iiinova — where your digital self keeps evolving

Mark Traphagen @marktraphagen.bsky.social · 01/08/2025

BREAKING! In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline. 7 min video on what this means >> www.seoclarity.net/research/eco...

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Mark Traphagen @marktraphagen.bsky.social · 25/06/2025

Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position. Thanks to @sengineland for asking me for the data and insights! searchengineland.com/google-ai-ov...

searchengineland.com

Google AI Overviews rank below Position 1 in 12.4% of cases: Study

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.

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Mark Traphagen @marktraphagen.bsky.social · 24/06/2025

Research from the seoClarity Research Grid for US keywords on desktop shows the steady growth of keywords with an AIO where the AIO no longer ranks in the first position. This represents about 10% of the keywords we track. And AIOs are in positions 4-10 about 3% of the time now

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Erin Reed @erininthemorning.com · 17/06/2025

MASSIVE good news for trans people in the United States. A federal judge has just granted class action status to transgender people looking to update their passports. This means that very shorty, the window will open to update your passports with the correct gender marker.

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Mark Traphagen @marktraphagen.bsky.social · 27/05/2025

How often do AI Overviews rank lower than position one? Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop. AIO Rank Positions 1 = 97.7% 2 = 1.2% 3 = 0.5% 4 = 0.3% 4 or less = 0.2%

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Mark Traphagen @marktraphagen.bsky.social · 06/03/2025

“Our confusion and misery comes from not knowing that the gold is right here—and from always looking somewhere else.” Pema Chodron - The Compassion Book

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Mark Traphagen @marktraphagen.bsky.social · 05/02/2025

Top 20 Industries Showing AI Overviews in January 2025 Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January. These have remained relatively stable over the past several months, with only a few categories switching places.

Listing of the top 20 industry groups showing the most AI Overviews during January 2025

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Mordy Oberstein @mordyoberstein.bsky.social · 02/01/2025

What happens to human created content? Are companies too lost in AI? How will Google monetize AI answers? Crazy smart people on Webcology🔥@schachin.bsky.social @marktraphagen.bsky.social @jennyhalasz.bsky.social @jimhedger.bsky.social - & I was also there redcircle.com/shows/webcol...

redcircle.com

The It's the End of the Year as We've Known It Edition

Listen to Webcology on RedCircle

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jim hedger @jimhedger.bsky.social · 31/12/2024

Webcology: The It's the End of the Year as We've Known It Edition An all star SEO panel -> Mordy Oberstein (@mordyoberstein.bsky.social), Mark Traphagen (@marktraphagen.bsky.social), and Jenny Halasz (@jennyhalasz.bsky.social) join Jim & Kristine to look back & forward redcircle.com/shows/webcol...

redcircle.com

The It's the End of the Year as We've Known It Edition

Listen to Webcology on RedCircle

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Mark Traphagen @marktraphagen.bsky.social · 19/12/2024

Finally in a poly where there truly are no hierarchies, no jealousy. It's so gloriously wholesome

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Alexandria Ocasio-Cortez @aoc.bsky.social · 17/12/2024

WE ARE STILL IN THIS. Wipe your tears. This is the difficult business of hope and defying expectation. We do not give up. We run through the tape. Y’all aren’t allowed to throw in the towel until I do. 😉 Big breath. Locked in. Let’s do this.

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Mark Traphagen @marktraphagen.bsky.social · 12/12/2024

Should you try to rank for AI Overviews? #HotTake The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them. But is that really the case? Continue this 🧵to find out! 1/3

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Birds Are Dinosaurs @birdsaredinosaurs.bsky.social · 03/12/2024

At its heart, Star Trek is a utopian fantasy about a society so advanced that they are capable of holding productive meetings that last no longer than three minutes

A TNG scene. We're in the Enterprise conference room, where Picard is holding a meeting with Data, Troi, and Dr Crusher. Barclay is also there, for unknown reasons. Maybe he wandered into the meeting and just sat down, and everyone was too polite to mention it. That happened to me once. I was visiting an office location I didn't normally go to and I wasn't quite sure which conference room I was supposed to be in. I walked into one and sat down and it took me five minutes to realize I was in the wrong meeting. From the perspective of the people in that room, halfway through that meeting, a stranger walked in, sat next to the boss, took notes for five minutes, then walked out without saying a word.

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Mark Traphagen @marktraphagen.bsky.social · 29/11/2024

Letting go of attachment has perhaps been the most fulfilling advancement I've made in my whole life

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Mark Traphagen @marktraphagen.bsky.social · 29/11/2024

Hello, I’m nëgahpart, a spatula that will never be your favorite

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Iblis Bane @iblis-bane.co.za · 28/11/2024

“Jealousy is a disease, love is a healthy condition. [We] often mistake one for the other, or assume that the greater the love, the greater the jealousy, in fact, they are almost incompatible; one emotion hardly leaves room for the other.” - Robert A. Heinlein, Stranger in a Strange Land

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Mark Traphagen @marktraphagen.bsky.social · 28/11/2024

My polycule has a new theme: Mutually Assured Joy It's what we seek, feed, nurture and encourage Looking forward to celebrating that with them and other kindred spirit friends as I host my first Friendsgiving Saturday BTW I'm open about my ethical nonmonogamy so AMA

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Green bean casserole with shoestring fried onions on top

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Chris Long @chrismlong.bsky.social · 26/11/2024

Huge SEO news: Google has launched "Search Console Recommendations". Search Console will have automated insights for crawling, indexing + performance:

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Strands #268 “Open-and-shut case” 🟡🔵🔵🔵 🔵🔵🔵

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Wordle 1,256 X/6* ⬛🟨⬛⬛⬛ 🟨⬛⬛🟩🟩 ⬛🟩🟩🟩🟩 ⬛🟩🟩🟩🟩 ⬛🟩🟩🟩🟩 ⬛🟩🟩🟩🟩 Classic fail

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Connections Puzzle #534 🟩🟩🟩🟩 🟦🟦🟦🟦 🟪🟪🟪🟪 🟨🟨🟨🟨

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Brent Toderian @brenttoderian.bsky.social · 26/11/2024

Denver gave people experiencing homelessness $1k/month. A year later, nearly half had housing. They also had fewer ER visits, nights spent in a hospital, and jail stays. The report estimates that this reduction in public service use SAVED the city $589k. www.businessinsider.com/denver-basic...

businessinsider.com

Denver gave people experiencing homelessness $1,000 a month. A year later, nearly half of participants said they had housing.

