New grads now face higher unemployment than the average worker. Why the entry-level job is collapsing, and why hiring juniors is your edge.

Wil Reynolds shares essential AI visibility KPIs for generative engine optimization campaigns. The old KPIs don't work and are too rooted in search.

If you have high AI visibility and the trade pubs, influential people,and brands that influence your industry don't mention you, ever, you in danger girl. New KPIs for GEO. Take the trade pubs (sear...

In 12 months, @aarondfrancis changed his life by bypassing fear and embracing risk. Now, he’s working his dream job @tuple. Get his full story on The ReadME Project:

A buyer asks ChatGPT for software recommendations, and there you are: cited, shortlisted, and in the running.  But six weeks later, they go with someone else. What happened? That's the story h...

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YouTube video by Wil Reynolds

This week: how CEOs actually build urgency, Obama's summer list, Buffett's integrity filter, and the job you weren't supposed to take

Is your older content sitting flat? Here's how 5 targeted changes took one page from under 100 impressions to 1,195 and earned a Google AI Overview.

I am a software engineer, and I used to enjoy arguing with people for technical correctness. Code reviews, design meetings, mailing-list threads, dinner tables. If someone was wrong, I wanted them to ...

I read 2 days of ChatGPT's raw network traffic to see how it picks sources, which domains get cited, and how to rank in and get cited by ChatGPT.

Ross Hudgens sits down with Tom Critchlow, founder of AI Search Lea...

Meta has control over many of the social platforms that people use every day. Since Facebook started in 2004, the company has been fine-tuning how to turn user data from apps like Instagram and…

GEO consulting is about a LOT more than just the tactics we deploy, it's about assessing the risk vs then potential impact vs the ability to get the work done.

YouTube video by Wil Reynolds

AI is about to generate hundreds of billions in new philanthropic funding. We have real work to do to make the most of it.

We tested whether Google's Personal Intelligence layer could influence brand recommendations across 1,922 AI Mode responses. See the results.

Since Texas banned abortion, no one has studied the statewide effects on pregnant women experiencing complications. Here’s how we sifted through data on millions of pregnancy hospitalizations and…

Gone are the days of tricking bots. Tactics get clicks, but BRANDS get chosen.

AI visibility results in one week is tempting. But here are 3 steps to make sure you're not putting your brand at risk and 3 weeks of sustainable GEO updates that hold up.

AI visibility results in one week is tempting. But here are 3 steps to make sure you're not putting your brand at risk and 3 weeks of sustainable GEO updates that hold up.