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May van Schalkwyk

@maizie333.bsky.social
1.6K followers 378 following 30 posts

Public health doctor & Research Fellow researching the commercial determinants of health @edinburgh-uni.bsky.social.

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Reposted by May van Schalkwyk
Local Health and Global Profits (LHGP) @lhgp.bsky.social · 06/05/2026
Why do metaphors matter? Join our #webinar on 2 June (12-1) as we explore the metaphors we use in #PublicHealth and why they are essential to achieving the #policy changes needed to address the most pressing public health crises of our time. www.phiuk.org/news/events/...
phiuk.org
Local Health and Global Profits webinar: The power of metaphor in public health
Local Health and Global Profits webinar: The power of metaphor in public health
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Institute of Alcohol Studies @ias.org.uk · 12/03/2026
When did public health stop asking who's pushing people in in the river? The upstream-downstream metaphor was always about corporate power. Somewhere along the way, "pushed" became "fell" - and that shift lets the 'manufacturers of illness' off the hook journals.plos.org/globalpublic...
journals.plos.org
“Who the hell is upstream pushing them all in?” Reclaiming public health’s defining metaphor to counter the commercial determinants of health
Public health policy and practice are often described by means of a metaphor that depicts interventions as “upstream” efforts to prevent people from falling into a river, from which they must be rescu...
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Sarah Dalglish @sarahdlish.bsky.social · 12/03/2026
Great read on the centrality of fighting the commercial determinants of health to the #PublicHealth endeavor. With a bonus deep-dive on metaphors for language nerds 🤓
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Institute of Alcohol Studies @ias.org.uk · 14/01/2026
"It’s not our culture to have billboards covered in glamourised alcohol products. It's not our culture to have bright pink alcohol that's 9% alcohol and appealing to young people." Dr @maizie333.bsky.social joins Drs Chris and Xand van Tulleken on 'What's Up Docs?' www.bbc.co.uk/sounds/play/...
bbc.co.uk
What's Up Docs? - Doctors' Notes: Alcohol - BBC Sounds
Chris and Xand look at how the alcohol industry may have shaped our drinking culture.
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Alcohol Action Ireland @alcoholireland.ie · 14/01/2026
"It's not our culture to have bright pink alcopops that are 9% alcohol and appealing to young people." @maizie333.bsky.social, Dr Chris van Tulleken and Dr Xand van Tulleken on how the alcohol industry manipulates public discourse & policy on alcohol. Listen now ⬇️ www.bbc.com/audio/play/p...
bbc.com
BBC Audio | What's Up Docs? | Doctors' Notes: Alcohol
Chris and Xand look at how the alcohol industry may have shaped our drinking culture.
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Martin McKee @martinmckee.bsky.social · 06/01/2026
When UK announced a deal with US on Pharma, @elstorreele.bsky.social & I were sceptical @bmj.com (not least because there is no text). Now we have the US interpretation and it’s not good 👇 www.bmj.com/content/391/...
bmj.com
Who are the winners and losers of the UK-US pharma deal—it depends which side you believe
Behind the UK’s “landmark” pharma deal with the US lies a costly surrender, with higher drug prices, weaker safeguards, and vague promises of investment, write Els Torreele and Martin McKee When the...
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Martin McKee @martinmckee.bsky.social · 05/12/2025
We in @eupha.bsky.social stand in solidarity with our Australian colleagues as they oppose the unjustified closure of VicHealth @melissasweetdr.bsky.social @mikedaube.bsky.social @simonchapman.bsky.social @docsamantha.bsky.social @charlottemar.bsky.social eupha.org/articles/eup...
eupha.org
EUPHA Statement: Strengthening the Public Health Workforce in Europe
EUPHA and co-signatories call on WHO and Member States to invest in training, leadership and governance of the public health workforce.
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Nason Maani @spidermaani.bsky.social · 16/11/2025
Huge thanks to @markpetticrew.bsky.social @kristinakim.bsky.social @marcozenone.bsky.social @maizie333.bsky.social for partnership on a new review article: www.annualreviews.org/content/jour... @lhgp.bsky.social @uoe-sps.bsky.social @socsocmed.bsky.social @adphuk.bsky.social @felly500.bsky.social
annualreviews.org
The Politics and Profit of Disinformation in Public Health
Disinformation is a coordinated or deliberate effort to knowingly circulate misinformation (i.e., false information) to gain money, power, or reputation. While most public health research has focused ...
