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Will Prochaska

@willprochaska.bsky.social
215 followers 289 following 22 posts

Campaigner for gambling reform (Coalition to End Gambling Ads). Urban health enthusiast. Dad of three in Hackney, London.

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Reposted by Will Prochaska
Coalition to End Gambling Ads @endgamblingads.bsky.social · 22/09/2026
If you're at this year's Labour Conference, join our event on Monday at 4pm. Chaired by @jranoyes.bsky.social, with Gambling Minister @vickyfoxcroftmp.bsky.social, @dawnbutlerbrent.bsky.social, @alexballingermp.bsky.social, Charley Buckley @moreincommonuk.bsky.social and @willprochaska.bsky.social
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 10/09/2026
A sector that’s had its way for far too long may be about to experience the overriding feeling of 99 per cent of its customers – what it’s like to lose. @willprochaska.bsky.social in today’s @politicshome.bsky.social www.politicshome.com/members/arti...
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Will Prochaska @willprochaska.bsky.social · 10/08/2026
Yes! Huge credit to Dawn Butler and so many campaigners. The time of gambling outlets having free rein to prey on communities is over, and it's taken a Burnham government just weeks. A sign of things to come for gambling reform.
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 15/07/2026
Councils of all political stripes are calling for an end to gambling ads to protect their residents. For an incoming Prime Minister looking to signal change, this would be a popular policy says @willprochaska.bsky.social in Politics Home. www.politicshome.com/members/arti...
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 16/06/2026
Ending gambling ads ticks every box for government, writes @willprochaska.bsky.social in Politics Home today. It would protect children, grow the economy, save taxpayers money, and is backed by voters across the political spectrum. politicshome.com/members/arti...
politicshome.com
Policy positions don’t get any easier for government than banning gambling ads
Ahead of a House of Lords Liaison Committee session on gambling, Will Prochaska argues that banning gambling advertising, sponsorship and marketing...
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Will Prochaska @willprochaska.bsky.social · 24/04/2026
I suspect Charlie Dewhirst MP is well known to @ashorguk.bsky.social Here he is yesterday resisting calls for gambling reform by referencing the hard time his friends in Big Tobacco have had - neglecting to mention the tickets he got to the Kebab awards from Philip Morris.
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Will Prochaska @willprochaska.bsky.social · 23/04/2026
The APPG on Gambling Reform and Peers for Gambling Reform have published their report on gambling advertising. It's a detailed and powerful piece of work, which should give the Government all the impetus it needs to start taking action to protect public health. www.linkedin.com/feed/update/...
linkedin.com
Recommendations for Reform | APPG on Gambling Reform
The All-Party Parliamentary Group on Gambling Reform, together with Peers for Gambling Reform (PGR), has today published a report focusing on the impact of gambling advertising on children and young p...
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Will Prochaska @willprochaska.bsky.social · 02/04/2026
News emanating from DHSC about their handling of the statutory gambling levy is concerning. In Labour List Derek Webb aptly sums up where the sector's got to. It's not the promised public health approach to gambling (yet!). labourlist.org/2026/04/poli...
labourlist.org
'The politics of the Gambling Levy money' - LabourList
Newer, independent, public health-focused charities have been left out of the allocation of money raised by the gambling levy.
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 03/03/2026
Congratulations to @sharonhodgsonmp.bsky.social on her appointment as Minister for Public Health and Prevention. We look forward to supporting her work to prevent gambling harm, which is going to benefit greatly from the Department of Health's leadership.
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 02/02/2026
Christopher Eccleston was tired of being bombarded with dishonest gambling ads that devastate families. So he made his own. youtu.be/5NZ-EH2S8nc
youtu.be
Stacking the Deck (90 Second)
YouTube video by CEGA
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Philippe Auclair @philippeauclair.bsky.social · 13/01/2026
New for @josimarfootball.bsky.social. And depressing. Correspondence between the Premier League and the British government suggests that elite English football clubs will be allowed to pursue commercial relationships with illegal betting operators in the future. josimarfootball.com/2026/01/13/s...
josimarfootball.com
Same old, same old - josimarfootball.com
Correspondence between the Premier League and the British government suggests that, contrary to expectations, elite English football clubs will be allowed to pursue commercial relationships with illeg...
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 05/01/2026
Christopher Eccleston has joined forces with CEGA to call on the Government to end all gambling advertising. Watch Chris explore the issues and make a 'real' gambling ad of his own. www.youtube.com/watch?v=R6uf...
youtube.com
Stacking The Deck - with Christopher Eccleston
YouTube video by CEGA
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Greg Fell @felly500.bsky.social · 14/12/2025
Mis and dis information. Notes for PH professionals gregfellpublichealth.wordpress.com/2025/12/14/m... 1. Why it matters. Direct and indirect harm 2. Why it happens 3. It's not new 4. How it happens 5. Tactics to combat. Individual and systemic
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 01/12/2025
10 more councils have joined the Coalition to End Gambling Ads! Local authorities across the UK are stepping up to protect residents from the harms of gambling advertising. cega.org.uk/councils-joi...
