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Gray Dot Co

@thegray.company
40 followers 20 following 61 posts

SEO Consulting Firm lead by @tory.thegray.co Crafting custom SEO, tech & data solutions to teach & carry out your roadmap.

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Reposted by Gray Dot Co
Gray Dot Co @thegray.company · 25/08/2025
Want detailed insights into whether most companies have an SEO Product Manager or not, where the SEO PM typically falls within company structure, and how knowledgeable most Engineering teams are about SEO? Click thegray.company/seo-pm-surve... for all of that, and more!
thegray.company
Benchmarking SEO Product Management: A Gray Dot Co Survey
See results and analysis from our survey of SEOs, PMs, & Marketing leaders. Gauge SEO PM adoption, implementation, & sophistication across brands.
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Gray Dot Co @thegray.company · 04/09/2025
ICYMI, after years of JavaScript SEO audits, we created the tool we wished we had all along — and made it FREE for everyone to use! Click here to get the Chrome extension ➡️ tinyurl.com/mr2paddj and click here to learn more about how it works ➡️ thegray.company/resources/js...
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Reposted by Gray Dot Co
Sitebulb @sitebulb.com · 29/08/2025
In the era of AI search, our JavaScript SEO training course has extra-special relevance! Upskill yourself for free and on demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
sitebulb.com
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
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Reposted by Gray Dot Co
Women in Tech SEO Community @womenintechseo.bsky.social · 27/08/2025
💌 11 updates & 5 open roles in this week's #WTSNewsletter! Check out the latest happenings from our industry, featuring WTS community members ⬇️ women-in-tech-seo.kit.com/posts/wtsnew...
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Gray Dot Co @thegray.company · 26/08/2025
ICYMI: In their JavaScript for AI session with Sitebulb @tory.thegray.co and @sam.thegray.co covered what to audit for LLM accessibility. If you did miss it, it's not too late! Catch the recording here ⬇️ sitebulb.com/resources/gu...
sitebulb.com
Webinar! JavaScript SEO for AI Search: Training with Gray Dot Co | Sitebulb
Sam Torres and Tory Gray from Gray Dot Co are back to deliver a live training session on JavaScript SEO in the era of AI Search. This is ESSENTIAL viewing!
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Gray Dot Co @thegray.company · 25/08/2025
Want detailed insights into whether most companies have an SEO Product Manager or not, where the SEO PM typically falls within company structure, and how knowledgeable most Engineering teams are about SEO? Click thegray.company/seo-pm-surve... for all of that, and more!
thegray.company
Benchmarking SEO Product Management: A Gray Dot Co Survey
See results and analysis from our survey of SEOs, PMs, & Marketing leaders. Gauge SEO PM adoption, implementation, & sophistication across brands.
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Gray Dot Co @thegray.company · 29/07/2025
If you're not already signed up for the weekly #SEOFOMO newsletter, there's no better time to change that than now! It's an excellent way to stay informed on SEO and AI search. Thank you, @aleyda.bsky.social, for including our SEO PM survey benchmarking report in this week's edition! 🫶
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Gray Dot Co @thegray.company · 28/07/2025
ICYMI: Back in March we asked you to take an SEO Product Management survey and promised we'd share the final results. The results are here, including valuable data that helps benchmark the state of the industry! 🎉 Get the SEO Product Management benchmarking report here: thegray.company/seo-pm-survey
thegray.company
Benchmarking SEO Product Management: A Gray Dot Co Survey
See results and analysis from our survey of SEOs, PMs, & Marketing leaders. Gauge SEO PM adoption, implementation, & sophistication across brands.
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Gray Dot Co @thegray.company · 22/07/2025
It's hard to know which new AI tools are worth your time. We just think the Genspark Super Agent AI tool is neat. It helps you build decks, among other helpful stuff. No kickbacks, we just like spreading the word about tools we like. Check it out for yourself here ➡️ www.genspark.ai
Marge Simpson "I just think they're neat" meme, but the Genspark AI tool logo is overlaid over the potato.
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Gray Dot Co @thegray.company · 21/07/2025
Thank you, @aleyda.bsky.social for sharing this 💙 We're so happy to hear you're finding our Rendering Difference Engine extension so helpful!
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Reposted by Gray Dot Co
Sitebulb @sitebulb.com · 14/07/2025
Brand new AI module coming soon to our JavaScript SEO course! Catch up on the earlier modules: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
sitebulb.com
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
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Reposted by Gray Dot Co
Women in Tech SEO Community @womenintechseo.bsky.social · 07/07/2025
We have 7 virtual meetups over the next few weeks! Head to our #wts-meetups channel in our Slack community for details on how and when to join! We hope to see you at one soon!