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Reposted by May van Schalkwyk
The BMJ @bmj.com · 12/11/2025
The government recently announced plans to extend the opening hours for pubs and bars in England and Wales. This proposal shows a failure to differentiate between healthy and harmful growth, say @spidermaani.bsky.social @maizie333.bsky.social @markpetticrew.bsky.social www.bmj.com/content/391/...
People outside a pub
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Nason Maani @spidermaani.bsky.social · 12/11/2025
Thanks to @markpetticrew.bsky.social @maizie333.bsky.social for joining me on this new opinion in @bmj.com eur02.safelinks.protection.outlook.com?url=https%3A... @lhgp.bsky.social @uoe-sps.bsky.social
eur02.safelinks.protection.outlook.com
Proposed changes to alcohol licensing should make us question whose interests we’re serving in the name of growth
Increasing the consumption of harmful products is the opposite of healthy or productive growth, say Nason Maani and colleagues Preventable ill health is at the heart of the challenges facing this co...
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Institute of Alcohol Studies @ias.org.uk · 05/11/2025
Many of the major public health crises we face today are driven by powerful corporations. The extent and impact of harmful commercial influences need to be revealed and addressed. 📽️In this film, experts unmask the influence of harmful corporations🍿 vimeo.com/1131660477
vimeo.com
Unmasking Influence - Full Documentary Film
Unmasking influence is about how commercial actors influence policy and public health. Many of the major public health crises we face today are largely driven by…
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Reposted by May van Schalkwyk
Mark Petticrew @markpetticrew.bsky.social · 03/11/2025
🎬 🍿 Official Film Release! We’re thrilled to announce the public release of Unmasking Influence -now available via the LSHTM Vimeo channel! vimeo.com/1123819285 There is overwhelming evidence that many industries are undermining public health.This documentary makes the issues visible and relatable.
vimeo.com
Unmasking Influence - The Official Trailer
This trailer is for a film called Unmasking Influence. Unmasking influence is about how commercial actors influence policy and public health. Many of the major…
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Reposted by May van Schalkwyk
Centre for Pesticide Suicide Prevention @edinuni-cpsp.bsky.social · 03/11/2025
OFFICIAL RELEASE: The documentary Unmasking Influence is now publicly available! Explore how powerful industries shape science, policy, and public health - and what must be done to prevent harm. Watch the full film: edin.ac/43Gd2cC @maizie333.bsky.social #GlobalHealth #UnmaskingInfluence
edin.ac
Unmasking Influence - Full Documentary Film
Unmasking influence is about how commercial actors influence policy and public health. Many of the major public health crises we face today are largely driven by…
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Reposted by May van Schalkwyk
Commercial Determinants Research Group @cdoh-rg.bsky.social · 31/10/2025
“There is plenty of room for hope.” “We need big bold brave action.” "Harm is not inevitable". Watch the full film on Monday Nov 3rd and be a part of meaningful change. #UpstreamPrevention #Solutions #UnmaskingInfluence vimeo.com/1132465224 @maizie333.bsky.social
vimeo.com
Unmasking Influence: Teaser 2
This teaser is for a film called Unmasking Influence. Unmasking influence is about how commercial actors influence policy and public health. Many of the major public…
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Reposted by May van Schalkwyk
Centre for Pesticide Suicide Prevention @edinuni-cpsp.bsky.social · 24/10/2025
Earlier this week we co-hosted a screening of Unmasking Influence at @edinburgh-uni.bsky.social. The film exposes how commercial actors shape health and policy. Huge thanks to our panellists & attendees for an inspiring discussion! Film release: 3 Nov #PublicHealth @maizie333.bsky.social
Earlier this week, we has great screening of Unmasking Influence - a film highlights  scutproduced by the Commercial Determinants of Health Group.  


Earlier this week, we were delighted to host a special screening of Unmasking Influence at the University of Edinburgh’s Adam House Theatre.

