iiinova — where your digital self keeps evolving

Toby Rogers @tobyrogers.pm · 25/09/2026

This episode of Lenny’s podcast with Peter Sellis (ex-Snapchat and Discord) is a fantastic listen. Loved his comparison between great product teams and terrorist organisations. There’s definitely some truth to that analogy.

open.spotify.com

90 minutes of unfiltered product advice from Snap and Discord’s product chief | Peter Sellis

Lenny's Podcast: Product | Career | Growth · Episode

020

Reposted by Toby Rogers

austin (e/accordion 🪗) @thebadcode.com · 12/09/2026

every day i imagine there’s an extremely high-stakes meeting inside google between the forces of “we can’t keep showing these dogshit ai results” and “doing anything else would cost 20 trillion dollars”

1706

Reposted by Toby Rogers

Matthew Mamet @mamet.bsky.social · 13/09/2026

Building the tool stopped being the expensive part. Knowing what you want it to do never got cheaper, and that is the step most people skip even on the settings screen. The ones who will build their own are already the ones hunting for workarounds.

022

Reposted by Toby Rogers

neutral @neutral.zone · 12/09/2026

Frontier Psychiatrist sounds like an Anthropic job posting

623132

Toby Rogers @tobyrogers.pm · 12/09/2026

This week’s newsletter is about “lost genius” Lee Mavers from The La’s, and why perfectionism is really just an excuse for not putting your work in front of people.

tobyrogers.beehiiv.com

The Punk PM #65

Original Sixties Dust

010

Toby Rogers @tobyrogers.pm · 12/09/2026

Hyper-personalisation with AI is very cool, but I don’t think everyone is going to start building their own personal software tools anytime soon. I mean, most people never touch the default settings on the apps they already have. How much is AI really going to change that?

322

Toby Rogers @tobyrogers.pm · 09/09/2026

These new models are cool and everything, but can they log into Microsoft Teams first time?

000

Reposted by Toby Rogers

Doll @dollspace.gay · 08/09/2026

Remember when people used to make fun of AI for not being able to count the number of R's in strawberry? Now whose laughing ITS FUCKING ASTRA THATS WHO

1412

Reposted by Toby Rogers

P(aul) Frazee @pfrazee.com · 08/09/2026

There are some rumors, some allegations, that I got the chosis. The AI psychosis. Let me just put those to bed: Do I use agentic coding for everything now? Yes Do I think LLMs can be useful for a ton of great things? Yes I have the chosis yes that’s what I’m getting at

3236914

Reposted by Toby Rogers

mlf. ⎔ @mlf.one · 07/09/2026

gotta love avowed marxists who *checks notes* opposes a specific technology full stop instead of opposing how it's being used by the modern-day factory owners to extract further surplus value from the modern-day factory workers like i'm sure karl would have agreed with that, right?

510516

Toby Rogers @tobyrogers.pm · 07/09/2026

I do not negotiate with kids who don’t want to do their homework.

120

Reposted by Toby Rogers

Dare Obasanjo @carnage4life.bsky.social · 06/09/2026

Talking to PMs at companies embracing smaller AI-native pods, it’s creating demand for senior PMs. AI lets smaller teams build more things in parallel, which creates more decisions about what to build and how it all fits together. AI reduces the cost of building and increases the value of judgment

3575

Toby Rogers @tobyrogers.pm · 07/09/2026

“Yeah, that sounds great. But does anyone actually want it? Maybe we should find that out first.”

100

Reposted by Toby Rogers

Hendrik Mans @hmans.dev · 07/09/2026

Hashing things out with an LLM works not because the LLM magically has all the answers, but because this process forces you to structure and reflect on your thoughts in a way that helps you find the answer yourself. Software developers worth their salt know this as "rubber ducking"

516118

Toby Rogers @tobyrogers.pm · 06/09/2026

I’m not going to believe in AGI until there’s a model that can figure out PlayStation’s parental controls.

000

Reposted by Toby Rogers

Doll @dollspace.gay · 06/09/2026

Non developers seem to have absolutely no awareness that everything important is coded with AI now and theres just no escaping using it.

528218

Reposted by Toby Rogers

Upstater @upstate.pub · 05/09/2026

If LLMs never improved another iota for the rest of our lives, it would still be the most transformative invention of the 21st century. but it keeps improving

113715

Reposted by Toby Rogers

Ethan Mollick @emollick.bsky.social · 05/09/2026

One thing I have learned talking to lots of people about AI is that they can be both worried about the implications of AI and very excited about using AI themselves. I think people on this site tend to view many people's attitudes to AI as much less complicated than they are.

1821216

Toby Rogers @tobyrogers.pm · 04/09/2026

This is how Skynet got started. Some guy called Kyle told me.

100

Toby Rogers @tobyrogers.pm · 03/09/2026

The biggest problem with the product builder archetype is you end up with product people who don’t know anything about engineering cutting code, and developers who’ve never spoken to a real customer shipping apps.

230

Toby Rogers @tobyrogers.pm · 03/09/2026

Curation and sensemaking are the new content creation. When our feeds and inboxes are flooded with AI-generated “content” we need people who can help us find the signal in the noise—and help us figure out what it all means.