Participants in Denver's basic-income program reported having more-secure housing, though results were similar in the trial and control groups.

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Mark Traphagen @marktraphagen.bsky.social · 26/11/2024

Who will be my one thousandth Bluesky follower?

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

Google pulls back a bit on AI Overviews for transactional keywords. In September we saw AIOs for transactional keywords jump from 1.9% to 7.29% of all US keywords in our huge tracking set. ( @seoclarity.bsky.social data) (Continued next post....)

Graphic showing the presence of AI Overviews in transactional keywords went down from 7.29% to 5.78% from September to October 2024

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

TIL that one of my best friends in high school was Ariana Grande’s grade school music teacher.

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Mark Traphagen @marktraphagen.bsky.social · 25/11/2024

Are you ready for AI Search? Before an AI search engine can incorporate content from your site, it has to crawl your pages. @seoclarity.bsky.social clients have full visibility into the activity of AI Search Engines with support for OpenAI, Perplexity and Bing!

Screen shot from seoClarity showing bot activity from AI search engines

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Mark Traphagen @marktraphagen.bsky.social · 24/11/2024

It’s taken me seven years of dating since coming out to finally find the keeper. She was worth the wait…

A list of seven non-negotiables for a healthy relationship

Screen shot of a post about my appreciation for my partner

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God @thegodshow.com · 23/11/2024

Someone called this mass exodus from Twitter ‘the fall of the Broman Empire’ and I died laughing. 💀

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Mark Traphagen @marktraphagen.bsky.social · 22/11/2024

Frankly, this doesn’t surprise me. The crawling and intake of documents for the LLM is entirely separate from that for Google Search. While we’ve shown that organic ranking is now a factor for sources getting into AIO, it is not the only one. These pages can still qualify by semantic matching.

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Alexandria Ocasio-Cortez @aoc.bsky.social · 21/11/2024

Like Skype to Zoom

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Mark Traphagen @marktraphagen.bsky.social · 21/11/2024

ALERT SEO COMMUNITY - Yet another impostor of our beloved, late friend Bill Slawski. Please search for and report.

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John Scalzi @scalzi.com · 20/11/2024

"Bluesky is awesome now, for how long?" I mean, look, all things change and end, we will all die, earth will be uninhabitable in a billion years, then the sun will expand and destroy the planet, and the universe will die a slow death of proton decay. But BEFORE THAT, let's make this place fun, okay?

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Mark Traphagen @marktraphagen.bsky.social · 21/11/2024

Just did a quick check of my Twitter list of “Trusted SEOs,” 160 SEOs who were active on Twitter for the most part not too long ago. Now only a handful of them are till posting there.

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Mark Traphagen @marktraphagen.bsky.social · 21/11/2024

ChatGPT super wrong answer. AI Overviews are not being shown in Germany. The source cited does not say they are.

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Alejandra Caraballo @esqueer.net · 21/11/2024

Tonight is probably one of the worst mental health crisis in the trans community I've ever seen. It's bleak. So many people are in crisis and I'm scared I'm going to wake up tomorrow and have lost friends. Please reach out to your trans friends and family. They could use some love.

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Mark Traphagen @marktraphagen.bsky.social · 20/11/2024

UPDATE: My instructions below create a temporary view. Thanks to @markalves.com, this is how you create a permanent report on AI engine referral traffic you can view again in GA4:

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Mark Traphagen @marktraphagen.bsky.social · 20/11/2024

What is common knowledge in your field but shocks outsiders? No comma is needed before “but” in the above sentence. (What follows is not an independent clause.) From my former field: English teacher

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Mark Traphagen @marktraphagen.bsky.social · 20/11/2024

Good one for this Transgender Day of Remembrance

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Mark Traphagen @marktraphagen.bsky.social · 20/11/2024

Yesterday I shared this workflow to view referral traffic from AI search engines in GA4. Does anyone know how to save this view to look at again without having to recreate the filter each time? @dawnieando.bsky.social would like to know and so would I!

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Hannah Who @notablyuncool.bsky.social · 20/11/2024

On this Trans Day of Remembrance, now more than ever, we need to honour & remember those that came before us who we’ve lost to anti-trans hatred & violence. Here’s a list of people just from the US this year alone, though likely incomplete. Their losses will not be in vain! Hate will not win!

advocate.com

Here are the 28 transgender Americans lost to violence so far this year

The epidemic of fatal violence against trans people in the U.S. continues.

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Karl Byrne @kjcbyrne.bsky.social · 19/11/2024

My favourite science fact (not surprising given my virology background): If you took all the viruses on earth and put them end to end, the line would stretch from here to the Andromeda Galaxy and back again 20 times. That's a line well over 200,000,000,000,000 miles long. But very, VERY thin.

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Mark Traphagen @marktraphagen.bsky.social · 19/11/2024

If you set up to see AI search engines in analytics like @jonloomer.bsky.social did following my instructions, I'd love to see what kind of referral growth you're seeing from ChatGPT, Perplexity and others.

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