Over 50 people attended the in person screening and we had a very engaging and informative panel discussion and Q&A. We'd like to thank everyone our pannelists - insert names) who attended and their insights made for an inspiring afternoon of reflection and action.

Unmasking Influence unveils how powerful commercial actors shape our daily lives — influencing what we eat, see, and believe — often at the expense of health, equity, and sustainability. The film challenges us to confront these forces and to work collectively toward a fairer, healthier future.

The film features Dr Keith Tyrell, CPSP’s Head of Global Strategy (formerly Director, Pesticide Action Network UK) and Dr May van Schalkwyk, Research Fellow at CPSP and co-producer of the film, alongside Professor Mark Petticrew at the London School of Hygiene and Tropical Medicine.

Our thanks to the SPECTRUM Consortium, the Commercial Determinants Research Group, and all those who continue to expose and challenge harmful commercial determinants of health.

The film will be released publicly on 3rd November.
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Mark Petticrew @markpetticrew.bsky.social · 20/10/2025
Excellent new study of UPF narratives: "...opposition to the UPF concept is highly driven by a small group of academics, many with direct or indirect financial ties to UPF producers" www.tandfonline.com/doi/full/10.... @kat-lauber.bsky.social @ambervandenakker.bsky.social Rachel Barry, Jeff Collin
tandfonline.com
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Martin McKee @martinmckee.bsky.social · 19/10/2025
Good. There is nothing positive about betting shops in communities journals.sagepub.com/doi/pdf/10.1... www.bbc.co.uk/news/article...
bbc.co.uk
Betfred says all its shops may close if Reeves hikes gambling tax
The company's co-founder says it would be forced to close all its sites, putting 7,500 jobs at risk, if gambling taxes go up.
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Greg Fell @felly500.bsky.social · 09/10/2025
www.adph.org.uk/2025/10/alco... Alcohol licensing reforms From a public health point of view, it's... well a little disappointing... Its almost as if there wasn't some concern about high and rising alcohol harm and it's impact on families, UKPLC and the NHS
adph.org.uk
Alcohol licensing reforms - ADPH
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Reposted by May van Schalkwyk
Mark Petticrew @markpetticrew.bsky.social · 03/10/2025
Corporate profit prioritized over public health. This is driving a catastrophic toll of preventable harm. Watch the official trailer for Unmasking Influence and find out why ignorance is not an option. #TrailerLaunch #UnmaskingInfluence @lshtm.bsky.social vimeo.com/1123819285
vimeo.com
Unmasking Influence - The Official Trailer
This trailer is for a film called Unmasking Influence. Unmasking influence is about how commercial actors influence policy and public health. Many of the major…
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Reposted by May van Schalkwyk
Greg Fell @felly500.bsky.social · 01/10/2025
vimeo.com/1122470127 Why do we tolerate the activities of the gambling industry? Great summary video to accompany and amazong piece of scholarship www.sciencedirect.com/special-issu... HT @maizie333.bsky.social
vimeo.com
Why do we tolerate the activities of the gambling industry?
Based on a true article: van Schalkwyk MC, Cassidy R. Why do we tolerate the activities of the gambling industry? Future Health J. 2025 Jun 30;12(2):100267. doi:…
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Commercial Determinants Research Group @cdoh-rg.bsky.social · 26/09/2025
Corporate profit is being prioritised over public health. Discover how corporate power is driving public health crises in the upcoming documentary, Unmasking Influence. #CDOH #CorporatePower @maizie333.bsky.social
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Centre for Pesticide Suicide Prevention @edinuni-cpsp.bsky.social · 15/09/2025
Our film A.T.M (Any Time Money) screens this Sunday, 21 Sept, 2–5pm at @whitechapelgallery.bsky.social, London, as part of the #PowerofFoodFest Featuring films on food & climate plus discussion with Just FACT mobiliser and artist Hussina Raja. Info: edin.ac/4n3KSzX Trailer: youtu.be/TJWSUgdxpH0
edin.ac
Power of Food with Just FACT - Whitechapel Gallery
Join us for a film screening of the documentary Any Time Money and short films by grassroots collectives on food and climate issues as part of the Power of Food Festival across Tower Hamlets from 18 –...