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Gray Dot Co @thegray.company · 08/07/2025
We're so excited to announce that our very own CDO, @sam.thegray.co, is speaking at MozCon 2025 in New York!!! 🎉 Don't miss your chance to see her share her technical SEO and development expertise this November 🧑‍💻
MozCon on the road, New York: November 6, 2025. Sam Torres, Chief Digital Officer, Gray Dot Co
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Reposted by Gray Dot Co
Sitebulb @sitebulb.com · 07/07/2025
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
sitebulb.com
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
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Gray Dot Co @thegray.company · 01/07/2025
ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️
Mapping site symptoms to JavaScript issues. What you see: Some or all of your pages aren't on Google. Common issues: Google can't discover URLs, JS is changing critical indexation signals, contextual <head> elements are missing or misplaced.
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Reposted by Gray Dot Co
Montse Cano @montsecano.bsky.social · 17/06/2025
Proud to share DigitalContentTuner, a custom GPT for SEOs and content marketers creating regionally relevant content across UK US CA AUS. Tested by SEOs & content strategists. Easy to use. Try it: chatgpt.com/g/g-6803a5ba... More: montserrat-cano.com/building-cus... #SEO #ContentStrategy #CustomGPT
chatgpt.com
ChatGPT - DigitalContentTuner
DigitalContentTuner assists SEOs and content strategists find region-specific examples of content angles for the UK, US, Canada and Australia. Built and tested with native experts, it fine-tunes tone,...
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Gray Dot Co @thegray.company · 17/06/2025
Curious about what our Digital Market Intelligence service can do for you? We put together a sample intelligence report, including: ✅ Market Demand ✅ Competitive Landscape ✅ Competitor Deep-Dive ✅ Trends & Opportunities See what Digital Market Intelligence can do for your business ⬇️
thegray.company
Digital Market Intelligence Sample Report | Gray Dot Co
This free report was prepared as an example of our Digital Market Intelligence service. Pulling from a rich set of behavioral and interest data, it assesses the current market landscape for grills.
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Reposted by Gray Dot Co
Tory Gray @tory.thegray.co · 11/06/2025
Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts. Help your users by letting them help you! Check out the article here ⬇️
searchengineland.com
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
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Reposted by Gray Dot Co
Aleyda Solis @aleyda.bsky.social · 09/06/2025
🚨 #LearningAISearch is here: Learn to Optimize for AI Search with a roadmap of reliable free guides & resources! 👇 I created a new section in #LearningSEO (soon to be a new site) for AI search optimization, which I'll frequently update & expand with new resources: learningseo.io/seo_roadmap/...
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Gray Dot Co @thegray.company · 05/06/2025
Share Local Media is looking for an experienced senior marketing manager with a focus on demand generation! Sound like you? Check it out ⬇️
workforcenow.adp.com
Recruitment
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Reposted by Gray Dot Co
Women in Tech SEO Community @womenintechseo.bsky.social · 04/06/2025
This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers! Catch up here ⬇️ mailchi.mp/womenintechs...
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Reposted by Gray Dot Co
Aleyda Solis @aleyda.bsky.social · 02/06/2025
🚨 Start the week with the top SEO & AI Search News, Resources, Jobs with #SEOFOMO 👇 Check it out (and subscribe to avoid missing out): seofomo.co/posts/your-s...
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Reposted by Gray Dot Co
Sitebulb @sitebulb.com · 13/05/2025
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
sitebulb.com
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
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Reposted by Gray Dot Co
Tory Gray @tory.thegray.co · 29/05/2025
Valuable advice from ‪@ilovechoclates.bsky.social in her post for ‪@sitebulb.com‬! Especially with so much evidence showing LLMs are pulling from a wide range of sources. Check out the full article ⬇️
sitebulb.com
Why SMBs Must Think Beyond Google & Build Brand | Sitebulb
Preeti Gupta goes through how SEO has evolved and how to build a brand presence outside of your website in this step-by-step guide.
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Gray Dot Co @thegray.company · 28/05/2025
Wishing Women in Tech SEO a very happy 6th birthday! 🎂 🥳 We can't say enough about how wonderful this community is 💙 Definitely check them out!
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Gray Dot Co @thegray.company · 27/05/2025
It's no secret that AI search brand visibility needs to be part of your SEO strategy. If you're not sure how to build that into your existing workflow, Mihir Naik's detailed guide is a great place to start! Check it out here ➡️ www.mihirnaik.com/ai-search-br...
mihirnaik.com
Bot Verification
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Gray Dot Co @thegray.company · 21/05/2025
Congratulations to @womenintechseo.bsky.social on their 100th newsletter! 🎉 If you're not subscribed, you're definitely missing out. And we're not just saying that because @tory.thegray.co and @sam.thegray.co both authored articles included in the 100 most clicked posts from 99 newsletters 👀 💙 🙌
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Tory Gray @tory.thegray.co · 15/05/2025
Measuring LLM Visibility (Part 2 of 3): Benchmarking "Brand Definitions" Part of achieving "great visibility" on LLMs is ensuring that these bots: 1) Can connect the dots on existing brand mentions - to *your brand* (...)
Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query &quot;What is Gray Dot Co&quot; on ChatGPT. Superimposed text comments cover 1) ChatGPT is connecting the entity &quot;Gray Dot Co&quot; with &quot;The Gray Dot Company&quot;, 2) that the referenced bio is dated, and 3) that there's a Gray Dot illustration included that has nothing to do with our company.Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query &quot;What is Gray Dot Co&quot; on ChatGPT. Superimposed text comment covers that the Services section is pretty decent as is. Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query &quot;What is Gray Dot Co&quot; on ChatGPT. Superimposed text comments cover that the Clientele section doesn't list any specific clients or industries, which is a missed opportunity. Benchmarking LLM Brand Definitions: example of a critique. Features a screenshot of the result for the query &quot;What is Gray Dot Co&quot; on ChatGPT. Superimposed text comments cover that ChatGPT is referring to Tory's title as &quot;principal SEO consultant&quot; which is at least 4 years old.
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Gray Dot Co @thegray.company · 19/05/2025
If you've heard about HubSpot's new "analytics wall" strategy and you're wondering what it is and how it works, Chris Latham put together a super helpful video about it. We're curious to hear your thoughts HubSpot's unique approach. Will this actually generate higher-quality engagement?
youtu.be
I Revealed Why HubSpot's "Analytics Wall" Is Pure Marketing Genius (And Why You Shouldn't Use It)
YouTube video by Chris Latham
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Reposted by Gray Dot Co
Women in Tech SEO Community @womenintechseo.bsky.social · 15/05/2025
⚡ AI Overviews by state: How do they differ across the U.S.? WTSPartner, SE Ranking analysed 100K+ keywords across five states to see how AI Overviews behave regionally—and the results might surprise you. 🔗 Full research here: seranking.com/blog/ai-over...
seranking.com
Comparative Study of AI Overviews Across the US (April 2025)
This AI Overviews comparison study breaks down how sources, citations, and other regional patterns vary across five states in the US.
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Gray Dot Co @thegray.company · 14/05/2025
Do users really show higher intent when they click through from an LLM to a website? @taylordanrw.bsky.social did the research and has the answers for you here ⬇️
salt.agency
Do users really show higher intent when they click through from an LLM to a website? - SALT.agency®
Over the past couple of months, I’ve seen a number of sources claim that traffic from large language models (LLMs) and AI platforms shows a “higher” intent
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Gray Dot Co @thegray.company · 13/05/2025
The Gray Dot Company has a whole new look 💅 thanks to the immensely talented Gray Dot team! 🩶 Check out our glow up here ➡️ thegray.company
thegray.company
Tomorrow's Marketing, Today | Gray Dot Co, an SEO + data company
We’re a modern data and search marketing agency keeping brands two steps ahead in a landscape where flux is the only constant.
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Longtail News @longtail-news.bsky.social · 30/04/2025
Feed: "SEO Blog by Ahrefs" By: Despina Gavoyannis on Wednesday, April 30, 2025
ahrefs.com
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO
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Reposted by Gray Dot Co
Women in Tech SEO Community @womenintechseo.bsky.social · 07/05/2025
We have 9 virtual & in-person meet-ups over the next month! Head to wts-meetups channel in Slack to get the details on how to join. 💲 SEO Retainer Pricing Info Chat Wednesday, May 7th Hosted by: Lauren Plug 🇺🇸 USA West Coast Connect Online Women In Tech SEO Thursday, May 8th Hosted by: Iquo Inyang
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Gray Dot Co @thegray.company · 07/05/2025
📣 In just a couple of weeks! Join our CDO @sam.thegray.co for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!
mkedmc.org
‍Panic to Precision: Mastering SEO Traffic Recovery‍ w/Sam Torres - May 2025 - Meeting @ The Clubhouse | MKE DMC
- Learn when to worry and how to respond.
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Gray Dot Co @thegray.company · 05/05/2025
As always, and excellent selection of speakers for #WTSFest in Philly 💙
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Gray Dot Co @thegray.company · 01/05/2025
moz.com
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine...
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Reposted by Gray Dot Co
Tory Gray @tory.thegray.co · 30/04/2025
Oh good, the era of spamming LLMs and chatbots has begun - brace yourselves for impact. And noise. ... and even more inaccurate results.
