iiinova — where your digital self keeps evolving

Reposted by Tory Gray

Sitebulb @sitebulb.com · 02/06/2026

📣 NEW WEBINAR: sitebulb.com/resources/guid... Google has published formal guidance on how AI agents interact with websites. @tory.thegray.co and Jessyca Frederick have been working through what this guidance actually means in practice. Sign up to learn from the experts!

sitebulb.com

Webinar: Optimising for AI Agents: What Google's New Guidance Means for SEOs | Sitebulb

Google has published formal guidance on how AI agents interact with websites. Tory Gray & Jessyca Frederick join us to discuss what it means for SEOs.

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Reposted by Tory Gray

Sitebulb @sitebulb.com · 28/05/2026

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Reposted by Tory Gray

Lily Ray 😏 @lilyray.nyc · 10/04/2026

In this week’s NYT piece, Google’s said that the BBC article about self-promoting listicles used “unrealistic searches people wouldn’t actually do.” I have some thoughts about that, and about AIO accuracy overall. Check it out: algorythmic.co/opinions/my-...

algorythmic.co

Google's Response to the NYT Article Doesn't Tell the Full Story

A closer look at Google's response to the NYT AI Overviews accuracy story: what the 91% figure is missing, and why the 'long-tail' defense doesn't hold up.

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Reposted by Tory Gray

Preeti Gupta @ilovechoclates.bsky.social · 02/04/2026

I collaborated with The SEO Community and @adriennekmetz.com on 5 videos and this article that sums them up. I also got @tory.thegray.co, @jocameroo.bsky.social, Erica Ylimäki, and @kevin-indig.bsky.social to share their insights.

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Reposted by Tory Gray

Majestic @majestic.com · 24/03/2026

Tory Gray (@tory.thegray.co) encourages SEOs to prioritise building a meaningful, lasting brand by investing in community tactics that support both SEO and growth across LLM platforms. maj.to/4abzLji

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Reposted by Tory Gray

John Mueller @johnmu.com · 01/01/2026

It's that time of the year again: here's the Mueller Report of SEO memes for 2025. #SEO

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Reposted by Tory Gray

Majestic @majestic.com · 20/11/2025

Embracing Communities Learn how to foster engagement and build a loyal following with a dedicated online space. with @erinasimmons.bsky.social, Chris Meabe, Jon Mest and @tory.thegray.co

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Tory Gray @tory.thegray.co · 07/10/2025

Ahhh more like in OUR dreams ;)

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Reposted by Tory Gray

Cyrus Maxx @zyppy.com · 13/08/2025

SEO Tool of the Day: Rendering Difference Engine Need to spot the difference between your HTML and JavaScript rendered content? "Identify SEO signals added, removed, or altered during JavaScript rendering — without digging into the code." Very nice! 👏 thegray.company/resources/js...

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Tory Gray @tory.thegray.co · 13/08/2025

Saaaame!! But yeah I'm seeing alllll these patterns. Very fishy obviously bot behavior. In GSC, in 3rd party tools, in Google Trends. Some logs we've seen have queries matching trending Discover topics. (I don't have a cohesive theory yet, other than... something is broken.)

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Tory Gray @tory.thegray.co · 13/08/2025

They def aren't "supposed to be" - those go through the API and definitionally don't show up in GSC. And... yet. Is it a fishy LLM workaround? A Google bug? I dunno, but we keep seeing more and more odd patterns like this. "{thing} - provide a detailed summary" is another we're seeing.

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Reposted by Tory Gray

Sitebulb @sitebulb.com · 11/08/2025

JavaScript SEO in AI Search training session NEXT WEEK! 👉https://sitebulb.com/resources/guides/webinar-javascript-seo-for-ai-search-training-with-gray-dot-co/ @sam.thegray.co @tory.thegray.co @womenintechseo.bsky.social - this training is free and OPEN TO ALL!

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Reposted by Tory Gray

Aleyda Solis @aleyda.bsky.social · 21/07/2025

🤖 Want to easily troubleshoot CSR JS Reliance and Differences with raw HTML easily? There's a new Free Chrome Extension You can use! The Rendering Difference Engine by Gray Dot Company (aka, @tory.thegray.co & team) Check it out: chromewebstore.google.com/detail/rende...

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Tory Gray @tory.thegray.co · 16/07/2025

Note: Check out the Advanced GSC Visualizer extension to see this!

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Reposted by Tory Gray

Aleyda Solis @aleyda.bsky.social · 06/07/2025

Is SearchGPT is currently using Google’s search results rather than Bing's? Alexis Rylko researched it, identifying patterns across: 1. Ranked pages ranking with a high overlap with Google search results ...

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Tory Gray @tory.thegray.co · 04/07/2025

Never once in my life have I received a marketing email from the Social Security Administration. Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."

Screenshot of a marketing email from the SSA, with the text: "Social Security Applauds Passage of Legislation Providing Historic Tax Relief for Seniors
The Social Security Administration (SSA) is celebrating the passage of the One Big, Beautiful Bill, a landmark piece of legislation that delivers long-awaited tax relief to millions of older Americans."

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Reposted by Tory Gray

Gray Dot Co @thegray.company · 01/07/2025

ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️

Mapping site symptoms to JavaScript issues. What you see: Some or all of your pages aren't on Google. Common issues: Google can't discover URLs, JS is changing critical indexation signals, contextual <head> elements are missing or misplaced.