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Reposted by May van Schalkwyk
Centre for Pesticide Suicide Prevention @edinuni-cpsp.bsky.social · 04/09/2025
NEW BLOG: The pesticide industry is a powerful commercial actor shaping science and policy, yet it’s been largely overlooked in #PublicHealth. Dr @maizie333.bsky.social shares key insights from a recent scoping review. Read more 👉 edin.ac/4mJoo73 #HealthPolicy #Pesticides #CommercialDeterminants
Dr May van Schwalkwyk from the Centre for Pesticide Suicide Prevention and Global Health Policy Unit at the University of Edinburgh shares insights into how the pesticide industry shapes policy and science and its impact on people's health and the planet.
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World Cancer Research Fund @wcrf.org · 08/08/2025
In an open letter to the Education Secretary @bphillipsonmp.bsky.social, we’ve called for the government to end the influence of the alcohol, gambling, & junk food industries in our schools. Children should be protected from industry misinformation. www.theguardian.com/education/20...
theguardian.com
Health experts urge ban on school materials backed by food, drink and gambling firms
Exclusive: Education secretary told sponsored resources misrepresent evidence about diets, alcohol and betting
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Mark Petticrew @markpetticrew.bsky.social · 08/08/2025
The public remains largely unaware of the extent to which the alcohol, gambling, food and other industries are very active in schools in the UK, and around the world - including developing 'educational' materials, & building links with teachers as an opportunity to peddle misinformation to children.
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May van Schalkwyk @maizie333.bsky.social · 08/08/2025
Thank you @theguardian.com for covering this important initiative requesting that the government acts on the concerning issue of industry influence on youth education. Children deserve high quality, trustworthy education free of conflicts of interest. www.theguardian.com/education/20...
theguardian.com
Health experts urge ban on school materials backed by food, drink and gambling firms
Exclusive: Education secretary told sponsored resources misrepresent evidence about diets, alcohol and betting
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Greg Fell @felly500.bsky.social · 01/08/2025
Why do we tolerate the activities of the gambling industry? www.sciencedirect.com/science/arti... search me guv. I dont know 1. Perils of pragmatism. More research prolongs a crisis 2. Guns & slot machines: One claims safety, the other claims fun 3. Extraction to extinction 4. The flow of data
sciencedirect.com
Why do we tolerate the activities of the gambling industry?
This article explains how gambling policy in the UK perpetuates exceptionalism by, among other things, promoting a way of understanding the drivers of…
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Naomi Oreskes @naomioreskes.bsky.social · 17/07/2025
Some people dismiss ghost-writing as inconsequential. In our latest paper, Sasha Kaurov & I show that is NOT the case. Thanks to @sfoucart.bsky.social @stephanehorel.bsky.social who first alerted me to the #Monsanto Papers and also Paul Thacker. www.sciencedirect.com/science/arti...
sciencedirect.com
The afterlife of a ghost-written paper: How corporate authorship shaped two decades of glyphosate safety discourse
Corporate ghost-writing is a form of scientific fraud: a paper is falsely presented as the work of people other than its actual authors. When such pap…
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Nason Maani @spidermaani.bsky.social · 24/07/2025
New article in @bmj Global Health with Emily Adrion and Jeff Collin: "Who funds the WHO Foundation? A transparency analysis of donation disclosures over the first 3 years of its operation" gh.bmj.com/content/10/7... @lhgp.bsky.social @uoe-sps.bsky.social
gh.bmj.com
Who funds the WHO Foundation? A transparency analysis of donation disclosures over the first 3 years of its operation
Introduction The WHO Foundation (WHOF) was established in 2020 with the stated aim of broadening the donor pool to the WHO. Academics and civil society actors raised concerns regarding the potential n...
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Greg Fell @felly500.bsky.social · 17/07/2025
Why do we tolerate the activities of the gambling industry? www.sciencedirect.com/science/arti... The Perils of pragmatism. More research prolongs a crisis Guns and slot machines: One claims safety, the other claims fun Extraction to extinction The flow of data EXCELLENT STUFF
sciencedirect.com
Why do we tolerate the activities of the gambling industry?