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Gray Dot Co @thegray.company · 28/04/2025
#SEOFOMO surveyed over 200 SEOs about the state of ecommerce SEO. The results are now in, with commentary from top SEO professionals! Check out question 21 for insights from our founder and CEO, @tory.thegray.co (Thank you @aleyda.bsky.social for including us!) Check out the results here ⬇️
hub.seofomo.co
SEOFOMO Ecommerce SEO in 2025 Survey - Stats & Trends
+200 SEOs working with Ecommerce sites took the survey and the results are now in! What's the state of Ecommerce SEO? Let's go through them.
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Gray Dot Co @thegray.company · 25/04/2025
Is GEO/AEO the future of search or is ol' reliable SEO all you need? 🤔 Based on what we know so far, it’s a little like optimizing for Bing vs. Google - some SEO work likely works out of the box, but there also may be other growth tactics worth engaging in to target LLMs directly. Sort of like SEO+
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Gray Dot Co @thegray.company · 23/04/2025
🚨Our SEO Product Management survey with @sitebulb.com is closing end of day today🚨 This is your last chance to get instant, actionable steps to take your SEO product management program to the next level! 🚀 Take the survey now! Survey link in the comments ⬇️
SEO Product Management, Sitebulb logo and Gray Dot Co logo. How does your SEO Product Management program measure up? Take the quiz to get an instant SEO PM score for your business. From Beginning to Advanced, find out next steps for improvement.
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Gray Dot Co @thegray.company · 22/04/2025
🚨Our SEO Product Management survey with @sitebulb.com is closing tomorrow! Don't miss your chance to identify gaps in your SEO product management program and take it to the next level 🌟 Take the survey now! Survey link in the comments ⬇️
Top image: Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting." Bottom image: One person sitting in an office thinking with the text "What we actually look like."
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Gray Dot Co @thegray.company · 18/04/2025
It's every SEO's biggest fear; a sudden, significant drop in organic traffic. Definitely time to panic, right? 😧 But what if you could turn that panic into a plan? 🧠 Join our CDO @sam.thegray.co on May 21, 2025 for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat now!
mkedmc.org
‍Panic to Precision: Mastering SEO Traffic Recovery‍ w/Sam Torres - May 2025 - Meeting @ The Clubhouse | MKE DMC
- Learn when to worry and how to respond.
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Reposted by Gray Dot Co
Women in Tech SEO Community @womenintechseo.bsky.social · 16/04/2025
📧 95th #WTSNewsletter: ✔️ 5 brilliant community member pieces ✔️ #WTSKnowledge: SEO essentials for headless commerce by Safia Marmon ✔️ @oncrawl.bsky.social webinar: which site pages ChatGPT uses in answers ✔️ 10% off recurring discount (😲) from @alsoasked.com ✔️ & more mailchi.mp/womenintechs...
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Aleyda Solis @aleyda.bsky.social · 04/04/2025
Optimizing for Traditional VS AI Search (SEO vs GEO) - I've created a chart featuring the differences/similarities between them 👇 ….
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 01/04/2025
How does your SEO Product Management program measure up to your competition? 🤔 This comprehensive survey from @sitebulb.com and @thegray.company will help you find out and give you tips for improvement if needed! Take the survey now! Link in comments ⬇️
Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting."One person sitting in an office thinking with the text "What we actually look like."
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Gray Dot Co @thegray.company · 10/04/2025
As always, Chima Mmeje brings the facts 🔥 💙🔥 💙
moz.com
I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative
Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025
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Reposted by Gray Dot Co
Gray Dot Co @thegray.company · 31/03/2025
Is your SEO Product Management program keeping up with your competition? 🤔 Take this comprehensive survey to find out! Take the survey now! Survey link in the comments ⬇️
SEO Product Management, Sitebulb logo and Gray Dot Co logo. How does your SEO Product Management program measure up? Take the quiz to get an instant SEO PM score for your business. From Beginning to Advanced, find out next steps for improvement
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Gray Dot Co @thegray.company · 03/04/2025
It's finally here! @tory.thegray.co and @sam.thegray.co will be doing their part as volunteers for the first ever #WTSFest on the west coast today 💙 See you there!
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Gray Dot Co @thegray.company · 02/04/2025
Pretty much everyone in SEO knows you should be optimizing for AI, but is optimizing for Google AIO the same as optimizing for ChatGPT? What about Claude or Llama? @zbopin.bsky.social breaks all of that down for you here ⬇️ zain.email/3-types-of-a...
zain.email
The 3 Types of AI Search & How to Optimize for Them - Zain Husain
Let's look at what three LLM's (large language models) SEO's should know to help understand how to optimize for them.
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