000

Toby Rogers @tobyrogers.pm · 03/09/2026

Taste as a moat has become a bit of a mantra lately, particularly in conversations about the impact of AI on product management and design. This post from Cong Wang is interesting, though, because it comes at if from a software engineering perspective.

wangcong.org

Personal Taste Is the Moat

AI can now tell you whether code works. It reviews patches, spots bugs, suggests fixes, and explains trade-offs. Correctness is becoming cheap. Competence is being commoditized.

110

Toby Rogers @tobyrogers.pm · 30/08/2026

In the AI era, craft is becoming more important—not less so. What’s increasingly obvious, though, is who’s practising it and who isn’t. www.chrbutler.com/craft-is-unt...

chrbutler.com

Craft is Untouchable - Christopher Butler

AI doesn't threaten craft—the temptation to skip iteration does.

020

Reposted by Toby Rogers

a libi rose @rose-alibi.interferencer.com · 25/08/2026

one of the teenagers i worked with last year taught themself docker in order to build out a personal music streaming server because spotify suggested a single AI generated song to them, can't imagine how they would take their parents spying on them with AI to "get to know them"

219354

Reposted by Toby Rogers

Sebas @ohlookbirdies.bsky.social · 25/08/2026

It's not the ~worst~ thing tech bros have done, but I hate how they have absolutely killed any enthusiasm I've ever had for robots I should ~love~ little metal guys and instead I now roll my eyes and go "ugh" every time I see one because I know it'll be bringing some new terrible bullshit

824542

Toby Rogers @tobyrogers.pm · 24/08/2026

Using AI to help you write is a lot different from getting AI to do your writing for you.

020

Toby Rogers @tobyrogers.pm · 21/08/2026

Exile On Main Street is my favourite Rolling Stones album. Turns out you can link it to product management if you want to (so I did in this week's newsletter).

tobyrogers.beehiiv.com

The Punk PM #62

000

Reposted by Toby Rogers

Boaz Nash @boazhsan.bsky.social · 19/08/2026

Even Einstein died with a messy desk

photo of Einstein's desk on the day he died

032

Toby Rogers @tobyrogers.pm · 31/07/2026

Being a product manager who can build is great, but only if you’re building stuff that makes money for your business.

310

Reposted by Toby Rogers

Dr. Stephanie @punkrockscience.bsky.social · 22/07/2026

I just saw a meme that said “get in losers, we’re reclaiming the emdash”. People. PEOPLE. Where are your STANDARDS? It CLEARLY should be “get in, losers — we’re reclaiming the em dash.”

1670821754

Toby Rogers @tobyrogers.pm · 22/07/2026

AI is your copilot—not an autopilot.

010

Reposted by Toby Rogers

Josh Collinsworth @collinsworth.dev · 17/07/2026

Sharing because it's more relevant than usual now, and also because at least once a week I think "Journathan" and giggle to myself

1403

Toby Rogers @tobyrogers.pm · 16/07/2026

“Writing is dead, documents are dead, reading is dead. Here’s a 100-page research paper my agent wrote.”

110

Reposted by Toby Rogers

jfc @jfc.ninja · 15/07/2026

I realized earlier I'm treating my Fable usage like potions in video games "hmm, this problem seems hard. but what if something harder comes along and I've already used all my Fable?"

0492

Reposted by Toby Rogers

Citizen Platano 🇵🇷 @daniloc.xyz · 15/07/2026

Code is now ~free good software that solves a problem… that’s still much more expensive

57610

Toby Rogers @tobyrogers.pm · 15/07/2026

😆😆😆😆😆🔓

010

Toby Rogers @tobyrogers.pm · 15/07/2026

I prompt, therefore I am

010

Reposted by Toby Rogers

Dorian Lynskey @dorianlynskey.bsky.social · 13/07/2026

This is extremely good advice in under two minutes. I could have used this when my freelancing fell through the floor during Covid

419825

Reposted by Toby Rogers

Neq @nequals001.bsky.social · 12/07/2026

The year is 2040. Claude Dragon 34 has just been released. Claude Fable 5 access is still being extended weekly

0401

Reposted by Toby Rogers

Liz Fong-Jones (方禮真) @lizthegrey.com · 12/07/2026

fable being on limited time special is going to be like the furniture store "going out of business, everything must go", isn't it?

111051

Reposted by Toby Rogers

Niki @nikitonsky.mastodon.online.ap.brid.gy · 12/07/2026

Trying to figure out what’s clickable in modern UI

14670344

Reposted by Toby Rogers

Jake Gold @jacob.gold · 11/07/2026

This kind of failure is inevitable if you run coding agents in yolo mode without a sandbox. Better models won't fix it anytime soon (if ever).

Screenshot of a verified social-media post claiming “GPT-5.6-Sol” accidentally deleted almost all files on a Mac. An embedded agent log says a cleanup command incorrectly expanded $HOME and ran rm -rf /Users/mattsdevbox; the process was stopped, but substantial data loss occurred.

2252

Toby Rogers @tobyrogers.pm · 11/07/2026

You can’t just expect your agents to code their way to a good idea

120

Toby Rogers @tobyrogers.pm · 10/07/2026

Ages ago, me and @forssto.bsky.social were talking about the similarities between product managers and record producers. It's something I keep coming back to.

tobyrogers.beehiiv.com

The Punk PM #58

Don't Just Play, Produce

142