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Action on Smoking Health (UK) @ashorguk.bsky.social · 24/11/2025
🚭🍷🍔💰Policy responses to tobacco, alcohol, gambling & unhealthy food are inconsistent, despite industries using similar tactics to promote harmful products. This study explores public opinion on measures to address unhealthy commodity industries. bmcpublichealth.biomedcentral.com/articles/10....
bmcpublichealth.biomedcentral.com
Public opinion on policy interventions for regulating four unhealthy commodity industries: a cross-sectional online survey of a representative sample of British adults 2023 - BMC Public Health
Background Tobacco, alcohol, unhealthy food and drink, and gambling are all unhealthy commodity industries which have profound public health consequences. The tactics of these industries intending to ...
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Hazel Cheeseman @hazelcheeseman.bsky.social · 20/09/2025
Strange choice at any time, particularly ahead of budget where further taxes on industry are on the table. Let’s hope she intends to also meet those making the case on the health / mental health side eg @willprochaska.bsky.social
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Will Prochaska @willprochaska.bsky.social · 08/08/2025
The alcohol, gambling & junk food industries have no place providing educational materials to schools 58 leading academics & orgs have urged Education Sec. @bphillipsonmp.bsky.social to follow Ireland’s lead - removing these materials from classrooms www.theguardian.com/education/20...
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Led By Donkeys @ledbydonkeys.org · 17/07/2025
🚨UK Lawyers for Israel Ltd has tried to silence various voices supporting Palestine. Their charitable wing has made public statements rejecting international law. Activist Em Hilton is on the Charity Commission offices to ask for an investigation. youtu.be/Ui70R8PCkJ4
youtu.be
UK Lawyers for Israel
YouTube video by Led By Donkeys
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Will Prochaska @willprochaska.bsky.social · 18/06/2025
I reacted to BBC File on 4's investigation into the failure of gambling venues to protect customers - which won't be a surprise to anyone except apparently the Government and the Regulator.
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Zack Polanski @zackpolanski.bsky.social · 16/06/2025
Government policy is to grow the gambling industry. That means more addiction and more suicide. Time for a rethink. - @endgamblingads.bsky.social & @mzc.bsky.social
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Fabian Society @thefabians.bsky.social · 19/05/2025
“Nobody wants gambling on the highstreet” @willprochaska.bsky.social speaking at the Reducing Harm: Public Health in Gambling and Addition panel
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Caroline Russell @carolinerussell.bsky.social · 04/04/2025
Large SUVs are too big for parking spaces and dangerously heavy in crashes - time to bring in weight and size based charges? “In 2024, a record 1,213,385 cars wider than 1.8 metres were sold.”
Guardian article with photo of large white SUV taking up a full parking space width no space to exit the car.

Headline “more than a million cars sold in UK each year too big to fit typical parking space.”

Sub heading “Campaign network calls on Government to prioritise smaller cars and introduce higher charges for SUVs”
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Cllr Alastair Binnie-Lubbock @alastairis.bsky.social · 25/03/2025
It's such a joke that the gambling lobby say they make billions for the economy. Where are those billions coming from? Often the pockets of poor & addicted people. Where do those billions go? Into the pockets of exploitative gambling execs. 💸👎🏻
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 24/03/2025
What is going on? Everton and Leicester City continue to advertise unlicensed gambling sites despite the Gambling Commissioning threatening prosecution that could result in imprisonment for officers of the clubs. CEGA's investigation reported in The Athletic. www.nytimes.com/athletic/621...
nytimes.com
Everton, Leicester accused of breaching guidelines by advertising unlicensed gambling firms
Neither club responded directly to the accusation but maintain they are confident they are complying with the regulations.
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Caroline Russell @carolinerussell.bsky.social · 19/03/2025
Dropped into House of Commons for @chapterone-uk.bsky.social launching as a national provider addressing gambling harm. Good to catch @sianberry.bsky.social @mzc.bsky.social and @willprochaska.bsky.social to plan ways of tackling gambling adverts on public transport and in betting shop windows.
Caroline, Matt Zarb Cousins, Will Prochaska and Sian Berry smiling about plans for getting London Councils banning gambling advertsCaroline at a Chapter One event showing my support for their work and for everyone affected by gambling. Holding a blue Chapter one placard standing by a yellow and blue chapter one sign.