This article explains how gambling policy in the UK perpetuates exceptionalism by, among other things, promoting a way of understanding the drivers of…
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Martin McKee @martinmckee.bsky.social · 06/07/2025
🧵1/8 Sam Egger and I raise serious concerns about a recent systematic review in Addiction, which suggests that e-cigarettes don’t lead to youth smoking. We argue the review's risk of bias (ROB) assessments are so deeply flawed that it can’t be relied on. 👇
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futurehealthj.bsky.social @futurehealthj.bsky.social · 10/07/2025
New paper describes conflicts of interest in alcohol industry-funded educational materials and other information produced by industry-funded charities ⤵️ @markpetticrew.bsky.social @maizie333.bsky.social www.sciencedirect.co...
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Marita Hennessy @maritahennessy.bsky.social · 02/07/2025
Alcohol industry conflicts of interest: The pollution pathway from misinformation to alcohol harms @markpetticrew.bsky.social, May van Schalkwyk, Cécile Knai www.sciencedirect.com/science/arti... #CDoH #COI
sciencedirect.com
Alcohol industry conflicts of interest: The pollution pathway from misinformation to alcohol harms
The alcohol industry plays a major role in global public health harm, and shapes policies and public perceptions to its benefit, through misinformatio…
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Nason Maani @spidermaani.bsky.social · 10/06/2025
New episode of Money Power Health is now out! Thanks so much to @vickycann.bsky.social from @corporateeurope.bsky.social who joined me to discuss lobbying by forever chemicals or PFAS manufacturers at the EU level: t.co/DjCGXKyO7A @eupha.bsky.social @lhgp.bsky.social @uoe-sps.bsky.social CDoH
t.co
https://open.spotify.com/episode/5R4v5zBIBaEBsboFyWfa40?si=U8rIt4vsT6yLe9fKzwlYsQ
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Pamela Ferdinand @pamelawrites.bsky.social · 13/05/2025
"[The] NRA frame what counts as evidence of effectiveness in preventing child firearm injuries in ways that depart radically from established standards for injury prevention measures." @usrighttoknow.bsky.social @maizie333.bsky.social
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Nancy Karreman @karremannancy.bsky.social · 13/05/2025
Reading this brilliant article from @maizie333.bsky.social @spidermaani.bsky.social et al today. Hard to think of a bigger contradiction than selling guns and calling your PR exercise/educational program “lifesaving” 🤢 #CDOH #PublicHealth doi.org/10.1186/s129...
doi.org
“Stop, don’t touch, run away!”: reconceptualizing firearm industry-funded youth education programs as corporate political activity - Globalization and Health
Background Injuries represent a major threat to child health globally. In the US, firearm injuries are the leading cause of death among children and adolescents. Despite limited evidence of their effe...
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Nason Maani @spidermaani.bsky.social · 12/05/2025
Thanks so much to @maizie333.bsky.social for leading us on this paper examining firearm industry funded educational initiatives in US schools with wonderful colleagues @markpetticrew.bsky.social and Ben Hawkins. #CDoH @uoe-sps.bsky.social y.social @gunsdownamerica.bsky.social merica.bsky.social
y.social
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Greg Fell @felly500.bsky.social · 10/05/2025
industry-funded youth education programs as corporate political activity firearm chapter. Other chapters are available globalizationandhealth.biomedcentral.com/articles/10.... Good thread
globalizationandhealth.biomedcentral.com
“Stop, don’t touch, run away!”: reconceptualizing firearm industry-funded youth education programs as corporate political activity - Globalization and Health
Background Injuries represent a major threat to child health globally. In the US, firearm injuries are the leading cause of death among children and adolescents. Despite limited evidence of their effe...
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Mike Daube @mikedaube.bsky.social · 10/05/2025
Excellent paper exposing the firearm industry’s cynical use of “youth education” to promote its own interests. Harmful industries such as firearms, tobacco, gambling, alcohol, junk food shouldn’t be allowed anywhere near development and oversight of education programs.
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May van Schalkwyk @maizie333.bsky.social · 10/05/2025
The CDC recognises firearm injuries as a serious public health issue & the American Academy of Pediatrics states that the “most effective way to prevent unintentional gun injuries, suicide and homicide to children and adolescents… is the absence of guns from homes and communities”.
