Reposted by @claraycho.bsky.social
When I was brand new at FC I got pitched a National Cattlemen's Beef Association white paper outlining the 'minimal environmental footprint of beef production in the US' and immediately called up @worldresources.bsky.social to get a sustainable food experts take: www.fastcompany.com/90431910/the...
fastcompany.com
The beef industry wants you to think that it has a 'minimal' environmental impact (it does not)
"If everyone in the world ate the same amount of beef we do in the U.S., we'd need another planet."