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Chapter One @chapter-one.bsky.social · 19/03/2025
Today we’re launching Chapter One as a national provider of gambling harm prevention for everyone affected by gambling across the UK with an event in the @ukhouseofcommons.bsky.social Thank you to our speakers for today’s event
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Natalie Bennett @nataliegreenpeer.bsky.social · 17/03/2025
The Red/Blue, Labour-Tory team lines up to continue #GamblingHarm in football @gamblingwithlives.bsky.social @endgamblingads.bsky.social
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 15/03/2025
📢 BREAKING: An investigation by CEGA has found illegal gambling websites promoted by @evertonfc.com and Leicester City FC are still easily accessible to British Consumers, a month after the Gambling Commission warned them of potential prosecution if found to be the case...
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May van Schalkwyk @maizie333.bsky.social · 06/03/2025
Today my colleagues & I sent a letter of concern to the minister for gambling. The evidence shows clearly that the gambling industry is a vector of harm, not a partner. We urge the government to change their position. www.bmj.com/content/388/...
bmj.com
Learning from tobacco control to tackle gambling industry harms
The use of tobacco industry tactics by the gambling and other health harming industries means governments must act to prevent large scale avoidable harm, argue May van Schalkwyk and colleagues When ...
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Will Prochaska @willprochaska.bsky.social · 03/03/2025
Suppressing the negative impact of the gambling industry in parliament after taking hospitality from the gambling lobby leaves questions to answer. I think this is potentially quite serious for Stephanie Peacock. As ever - hats off to @privateeyenews.bsky.social
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Adfree Cities @adfreecities.bsky.social · 25/02/2025
Great news that #Sheffield City Council have introduced a Gambling Harms Prevention Strategy including a clear understanding of the harmful impact of advertising & marketing - a national ban on all gambling ads would really support this @endgamblingads.bsky.social @gamblingwithlives.bsky.social
adfreecities.org.uk
Gambling ads: a no brainer for a national ban? - Adfree Cities
Given the harms caused by gambling, and the risk of children becoming addicted, why is gambling advertising such a Wild West? Adfree Cities's Charlotte Gage has been finding out why regulation isn’t w...
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AnnieAshton2705 @annieashton2705.bsky.social · 16/02/2025
The secrecy of special measures that allows operators, like Betfair, to avoid regulatory action is completely inadequate and allows for deaths to occur. I have now launched a judical review claim to challange the GC's decision not to investigate Betfair. www.theguardian.com/society/2025...
theguardian.com
Betting giants spared regulatory action after secret deals with watchdog
Controversial ‘special measures’ regime under fire after failures were not made public
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Greg Fell @felly500.bsky.social · 13/02/2025
In shock news, gambling industry use same strategy as tobacco industry This excellent analysis sets out how this happens and why that matters
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Jackie.olden @jackie-olden.bsky.social · 13/02/2025
Merkur slots fined £100k for their exploitation of my terminally ill mum. It doesn't go far enough, but it's a start. www.theguardian.com/society/2025...
theguardian.com
UK slot machine operator fined over cancer patient’s activity
Gambling regulator fines Merkur Slots almost £100,000 for failings at one of its ‘adult gaming centres’
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 01/02/2025
Haringey are the first council in the UK to join the Coalition to End Gambling Ads! Councillor @ldasneves.bsky.social explained to Eddie Nestor on BBC London why they've taken a stand for the health of their citizens, and why society can choose to 'permit but not promote' gambling.
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Greg Fell @felly500.bsky.social · 28/01/2025
www.bmj.com/content/388/... Ending gambling adverts could prevent harm to millions of adults and children in the UK Very much this Tell me why this isn't the most no brainer of no brainers!! @profkevinfenton.bsky.social @endgamblingads.bsky.social
bmj.com
Ending gambling adverts could prevent harm to millions of adults and children in the UK
A phased approach to ending gambling advertising could reduce the damage caused by this health harming industry, write Kevin Fenton and Will Prochaska The harm caused by gambling in the UK is alarmi...
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 27/01/2025
The Faculty of Public Health @fphuk.bsky.social have joined @adphuk.bsky.social and @rsph.bsky.social as members of CEGA to call for an End to Gambling Ads. @profkevinfenton.bsky.social and @willprochaska.bsky.social write in @bmj.com on why and how to achieve it. www.bmj.com/content/388/...