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Reposted by Tory Gray

Mark Traphagen @marktraphagen.bsky.social · 25/06/2025

Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position. Thanks to @sengineland for asking me for the data and insights! searchengineland.com/google-ai-ov...

searchengineland.com

Google AI Overviews rank below Position 1 in 12.4% of cases: Study

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.

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Reposted by Tory Gray

Sitebulb @sitebulb.com · 23/06/2025

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

sitebulb.com

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

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Tory Gray @tory.thegray.co · 16/06/2025

(In case you are wondering, I'm looking for where to link to - that covers this subject well - for an upcoming blog post!)

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Tory Gray @tory.thegray.co · 16/06/2025

Well hello AIO *in position 4* - treated like any other SERP feature. (Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!) Anyone else seeing this? 👀 👀 👀

Screenshot of a Google query with the AIO in position 4 after a featured snippet and 2 organic listings

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Tory Gray @tory.thegray.co · 11/06/2025

Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts. Help your users by letting them help you! Check out the article here ⬇️

searchengineland.com

Why user-generated content works well for SEO

Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.

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Reposted by Tory Gray

Women in Tech SEO Community @womenintechseo.bsky.social · 04/06/2025

This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers! Catch up here ⬇️ mailchi.mp/womenintechs...

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Reposted by Tory Gray

Sitebulb @sitebulb.com · 02/06/2025

sitebulb.com

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

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Tory Gray @tory.thegray.co · 03/06/2025

PSA for JavaScript SEO: "Replace" is not a real redirect. Looking at you, Nuxt router Replace() method! 👀 (But also, ya'll, it's "not recommended" in their documentation for a reason.)

Screenshot of Nuxt's documentation for URL Routing, where a there's advice for routing users around a website based on a browser's History API. On this list they reference a method called "replace()" which is not recommended in the documentation.

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Reposted by Tory Gray

Justin Wolfers @justinwolfers.bsky.social · 28/05/2025

Trade policy update.

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Tory Gray @tory.thegray.co · 29/05/2025

Valuable advice from ‪@ilovechoclates.bsky.social in her post for ‪@sitebulb.com‬! Especially with so much evidence showing LLMs are pulling from a wide range of sources. Check out the full article ⬇️

sitebulb.com

Why SMBs Must Think Beyond Google & Build Brand | Sitebulb

Preeti Gupta goes through how SEO has evolved and how to build a brand presence outside of your website in this step-by-step guide.

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Tory Gray @tory.thegray.co · 28/05/2025

So grateful for @areejabuali.bsky.social and @womenintechseo.bsky.social 🫶 💙 🫶 Happy 6th birthday!!! 🎂 🎉

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Tory Gray @tory.thegray.co · 22/05/2025

4) "AI is creating new work that cancels out some potential time savings from using AI in the first place."

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Tory Gray @tory.thegray.co · 22/05/2025

3) "The problem isn't that workers are avoiding generative AI chatbots - quite the contrary. But they simply aren't yet equating to actual economic benefits." (... one more!)

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Tory Gray @tory.thegray.co · 22/05/2025

2) "Companies like Microsoft and Amazon are starting to pull back on their AI infrastructure spending in light of low business adoption past a few pilots." (...)

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Tory Gray @tory.thegray.co · 22/05/2025

Some of my favorite quotes from this article (of which there are MANY): 1) "AI chatbots have had no significant impact on earnings or recorded hours in any occupation" (...)

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Tory Gray @tory.thegray.co · 22/05/2025

Interesting reading: Generative AI isn't driving any measurable economic value? 🤯 www.theregister.com/2025/04/29/g...

theregister.com

Generative AI is not replacing jobs or hurting wages at all

: 'When we look at the outcomes, it really has not moved the needle'

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Reposted by Tory Gray

Sitebulb @sitebulb.com · 19/05/2025

sitebulb.com

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

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Reposted by Tory Gray

sam torres 🧜🏼‍♀️ @theseomermaid.com · 19/05/2025

📣 This Wednesday! 📣 Join me for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!

mkedmc.org

‍Panic to Precision: Mastering SEO Traffic Recovery‍ w/Sam Torres - May 2025 - Meeting @ The Clubhouse | MKE DMC

- Learn when to worry and how to respond.

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Tory Gray @tory.thegray.co · 15/05/2025

So, yeah. We have some work to do ourselves :D Stay tuned for more in Part 3 of this series! Like what you see and want more? Check out Part 1, "LLM Keyword Rank Tracking" >> www.linkedin.com/feed/update/...

linkedin.com

See Barry Rolapp’s activity on LinkedIn

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Tory Gray @tory.thegray.co · 15/05/2025

- Clientele section doesn't mention specific industries or clients - that's a missed opportunity. - Leadership section references me with a title I haven't used in *years*

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Tory Gray @tory.thegray.co · 15/05/2025

- Oh good, it knows that "Gray Dot Co" refers to "The Gray Dot Company"! - Our bio is dated/not quite accurate - Where’s that gray dot from? Not our site! - The Services section is decent - those are the main service offerings, and it’s how we prioritize them. (...)

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Tory Gray @tory.thegray.co · 15/05/2025

Okay now one last thing. What sorts of things can LLMs get "wrong" about your brand's definition? Let's critique @Gray Dot Co's definition to give you some insights!

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Tory Gray @tory.thegray.co · 15/05/2025

This answer - plus the speed with which you fix brand references - can help you determine if & when it's useful to repeat this process.)

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Tory Gray @tory.thegray.co · 15/05/2025

After you've cleaned things up, re-do your benchmark process to see how it's changed. (Doing this frequently won't help! Ask yourself: how often does the LLM you are searching on update their training data?

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