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Prof Samantha Thomas @docsamantha.bsky.social · 23/04/2025
While the government hesitates to act on gambling ads, the gambling industry has a new set of customers in its promotional sights: women. Our new article out in @theconversation.com today @simonemccarthy.bsky.social @hannahpitt.bsky.social theconversation.com/the-gambling...
theconversation.com
The gambling industry has women in its sights. Why aren’t policymakers paying attention?
Gambling companies are following a well-worn playbook, one mastered by the tobacco industry: trying to influence women.
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DeSmog @desmog.com · 11/04/2025
🔴 NEW 🔴 Revealed: Meat Industry Behind Attacks on Flagship Climate-Friendly Diet Report A new document shows that vested interests were behind a “mud slinging” PR campaign to discredit the 2019 EAT-Lancet study. 📝 @clarecarlile.bsky.social
desmog.com
Revealed: Meat Industry Behind Attacks on Flagship Climate-Friendly Diet Report
In January 2019, world-renowned food and nutrition experts published a groundbreaking study. The culmination of two years’ work by 37 authors, the EAT-Lancet report set out to answer the question: how...
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Greg Fell @felly500.bsky.social · 15/03/2025
Education of children to reduce harm Sounds superficially attractive Industries that harm people and the planet invest heavily. With seeming good intentions & claims of effectiveness There is smallprint The smallprint is really rather important 🧵
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Nason Maani @spidermaani.bsky.social · 14/03/2025
Special thanks to @dnblane.bsky.social, @dremekadumbili.bsky.social and @maizie333.bsky.social with episodes ranging from Deep End GPs in the south side of Glasgow, to alcohol marketing in Nigeria, to industry-sponsored gambling, alcohol fossil fuel and firearm education materials in schools.
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May van Schalkwyk @maizie333.bsky.social · 12/03/2025
Huge thanks to @spidermaani.bsky.social ‬for inviting me to discuss this industry strategy & the multiple ways it serves commercial interests. Influence of youth education & child safety programmes by health harming industries remains a major issue & more action is needed.
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Nason Maani @spidermaani.bsky.social · 11/03/2025
🚨New episode of Money Power Health! Thanks to the amazing @maizie333.bsky.social for joining to discuss industry-funded school education programmes and what strategic goals they serve: open.spotify.com/episode/0Soc... Ad-free wherever you get your podcasts
open.spotify.com
Episode 13: Industry-funded school education programmes with May van Schalkwyk
Money Power Health with Nason Maani · Episode
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Mark Petticrew @markpetticrew.bsky.social · 11/03/2025
Looking forward to catching up wth my listening to Money Power Health podcast - first, this one with Dr May van Schalkwyk on how the alcohol, gambling and other harmful industries are covertly 'educating' schoolchildren...
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Rebecca Cassidy @profrcassidy.bsky.social · 06/03/2025
Today my colleagues & I sent a letter of concern to the minister for gambling. The evidence shows clearly that the gambling industry is a vector of harm, not a partner. We urge the government to change their position. www.bmj.com/content/388/...
bmj.com
Learning from tobacco control to tackle gambling industry harms
The use of tobacco industry tactics by the gambling and other health harming industries means governments must act to prevent large scale avoidable harm, argue May van Schalkwyk and colleagues When ...
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May van Schalkwyk @maizie333.bsky.social · 06/03/2025
Today my colleagues & I sent a letter of concern to the minister for gambling. The evidence shows clearly that the gambling industry is a vector of harm, not a partner. We urge the government to change their position. www.bmj.com/content/388/...
bmj.com
Learning from tobacco control to tackle gambling industry harms
The use of tobacco industry tactics by the gambling and other health harming industries means governments must act to prevent large scale avoidable harm, argue May van Schalkwyk and colleagues When ...
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Prof Samantha Thomas @docsamantha.bsky.social · 03/03/2025
Gambling companies threaten to ramp up betting promotions to counter AFL revenue grab Lack of action from Albanese government on gambling is starting to have very serious implications. @henrybelot.bsky.social www.theguardian.com/australia-ne...
theguardian.com
Gambling companies threaten to ramp up betting promotions to counter AFL revenue grab
Exclusive: Critics say inducements are harmful and urge a ban as recommended by Murphy inquiry
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