ranking systems like the helpful content system, and how ...

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 8/1 to 8/7, 2026.

We can't talk about "visibility" on Google and not also be discussing social media. The two are intertwined: your brand's holistic online presence.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 7/25 to 7/31, 2026.

In this post, we'll be going back in time to look at "But Will It Google?" authored by Jane Copland for SEOMoz on January 30, 2008.

In this post, we'll be going back in time roughly 15 years to look at, "What Wins In Google Universal Search? Videos, Images & Google!" authored by Barry Schwartz for Search Engine Land on July 28, 20...

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 7/18 to 7/24, 2026.

I got fired in my 3rd week at Peec AI because I was told there was something inappropriate in my past. I have no idea what, but I do know I have a disability called Bipolar Disorder. This is my story.

This article outlines my philosophy on why GEO and SEO are separate disciplines, yet also the same, as well as my approach to GEO strategies.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 2/7 to 2/13, 2026.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/31 to 2/6, 2026.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/24 to 1/30, 2026.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/17 to 1/23, 2026.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/10 to 1/16, 2026.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 1/3 to 1/9, 2026.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 12/27, 2025 to 1/2, 2026.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 12/20 to 12/26, 2025.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 12/13 to 12/19, 2025.

A weekly recap of SEO and AI related news, tips, and other content shared on social media and beyond from 12/5 to 12/12, 2025.