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Sanya Burgess @sanyaburgess.bsky.social · 24/01/2025
If you have kids, the chances are they play those free phone games you can download from the app store. Do you monitor what they see while they are playing? Perhaps you should. My latest investigation. inews.co.uk/news/how-gam...
inews.co.uk
How gambling ads target kids' phone games
Advertising regulator and Apple launch investigations as to how gambling ads are appearing on children’s games
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Adfree Cities @adfreecities.bsky.social · 20/01/2025
A shocking example of gambling advertising using sexualised content to push gambling amongst a young audience. Hats off to @endgamblingads.bsky.social for calling this out. Listen to our podcast episode on gambling ads with CEGA's Will Prochaska: shows.acast.com/better-witho...
screenshot of an Instagram post featuring a clipping from the Telegraph newspaper.
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 20/01/2025
Porn stars used to promote gambling to children over social media - what could wrong? Covered in the Telegraph, our letter to Lisa Nandy lays out how the system of advertising regulation in the UK isn't fit for purpose. www.telegraph.co.uk/business/202...
telegraph.co.uk
Gambling ad featuring porn star Bonnie Blue prompts call for crackdown
Campaigners urge culture secretary to censor social media video featuring ‘sexualised content’
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Will Prochaska @willprochaska.bsky.social · 10/01/2025
Anyone with an Admiral Slots venue on their high street could have told the Gambling Commission the company is socially irresponsible. A £1m fine is paltry, they should have had their licence revoked. www.gamblingcommission.gov.uk/news/article...
gamblingcommission.gov.uk
Greentube Alderney Limited to pay £1m for regulatory failures
Online gambling business Greentube Alderney Limited, trading as Admiral Casino, is to pay £1 million after a Commission investigation revealed social responsibility and anti-money laundering failures.
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Theo Bertram @theobertram.bsky.social · 07/01/2025
This is a really interesting & significant intervention. For the last 20 years, US tech companies were moving in only one direction on the trade off between safety & free speech: towards safer platforms. Now Meta & X are moving back towards free speech. www.facebook.com/zuck/videos/...
facebook.com
327K views · 4.3K comments | It's time to get back to our roots around free expression. We're replacing fact checkers with Community Notes, simplifying our policies and focusing on... | By Mark Zucker...
It's time to get back to our roots around free expression. We're replacing fact checkers with Community Notes, simplifying our policies and focusing on...
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Institute of Alcohol Studies @ias.org.uk · 06/01/2025
Alcohol can cause cancer even at low levels of drinking, as the US Surgeon General's recent report states. That is why it is so important for people to have the information to make informed decisions. Our cancer film with Professor Linda Bauld explains more. www.youtube.com/watch?v=NAJ8...
youtube.com
Alcohol and Cancer: Explained
YouTube video by Institute of Alcohol Studies
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Will Prochaska @willprochaska.bsky.social · 29/12/2024
I thought conflicts of interest in gambling policy were bad - but it looks like the food industry takes the biscuit. (sorry for the Christmas cracker level pun) Shocking stuff exposed by Chris van Tulleken www.telegraph.co.uk/news/2024/12...
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Institute of Alcohol Studies @ias.org.uk · 16/12/2024
The gambling industry doesn't want people gambling on the lower risk products, it wants to entice people in & move them over to the highly profitable, highly addictive products Hear more from @willprochaska.bsky.social of the Coalition to @endgamblingads.bsky.social: www.ias.org.uk/podcast/gamb...
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Coalition to End Gambling Ads @endgamblingads.bsky.social · 09/12/2024
Think what you will of graffiti - sometimes it captures local sentiment perfectly.
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Led By Donkeys @ledbydonkeys.org · 04/12/2024
"And once you come to this conclusion you cannot remain silent." Location: Parliament Square, London (sound on) youtu.be/WMwqhdVV5as
youtu.be
Yes, it's a genocide
YouTube video by Led By Donkeys
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Will Prochaska @willprochaska.bsky.social · 03/12/2024
The whacky right on X have got all worked up over this story. Do they really think it's a good look for the Speaker of the House to be lending legitimacy to a company that profits from addiction and which was fined £3.25m last year for being irresponsible? www.theguardian.com/politics/202...
theguardian.com
Lindsay Hoyle must apologise for opening Betfred HQ, gambling reform campaigners say
Decision brings Commons speaker’s role into disrepute, says Will Prochaska
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Institute of Alcohol Studies @ias.org.uk · 02/12/2024
Labour's Gambling Act 2005 was a “big mistake”, says @willprochaska.bsky.social. As Alastair Campbell said in his recent podcast: "One of the worst things we did as a government was liberalise the gambling industry". Links to our podcast with Will: www.ias.org.uk/podcast/gamb...
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Will Prochaska @willprochaska.bsky.social · 28/11/2024
As a huge admirer of the Institute of Alcohol Studies I jumped at the chance to contribute to their podcast to discuss gambling harms and the parallels with the world of alcohol.
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